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GoTo Webinar Zapier integrationAutomate GoTo Webinar with Zapier.

The GoTo Webinar Zapier integration offers 3 triggers, 3 actions and 2 searches. Enough to follow registrants and attendees, register people from your other tools, schedule sessions, and find a webinar or a registrant before acting on it.

Premium app Zapier reserves this app to its paid plans.

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Overview

What the GoTo Webinar Zapier integration does

It connects your GoTo Webinar account to Zapier, so registrations, attendance and newly scheduled webinars can start automations, and so other tools can register people or create sessions for you. One condition up front: GoTo Webinar is a premium app on Zapier, reserved for paid plans and the free trial.

Three results people set up first. A registration list that fills itself: Create Registrant signs up anyone your form or CRM hands it, without a manual import. A follow-up that knows who showed up: New Attendee passes on only the people who completed the session, so the replay email goes to the right crowd. A series that schedules itself: Create Webinar sets up a single-session webinar from a date and a title kept elsewhere.

Now what it does not do. Every trigger here is checked on a timer, so nothing arrives the instant someone registers. There is no trigger for a cancelled webinar, no action to edit or delete one, and Create Webinar makes single sessions only. And a Zap never looks back: registrants from before you switched it on stay where they are.

Weighing tools for the same account? The GoTo Webinar n8n integration and GoTo Webinar Make integration pages follow the same structure.

Vocabulary

Zapier vocabulary in one minute

Eight terms carry this page. Here they are once, in everyday words.

Zap
The automation you build: one starting event, then one or more steps that run every time that event happens.
Trigger
The GoTo Webinar event that starts the Zap, such as a new registrant. Once the Zap is on, Zapier waits for it.
Action
What the Zap does once started: the step that registers someone, removes them or creates a webinar for you.
Task
Zapier's billing unit: one action that completes successfully. Your plan's allowance is counted in these.
Polling trigger
A trigger Zapier checks on a timer, keeping only what it has not seen. All GoTo Webinar triggers work this way.
Filter
A step that lets the Zap continue only when what arrived meets your condition, and stops it otherwise.
Search step
A step that finds a webinar or a registrant that already exists, so later steps can act on that exact one.
Premium app
An app Zapier keeps for paid plans and the free trial. GoTo Webinar is one, so the free plan cannot use it.
Cost

What it really costs

Before counting tasks, count plans: as a premium app, GoTo Webinar is not available on Zapier's free plan.

  • Premium appYes, paid plans and free trial only
  • TriggersAll three poll on your plan's interval
  • BilledEach successful action
  • Not billedTriggers, checks, failed actions

You need a paid plan, or the free trial to test. On top of that, the usual rules apply. The trigger never costs a task, and neither do Zapier's checks on your webinars. Each action that completes costs one task, so a Zap that registers each person for two sessions uses two for every person who comes through. Failed actions are not billed. A filter or a search step makes the Zap multi-step, which every paid plan allows.

Connect

Connect your GoTo Webinar account

  1. 01

    Go to Apps

    In Zapier, open the Apps page of your account and click + Add connection. A connection is your GoTo Webinar account linked once, then reused by every Zap that needs it.

  2. 02

    Select GoTo Webinar

    Search for GoTo Webinar in the dialog, pick it and click Add connection. A new tab opens on the GoTo sign-in page for the account that runs your webinars.

  3. 03

    Approve access

    Sign in and grant Zapier access. Back in the editor, the new connection appears in your list, ready to be picked from the account menu of any GoTo Webinar step.

First Zap

Your first Zap: carry part one attendees into part two

GoalWhen someone completes the first session of your onboarding series, register them for the second session and for the live Q&A that follows.

  1. 01

    Create the Zap

    From your Zapier dashboard, start a new Zap. The editor opens on the first step, the trigger, which is always where a Zap starts.

  2. 02

    Pick New Attendee

    Choose GoTo Webinar and New Attendee, your connection, then the first session in the Webinar field. Only people who complete it will come through.

  3. 03

    Test on a past session

    Run the test. Zapier brings back the three most recent attendees of that webinar, so pick a session that already took place and choose a real person.

