Resources · Make integration

PersistIQ Make integrationAutomate PersistIQ with Make.

Can your PersistIQ leads move on their own between your tools? The PersistIQ Make integration gives you 11 modules: 2 instant triggers, 7 actions and 2 searches. This guide is for sales and ops people who have never built in Make, and it walks you from connection to a first live scenario.

Try the PersistIQ integration on MakeSee the 11 modules

Verified Trustpilot reviews · AI, automation & growth agency

What you can automate

What can the PersistIQ Make integration automate?

The PersistIQ Make integration links your PersistIQ account to Make so leads, campaigns and DNC domains are handled by a scenario, the automation you build in Make, instead of by hand. Each step of that scenario is a module, and PersistIQ brings 11 of them.

Every new prospect enrolled in the right sequence. Watch New Leads starts the scenario when a lead appears in PersistIQ, and Add a Lead To a Campaign puts it straight into your outreach campaign. Nobody has to remember to enroll it.

Leads from your forms land in PersistIQ. When a signup comes from another app, Create a Lead adds the contact to PersistIQ. Search Leads first checks whether that person is already there, so you avoid duplicates.

A lead that is no longer a cold prospect leaves the campaign. Watch Updated Leads reacts as soon as a lead is edited, and Remove a Lead From a Campaign stops the outreach for someone who replied or became a customer elsewhere.

Know the limit before you start: Make itself says its documentation for PersistIQ is incomplete, because little public information exists about the app. The field list you see inside each module is your reference. When a module is missing, Make an API Call reaches the rest of the PersistIQ API with the same connection. PersistIQ often exists as an n8n node too; the n8n vs Make comparison lays out both tools, and the Make training helps if this is your first scenario. If a run fails, Make troubleshooting covers the usual causes.

Connect

How do you connect PersistIQ to Make?

  1. 01

    Open a PersistIQ module

    In your scenario, add any PersistIQ module, for example Create a Lead, and click Create a connection. A connection is your PersistIQ account linked to Make once, then reused by every PersistIQ module you add later.

  2. 02

    Name the connection

    Giving the connection a name is optional, but it pays off when a teammate or a client account joins later. Pick something that says whose PersistIQ account it is, so the right one shows up in the list when you build the next scenario.

  3. 03

    Authorize and save

    Depending on what Make asks, either approve access on the PersistIQ page that opens or paste the key PersistIQ gives you. Then click Save. The connection now appears in the dropdown of every PersistIQ module.

First scenario

Your first scenario with PersistIQ

GoalWhen a new lead is created in PersistIQ, Make adds it to the campaign you pick.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the big + to place the first module. That first module decides when everything else runs.

  2. 02

    Add Watch New Leads

    Search for PersistIQ, choose Watch New Leads and select your connection, or create it on the spot with Create a connection. This trigger is instant: PersistIQ tells Make about each new lead.

  3. 03

    Chain Add a Lead To a Campaign

    Click the + to the right of the trigger and add Add a Lead To a Campaign. Choose the campaign, then map the lead coming out of the trigger into the lead field.

  4. 04

    Test with Run once

    Click Run once, then create a test lead in PersistIQ. Open each module's bubble to read the bundle it received, meaning the lead that travelled from one module to the next.

  5. 05

    Switch it on

    When the test lead sits in the right campaign, switch the scenario on. From then on, each lead created in PersistIQ reaches Make as it happens and joins the campaign without you.

Triggers

What starts a PersistIQ scenario

2 modules start a scenario when something happens in PersistIQ. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by PersistIQ as soon as it happens.

PersistIQ1Watch New Leads

Watch New Leads

Instant trigger

In Make“Triggers when a new lead is created.”

Every lead added to PersistIQ becomes the starting point of a scenario, so the follow-up work happens without you watching the lead list. The trigger hands the new lead to the next module as one bundle.

How it fires
instant. PersistIQ calls Make through a webhook as soon as the lead is created, which is what the lightning badge on the module means.
When to use it
a teammate adds prospects and each one should be enrolled in a campaign or copied to your CRM.
Watch out
if the next module is Create a Lead for the same account, every lead it creates starts the scenario again, so send new leads elsewhere.
PersistIQ2Watch Updated Leads

Watch Updated Leads

Instant trigger

In Make“Triggers when a lead is updated.”

You learn about changes to existing leads the moment they happen, which lets a scenario carry each edit your team makes on a lead over to the tools that depend on it.

How it fires
instant. PersistIQ calls Make through a webhook as soon as a lead is updated, with no polling interval to wait for.
When to use it
a salesperson edits a lead after a reply, and that lead should leave the cold campaign or its new details must reach another tool.
Watch out
any edit fires the trigger, so plan the next modules for every kind of change, and avoid updating the same lead later in the scenario, or you start it again.
Modules

What PersistIQ can do in Make

PersistIQ gives you 9 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

PersistIQ1

Add a Lead To a Campaign

Action

In Make“Add's a lead to a campaign.”

Your lead enters a PersistIQ campaign without anyone opening the app, so outreach starts on the same flow that found the prospect.

