Resources · Make integration

Mailercloud Make integrationAutomate Mailercloud with Make.

Stop copying signups into Mailercloud by hand. The Mailercloud Make integration gives you 7 action modules to add subscribers, sort them into lists and tags, and unsubscribe them. This page shows how to connect your account and build a first scenario, step by step.

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What you can automate

What can the Mailercloud Make integration do for you?

The Mailercloud Make integration links your Mailercloud account to Make so another tool can write into your audience for you. Make runs a scenario, the automation you build as a chain of bricks, and the Mailercloud bricks add, update, tag or unsubscribe your contacts without anyone opening Mailercloud.

Every form signup lands in Mailercloud. When a lead fills a form in another app, Create / Update a Subscriber writes the person into Mailercloud. If that email already exists, the record is updated instead of duplicated, which keeps your audience tidy from day one.

Opt-outs from other tools are respected. A customer asks your support desk to stop the emails. Unsubscribe a Contact takes their email address and unsubscribes them in Mailercloud, so the request does not sit in someone's inbox.

A new campaign gets its own list and tag. Launching a webinar or a product line? Create a New List and Add a New Tag prepare the audience, then Add a Contact to a List fills it as registrations come in.

What Make does not do here: Mailercloud has no trigger in Make, so a Mailercloud event cannot start a scenario. The scenario starts from another app or from a schedule. For anything the 7 modules skip, Make an API Call reaches the rest of the Mailercloud API. New to the editor? The Make training covers the basics, and n8n vs Make helps if you are still choosing a tool. To budget your usage, read Make pricing.

Connect

How do you connect Mailercloud to Make?

  1. 01

    Copy your API key from Mailercloud

    You need an active Mailercloud account. Log in, open the Settings section, click the API creation option and copy the API key shown on screen. Keep it at hand for the next step.

  2. 02

    Add a Mailercloud module and create the connection

    In Make, add any Mailercloud module to your scenario and click Create a connection. A connection is your Mailercloud account linked to Make once, then reused by every Mailercloud module. Naming it in Connection name is optional but helps later.

  3. 03

    Paste the key and save

    Paste the API key you copied, or follow the on-screen instructions, then save. From now on, when you fill a Mailercloud module, Make lists what it can read from your account, so you pick from a menu instead of typing.

First scenario

Your first scenario with Mailercloud

GoalWhen someone signs up in another app, Make creates or updates that person as a Mailercloud subscriber.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the + in the middle. The first module is the one that starts the run: pick the app where your signups happen, such as your form tool.

  2. 02

    Set up the starting module

    Connect that app and fill its fields. Make lists what it can read once the connection exists, so choose the form or source that collects the email addresses you want in Mailercloud.

  3. 03

    Add Create / Update a Subscriber

    Click the + on the right of the first module, search Mailercloud and pick Create / Update a Subscriber. Click Create a connection and paste your API key if this is your first Mailercloud module.

  4. 04

    Map the signup data

    Fill the subscriber fields with data from the first module: drag the email and the other values it received. Each signup travels as a bundle, one item passed from a module to the next.

  5. 05

    Test with Run once

    Click Run once, then submit a test signup. Open the bubbles above each module to read the bundles they received, and check in Mailercloud that the subscriber appeared.

  6. 06

    Schedule and switch it on

    Set the schedule on the first module. A new scenario runs every 15 minutes by default, and 15 minutes is also the shortest interval on the Free plan. Switch the scenario on and it keeps working without you.

Modules

What each Mailercloud module does

Mailercloud gives you 7 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Mailercloud1

Add a Contact to a List

Action

In MakeAdds a new contact to the selected Mailercloud list.

Puts a new contact straight into the Mailercloud list you choose, so the right people receive the right campaign without a manual import.

When to use it
a registration form for one specific event or offer, where every new entry belongs in one dedicated list.
Watch out
this module adds a new contact; if the person may already exist in Mailercloud, Create / Update a Subscriber is the safer pick.
Mailercloud2

Add a New Tag

Action

In MakeCreates a New Tag in Mailercloud

Creates a tag in Mailercloud from your scenario, which saves you from setting up labels by hand before a campaign starts and keeps naming consistent across the team.

When to use it
a new project is created in your planning tool and you want a matching Mailercloud tag ready for segmenting.
Watch out
the documentation describes this module as creating the tag, nothing more; check with Run once before counting on it to label contacts.
Mailercloud3

Create a New List

Action

In MakeCreates a new list in Mailercloud.

