Resources · Zapier integration

Loop Zapier integrationAutomate Loop with Zapier.

The Loop Zapier integration gives you 0 triggers, 1 action and 0 searches. The one action, Send Survey, sends a Loop survey to the email address an earlier step hands it. Loop never starts a Zap itself, so another app always goes first and supplies that address.

See the 1 operations

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Overview

What the Loop Zapier integration actually does

Loop, the Loop Experience Platform, collects feedback and handles messaging for businesses that operate across physical locations. Through Zapier, a Zap (an automation you set up once) can send a Loop survey to someone by email whenever another app you use records a new person or event.

One action, but three useful outcomes. A survey that follows a new contact: when someone is added to your CRM, Send Survey emails them a Loop survey without anyone copying the address by hand. A feedback request tied to a real event: any app that records an email address, such as a form, can be the starting point, so the survey goes out because something actually happened. A survey list nobody keeps by hand: once the Zap runs, nobody has to remember who still needs a survey.

What Zapier does not do with Loop matters just as much. There is no trigger: a survey answer in Loop cannot start a Zap, so responses do not flow back into your other tools through Zapier. There is no search, and no action besides sending. The integration pushes surveys out; reading the feedback stays inside Loop. Plan your other steps with that in mind: nothing comes back to the Zap once the email has left.

For a broader look at the platform choice, see n8n vs Zapier and Make vs Zapier.

Vocabulary

Zapier vocabulary in one minute

Seven words keep coming back on this page. Here they are in plain language.

Zap
The automation you build in Zapier: one trigger, then one or more actions that run every time the trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. Loop has none, so another app takes this role.
Action
What the Zap does after it starts: the step that writes, sends or moves something for you, here sending a Loop survey.
Task
The unit Zapier bills: one action your Zap completes successfully. Your plan's allowance counts those, nothing else.
Polling vs instant
Zapier checks a polling trigger on a timer. An instant trigger is reported by the app itself the moment the event happens.
Filter
A step that lets the Zap continue only when the incoming data meets your condition, and stops it there otherwise.
Multi-step Zap
Any Zap beyond one trigger and one action. A filter or a second action turns it into one, and it then needs a paid plan.
Cost

What a Loop Zap really costs

Zapier bills tasks, and a task is an action that worked. The trigger costs nothing, and neither do the checks Zapier runs to find new data.

  • Loop premium appNo, works on the free plan
  • Free plan100 tasks a month, two-step Zaps
  • One survey sentOne task
  • Failed actionNot billed

Each Send Survey that succeeds is one task; one that fails is not counted. A Zap with three actions uses three times what a one-action Zap uses. Loop is not a premium app, so the free plan takes it: 100 tasks a month, unlimited Zaps, two steps per Zap. A trigger from another app followed by Send Survey fits. Add a filter, say to survey only some contacts, and the Zap becomes multi-step, which needs a paid plan. The grid below sets how often Zapier checks a polling trigger. Loop has no trigger of its own, so the grid applies to the app that starts your Zap, when its trigger is a polling one.

Connect

Connect Loop to Zapier in three steps

  1. 01

    Open your Apps page

    In your Zapier account, go to the Apps page and click + Add connection. A connection is your Loop account linked to Zapier once, then reused by every Loop step in your Zaps.

  2. 02

    Pick Loop in the dialog

    Search for Loop in the dialog, select it, then click Add connection. Use the Loop account that should send the surveys, since every Send Survey step will rely on it.

  3. 03

    Sign in and grant access

    A new tab opens on Loop. Sign in with your Loop account, then grant Zapier access. Back in the editor, the connection is listed in the account menu of the Send Survey step.

First Zap

Your first Loop Zap

GoalWhen a new contact is added to your CRM, send them a Loop survey at the email address stored on the contact.

  1. 01

    Pick the trigger

    Create a Zap and choose your CRM with its new contact event. Test it: Zapier brings back the three most recent contacts, so you map fields on a real one.

  2. 02

    Add Send Survey

    Click the plus icon, choose Loop, then Send Survey. Select your Loop connection and map the contact's email address into the step.