When to use it
right after Watch New Leads or Create a Lead, when every qualified prospect should join a given sequence.
Watch out
map the lead coming from an earlier module, so place this one after the step that found or created it.
PersistIQ2

Create a DNC Domain

Action

In Make“Create's a DNC domain.”

This adds a domain to the DNC domains of your PersistIQ account from a scenario, so the list grows whenever another tool flags a company, not only when someone remembers to type it.

When to use it
a deal is marked as lost or a company asks to stop hearing from you in your CRM, and its domain should be blocked in PersistIQ as well.
PersistIQ3

Create a Lead

Action

In Make“Create's a lead.”

A contact captured anywhere else ends up as a lead in PersistIQ, ready to be enrolled, without an export and an import in between.

When to use it
a form, a spreadsheet row or a CRM record should become a PersistIQ lead.
Watch out
put Search Leads before it when the same person can arrive twice, then create only when the search came back empty.
PersistIQ4

Get a Lead

Action

In Make“Get's a single lead.”

You get the full record of one lead you already know, which fills in the details a trigger or another app did not send.

When to use it
you have a lead identifier from an earlier module and need its current data before deciding what to do next.
Watch out
it returns one lead only; to find leads from partial information, Search Leads is the right module.
PersistIQ5

Make an API Call

Action

In Make“Make's a custom API call.”

This module reaches any endpoint of the PersistIQ API with the connection you already set up, which covers the operations the other ten modules do not offer.

When to use it
you need something from PersistIQ that no listed module does, and you know which API request answers it.
Watch out
you write the request yourself and Make's own documentation for this app is limited, so check the answer with Run once before relying on it.
PersistIQ6

Remove a Lead From a Campaign

Action

In Make“Remove a lead from a campaign.”

Outreach stops for a lead the moment your scenario decides it should, by taking that lead out of a PersistIQ campaign.

When to use it
after Watch Updated Leads, when a lead replied, booked a call or became a customer in another tool.
Watch out
it removes the lead from the campaign only; the lead itself stays in PersistIQ, which is usually what you want.
PersistIQ7

Update a Lead

Action

In Make“Update's a lead.”

An existing PersistIQ lead gets new information from another app, so your outreach works from the same data as the rest of the team.

When to use it
a contact changes job or email in your CRM and the PersistIQ lead must follow.
Watch out
if Watch Updated Leads starts the same scenario, this update fires it again and the scenario loops; keep the two in separate flows.
PersistIQ8

List DNC Domains

Search

In Make“List's all DNC domains.”

You get the DNC domains stored in PersistIQ inside your scenario, each one as its own bundle, so another tool can read or check them.

When to use it
before sending a contact to another outreach tool, to check that its domain is not on the PersistIQ list.
Watch out
it returns every domain, and each bundle costs an operation in the modules that follow.
PersistIQ9

Search Leads

Search

In Make“Search leads.”

This finds the PersistIQ leads that match what you ask for, which is how a scenario checks before it creates or changes anything.

When to use it
a new contact arrives from a form and you want to know whether PersistIQ already holds it.
Watch out
a search can return zero, one or several leads, and every module after it runs once per lead found.
Need help

Need help automating PersistIQ with Make?

A person reads every message.

FAQ

PersistIQ and Make: common questions

01Is the PersistIQ Make integration free?
Yes, PersistIQ is a standard app in Make, so you can use it on the Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between two scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Make counts usage in operations, one per module run on one bundle, so a busy scenario draws more from your monthly allowance than a quiet one.
02What do you need to connect PersistIQ to Make?
A PersistIQ account and a Make account. Make's documentation lists no specific prerequisite for PersistIQ, and it does not detail the connection screen either. You add a PersistIQ module, click Create a connection, optionally name it, then either authorize Make on the PersistIQ page or paste the key PersistIQ provides, and save. The connection is then reused by every PersistIQ module in all your scenarios. Name it after the account owner if several PersistIQ accounts will be linked.
03Do PersistIQ triggers in Make fire in real time?
Yes. Both PersistIQ triggers, Watch New Leads and Watch Updated Leads, are instant: PersistIQ calls Make through a webhook as soon as a lead is created or updated. There is no polling interval to wait for, unlike scheduled triggers that Make checks every 15 minutes by default. Each event is still counted in operations, so a busy lead list uses more of your plan than a quiet one. Test with Run once first to see exactly what each event sends.
04What if a PersistIQ module is missing in Make?
Use Make an API Call. It sends a request to any endpoint of the PersistIQ API with the connection you already have, so you are not limited to the 8 other ready-made action and search modules. Keep in mind that Make says its own documentation for PersistIQ is incomplete, because little public information about the app is available. Test each request with Run once and read the bundle it returns before you switch the scenario on.
05Should you use Make or n8n for PersistIQ?
It depends on where the rest of your automations already run. PersistIQ often has an n8n node as well, so the real question is which tool your team works in. In Make, the integration gives 2 instant triggers, 7 actions and 2 searches, plus Make an API Call for the rest, all built in a visual editor with a Free plan to test on. Compare the modules each tool offers for PersistIQ against the scenario you have in mind.
Same platform

Other docs you might need on this stack.

Browse all integrations