Resources · Make integration

Tumblr Make integrationAutomate Tumblr with Make.

Can Make keep your Tumblr blog busy while you focus on writing? The Tumblr Make integration gives you 8 modules: 3 scheduled triggers and 5 actions. This page is for bloggers and social media teams, and it takes you from the connection to a first working scenario.

Try the Tumblr integration on MakeSee the 8 modules

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What you can automate

What can the Tumblr Make integration do for your blog?

The Tumblr Make integration links your Tumblr account to Make, a no-code tool where you build a scenario: an automation made of modules, each module being one brick that watches, creates or changes something. Make notices new posts, likes and tagged posts on Tumblr, then publishes, edits or removes posts for you, without a line of code.

A curated feed built from your likes. Watch Liked Posts picks up each post you like, and Create a Post turns it into a new entry on your blog, so your favorites become content for your followers.

A log of everything you publish. Watch Posts catches each new post and hands it to another app you already use, for example a table described on the Airtable Make integration page, so the team keeps a record without copying links.

A tag you follow, turned into a signal. Watch Tagged Posts reacts to new posts carrying a tag you pick, handy for a brand name or a campaign tag your marketing team tracks.

What Make does not offer here: Tumblr has no search module and no instant trigger in Make, so every trigger waits for the scenario's schedule. For anything the listed modules skip, Make an API Call reaches the Tumblr API with the same connection. Many apps also have an n8n node; the n8n vs Make comparison helps you choose, and Make training covers the basics of the editor.

Connect

How do you connect your Tumblr account to Make?

  1. 01

    Register a Tumblr application

    Start on the Tumblr side: open the applications page in your account settings and register a new application with the details Tumblr asks for. If it requests a callback URI, paste https://www.integromat.com/oauth/cb/tumblr2, then save.

  2. 02

    Copy your Client ID and secret

    Once the application is saved, Tumblr shows a Client ID and a Client secret. Copy both: Make asks for them when you create the connection, which is your Tumblr account linked to Make once and reused by every Tumblr module.

  3. 03

    Create the connection in Make

    Add any Tumblr module to a scenario and click Create a connection. Type a name in the Connection name field if you like, paste your credentials, then follow the on-screen instructions to authorize access.

First scenario

Your first scenario: turn your likes into posts

GoalWhen you like a post on Tumblr, Make creates a new post on your blog from its details.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the + in the middle of the editor to add your first module.

  2. 02

    Add Watch Liked Posts

    Search for Tumblr, pick Watch Liked Posts and click Create a connection to link the account you prepared with your Client ID and Client secret.

  3. 03

    Add Create a Post

    Click the + on the right of the trigger, choose Create a Post and fill its fields by mapping data from the liked post, so each bundle (one liked post) becomes a new entry.

  4. 04

    Test with Run once

    Like a post on Tumblr, then click Run once. Read the bundles each module received and check that the new post appeared on your blog as expected.

  5. 05

    Schedule and switch it on

    Set the schedule on the first module, every 15 minutes by default, then switch the scenario on. Each module run on a bundle counts as one operation on your Make plan.

Triggers

What can start a Tumblr scenario?

3 modules start a scenario when something happens in Tumblr. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Tumblr as soon as it happens.

Tumblr1Watch Liked Posts

Watch Liked Posts

Scheduled trigger

In Make“Triggers when you like a post.”

Every post you like on Tumblr becomes a bundle in your scenario, so your likes can feed a reading list, a repost or a note for your team.

How it fires
scheduled. Make checks Tumblr on the scenario's schedule, every 15 minutes by default, and collects the likes added since the previous check. The module shows a clock badge.
When to use it
you browse Tumblr for inspiration and want each post you like saved or shared again without copying links by hand.
Watch out
on the Free plan the shortest interval is 15 minutes, so a like reaches the scenario at the next check, not the moment you tap it.
Tumblr2Watch Posts

Watch Posts

Scheduled trigger

In Make“Triggers when a new post is created.”

Each new post created on Tumblr lands in Make as a bundle, ready to be logged, announced in another app or processed by the next module.

How it fires
scheduled. Make checks Tumblr on the scenario's schedule and gathers the posts created since its previous run; nothing reaches Make between two checks.
When to use it
you want a copy of every new post in a table, or a short message to your team, without anyone watching the blog.
Watch out
the Free plan keeps 2 scenarios active at a time, so decide which Tumblr trigger deserves one of those slots before you build three.
Tumblr3Watch Tagged Posts

Watch Tagged Posts

Scheduled trigger

In Make“Triggers when a new post with a specified tag is created.”

