Resources · Make integration

Smart Passes Make integrationAutomate Smart Passes with Make.

Can Make keep your Smart Passes customers and offers up to date for you? The Smart Passes Make integration gives you 11 modules: 8 actions and 3 searches. This page is for the person who runs the customer list, and it walks you from the connection to a working scenario.

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What you can automate

What can the Smart Passes Make integration do for you?

The Smart Passes Make integration links your Smart Passes account to Make, so another app can create customers, credit points and manage offers without you retyping anything. You build a scenario, which is the automation itself: a chain of modules, each one a single step, that Make runs on a schedule or when another app calls it.

Offers that go live on cue. Your offer is drafted in a spreadsheet or a project tool. Once it is approved there, Create an Offer builds it in Smart Passes and Publish an Offer puts it out, and Cancel an Offer pulls it back the day it should stop.

Points that follow real purchases. An order lands in your shop app. Search for a Customer finds the buyer, and Add Points to a Customer credits the purchase. Nobody on the team has to open Smart Passes to do it.

A customer base that never drifts. A form or a CRM holds the freshest details. Create a Customer adds newcomers, Update a Customer corrects the ones already there, and List Customers gives you the full picture when you want to copy it into a sheet.

Know the limits before you start: Smart Passes has no trigger in Make, so something else has to start the scenario, and Make's own documentation for the app is thin. It lists the modules but says it lacks public information to explain them in detail. Test each module with a dummy record first, and keep Make troubleshooting close. If you are still choosing a platform, the n8n vs Make comparison and our Make review lay out the criteria.

Connect

How do you connect Smart Passes to Make?

  1. 01

    Add a Smart Passes module

    In your scenario, click the +, type Smart Passes and pick any module, for example Create a Customer. Then click Create a connection. A connection is your Smart Passes account linked to Make once, reused by every Smart Passes module afterwards.

  2. 02

    Name it and authorize Make

    Give the connection a name you will recognize later, such as the brand or the account it points to. Then either approve Make on the Smart Passes page that opens, or paste the key Smart Passes gives you, depending on what the window asks for.

  3. 03

    Save and check the module

    Click Save. The module now shows the connection in its dropdown, and Make can list what it reads from your account while you fill the fields.

First scenario

Your first scenario with Smart Passes

GoalWhen a new sign-up arrives in another app, Make creates the customer in Smart Passes and credits welcome points.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the +. Smart Passes has no trigger, so the first module belongs to the app where sign-ups happen, such as your form or shop tool.

  2. 02

    Set the starting module

    Pick that app, create its connection and choose the trigger that watches new sign-ups. Each new person it finds becomes a bundle: one item handed to the next module.

  3. 03

    Add Create a Customer

    Click the + on the right, search Smart Passes and choose Create a Customer. Link your connection, then map the data coming from the first module into the fields Make shows you.

  4. 04

    Credit the welcome points

    Add Add Points to a Customer after it. Map the customer returned by Create a Customer, so the points land on the record the scenario has just made and not on someone else.

  5. 05

    Test with Run once

    Click Run once and submit a test sign-up. Read the bundles each module received, then check in Smart Passes that the customer and the points are there.

  6. 06

    Schedule and switch on

    Set the schedule on the first module, every 15 minutes by default, and switch the scenario on. Each module run on a bundle counts as one operation on your Make plan.

Modules

What each Smart Passes module does

Smart Passes gives you 11 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Smart Passes1

Add Points to a Customer

ActionIn the docs only

Credits points to one customer, so a purchase or a completed action elsewhere shows up in Smart Passes without anyone typing it in.

When to use it
right after an order is paid in your shop app, once you know which customer made it.
Watch out
it acts on a single customer, so place Search for a Customer before it to be sure the points go to the right person.
Smart Passes2

Cancel an Offer

ActionIn the docs only

Stops an offer you no longer want to run, so an ended promotion does not linger for your customers because someone forgot to switch it off.

When to use it
when a campaign is marked as finished in your planning tool, or when stock for the promoted product runs out.
Watch out
pick the offer from List Offers or map it from an earlier module rather than typing its reference by hand.
Smart Passes3

Create a Customer

ActionIn the docs only

Adds a new customer to Smart Passes from data that already lives elsewhere, which saves you from copying every sign-up by hand.

When to use it
after a form submission, a first order or a new contact in your CRM.
Watch out
run Search for a Customer first if the same person can come back through another channel, otherwise you may end up with duplicates.
Smart Passes4

Create an Offer

ActionIn the docs only

Builds a new offer in Smart Passes from details prepared in another tool, so the marketing team drafts in one place and Make does the setup.