Opens a fresh Mailercloud list from a scenario, giving each campaign, event or client its own audience instead of one crowded list.

When to use it
a new webinar is added to your events calendar, and you want its registrants kept apart from the rest of your audience.
Watch out
run it once per new list, not once per contact, or you will end up with a pile of near-identical lists to clean up.
Mailercloud4

Create / Update a Subscriber

Action

In MakeCreates a new subscriber or updates an existing one if the email already exists.

Gives you one clean record per person: it creates the subscriber, or updates the existing one when that email is already in Mailercloud. It is the safest default for syncing people from another tool.

When to use it
signups arrive from forms, a shop or a CRM, and the same person can show up twice.
Watch out
the email decides whether a record is created or updated, so map a clean, trimmed email address.
Mailercloud5

Make an API Call

Action

In MakePerforms an authorized API call.

Covers whatever the six other modules skip: it sends a request to any endpoint of the Mailercloud API, reusing the connection you already created, so there is no second key to manage.

When to use it
you need a Mailercloud feature that has no dedicated module in Make.
Watch out
you write the request yourself, so keep the Mailercloud API documentation open and test with Run once before switching the scenario on.
Mailercloud6

Unsubscribe a Contact

Action

In MakeUnsubscribes a contact from Mailercloud using email.

Stops Mailercloud emails for a person as soon as your scenario runs, using nothing more than their email address. Honoring opt-outs quickly protects your sender reputation and your customers' trust.

When to use it
a customer asks your help desk or your CRM to stop marketing emails, and that request must reach Mailercloud too.
Watch out
make sure the email you map is the one stored in Mailercloud, otherwise the contact stays subscribed.
Mailercloud7

Update a Contact

Action

In MakeUpdates an existing contact in Mailercloud. The "Erase" function is not supported.

Refreshes the details of a contact that already exists in Mailercloud, so your segments follow what changed in your other tools, without anyone retyping it.

When to use it
a deal changes stage in your CRM and the Mailercloud contact should reflect it.
Watch out
the documentation states that the "Erase" function is not supported in this module, so test how empty values behave with Run once first.
Need help

Need help automating Mailercloud with Make?

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FAQ

Mailercloud and Make: common questions

01Is the Mailercloud Make integration free?
Yes, on the Make side. Mailercloud is a standard app, available on every Make plan including Free. The Free plan gives you 2 active scenarios, a scheduled run every 15 minutes at the shortest, up to 5 minutes per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) bring a 1 minute interval, unlimited active scenarios and runs up to 40 minutes. Each module run on one item counts as one operation on your plan. Your Mailercloud subscription is separate and depends on Mailercloud's own pricing.
02What does it take to connect Mailercloud to Make?
An active Mailercloud account and its API key. In Mailercloud, go to Settings, click the API creation option and copy the key shown on screen. In Make, add a Mailercloud module, click Create a connection, give it a name if you like, and paste the key. The connection is then reused by every Mailercloud module in all your scenarios. Make's documentation for this app is AI-generated from Mailercloud's docs, so if a screen looks different, rely on what your Mailercloud account shows.
03Can Mailercloud start a Make scenario on its own?
No. Mailercloud has no trigger module in Make, so nothing that happens in Mailercloud can launch a scenario. All 7 modules are actions. The scenario starts in one of two ways: with a trigger from another app, such as a form tool or a CRM, or on a schedule that you set on the first module. A new scenario checks every 15 minutes by default, which is also the shortest interval on the Free plan; paid plans go down to 1 minute.
04What if a Mailercloud module is missing in Make?
Use Make an API Call. It sends a request to any endpoint of the Mailercloud API with the connection you already set up, so you can reach features the 6 other modules do not cover. You write the request yourself, so keep the Mailercloud API documentation next to you and test with Run once before activating. Also keep in mind that Update a Contact does not support the "Erase" function. If your scenario keeps failing, the Make troubleshooting guide on our site walks through the usual causes.
05Make or n8n for Mailercloud: which fits better?
It depends on your criteria, not on a winner. In Make, Mailercloud comes with 7 ready modules covering subscribers, lists, tags and unsubscribes, plus Make an API Call for the rest, all set up through a visual editor and one API key. Many apps also have an n8n node, so check whether one exists for Mailercloud before choosing. Compare the modules you actually need, how your team likes to build, and which tool already runs your other automations. Our n8n vs Make comparison lays out the differences in detail.