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GoToWebinar Make integrationAutomate GoToWebinar with Make.

Every new registrant can reach the rest of your tools without a copy and paste. The GoToWebinar Make integration gives you 14 modules, including one instant trigger. This page walks you through the connection, a first scenario and what each module is good for.

Try the GoToWebinar integration on MakeSee the 14 modules

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What you can automate

What can the GoToWebinar Make integration do for you?

The GoToWebinar Make integration links your webinar account to Make, a visual tool where you build a scenario (the automation itself, a chain of bricks called modules). Your webinars and registrants stop living only inside GoToWebinar: they can start actions in other apps, or be created and updated from them.

A warm lead handoff. A marketer wants sales to see sign-ups while interest is fresh. Watch Webinar or Registrant starts the scenario when someone registers, Get a Webinar Registrant pulls their record, and the next module passes it to the CRM.

Registrations that come from your own forms. If people sign up on your site or in a partner tool, Create a Webinar Registrant adds them to the right session. List a Webinar's Registration Fields tells you beforehand what the webinar asks for.

A calendar that follows your event plan. An events manager can create sessions with Create a Webinar, change them with Update a Webinar and pull them with Cancel a Webinar, all driven from a planning sheet or a project tool.

What Make does not do here: there is no module for recordings or attendance reports in the list, so anything else goes through Make an API Call. GoToWebinar also has an n8n node; the GoToWebinar n8n integration page covers it, and n8n vs Make helps you pick. If Make is new to you, Make training is a good place to start.

Connect

How do you connect your GoToWebinar account to Make?

  1. 01

    Add a GoToWebinar module

    In your scenario, add any GoToWebinar module and click Create a connection. A connection is your GoToWebinar account linked to Make once, then reused by every GoToWebinar module. With the instant trigger, click Create a webhook first.

  2. 02

    Name it if you like

    The Connection name field is optional. A clear name still helps when several people or several GoToWebinar accounts share the same Make organization, because you pick the right one from a list later.

  3. 03

    Enter your credentials

    Paste the credentials copied from your GoToWebinar account, or follow the on-screen instructions. You need an active GoTo Webinar account and an API key. If you use your own OAuth client, paste its Client ID and Client secret here.

First scenario

Your first scenario with GoToWebinar

GoalWhen someone registers for a webinar in GoToWebinar, Make gathers the registrant and the webinar details in one run, ready for your CRM.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the big +. Search for GoToWebinar and pick Watch Webinar or Registrant.

  2. 02

    Connect and create the webhook

    Click Create a webhook, then Create a connection. From now on GoToWebinar calls Make as soon as a registrant or a webinar event happens. Nothing to schedule.

  3. 03

    Fetch the registrant

    Click the + on the right, add Get a Webinar Registrant and map the webinar and registrant values from the trigger. Make shows the items it can read once the connection works.

  4. 04

    Add the webinar details

    Add Get a Webinar and map the same webinar value. Your sales rep now gets the person and the session in one bundle (one item passed from module to module). Add your CRM module after it with another +.

  5. 05

    Test with Run once

    Click Run once, then register a test address to one of your webinars. Open each module's bubble to read the bundles it received and check which details you really get.

  6. 06

    Switch it on

    Turn the scenario on. Because the trigger is instant, it runs each time GoToWebinar sends an event, and each module that runs counts as one operation on your Make plan.

Triggers

What starts a GoToWebinar scenario?

1 module starts a scenario when something happens in GoToWebinar. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by GoToWebinar as soon as it happens.

GoToWebinar1Watch Webinar or Registrant

Watch Webinar or Registrant

Instant trigger

In Make“Watches registrant joined/added or webinar created/updated events.”

This is the only GoToWebinar trigger, and it covers two worlds: people and sessions. It starts your scenario when a registrant is added or joins, and when a webinar is created or updated.

