Amazon Seller Central Zapier integrationAutomate Amazon Seller Central with Zapier.
The Amazon Seller Central Zapier integration gives you 1 trigger, 1 action and 0 searches. One trigger catches each new order, one advanced action calls the Amazon API for you. Here is what it does, what it costs and where it breaks.
Premium app Zapier reserves this app to its paid plans.
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What the Amazon Seller Central Zapier integration actually does
The Amazon Seller Central Zapier integration links your seller account to the rest of your tools. Zapier watches for new orders and passes each one to another app: a sheet, a CRM, a team chat. There is also one advanced action for calling the Amazon API directly. That is the whole catalog, and it is short.
Three things people actually get out of it. First, an order log: every New Order becomes a row in a spreadsheet, so finance stops exporting reports by hand. Second, a sales ping: the same trigger posts a short message in the team channel, which helps when a small shop wants to see orders come in. Third, a fulfillment handoff: the order goes to a warehouse tool or a task app, and someone picks it up without opening Seller Central.
The fourth use is for the technical folks. API Request (Beta) lets a Zap call Amazon with your connection already attached, for anything the catalog does not cover. It asks for an HTTP method and a URL, so it is not a beginner step.
Now what Zapier does not do here. There is no action to update a listing, change a price, adjust stock or reply to a buyer, and no search to look up an existing order. If your plan was to push inventory into Amazon, the ready-made catalog will not do it. The app also only covers US accounts, per its own description on Zapier.
Comparing tools? The Amazon Seller Central Make integration page covers the same app on Make, and the Make vs Zapier comparison lays out the differences by criterion.
Zapier vocabulary in one minute
Six words come back on every line of this page. Here they are in plain terms.
- Zap
- A workflow you set up on Zapier once: something happens, here an order, and the steps you chose follow every time it does.
- Trigger
- The event that starts the Zap. Here it is a new Amazon order; once the Zap is on, Zapier waits for it.
- Action
- The step the Zap performs once an order has set it off, such as adding a row, posting a message or calling Amazon.
- Task
- The unit Zapier bills. One task is one action your Zap completes successfully, and your plan counts those.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant one is reported by the app the moment it happens. New Order polls.
- Filter
- A gate inside the Zap: orders that meet your condition go through, the rest stop there without any error.
- Connection
- Your Amazon seller account linked to Zapier once, then reused by every step that talks to Amazon Seller Central.
What it really costs
Short answer: you need a paid plan, because Amazon Seller Central is a premium app on Zapier.
- App typePremium: paid plan or free trial
- Trigger cost0 tasks, however often Zapier checks
- Action cost1 task per successful action
- Failed actionNot counted
Premium apps are kept for paid plans and the free trial, so the free tier (100 tasks a month, checks every 15 minutes, two-step Zaps only) is out of reach here. The billing logic stays the same on every plan. The trigger never costs a task, and checking Amazon for new orders costs nothing however often it runs. Each action that succeeds counts once. A failed action is not counted. Add a filter, say to keep only large orders, and the Zap becomes multi-step: fine on a paid plan, but every extra action adds a task per order.
Connect Amazon Seller Central to Zapier in 3 steps
- 01
Open your connections
In Zapier, go to the Apps page of your account and click + Add connection. Type Amazon Seller Central in the dialog that opens and pick it from the list.
- 02
Sign in to Amazon
Click Add connection. A new tab opens on Amazon: sign in with the seller account whose orders the Zap should see. Remember the app only covers US accounts.
- 03
Grant access
Approve the access Zapier asks for. The connection then sits in your Apps page and every future Zap reuses it. If a colleague owns the account, you need read access to it at minimum.
Your first Zap: log every Amazon order in a sheet
GoalEach new Amazon order lands as a row in a spreadsheet, without exporting anything by hand.
- 01
Pick the trigger
Create a Zap, choose Amazon Seller Central as the app that starts it, then New Order as the event. Select the connection you added earlier.
- 02
Test it on a real order
Run the trigger test. Zapier brings back the three most recent orders of the account, so you build the rest on a real one rather than an empty shell.
- 03
Add a filter (optional)
Use the plus icon, choose Filter, then set the field, the rule and the value. Match the rule to the field: a number rule on a number, a text rule on text, or it never passes.
- 04
Add the action
Choose your spreadsheet app and its create-row action. Map the order fields you care about into the columns. Each successful row costs one task.
- 05
Test, then publish
Run each step once and check the row that appears. When it looks right, click Publish to switch the Zap on. Only orders placed after that moment come through.
Amazon Seller Central triggers
1 event starts a Zap when something happens in Amazon Seller Central. Zapier checks for them at the interval your plan allows.
New Order
Polling triggerIn Zapier“Triggers when a new order is received.”
This starts your Zap each time a fresh order reaches your seller account, and hands its details to the steps that follow. It is the only trigger the app offers, so almost every Amazon Seller Central Zap opens with it, and Zapier highlights it on the app page.
Amazon Seller Central actions
Amazon Seller Central gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.
API Request (Beta)
ActionIn Zapier“This is an advanced action which makes a raw HTTP request that includes this integration's authentication.”
An advanced step that sends your own call to Amazon, with your connection already signed in. You choose the HTTP method and the URL, and Zapier only accepts domains tied to this app.
When the Zap breaks
Two help articles and a short list of general limits cover most of what goes wrong on this app.
Zapier keeps a help article on common problems with Amazon Seller Central and another on getting started; check them first, then this list. The Zapier troubleshooting page goes further on reading a failed run.
Old orders never show up
A Zap only reacts to what happens after it is switched on. Orders placed before you clicked Publish stay out, and moving them is a separate job.Non-US account
Zapier's description of the app limits it to Amazon.com seller accounts in the US. A seller account on another marketplace falls outside what it covers.A big batch gets held back
After a bulk import or a migration, a trigger that suddenly returns a huge number of orders can be held back by Zapier's flood protection.The same order twice? Rarely
On a polling trigger Zapier remembers what it has already seen, so the same order does not start one Zap twice, even across several checks.API Request keeps failing
The URL must point to a domain tied to this app. With Stop on error on No, a refusal will not halt the Zap, so later steps can run on empty data.Task count drains fast
A Zap that writes back into the place its own trigger watches restarts itself again and again. Keep the output of an order Zap outside the order feed.
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