Sendlane Make integrationAutomate Sendlane with Make.
Need your email list to follow what happens in your other tools? The Sendlane Make integration gives you 4 modules: 1 instant trigger and 3 actions. This guide links your account, walks through a first scenario and explains when each module earns its place.
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What can the Sendlane Make integration automate?
The Sendlane Make integration lets Make listen to your Sendlane automations and change your contact lists for you. You build a scenario, the automation you design in Make as a chain of modules, and each module is one brick of it: here a trigger that waits for Sendlane, or an action that adds or unsubscribes someone.
New leads land in your list on their own. A signup captured in another tool reaches Add a Contact, so the person joins Sendlane without anyone copying an address by hand.
Your other tools learn what Sendlane decided. Watch Automation starts a scenario when a webhook from one of your Sendlane automations fires, and the modules that follow can pass that contact to a CRM, a sheet or a chat channel.
Opt-outs stay clean everywhere. When someone asks to stop hearing from you in another system, Unsubscribe a Contact removes them from one list or from all of them.
Four modules is a short catalog. For anything else the Sendlane API offers, Make an API Call reuses the same connection. Before picking a stack, the n8n vs Make comparison lays out the differences, and the Make review covers the editor in depth. If you would rather hand the build over, see the Make agency page.
How do you connect Sendlane to Make?
- 01
Copy your API token in Sendlane
In Sendlane, open the Integrations section, click Manage next to the custom integration you want to use, then generate or reveal the API token and copy it. Your account needs to be active for this to work.
- 02
Add a Sendlane module in Make
In your scenario, add any Sendlane module and click Create a connection. A connection is your Sendlane account linked to Make once, then reused by every Sendlane module you add later.
- 03
Paste the credentials and save
Give it a name in Connection name if you plan to link several accounts, which is optional. Paste the token you copied, or follow the instructions Make shows on screen, and save the connection.
Your first scenario with Sendlane
GoalWhen a signup arrives in another app, Make adds that person to Sendlane as a contact.
- 01
Create the scenario
From the Scenarios page, create a new scenario and click the + to place the first module. This first module is the app where your signups arrive: a form, a shop or a spreadsheet.
- 02
Add Add a Contact
Click the + on the right of that first module, search for Sendlane and pick Add a Contact. Choose the connection you created earlier, or click Create a connection if this is your first Sendlane module.
- 03
Map the signup data
Fill the module fields by mapping the values from the first module, such as the email address it received. Each signup that flows through is a bundle, one item passed from a module to the next.
- 04
Test with Run once
Click Run once to execute the scenario a single time and open the bundles each module received. Use a test signup with your own address, since the directory says this module sends an email invitation.
- 05
Schedule and switch on
Set the schedule on the first module, every 15 minutes by default, then switch the scenario on. Each module run on a bundle counts as one operation on your Make plan.
What starts a Sendlane scenario
1 module starts a scenario when something happens in Sendlane. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Sendlane as soon as it happens.
Watch Automation
Instant triggerIn Make“Triggers when a webhook from automation has been triggered.”
Watch Automation lets a Sendlane automation wake up Make, so what happens in Sendlane can reach your other tools. The scenario starts when a webhook from that automation is triggered.
What the Sendlane modules do
Sendlane gives you 3 modules. For each one: what it does for you, when to reach for it, and what to watch out for.
Add a Contact
ActionIn Make“Sends an invitation to a contact by email.”
Add a Contact puts a new person into your Sendlane audience from any other app in the scenario, and the directory describes it as sending that contact an invitation by email.
Make an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
Make an API Call reaches any endpoint of the Sendlane API from your scenario, which covers what the three other modules leave out. It uses the connection you already set up.
Unsubscribe a Contact
ActionIn Make“Unsubscribes contact from a single list or all lists.”
Unsubscribe a Contact takes someone off a single Sendlane list or off every list at once, so an opt-out recorded elsewhere is respected in your campaigns too.
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