How it fires
instant, GoToWebinar calls Make through a webhook as soon as the event happens, so there is no schedule to wait for.
When to use it
any time a sign-up or a new session should move something elsewhere, like a CRM record, a Slack message or a line in a sheet.
Watch out
webinar updates are among the events it watches, so a scenario that runs Update a Webinar after this trigger can start itself again. Keep that module in a separate scenario.
Modules

What can Make do in GoToWebinar?

GoToWebinar gives you 13 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

GoToWebinar1

Cancel a Webinar

Action

In Make“Cancels a specific webinar.”

Calls off a specific webinar from your scenario, so an event you cancel in your planning tool is canceled in GoToWebinar too, with nobody logging in.

When to use it
a speaker drops out and the event is marked as canceled in your project board or sheet.
Watch out
treat it as a one-way move. Test it on a dummy webinar with Run once before you connect it to real events.
GoToWebinar2

Create a Webinar

Action

In Make“Creates a single session webinar, a sequence of webinars or a series of webinars.”

Sets up a new webinar without opening GoToWebinar. It handles a single session, a sequence of webinars or a series, which covers most event formats from a one-off demo to a training cycle.

When to use it
your content team approves a topic in a planning sheet and the session should exist right away.
Watch out
a new webinar is an event Watch Webinar or Registrant watches, so another scenario can pick it up, handy for announcements.
GoToWebinar3

Create a Webinar Registrant

Action

In Make“Creates a webinar registrant using basic fields.”

Registers a person to a webinar with the basic fields, so sign-ups collected on your website, a landing page tool or a partner form end up in GoToWebinar without retyping.

When to use it
your own form captures leads and you want them registered to the right session automatically.
Watch out
run List a Webinar's Registration Fields first to see what that webinar asks for, because a webinar with extra required questions may need more than the basics.
GoToWebinar4

Delete a Webinar Registrant

Action

In Make“Removes a webinar registrant from current registrations for the specified webinar.”

Takes someone off the current registrations of one webinar. Useful to respect an unsubscribe, clean duplicates or free a seat when a person moves to another date.

When to use it
a contact asks to be removed, or your CRM marks the lead as not interested.
Watch out
a delete cannot be undone from Make. Check the registrant with Get a Webinar Registrant before you remove anyone.
GoToWebinar5

Get a Webinar

Action

In Make“Retrieves a webinar.”

Reads one webinar and hands its details to the next module. It is the brick that adds context, for example the session title in an email or a CRM note.

When to use it
your scenario knows which webinar is concerned, from the trigger or a sheet, and you need its information to build a message.
Watch out
it reads one webinar only. To go through several, a List module is the better start.
GoToWebinar6

Get a Webinar Registrant

Action

In Make“Retrieves a webinar registrant.”

Fetches one registrant of one webinar, so the next module works with the person's record rather than a bare reference. It pairs naturally with the instant trigger.

When to use it
right after Watch Webinar or Registrant, before you create or update a contact in your CRM.
Watch out
it needs both the webinar and the registrant. Click Run once to see what the trigger actually gives you before mapping.
GoToWebinar7

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Your way out when no listed module does the job. It calls any endpoint of the GoToWebinar API with the connection you already have, so you do not set up authentication twice.

When to use it
you need something outside the 14 modules, such as a report the list does not cover.
Watch out
you write the request yourself, so keep the GoToWebinar API documentation open and test each call with Run once.
GoToWebinar8

Update a Webinar

Action

In Make“Updates a webinar.”

Changes an existing webinar from your scenario, so a new title or a moved date in your planning tool is mirrored in GoToWebinar without a manual edit.

When to use it
the source of truth for your events is a sheet or a project board, and GoToWebinar should follow it.
Watch out
Watch Webinar or Registrant also watches webinar updates. Better keep this module out of a scenario that trigger starts, so it does not run in circles.
GoToWebinar9

List All Account Webinars

Search

In Make“Retrieves webinars scheduled by the current account.”

Returns the webinars scheduled across the current account, not only yours. Each webinar comes out as its own bundle, and every following module runs once per bundle.