  4. 04

    Register for part two

    Add Create Registrant, select the second session in the Webinar field, and map into the registration fields what the attendee test brought back.

  5. 05

    Add the Q&A session

    Add a second Create Registrant on the Q&A webinar, mapped the same way. Two actions make the Zap multi-step, and each attendee now costs two tasks.

  6. 06

    Test and publish

    Run both action tests, check the person appears on both registration lists in GoTo Webinar, then publish the Zap to switch it on.

Triggers

GoTo Webinar triggers

3 events start a Zap when something happens in GoTo Webinar. Zapier checks for them at the interval your plan allows.

1

New Attendee

Polling trigger

In Zapier“Triggers when a registrant completes a webinar. At that point, they are considered an attendee.”

Starts the Zap for people who actually completed the webinar you pick, which is what makes them attendees rather than registrants. It separates the people who came from the people who only signed up.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one.
When to use it
a training company sending its certificate of attendance only to people who stayed for the session.
Watch out
someone who registers but never completes the webinar will not show up here.
2

New Registrant

Polling trigger

In Zapier“Triggers when a new registrant is added to a webinar.”

Fires for each new person added to the registration list of the webinar you choose, and passes that registrant on to the steps that follow.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one.
When to use it
a B2B marketer who wants every registrant copied into the CRM so sales can see who is interested before the session.
Watch out
the Webinar field is required, so a Zap follows one webinar at a time.
3

New Upcoming Webinar

Polling trigger

In Zapier“Triggers when you add a new upcoming webinar.”

Watches your schedule instead of your audience: each new upcoming webinar you add to the account starts the Zap, ready to be announced or prepared.

How it fires
Zapier goes and looks at regular intervals, and how often depends on your plan: every 15 minutes on the free one.
When to use it
a software team that wants each newly planned demo posted to the internal calendar and the support channel.
Watch out
webinars scheduled before the Zap was switched on are never picked up.
Actions

GoTo Webinar actions

GoTo Webinar gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create Registrant

Action

In Zapier“Create a new registrant for a webinar.”

Signs a person up for the webinar you pick, using details passed from earlier steps. Your form, CRM or checkout can feed it directly.

When to use it
a lead fills a form on your site and lands on the registration list without an export.
Watch out
the Webinar field is required, so decide in advance which session each Zap fills.
2

Remove Registrant

Action

In Zapier“Removes a registrant from a webinar.”

Takes a person off the registration list of a webinar you choose, cleanly, without opening GoTo.

When to use it
a customer cancels their account and should not keep receiving invitations to the customer-only training.
Watch out
it needs both the Webinar and the Registrant; a Find Registrant step just before usually supplies the second one.
3

Create Webinar

Action

In Zapier“Create and schedule a new, single-session webinar.”

Creates and schedules a new webinar from data held elsewhere, such as an editorial calendar or a project tool.

When to use it
a team that plans sessions in a shared table and wants them set up in GoTo without copying.
Watch out
it makes single-session webinars only, and Title, Start Time, End Time and Webinar Type are all required.
Searches

GoTo Webinar searches

2 search steps look for data that already exists in GoTo Webinar, so a later step can use it.

A search step finds a webinar or a registrant that already exists, so later steps can act on it. Searches sit at the bottom of the Action event list, under their own SEARCH heading. Three settings decide what happens when the result surprises you.

1

Find Registrant

Search

In Zapier“Finds an existing registrant.”

Looks up a person on a given webinar's registration list from their email address, and hands that registrant to the next steps.

When to use it
right before Remove Registrant, which needs to know exactly who to take off the list.
Watch out
both the Webinar and the Email Address are required, so it searches one webinar at a time.
2

Find Webinar

Search

In Zapier“Finds an existing webinar.”

Retrieves an existing webinar from its start time, so a later step can register people for it or act on it.

