Resources · Make integration

People Data Labs Make integrationAutomate People Data Labs with Make.

A new lead lands with half its details missing: can Make fill in the rest for you? The People Data Labs Make integration gives you 6 modules: 3 searches, 2 enrichments and one open API call. This guide shows sales and ops teams how to link the account and run a first enrichment.

Try the People Data Labs integration on MakeSee the 6 modules

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What you can automate

What does the People Data Labs Make integration do?

The People Data Labs Make integration lets a Make scenario, the automation you build as a chain of modules, send what you know about a person or a company to People Data Labs and get a matching profile back. No code is involved: you link your API key once and pick modules from a list.

Complete a lead record the moment it exists. Another app starts the scenario, then Enrich a Person looks up the best single match for the details you pass. The returned profile can be mapped into your CRM or sheet in the next module.

Qualify an account before a call. Enrich a Company works the same way for organizations: one company in, one matching company out. Account managers use it to see who they are dealing with before they pick up the phone.

Build a list of prospects that fit a profile. Search for People and Search for Companies return several results for one query. Each result becomes a bundle, one item passed to the next module, so you can write them all to a table in one run.

Keep in mind what the app does not cover: it has no trigger, so People Data Labs never starts a scenario on its own. Something else has to kick it off. When the listed modules miss an endpoint, Make an API Call reaches the rest of the API with the same connection. Weighing another tool? The n8n vs Make comparison lays out the differences, and the Make pricing guide explains how operations are counted.

Connect

How do you connect People Data Labs to Make?

  1. 01

    Copy your API key

    You need an active People Data Labs account and an API key. In the People Data Labs dashboard, open the API Keys section and copy the key shown on screen. Keep it handy for the next step.

  2. 02

    Add a module and open the connection

    In your Make scenario, add any People Data Labs module and click Create a connection. A connection is your account linked to Make once, then reused by every People Data Labs module you add later.

  3. 03

    Name it and paste the key

    The Connection name field is optional, but a clear name helps when you run several accounts. Paste the API key you copied, save, and Make is ready to query People Data Labs on your behalf.

First scenario

Your first scenario with People Data Labs

GoalWhen a new lead appears in another app, Make sends its details to People Data Labs and gets back the matching profile.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the + to add the first module. Pick the trigger of the app where your leads arrive, such as a form tool or your CRM.

  2. 02

    Add Enrich a Person

    Click the + on the right of that trigger, search for People Data Labs and pick Enrich a Person. Choose your connection, or click Create a connection if this is your first module.

  3. 03

    Map the lead details

    Fill the module fields by mapping the lead data coming from the first module. The more reliable details you pass, the better chance People Data Labs has to find the right person.

  4. 04

    Test with Run once

    Click Run once and create a test lead. Then read the bundles each module received and check that the returned profile is the person you expected.

  5. 05

    Schedule and switch on

    Set the schedule on the first module, every 15 minutes by default, then switch the scenario on. Each module run on a bundle counts as one operation on your Make plan.

Modules

What People Data Labs can do in Make

People Data Labs gives you 6 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

People Data Labs1

Enrich a Company

Action

In Make“Matches input data to return a single company.”

Turns the scraps you hold about an organization into one full company profile, picked as the single best match. You pass what you know, People Data Labs answers with one company.

When to use it
a deal is created for a company you barely know, and the account owner wants context written straight onto the record.
Watch out
it returns one company, not a list; for several candidates, Search for Companies is the right module.
People Data Labs2

Enrich a Person

Action

In Make“Matches input data to return a single person.”

Gives you a complete profile for one contact, matched from the details you send. It is the module to reach for when a record already exists and you want it filled, not replaced.

When to use it
right after a demo request or a signup, so the sales rep opens a lead that already carries its background.
Watch out
each lead enriched costs one operation, and test entries that flow through the scenario count just like real ones.
People Data Labs3

Make an API Call

Action

In Make“Performs an arbitrary API call.”

Opens the whole People Data Labs API to your scenario, using the same connection as the other modules. You write the request yourself, so it covers endpoints the five ready-made modules leave out.

When to use it
the People Data Labs documentation describes an endpoint you need and no module in the list matches it.
Watch out
you are responsible for the request format, so test it with Run once before relying on it.
People Data Labs4

Search for Companies

Search

In Make“Matches input query to return multiple companies.”

Returns a set of companies that match a query, where enrichment would stop at one. Every company found comes out as its own bundle, ready to be written to a sheet or a CRM.

When to use it
you are drawing up a target account list for a campaign and want every organization that fits your criteria.
Watch out
the modules after it run once per company returned, which multiplies your operations.
People Data Labs5

Search for People

Search

In Make“Matches input query to return multiple people.”

Brings back several people for a single query, each one as a separate bundle. This is how you move from one profile at a time to a real prospect list.

When to use it
a recruiter or a sales team wants all the people matching a role or a company, not a single contact.
Watch out
a query with no match returns zero bundles, so the rest of the scenario simply does not run for that pass.
People Data Labs6

Search People (DEPRECATED)

Search

In Make“DEPRECATED. Please use the "Search for People" module. Matches input query to return multiple people.”

This older people search still appears in the module list, but Make marks it as deprecated and points to Search for People instead. Keeping it only makes sense in a scenario that already uses it.

When to use it
never in a new scenario; if you inherit an old one, plan to swap it for Search for People.
Watch out
after the swap, map the fields again and run once to confirm the results look the same.
Need help

Need help automating People Data Labs with Make?

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FAQ

People Data Labs and Make: common questions

01Is the People Data Labs Make integration free?
Yes, on the Make side. People Data Labs is a standard app, available from the Free plan. That plan allows 2 active scenarios, at least 15 minutes between two scheduled runs, and 5 minutes of execution per run. Paid plans drop the interval to one minute and remove the cap on active scenarios. Your People Data Labs subscription is separate: you still need an active account and an API key, and its pricing is set by People Data Labs, not by Make.
02What is needed to connect People Data Labs to Make?
An active People Data Labs account and its API key. You find the key in the API Keys section of the People Data Labs dashboard and copy it. Then, in Make, you add any People Data Labs module, click Create a connection, give the connection a name if you like and paste the key. That single connection is reused by all six modules, so you only do this once per account.
03Can People Data Labs start a Make scenario in real time?
No. People Data Labs has no trigger module in Make, so it cannot start a scenario by itself. You have two ways around it. Put the trigger of another app first, the tool where your leads or accounts appear, and add People Data Labs after it. If that app offers an instant trigger, the scenario starts as soon as the record is created. Otherwise, use Make scheduling on the first module, which runs every 15 minutes by default.
04What if a People Data Labs module is missing in Make?
Use Make an API Call. It calls any endpoint of the People Data Labs API with the connection you already set up, so you are not limited to the five ready-made modules. You will need to build the request from the People Data Labs documentation. Also note that Make flags its own documentation for this app as AI-generated and possibly wrong, so confirm important details with People Data Labs directly before building on them.
05Should People Data Labs be automated with Make or n8n?
It depends on the tool your team already works in. On Make, People Data Labs comes with six modules covering person and company enrichment and search, plus Make an API Call for the rest of the API, and it runs on the Free plan. n8n often has a node for the same app, so check what it offers before deciding. Neither choice is ranked here: compare the modules you need and how each tool counts usage.
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