When to use it
a team lead wants one shared sheet of every session the company runs.
Watch out
a busy account returns many bundles, and each next module counts operations for every one of them.
GoToWebinar10

List All Insession Webinars

Search

In Make“Retrieves all insession webinars scheduled by the organizer.”

Finds the webinars that are in session, meaning live at the moment the scenario runs. It is the module to use when the question is what is on air right now.

When to use it
you want a status message to your support team while a session is live.
Watch out
it can return zero results. That is normal when nothing is live, and your scenario should handle it quietly.
GoToWebinar11

List All Organizer Webinars

Search

In Make“Retrieves upcoming and past webinars scheduled by the current user/organizer.”

Brings back the upcoming and past webinars of the organizer tied to your connection. It is narrower than the account list and fits a personal view.

When to use it
one presenter wants a sheet of their own sessions, past and future, to plan follow-ups.
Watch out
past sessions come back too, so check the dates in the bundles before you treat a result as an upcoming event.
GoToWebinar12

List a Webinar's Registrants

Search

In Make“Retrieves the registrants of a webinar.”

Pulls everyone registered to one webinar, one bundle per person. It is the bulk version of Get a Webinar Registrant, handy when you catch up on existing sign-ups.

When to use it
you connect Make after registrations opened and want to sync the people who signed up before.
Watch out
a popular webinar means many bundles, and every module after it runs for each person.
GoToWebinar13

List a Webinar's Registration Fields

Search

In Make“Lists the registration fields of a webinar.”

Shows the questions a webinar's registration form contains. It does not register anyone, it tells you what the form expects so your mapping matches.

When to use it
before you build a scenario around Create a Webinar Registrant, especially for a webinar with custom questions.
Watch out
each webinar can have its own form, so check again when you point the scenario at a different session.
Need help

Need help automating GoToWebinar with Make?

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FAQ

GoToWebinar and Make: frequent questions

01Is the GoToWebinar Make integration free?
Yes, on the Make side. GoToWebinar is a standard app, available from the Free plan. That plan gives you 2 active scenarios, a minimum interval of 15 minutes between scheduled runs, up to 5 minutes per run, files up to 5 MB and 512 MB of data transfer. Paid plans go down to a 1 minute interval, remove the cap on active scenarios and allow 40 minutes per run. You still need your own GoToWebinar subscription, which is priced by GoTo, not by Make.
02What does it take to connect GoToWebinar to Make?
An active GoTo Webinar account and an API key. In Make, add a GoToWebinar module, click Create a connection, give it a name if you want, then enter the credentials from your GoToWebinar account or follow the on-screen steps. If you use your own OAuth client, create it under OAuth Clients in GoToWebinar with the Make callback URI, pick the products and scopes, save, then copy the Client ID and Client secret into Make.
03Does the GoToWebinar trigger react in real time?
Yes, Watch Webinar or Registrant is an instant trigger. GoToWebinar calls Make through a webhook as soon as a registrant is added or joins, or a webinar is created or updated, so the 15 minute default schedule of a new scenario does not apply to it. When you add the module, click Create a webhook first, then Create a connection. Each event still counts operations for the modules that run after it.
04What if the GoToWebinar module you need is missing?
Use Make an API Call. It reaches any endpoint of the GoToWebinar API with the connection you already set up, so you can cover what the 14 listed modules do not, for example data that none of the Get or List modules return. You write the request yourself, so keep the GoToWebinar API docs nearby and test with Run once. The official Make documentation for this app is marked as AI-generated, so double-check important details with GoToWebinar.
05Make or n8n for GoToWebinar: which one fits?
It depends on where the rest of your automations live. Make offers GoToWebinar as a native app with 14 modules, including an instant trigger for registrants and webinars, and it is available from the Free plan. GoToWebinar also has an n8n node, so both tools can handle the app. If your team already builds in one of them, stay there. Otherwise compare how each one feels on a small scenario, such as sending new registrants to your CRM, before you commit.
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