When to use it
once a promotion is approved in your spreadsheet or project board.
Watch out
creating is not publishing. Chain Publish an Offer after it when the offer should reach customers straight away.
Smart Passes5

Delete a Customer

ActionIn the docs only

Removes a customer from Smart Passes, which keeps your base in line with the people who asked to leave or were removed in your main system.

When to use it
when an account is closed in your CRM or a deletion request arrives through a form.
Watch out
try it on a dummy customer during Run once before pointing it at real records, and check that only the intended person's data reaches it.
Smart Passes6

Delete an Offer

ActionIn the docs only

Erases an offer entirely, which is handy for clearing out drafts and test offers that were never meant for customers.

When to use it
during a cleanup scenario that feeds it offers found by List Offers.
Watch out
if you only want an offer to stop running, Cancel an Offer is the gentler choice. Test deletion on a throwaway offer before anything real passes through.
Smart Passes7

List Customers

SearchIn the docs only

Pulls your Smart Passes customers into the scenario, one bundle per customer, so you can copy them to a sheet or pass them to another app.

When to use it
for an export, a reconciliation with your CRM, or a bulk update.
Watch out
every customer returned becomes its own bundle, and each module that follows runs once per bundle, which adds operations to your plan.
Smart Passes8

List Offers

SearchIn the docs only

Returns the offers held in Smart Passes, which gives the rest of the scenario something to review, report on or act upon.

When to use it
ahead of Cancel an Offer or Delete an Offer, or to send the current offer list to a team channel.
Watch out
it can come back empty. Check what Run once shows before you chain Cancel an Offer or Delete an Offer behind it.
Smart Passes9

Publish an Offer

ActionIn the docs only

Makes an offer available to your customers, turning a prepared draft into something they can actually use.

When to use it
directly after Create an Offer, or when a launch is confirmed in the tool where your team plans campaigns.
Watch out
publishing is visible to customers, so try it first on a test offer and keep the real launch for once the whole scenario behaves.
Smart Passes10

Search for a Customer

SearchIn the docs only

Looks up a customer already in Smart Passes, so the next modules work on the right record instead of creating a new one.

When to use it
before Add Points to a Customer or Update a Customer, whenever the incoming data does not carry the Smart Passes reference.
Watch out
a search can return zero, one or several customers. Use Run once with an unknown customer and with a common name to see both cases before you build on it.
Smart Passes11

Update a Customer

ActionIn the docs only

Changes the details of an existing customer, so a correction saved in another tool reaches Smart Passes too.

When to use it
when a contact is edited in your CRM or a customer corrects their profile through a form.
Watch out
it needs to know which customer to change. Feed it the result of Search for a Customer, and try it on a test customer before real records pass through.
Need help

Need help automating Smart Passes with Make?

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FAQ

Smart Passes and Make: common questions

01Is the Smart Passes Make integration free?
Yes, Smart Passes is a standard app in Make, so it works from the Free plan onward. The Free plan gives you 2 active scenarios, at least 15 minutes between two scheduled runs, up to 5 minutes per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute, remove the cap on active scenarios and allow runs of up to 40 minutes. Make counts usage in operations, so every module that processes a bundle uses one.
02What do you need to connect Smart Passes to Make?
A Smart Passes account and a Make account. The Make documentation lists no prerequisite and no official connection steps for this app, so you follow the generic path: add a Smart Passes module, click Create a connection, name it if you like, authorize Make on the Smart Passes page or paste the key the app provides, then click Save. The same connection then serves all 11 modules, so you only do this once per account.
03Does Smart Passes have a trigger in Make?
No. None of the 11 modules is a trigger: there are 8 actions and 3 searches. A Smart Passes scenario therefore starts elsewhere. You can open it with a trigger from another app, such as a form, a shop or a CRM, so Smart Passes reacts to what happens there. Or you can start it on a schedule, set on the first module, every 15 minutes by default, with List Customers or List Offers in first position to pick up the current data.
04What if a Smart Passes module is missing in Make?
It depends on what you need. The integration has no Make an API Call module, so you cannot reach a feature of Smart Passes that the 11 modules do not cover. Make's own documentation also warns that public information about this app is limited. If a step is missing, look for another app in your stack that can hold that part of the process, or ask the team for help designing a workaround before you commit to a scenario.
05Should you use Make or n8n for Smart Passes?
It depends on the tool your team already uses. On Make, Smart Passes brings 11 ready modules for customers, points and offers, and it is available on the Free plan. The same app often has an n8n node too, so check that side before choosing, and compare the modules each tool offers against the steps your process really needs. Pick the platform where the whole chain, not only the Smart Passes part, is covered.