Resources · Make integration

Smart Lead AI Make integrationAutomate Smart Lead AI with Make.

Can your Smart Lead AI outreach run without someone babysitting it? The Smart Lead AI Make integration gives you 16 modules, one of them an instant trigger. Sales and ops teams will find here how to connect the account and build a first scenario, step by step.

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What you can automate

What does the Smart Lead AI Make integration let you automate?

The Smart Lead AI Make integration links your Smart Lead AI account to Make, a no-code tool where you build a scenario: an automation made of modules placed one after another. Each module is one brick, either a trigger that starts the flow, an action that changes something, or a search that reads data.

Keep your CRM and your outreach saying the same thing. When a contact changes in your CRM, Fetch Lead by Email Address finds the matching lead and Update Lead by ID applies the change. Nobody retypes a phone number twice.

Hear about campaign activity as it happens. Watch Campaigns receives campaign events and can pass them on to your team chat or to a tracking sheet. Add Get Campaign by ID when the message needs more context about the campaign.

Handle sending mailboxes without opening the dashboard. Add Email Accounts to a Campaign and Remove Email Accounts from Campaign by ID change which addresses a campaign sends from, for instance when a rep joins or leaves the team.

Where the list stops: none of the 16 modules is named for importing new leads into a campaign. Make an API Call reaches any endpoint of the Smart Lead AI API with the same connection, so if the vendor's API offers it, you can still do it. Also note that Make's documentation page for this app is AI-generated from the vendor docs and asks you to double-check important details.

Weighing your options? Read n8n vs Make. To get comfortable with the editor, see Make training, and when a run fails, open Make troubleshooting.

Connect

How do you connect Smart Lead AI to Make?

  1. 01

    Copy your API key

    In Smart Lead AI, go to the Settings section from your dashboard and click Activate API. Copy the key that appears on screen. This only works on an active account that includes API access.

  2. 02

    Create the connection in Make

    Add any Smart Lead AI module to your scenario and click Create a connection. A connection is your account linked to Make once, then reused by every Smart Lead AI module. Filling in Connection name is optional, but a clear name helps later.

  3. 03

    Paste the key and confirm

    Paste the API key you copied, or follow the instructions Make shows on screen, then save. From there, every Smart Lead AI module in your scenarios can use this connection without asking for the key again.

First scenario

Your first scenario: keep a lead in sync with your CRM

GoalWhen a contact changes in your CRM, Make finds that person in Smart Lead AI and updates the lead.

  1. 01

    Start from your CRM

    On the Scenarios page, create a new scenario and click the +. Search for the CRM where your contacts live and pick its module that watches for updated contacts.

  2. 02

    Look up the lead

    Click the + on the right of that first module, search for Smart Lead AI and choose Fetch Lead by Email Address. Create the connection with your API key, then map the contact's email from the CRM module.

  3. 03

    Apply the change

    Add Update Lead by ID after the search. Map the lead ID from the data the search sent along, then fill in only the details you want your CRM to keep in sync.

  4. 04

    Test with Run once

    Edit a test contact in your CRM, then click Run once. Click the bubble above each module to read the bundle it received, meaning the item passed along, and check the lead in Smart Lead AI.

  5. 05

    Schedule it and switch it on

    Open the clock on the first module. A new scenario runs every 15 minutes by default; keep that or choose another interval your plan allows, then turn the scenario on.

Triggers

What starts a Smart Lead AI scenario?

1 module starts a scenario when something happens in Smart Lead AI. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Smart Lead AI as soon as it happens.

Smart Lead AI1Watch Campaigns

Watch Campaigns

Instant trigger

In MakeWatches if any event occurs in campaign.

Watch Campaigns hands your scenario a starting signal whenever an event occurs in a Smart Lead AI campaign, so the next modules can react to it and nobody has to keep an eye on the dashboard.

How it fires
it is an instant trigger. Smart Lead AI calls Make through a webhook as soon as the event happens, rather than Make checking on a schedule.
When to use it
a campaign event should alert your sales team in its chat tool or add a line to the sheet where you track outreach.
Watch out
when you add it, click Create a webhook first and only then Create a connection, as Make's documentation asks for instant modules.
Modules

What can each Smart Lead AI module do for you?

Smart Lead AI gives you 15 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Smart Lead AI1

Add Email Accounts to a Campaign

Action

In MakeAdds the email we gave to the campaign by id.