  3. 03

    Post a note to the team

    Optionally add a chat action that says who was surveyed. A second action makes the Zap multi-step, so keep it only on a paid plan.

  4. 04

    Test with your own address

    Test Send Survey once using your own email first, so no real contact receives a test, and read what came back before going further.

  5. 05

    Publish

    Click Publish to switch the Zap on. From then on, each new contact in your CRM receives the survey; earlier ones do not.

Actions

The Loop action

Loop gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Send Survey

Action

In Zapier“Sends a survey to the provided email.”

Emails a Loop survey to the address you map from an earlier step, so feedback requests leave as soon as the trigger fires.

When to use it
another app records a person with an email address and you want Loop to ask for their feedback.
Watch out
map a field that always holds a valid address; an empty value leaves nothing to send to.
When it breaks

When a Loop Zap breaks

Zapier attaches no help article to Loop and documents no limit specific to the app. What goes wrong comes from Zapier's general rules.

  • Earlier contacts get no survey

    A Zap only reacts to what happens after you publish it. Contacts already in your CRM are not picked up; surveying them is a separate job.

  • A bulk import holds runs back

    When your trigger app suddenly returns a huge batch, after an import or a migration, Zapier's flood protection can hold those runs back.

  • The same contact is not surveyed twice

    On a polling trigger, Zapier remembers the items it has already seen, so one contact never starts the Zap a second time.
Need help

Need help automating Loop with Zapier?

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FAQ

Loop Zapier integration: frequent questions

01Is the Loop Zapier integration free?
Yes, on the free Zapier plan, as long as the Zap has two steps. Loop is not a premium app. The free plan gives 100 tasks a month and unlimited Zaps, with one trigger and one action per Zap. A trigger from your CRM or form followed by Send Survey fits exactly. A filter to survey only some people, or a second action such as a chat note, makes the Zap multi-step, and that needs a paid plan or the free trial.
02How many tasks does a Loop survey use?
One task for each survey sent successfully. The trigger in your other app never costs anything, and neither do the checks Zapier makes for new data. If Send Survey fails, it is not counted. Each extra action in the same Zap counts on its own, so a Zap that sends the survey and then posts a chat note uses two tasks per run. A few apps and actions take more than one task, so check that point for any action you add.
03Does the Loop integration work in real time?
Loop has no trigger, so the timing depends on the app that starts the Zap. If that app's trigger is instant, it reports the event to Zapier as it happens, whatever your plan, and the survey goes out in the same run. If it is a polling trigger, Zapier checks at a fixed interval: every 15 minutes on Free, 2 on Professional, 1 on Team and Enterprise. A Zap built on an instant trigger shows a lightning bolt in the editor.
04What does it take to connect Loop to Zapier?
A Loop account you can sign in to. Open the Apps page of your Zapier account, click + Add connection, search for Loop, click Add connection, sign in in the tab that opens and grant Zapier access. If the Zap needs to read data in the trigger app that someone else owns, your account there needs read or write access on it as well. The Loop connection is then reused by every Send Survey step you add.
05Will people added before the Zap get a Loop survey?
No. A Zap only reacts to what happens after you publish it, so contacts already in your CRM or rows already in your list are not picked up. Only people who arrive from then on trigger Send Survey. Reaching the earlier ones is a separate job, outside this Zap. On a polling trigger, Zapier also remembers what it has already seen, so the same contact never starts the Zap twice.
06What if the Loop operation you need does not exist in Zapier?
Zapier offers a single Loop operation: Send Survey. There is no trigger when a survey is answered, no search, and no other action. If the step you have in mind is not sending a survey to an email address, Zapier cannot do it with Loop today. Check whether Loop can handle it inside its own platform, or whether another automation platform connects to Loop with the operation you are after.
07Zapier, Make or n8n for Loop?
Compare them on criteria, not reputation. On Zapier, Loop gives one ready action and a two-step Zap with it runs on the free plan. On another platform, first check whether Loop is available at all, which operations it exposes, and how runs are counted. Your survey volume, who will maintain the automation, and which app holds the email addresses usually decide the matter. Test the survey step with your own address first.
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