Resources · Make integration

theMarketer Make integrationAutomate theMarketer with Make.

Your contact list in theMarketer can stay in sync with the rest of your tools. The theMarketer Make integration gives you 2 action modules: one adds a contact, one removes it. This guide shows how to link your account and build a first scenario that feeds your list without any code.

Try the theMarketer integration on MakeSee the 2 modules

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What you can automate

What can the theMarketer Make integration do for you?

The theMarketer Make integration lets Make write to your theMarketer account for you. Make runs a scenario, the automation you build as a chain of modules, and each module is one brick of it. Here, both bricks are actions: Add a Contact and Remove a Contact. Something else has to start the scenario, such as another app or a schedule.

Every signup lands in your list. A form tool, a CRM or a shop receives a new person; Make passes that person along as a bundle, one item flowing from one module to the next, and Add a Contact creates it in theMarketer. Nobody copies emails by hand anymore.

Unsubscribes stay consistent across tools. When someone asks to be removed in your support desk or CRM, Remove a Contact takes them out of theMarketer too, so your marketing sends match what the customer asked for.

One clean list for campaigns. Chain both modules with the apps you already use and theMarketer reflects who is really a customer or a prospect, which keeps your segments honest.

What the integration does not do: it has no trigger, so theMarketer cannot start a scenario by itself, and there is no search module or Make an API Call module to reach other parts of the account. The official doc also warns that its text is AI-generated from the vendor documentation, so double-check anything critical with theMarketer. Before you pick a plan, read our Make review and the Make pricing guide; if you are weighing tools, see n8n vs Make.

Connect

How do you connect theMarketer to Make?

  1. 01

    Copy your two keys from theMarketer

    In theMarketer, open Settings, then Technical integration. Copy the API key labeled Rest Key (ID) and the Customer ID shown on the same screen. Keep both at hand for the next step.

  2. 02

    Add a theMarketer module and create the connection

    In your Make scenario, add a theMarketer module and click Create a connection. A connection is your theMarketer account linked to Make once, then reused by both modules. You can give it a clear label in Connection name.

  3. 03

    Paste the credentials and save

    Paste the Rest Key and the Customer ID you copied, or follow the instructions Make shows on screen, then save. The module can now use your account, and the second module will offer the same connection.

First scenario

Build your first scenario with theMarketer

GoalWhen a new lead appears in another app, Make adds that person as a contact in theMarketer.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the +. Pick the app where your leads arrive first, such as your form tool, and choose its trigger.

  2. 02

    Add Add a Contact

    Click the + on the right of that first module, search for theMarketer and pick Add a Contact. Select the connection you created earlier.

  3. 03

    Map the lead's details

    Fill the module fields by mapping data from the first module: drag the email and name it received into the matching boxes. Make shows what the previous module outputs.

  4. 04

    Test with Run once

    Click Run once, then create a test lead in your source app. Read the bundle each module received and confirm the new person shows up in theMarketer.

  5. 05

    Schedule it and switch it on

    Set the schedule on the first module, which is every 15 minutes by default, then switch the scenario on. Each run uses operations, the executions Make counts on your plan.

Modules

What theMarketer modules can you use in Make?

theMarketer gives you 2 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

theMarketer1

Add a Contact

Action

In Make“Adds a new contact.”

You get a new person in your theMarketer audience without typing anything: the module creates the contact from data another module passes along, like an email captured by a form or a buyer from your shop.

When to use it
right after the step that captures a lead, so marketing can reach that person from theMarketer.
Watch out
it acts on one bundle at a time, so every lead that passes through it counts as one operation on your plan.
theMarketer2

Remove a Contact

Action

In Make“Removes a contact.”

Your theMarketer list drops the people who should no longer be there: this module deletes a contact that another step of the scenario identifies, such as a customer who opted out elsewhere.

When to use it
when an unsubscribe or a closed account in your CRM or help desk has to be reflected in theMarketer too.
Watch out
the contact leaves your theMarketer list, so test it on a dummy contact with Run once before real data flows through.
Need help

Need help automating theMarketer with Make?

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FAQ

theMarketer and Make: common questions

01Is the theMarketer Make integration free?
Yes, on the Make side. theMarketer is a standard app, so its modules work on the Free plan. That plan allows 2 active scenarios, runs no more often than every 15 minutes, stops a run after 5 minutes and caps transfer at 512 MB. Paid plans (Core, Pro, Teams, Enterprise) lower the interval to 1 minute and allow unlimited active scenarios. Your theMarketer subscription is separate: check its own pricing page. Nothing on the Make side needs a separate purchase to try these modules.
02What do you need to connect theMarketer to Make?
You need an active theMarketer account and its API credentials. In theMarketer, go to Settings, then Technical integration, and copy the Rest Key (ID) and the Customer ID. In Make, add a theMarketer module, click Create a connection, name it if you like, and paste both values. That single connection then serves Add a Contact and Remove a Contact alike, so you only do this once. Keep the two keys somewhere safe, since anyone holding them can act on your theMarketer contacts.
03Does the theMarketer Make integration react in real time?
Not by itself, because theMarketer has no trigger module in Make. The scenario starts from something else: the trigger of another app, for example a form or shop that tells Make about a new lead, or the schedule on the first module, every 15 minutes by default. How fast a contact reaches theMarketer therefore depends on that first module, not on theMarketer. If you want contacts to arrive faster, pick a source app whose trigger is instant, or shorten the interval on a paid plan.
04What if a theMarketer module you need is missing in Make?
The integration only offers Add a Contact and Remove a Contact, and it has no Make an API Call module to reach other parts of your account. If you need more, see whether another app in your stack can handle that part, or ask the team for help with the design of the scenario. The official doc also notes its content is AI-generated, so confirm important behavior with theMarketer. Test any workaround with Run once before you switch the scenario on.
05Make or n8n for the theMarketer integration?
It depends on what you already run. In Make, theMarketer comes ready with two contact modules, a guided connection and the visual editor, which suits a simple sync of signups and unsubscribes. If your team already works in n8n, check whether it offers a theMarketer node before moving anything. Compare the concrete needs of your flow in each tool rather than picking by reputation. Our n8n vs Make comparison lays out the differences between the two editors if you want a side-by-side view.
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