Lookify Zapier integrationAutomate Lookify with Zapier.
The Lookify Zapier integration gives you 0 triggers, 0 actions and 3 searches. Each search takes one phone number and hands back data about it: the carrier, a profile, or a threat score. Lookify never starts a Zap on its own, so another app always goes first.
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What the Lookify Zapier integration actually does
The integration lets a Zap ask Lookify about a phone number it already holds. Lookify is a data enrichment platform: you send it a number you have, it sends back more detail about that number. Inside Zapier that only happens as a search step, a lookup in the middle of a Zap, never as the event that starts one.
Three results come out of it. A carrier line: with Find Carrier, a number picked up by an earlier step gets its carrier data attached, and the next step writes it wherever you keep your contacts. A profile next to the number: Find Profile returns the profile data Lookify holds for that number, so a record that only had digits gets something a person can read. A risk signal: Find Threat Score returns a threat score, which a later filter can use to let the Zap continue or stop it.
What Zapier does not do here matters as much. Lookify has no trigger, so no Zap can start because something happened inside Lookify. It has no action either: nothing gets written, sent or deleted in Lookify through Zapier. Every Lookify Zap therefore begins in another app, and because a search makes a Zap multi-step, it needs a paid Zapier plan even though Lookify itself is not a premium app.
If you are still choosing a platform, the n8n vs Zapier and Make vs Zapier comparisons are there; this page sticks to what Zapier does with Lookify.
Zapier vocabulary in one minute
Seven words come back on every line below. Here they are in plain language.
- Zap
- The automation you build in Zapier: one trigger, then one or more steps that run each time that trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. Lookify has none, so another app plays this role.
- Action
- The step that writes, sends or moves something for you once the Zap has started. Lookify offers no action, only lookups.
- Task
- The unit Zapier bills: one action your Zap completes successfully. The number on your plan counts those, nothing else.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant trigger is reported by the app itself the moment the event happens.
- Filter
- A step that lets the Zap go on only when the data meets your condition, and stops it there otherwise.
- Search step
- A step that looks up something that already exists in an app, so the steps after it can use what was found. All of Lookify works this way.
What a Lookify Zap really costs
Zapier bills tasks, and a task is an action that worked. The trigger costs nothing, and so does every check Zapier makes for new data.
- Lookify premium appNo, but its searches make a Zap multi-step
- Free plan100 tasks a month, two-step Zaps only
- Trigger and checksNever billed
- Failed actionNot billed
Each action that succeeds counts on its own: a Zap with three actions uses three times the tasks of a one-action Zap. An action that fails is not counted. The free plan gives 100 tasks a month and unlimited Zaps, but only two steps per Zap, one trigger and one action. A search step, like a filter, makes the Zap multi-step, so any Zap using Lookify needs a paid plan. The grid below sets how often Zapier checks a polling trigger. Lookify has no trigger of its own, so it applies to the app that starts your Zap, and only when that trigger is a polling one.
Connect Lookify to Zapier in three steps
- 01
Open your Apps page
In your Zapier account, go to the Apps page and click + Add connection. A connection is your Lookify account linked to Zapier once, then reused by every step that calls Lookify.
- 02
Find Lookify in the dialog
Type Lookify in the search box of the dialog, pick it, then click Add connection. This step expects a Lookify account that already exists, ready to sign in to.
- 03
Sign in and allow access
A new tab opens on Lookify. Sign in there, then grant Zapier access to the account. Back in the editor, the connection shows up in the account list of each Lookify step.
Your first Lookify Zap
GoalWhen a new entry lands in your form tool, check the phone number's threat score with Lookify, and only add the entry to your spreadsheet when the score passes your filter.
- 01
Build: pick the trigger
Create a Zap and choose the app that receives your phone numbers, then its event. Test it: Zapier brings back the three most recent items so you map fields on a real one.
- 02
Add the Lookify search
Click the plus icon, pick Lookify, then
Find Threat Scoreunder the SEARCH heading of the Action event list. Map the phone number from step one into Phone Number. - 03
Set the filter
Add a Filter step. In its three boxes, choose the threat score field, a number rule, and the value to compare with. Pick a number rule: a text rule on a number never passes.
- 04
Add the final action and test
Add your spreadsheet action and map the entry fields plus what Lookify returned. Test each step once and read what came back before going further.
- 05
Publish
Click Publish to switch the Zap on. From then on, only new entries go through it; numbers you collected earlier stay where they are.
The three Lookify searches
3 search steps look for data that already exists in Lookify, so a later step can use it.
Every Lookify operation is a search step. You find them at the bottom of the Action event list, under SEARCH. Three settings decide what happens when the lookup comes back empty or crowded.
Find Carrier
SearchIn Zapier“Find the carrier data for a phone number”
Give it a phone number and it returns the carrier data Lookify has for it, ready to map into the next step.
Find Profile
SearchIn Zapier“Find the profile data for a phone number”
This one turns a bare number into profile data from Lookify, which later steps can copy into a record.
Find Threat Score
SearchIn Zapier“Find the threat score data for a phone number”
Lookify answers with a threat score for the number you send, a value a filter placed after it can read.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a search that finds nothing stops the Zap and skips the steps that depended on it. Switched on, the Zap carries on without the data.
- Create X if it doesn't exist yet?This box turns a search into a find-or-create. Lookify offers no find-or-create variant, so you will not see it on these three searches.
- If multiple search results are found?Three ways out when several items match: keep the first one (the default), stop the Zap, or hand all of them on at once.
When a Lookify Zap breaks
Zapier attaches no help article to Lookify, and no limit specific to the app is documented. What breaks comes from the general rules of Zapier.
Four cases cover most stuck Zaps. If one of them does not match what you see, the Zapier troubleshooting page is the next stop.
Old numbers are never looked up
A Zap only reacts to what happens after you switch it on. Numbers collected earlier are not picked up; enriching that backlog is a separate job.The Zap loops on itself
If the final step writes into the very place your trigger watches, each new row starts the Zap again and burns through your tasks fast.A bulk import stalls
When your trigger app suddenly returns a huge batch, after an import or a migration, Zapier's flood protection can hold it back.The same entry does not run twice
On a polling trigger, Zapier remembers what it has already seen, so one item never starts the Zap a second time.
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