Add Email Accounts to a Campaign puts one of your sending mailboxes to work on a campaign you pick by its ID, so that campaign can also send from that address.

When to use it
a new inbox has just been set up for a sales rep and it should start helping on a campaign that is already running.
Watch out
this module handles sender accounts, not prospects. Leads are a separate object with their own modules.
Smart Lead AI2

Create Campaign

Action

In MakeIt will create a campaign in the connected account.

Create Campaign gives you a fresh campaign in the Smart Lead AI account behind your connection, without anyone opening the app to set it up by hand.

When to use it
a new offer or a new target list gets approved in your project tool, and the matching campaign should exist right away.
Watch out
every run creates one more campaign. Try it with test data and Run once, or a scenario that fires twice leaves you with duplicates.
Smart Lead AI3

Delete Campaign by ID

Action

In MakeDeletes the campaign by ID.

Delete Campaign by ID clears a finished campaign out of your account, which keeps the campaign list short and readable for the whole team.

When to use it
a campaign is marked as closed in the sheet where your team tracks outreach, and nobody should reuse it.
Watch out
treat every deletion as final. Test the scenario on a throwaway campaign before you switch it on.
Smart Lead AI4

Get Campaign by ID

Action

In MakeIt will return us the data of the campaign's whose is given in path parameter.

Get Campaign by ID returns the details of one campaign when you already know its ID, so later modules can reuse that data instead of you copying it from the app.

When to use it
Watch Campaigns has just reported an event and you want the campaign's details in the message your team receives.
Watch out
Make files it under actions, but going by its description it only returns data and changes nothing in Smart Lead AI.
Smart Lead AI5

Make an API Call

Action

In MakePerforms an arbitrary authorized API call.

Make an API Call opens the whole Smart Lead AI API to your scenario, reusing the connection you already created. It covers whatever the 15 other modules leave out.

When to use it
the task you have in mind appears in Smart Lead AI's API documentation but matches none of the listed modules.
Watch out
you write the request yourself, so keep the vendor's API documentation open next to the editor while you build it.
Smart Lead AI6

Remove Email Accounts from Campaign by ID

Action

In MakeTo remove email accounts from campaign based on given email and campaign id.

Remove Email Accounts from Campaign by ID takes a sending address off a campaign, based on that email and the campaign ID, so the campaign stops using it.

When to use it
a rep leaves the company and their mailbox should stop sending on the campaigns it was attached to.
Watch out
place List All Email Accounts Per Campaign by ID before it to confirm which addresses are really attached.
Smart Lead AI7

Update Lead by ID

Action

In MakeThis endpoint lets you update a lead using the lead ID.

Update Lead by ID changes the record of one lead you already know by its ID, so Smart Lead AI keeps the same information as the rest of your tools.

When to use it
a prospect's job title or company changes in your CRM and the outreach should reflect it.
Watch out
the module wants the lead ID, not the email. Put Fetch Lead by Email Address in front of it to find the lead first.
Smart Lead AI8

Update Lead Category by Campaign

Action

In MakeThis endpoint lets you update your leads category based on the campaign they belong to.

Update Lead Category by Campaign moves a lead into another category inside the campaign it belongs to, so your sorting of prospects stays current without clicking through the app.

When to use it
a meeting gets booked in your calendar tool and the lead should switch to the category your team uses for booked calls.
Watch out
run Fetch Lead Categories first so you know which categories exist in your account.
Smart Lead AI9

Fetch All Email Accounts Associated to a User

Search

In MakeThis endpoint fetches all the email accounts used for sending emails to leads in the campaign.

Fetch All Email Accounts Associated to a User hands you the full list of mailboxes your account sends from, one bundle per mailbox. That makes a quick inventory easy.

When to use it
you want a spreadsheet of every sending address before you share them out across new campaigns.
Watch out
every module placed after it runs once per mailbox found, and each run counts as an operation on your Make plan.
Smart Lead AI10

Fetch Lead by Email Address

Search

In MakeThis endpoint fetches a lead’s data using the email address.

Fetch Lead by Email Address finds a lead from the one detail most tools share, the email, and hands the lead's data to the modules that follow.

When to use it
a form, a CRM or a support tool gives you an address and you need to know what Smart Lead AI holds on that person.
Watch out
a search can come back empty when no lead matches. Check the result with Run once before adding modules that rely on it.
Smart Lead AI11

Fetch Lead Categories

Search

In MakeThis endpoint fetches all your categories.