You choose a tag, and Make hands you each new post carrying it, which turns Tumblr into a listening post for a brand, a fandom or a campaign.

How it fires
scheduled. Make checks Tumblr on the scenario's schedule and returns the new posts with your tag found since the previous check.
When to use it
your marketing team follows a campaign tag and wants each new mention collected in one shared place.
Watch out
a popular tag can bring many posts at each check, and every module that processes a bundle costs one operation, so start with a narrow tag.
Modules

What can Make do in Tumblr?

Tumblr gives you 5 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Tumblr1

Create a Post

Action

In Make“Creates a post.”

You get a new post on your Tumblr blog, built from data your scenario already holds: a liked post, a row from a table or a form answer.

When to use it
the content lives in another tool and you want it on Tumblr without pasting it by hand.
Watch out
every bundle that reaches this module becomes a real post, so check the result with Run once before switching the scenario on.
Tumblr2

Delete a Post

Action

In Make“Removes a post.”

Outdated posts disappear from your blog on their own, so expired offers or old announcements stop lingering in your feed.

When to use it
a campaign ends in your other tool and the matching Tumblr post should go with it.
Watch out
Make has no module to restore a deleted post, so map the right post and test with Run once on one you can spare.
Tumblr3

Get User Info

Action

In Make“Retrieve the user's account information.”

Your scenario receives the account information of the connected Tumblr user, so later modules can reuse it instead of you typing it.

When to use it
you want to confirm which account a connection points to, or add account details to a report or a message.
Watch out
it is an action, so each run costs one operation even though nothing changes on Tumblr.
Tumblr4

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

The whole Tumblr API opens to your scenario, through the connection you already created, for everything the other modules leave out.

When to use it
you need a Tumblr endpoint that none of the other seven modules covers.
Watch out
you write the request yourself, so keep the Tumblr API documentation open and read the response in Run once before relying on it.
Tumblr5

Update a Post

Action

In Make“Updates a post.”

An existing post on your blog stays accurate, changed straight from your scenario without opening Tumblr to edit it.

When to use it
a price, a date or a link changes in your source tool and the post that mentions it should follow.
Watch out
the module has to know which post to edit, so map it from an earlier module such as Watch Posts rather than typing it once and forgetting it.
Need help

Need help automating Tumblr with Make?

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FAQ

Tumblr and Make: frequently asked questions

01Is the Tumblr Make integration free?
Yes. Tumblr is a standard app in Make, so its modules work on the Free plan, like the 3,000+ other standard apps. The Free plan has limits: 2 active scenarios, 15 minutes minimum between two scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and allow unlimited active scenarios, with usage counted in operations each month. Any Tumblr subscription follows Tumblr's own pricing page.
02What do you need to connect Tumblr to Make?
An active Tumblr account and a registered Tumblr application. In your Tumblr account settings, open the applications page, register a new application, enter the callback URI from the Make documentation if Tumblr asks for it, and save. Tumblr then displays a Client ID and a Client secret. In Make, add a Tumblr module, click Create a connection, name it if you like, and paste those credentials or follow the on-screen instructions. Every Tumblr module in your scenarios then reuses that connection.
03Do Tumblr triggers in Make work in real time?
No. All 3 Tumblr triggers are scheduled: Make checks Tumblr on the scenario's schedule, every 15 minutes by default, and the app has no instant trigger. On the Free plan the shortest interval is 15 minutes, while paid plans go down to 1 minute. A new post, a like or a tagged post therefore shows up in your scenario at the next check. While you build, the Run once button lets you launch the scenario by hand and see the result straight away.
04What if a Tumblr module is missing in Make?
Use Make an API Call. It calls any endpoint of the Tumblr API from your scenario with the same connection, which covers what the 8 listed modules do not. You write the request yourself, so keep the Tumblr API documentation at hand. Keep in mind that Make marks its Tumblr documentation as AI-generated and advises verifying important information, so confirm with Tumblr directly whenever a detail matters for your workflow before you switch the scenario on.
05Should you use Make or n8n for Tumblr?
It depends on the tool your team already works in. Make gives you 8 ready-made Tumblr modules, 3 scheduled triggers and 5 actions, in a visual editor where you test with Run once before switching a scenario on. Many apps also have an n8n node, so if your automations already run in n8n, check whether Tumblr is covered there before moving anything. The practical criterion is where your other scenarios live, since keeping them in one tool makes them easier to follow.
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