When to use it
your calendar knows when a session starts but not which webinar it is in GoTo.
Watch out
the start time must be the exact one; an approximate time will not match.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds nothing stops the Zap and skips the steps that depended on it. Switch it on and the Zap carries on empty-handed.
  2. Create if it doesn't exist yet?
    This box turns a search into a find-or-create on apps that offer it. GoTo Webinar offers no find-or-create on Zapier, so its searches only ever find.
  3. If multiple search results are found?
    Three ways out when several items match: keep the first, which is the default, stop the Zap, or pass every match along at once.
When it breaks

When it breaks

Before blaming GoTo Webinar, check the plan and how the Zap reads it.

Zapier keeps a getting-started article for GoTo Webinar. Before opening it, run through the four cases below. When a run history still shows errors you cannot explain, our Zapier troubleshooting page walks through the method.

  • Earlier registrants never arrive

    A Zap reacts only to what happens after it is switched on. People who registered before stay out of it; moving them is a separate job.

  • The Zap feeds its own trigger

    A Zap that registers people for the very webinar its New Registrant trigger watches restarts on each one, and burns through tasks fast.

  • A big import gets held back

    When a trigger suddenly returns a huge batch, after a bulk upload of registrants, Zapier's flood protection can hold the run back.

  • The same person is not sent twice

    Zapier remembers what it has already seen on a polling trigger, so the same registrant does not start the Zap a second time.
Need help

Need help automating GoTo Webinar with Zapier?

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FAQ

GoTo Webinar and Zapier: common questions

01Is the GoTo Webinar Zapier integration free?
No. GoTo Webinar is a premium app on Zapier, which means it is reserved for paid plans and the free trial. The free plan, with its 100 tasks a month and two-step Zaps, cannot use it at all. The trial is a good way to build and test your Zaps first. Once you are on a paid plan, filters and search steps become available too, which matters here since Remove Registrant needs the registrant, and a Find Registrant step is how a Zap looks one up.
02How many tasks does a GoTo Webinar Zap use?
One task for each action that completes, nothing for the trigger. Zapier's checks for new registrants or attendees are free, however often they run. A Zap that registers each new lead uses one task per lead. A Zap that registers each attendee for two sessions uses two per attendee. Failed actions are not counted. For a large webinar, multiply your expected registrants by the number of actions to estimate the bill.
03Does GoTo Webinar trigger Zaps in real time?
No. All three GoTo Webinar triggers are polling triggers: Zapier checks your account for new items on a timer rather than being told the moment they happen. The interval depends on your plan: every 2 minutes on Professional, every minute on Team and Enterprise. The free plan's 15-minute interval does not apply here, since the app is premium. On paid plans you can also trigger a check by hand from the editor.
04What does it take to connect GoTo Webinar to Zapier?
A GoTo Webinar account that organises the webinars you want to automate, and a Zapier account on a paid plan or trial. You add the connection once from the Apps page, sign in to GoTo in the tab that opens and grant access. Several steps then ask you to pick a webinar from a list, and that list only shows what the connected account can see, so connect the organiser account rather than a guest's.
05Why does New Attendee miss people who registered?
Because registering is not attending. New Attendee only passes on people who completed the webinar, which is the moment GoTo Webinar counts them as attendees. Someone who signed up and never joined, or who has not finished the session yet, will not appear. If what you need is everyone who signed up, use New Registrant instead. And as with every trigger, a Zap only sees people from sessions that ended after it was switched on.
06What if the GoTo Webinar action you need is missing?
Start from the list on this page: it covers every visible trigger, action and search for GoTo Webinar on Zapier. There is no action to edit or delete a webinar, no recurring sessions from Create Webinar, and no generic API request step for this app. If the operation you are after is not listed, Zapier cannot do it here. The next move is to check whether another automation tool covers it, which is what our n8n and Make pages for GoTo Webinar are for.
07Zapier, Make or n8n for GoTo Webinar?
Pick by criterion, not by a general verdict. Access: on Zapier, GoTo Webinar is premium, so it needs a paid plan from day one. Speed: all three triggers poll, so your plan sets the delay. Operations: compare what each tool offers for registrants, attendees and webinars, because the lists differ. Billing: Zapier counts completed actions, never the trigger. Our n8n and Make pages for the same app use the same structure, which keeps the comparison fast.
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