Fetch Lead Categories shows you every category set up in your account, which tells you how your team sorts prospects before you automate any change.

When to use it
you are about to build a scenario around Update Lead Category by Campaign and need the exact categories available.
Watch out
it lists the categories themselves, not the leads inside them. For leads, turn to List All Leads by Campaign.
Smart Lead AI12

Fetch Webhooks by Campaign ID

Search

In MakeThis endpoint lets fetch all the webhooks associated to a campaign using the campaign ID

Fetch Webhooks by Campaign ID tells you which webhooks, the addresses an app calls when something happens, are attached to a given campaign.

When to use it
Watch Campaigns stays silent and you want to confirm that a webhook really exists on the campaign you are watching.
Watch out
it is a search, so it reads the list and nothing more. It does not add or remove a webhook.
Smart Lead AI13

List All Campaigns

Search

In MakeIt will return all the campaigns associated to the connected account.

List All Campaigns brings back every campaign of the connected account, each one as a separate bundle, which gives you an overview you can send to any other app.

When to use it
a sales manager wants the campaign list copied into a shared sheet without logging into Smart Lead AI.
Watch out
when you only care about one campaign, Get Campaign by ID is lighter than listing them all and sorting afterwards.
Smart Lead AI14

List All Email Accounts Per Campaign by ID

Search

In Makelist all available email accounts in campaign by its id.

List All Email Accounts Per Campaign by ID reveals which sending addresses a given campaign uses, so you can check its setup without opening it.

When to use it
before removing a mailbox or adding a new one, you want to see what the campaign already sends from.
Watch out
it needs the campaign ID. List All Campaigns, placed before it, can supply one ID per campaign.
Smart Lead AI15

List All Leads by Campaign

Search

In MakeThis endpoint fetches all the leads in a campaign using the campaign’s ID.

List All Leads by Campaign pulls every lead of one campaign, identified by its ID, ready to be copied into a sheet, a CRM or a report.

When to use it
a campaign wraps up and sales wants all of its prospects in the CRM for follow-up calls.
Watch out
each lead becomes one bundle, and each module after it counts one operation per lead. Test with Run once on a small campaign.
Need help

Need help automating Smart Lead AI with Make?

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FAQ

Questions people ask next

01Is the Smart Lead AI Make integration free?
Yes, on the Make side. Smart Lead AI is a standard app, available from the Free plan. That plan allows 2 active scenarios, scheduled runs at least 15 minutes apart, 5 minutes per run, files up to 5 MB and 512 MB of data transfer. Paid plans go down to one minute between runs and allow 40 minutes per run. You still need a Smart Lead AI account with API access, billed by Smart Lead AI according to its own pricing page.
02What do you need to connect Smart Lead AI to Make?
An active Smart Lead AI account with API access, plus its API key. In Smart Lead AI, open Settings from the dashboard, click Activate API and copy the key shown. In Make, add any Smart Lead AI module, click Create a connection, name it if you like, then paste the key. All 16 modules reuse that connection, so you do this once per account. For the instant trigger, create the webhook before the connection.
03Does the Smart Lead AI trigger in Make react in real time?
Yes. Watch Campaigns is an instant trigger: Smart Lead AI calls Make through a webhook as soon as a campaign event happens, instead of Make checking on a schedule. The scenario therefore starts on the event, not on the default 15-minute clock. The other 15 modules are actions and searches, so a scenario that opens with one of them needs a schedule or a trigger from another app. Test the webhook with Run once before switching the scenario on.
04What if a Smart Lead AI module is missing in Make?
Use Make an API Call. It calls any endpoint of the Smart Lead AI API with the connection you already have, so the listed modules are not a hard limit. For example, none of the 16 modules is named for importing leads into a campaign; if the API offers that, this module can reach it. Keep the vendor's API documentation open for the request format, since Make's page for this app is AI-generated and asks you to verify important information.
05Make or n8n for Smart Lead AI?
It depends on your team. In Make, Smart Lead AI comes with 16 modules, an instant trigger for campaign events and Make an API Call for everything else, all connected with a single API key and no code. n8n often has a node for the same apps, so check whether one exists for Smart Lead AI before deciding. Go with the tool your team already builds in, and compare what each offers for the exact modules you need.