Resources · Make integration

Snapchat Conversions Make integrationAutomate Snapchat Conversions with Make.

Can your ad account learn which Snapchat clicks turned into real sales? The Snapchat Conversions Make integration gives you 2 action modules to report those outcomes from your other tools. This page connects your account and walks you through a first working scenario.

Try the Snapchat Conversions integration on MakeSee the 2 modules

Verified Trustpilot reviews · AI, automation & growth agency

What you can automate

What does the Snapchat Conversions Make integration do?

The Snapchat Conversions Make integration lets a Make scenario (the automation you build, a chain of steps) push conversion events to Snapchat. When something valuable happens elsewhere, such as a paid order or a new subscriber, Snapchat hears about it and can tie that result to the ad that drove it.

Close the loop on CRM wins. When a sales rep marks a deal as won in the CRM, the Send a Conversion Event module reports it to Snapchat, so revenue that closes offline still counts toward your campaigns.

Credit new subscribers. A software company can fire the same module when a trial becomes a paid plan, and the attribution report finally shows which creatives bring paying users, not just installs.

Reach what the listed modules skip. Make an API Call talks to any endpoint of the Snapchat API through the same connection, for the cases the ready-made module does not cover.

Two things to know first. There is no trigger here, so a module from another app, or a schedule, starts the scenario. The official Make documentation for this app is flagged as AI-generated, so check important details against Snapchat's own docs. The same app often exists in n8n too; the n8n vs Make comparison sets the two side by side. For plan limits, see Make pricing, and if you would rather hand the build over, the Make agency can take it.

Connect

How do you connect Snapchat Conversions to Make?

  1. 01

    Prepare your Snap credentials

    You need an active Snapchat developer account and a valid access token. In Snap Business Manager, open Business Details, go to the app dashboard, create a new OAuth app, give it a name, and paste the callback URI https://www.integromat.com/oauth/cb/snapchat-conversions.

  2. 02

    Copy the Client ID and secret

    Accept the Snap Developer Terms and Snap Business Tools Terms if Snap asks. Once the app exists, Snap displays a Client ID and a Client secret. Copy both somewhere safe, since Make will ask for them in the next step.

  3. 03

    Create the connection in Make

    Add a Snapchat Conversions module to your scenario and click Create a connection. A connection is your Snap account linked to Make once and reused by every module of this app. Name it in Connection name if you like, then enter the credentials.

First scenario

Build your first scenario with Snapchat Conversions

GoalWhen a deal is marked won in another app, Make sends a matching conversion event to Snapchat.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the +. Snapchat Conversions has no trigger, so pick the module of the app where your sales happen, such as your CRM, as the first step.

  2. 02

    Add Send a Conversion Event

    Click the + on the right of that first module, search for Snapchat Conversions and choose Send a Conversion Event. Select the connection you created or click Create a connection.

  3. 03

    Map the deal data

    Fill the module fields by mapping values from the first module. Each bundle, meaning one item passed from one module to the next, here one won deal, becomes one event sent to Snapchat.

  4. 04

    Test with Run once

    Click Run once to execute the scenario a single time. Read the bundles each module received to confirm Snapchat accepted the event without an error.

  5. 05

    Schedule and switch it on

    Set the schedule on the first module, every 15 minutes by default, then switch the scenario on. Each module run on a bundle counts as one operation, the unit Make bills on your plan.

Modules

What can Snapchat Conversions do in Make?

Snapchat Conversions gives you 2 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Snapchat Conversions1

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

This module reaches any endpoint of the Snapchat API with the connection you already set up, so no second login is needed. It is the escape hatch for anything the ready-made event module does not offer.

When to use it
your team needs a Snapchat request that has no dedicated module in Make, and Send a Conversion Event does not fit.
Watch out
you build the request yourself, so read Snapchat's API documentation for the right path and body.
Snapchat Conversions2

Send a Conversion Event

Action

In Make“Sends a conversion event.”

Send a Conversion Event tells Snapchat that a valuable action happened, such as a purchase or a signup, so the result can be linked back to your ads. It turns data from another tool into attribution Snapchat can use.

When to use it
right after a module from your shop, CRM or billing tool reports a sale or a new customer.
Watch out
each bundle sends one event, so a module that returns many records will send many events.
Need help

Need help automating Snapchat Conversions with Make?

A person reads every message.

FAQ

Snapchat Conversions and Make: common questions

01Is the Snapchat Conversions Make integration free?
Yes, Snapchat Conversions is a standard app, so it works on the Make Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between scheduled runs, up to 5 minutes per execution, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Usage is counted in operations each month. Any subscription on the Snapchat side is a separate matter handled by Snap.
02What is needed to connect Snapchat Conversions to Make?
You need an active Snapchat developer account and a valid access token. In Snap Business Manager you create an OAuth app, give it the callback URI Make expects, then copy the Client ID and Client secret it displays. Back in Make, you add a Snapchat Conversions module, click Create a connection, optionally name it, and enter those credentials or follow the on screen instructions. The connection is then reused by both modules of the app.
03Can a Snapchat Conversions scenario run in real time?
It depends on what starts it, because Snapchat Conversions has no trigger of its own. Its 2 modules are actions, so the scenario begins with another app or with a schedule. If the first module is an instant trigger from another app, meaning that app calls Make through a webhook as soon as something happens, the event reaches Snapchat quickly. If the first module is scheduled, Make checks at the interval you set, every 15 minutes by default.
04What if the Snapchat Conversions Make module you need is missing?
Use Make an API Call. It sends any request to the Snapchat API with the same connection, so it covers endpoints the Send a Conversion Event module does not expose. You write the request yourself from Snapchat's API documentation. Keep in mind that Make's documentation for this app is marked as AI-generated and may contain mistakes, so verify important details directly with Snapchat before relying on them in a live scenario.
05Should Snapchat Conversions be automated with Make or n8n?
It depends on your criteria rather than on a winner. On Make, Snapchat Conversions offers 2 modules, one to send conversion events and one to call any endpoint of the API, both available from the Free plan. The same app often has an n8n node as well. Compare how each tool handles your existing stack, the way your team prefers to build, and the plan that fits your volume before choosing, then start with a single event to validate the setup.
Same platform

Other docs you might need on this stack.

Browse all integrations