Resources · Zapier integration

Mobiniti SMS Zapier integrationAutomate Mobiniti SMS with Zapier.

The Mobiniti SMS Zapier integration gives you 2 triggers, 3 actions and 0 searches. Both triggers are instant, it works on the free plan, and every action expects a 10 digit US mobile number, which is the rule to check before your first test.

See the 5 operations

Verified Trustpilot reviews · AI, automation & growth agency

Overview

What the Mobiniti SMS Zapier integration does for you

It links your Mobiniti SMS account to Zapier, the tool that runs automations between apps. A new or updated contact in Mobiniti SMS can start a chain of steps in other tools, and any of those tools can push a contact into Mobiniti SMS or have it send a text or an MMS for you.

A welcome text that sends itself. New Contact starts the Zap, Send SMS texts the person you map into Phone Number. Nobody has to copy the number from one screen to another, and the message stays inside the 160 characters the action allows.

A contact list fed by your other tools. Something happens in another app, and Create Contact adds the person to Mobiniti SMS with their phone number. The only hard requirement is that number: a 10 digit US mobile number.

A longer message for the people who changed something. Update Contact starts the Zap when a contact is edited, and Send MMS sends a message of up to 1500 characters from a number you choose in the From field.

What Zapier does not do here: there is no search step, so a Zap cannot look up an existing Mobiniti SMS contact before acting. The two triggers are about contacts only, nothing starts a Zap from the content of a message. If you are weighing other tools for the same job, see our n8n vs Zapier and Make vs Zapier comparisons.

Vocabulary

Zapier words in one minute

Eight words come back on every Zapier screen. Here they are, in plain terms, before you build anything.

Zap
The automation you build: one trigger, then one or more actions that run each time the trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for that event and nothing else.
Action
What the Zap does after it starts: the step that writes, sends or moves something in an app on your behalf.
Task
The unit Zapier bills: one action that your Zap completes successfully. The number on your plan counts these.
Instant trigger
A trigger the app reports itself: it calls Zapier the moment the event happens, so nothing waits for a check.
Polling trigger
A trigger Zapier checks on a timer, asking the app for new items at a fixed interval and keeping only unseen ones.
Filter
A step that lets the Zap continue only when what arrived meets the condition you set, and stops it otherwise.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action or a filter makes one, and it needs a paid plan.
Cost

What a Mobiniti SMS Zap really costs

Mobiniti SMS is not a premium app on Zapier, so it is open on the free plan. What you pay for is tasks, and only actions produce them.

  • Premium appNo, works on the free plan
  • Tasks on the free plan100 per month
  • Steps per Zap on the free plan2 (one trigger, one action)
  • Cost of a trigger0 tasks

New Contact and Update Contact never cost a task. Each Create Contact, Send SMS or Send MMS that goes through counts as one; one that fails is not counted. A Zap with two actions spends two tasks per run. The free plan gives 100 tasks a month and unlimited Zaps, each limited to two steps: one trigger, one action. Add a filter or a second action and the Zap becomes multi-step, which needs a paid plan. The interval grid below covers polling triggers only: it does not apply to the two instant triggers of this app.

Connect

Connect Mobiniti SMS to Zapier

  1. 01

    Open your connections

    In Zapier, go to the Apps page of your account and click + Add connection. A connection is your Mobiniti SMS account linked once, then reused by every step that needs it.

  2. 02

    Pick Mobiniti SMS

    Type Mobiniti SMS in the search box of the dialog, select it, then click Add connection. You need an account on the app, plus read or write access on anything you do not own yourself and want the Zap to touch.

  3. 03

    Sign in and grant access

    A new tab opens on Mobiniti SMS. Sign in there, then grant Zapier access to the account. From then on, any Zap step that uses Mobiniti SMS can pick this connection from its account menu.

First Zap

Your first Zap: a welcome SMS for selected new contacts

GoalSend a short text to new Mobiniti SMS contacts, but only to the ones that meet a condition you choose.

  1. 01

    Build the trigger

    Create a Zap, pick Mobiniti SMS as the app and New Contact as the event, then choose the connection you made earlier. This trigger is instant, so there is no interval to set.

  2. 02

    Test the trigger

    Run the trigger test. Zapier brings back the three most recent contacts of the connected account, so you can map the next steps on a real one rather than on a blank.

  3. 03

    Add the filter

    From the plus icon, add Filter and fill its three boxes: the field to look at, the rule, the value to compare with. A filter makes the Zap multi-step, so it needs a paid plan.

  4. 04

    Add Send SMS

    Add Mobiniti SMS again, event Send SMS. Map the contact's number into Phone Number and write the Message, keeping it under 160 characters. Test the step and read what came back.

  5. 05

    Publish

    Click Publish to switch the Zap on. From now on, each new contact that passes the filter gets the text, and each text that goes through counts as one task.

Triggers

Mobiniti SMS triggers

2 events start a Zap when something happens in Mobiniti SMS, and 2 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Contact

Instant trigger

In Zapier“Triggers when a new contact is created.”

Starts your Zap each time a contact is added to your Mobiniti SMS account, and hands the next steps that new contact to work with.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
you want something to happen elsewhere, or a first text to go out, every time your list grows by one person.
Watch out
a Zap only reacts to contacts created after it is published, so the contacts already in the account are never picked up.
2

Update Contact

Instant trigger

In Zapier“Triggers when a contact is updated.”

Fires when an existing contact is edited in Mobiniti SMS, so a change made in the app can be carried to the other tools that keep a copy of that person.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
another tool holds the same contacts and has to stay in step with the edits made in Mobiniti SMS.
Watch out
if a later step of the same Zap writes back to Mobiniti SMS contacts, the Zap can set itself off again; check at test what the trigger picks up.
Actions

Mobiniti SMS actions

Mobiniti SMS gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create Contact

Action

In Zapier“Create a new contact.”

Adds a person to your Mobiniti SMS account from data that arrives in an earlier step, so your SMS list grows without anyone typing.

When to use it
people sign up or appear in another tool and should be reachable by text.
Watch out
Phone Number is required and must be a 10 digit US mobile number.
2

Send MMS

Action

In Zapier“Sends an MMS notification to a mobile phone.”

Sends a multimedia message to a mobile phone, with room for a longer text than the SMS action.

When to use it
what you have to say does not fit in an SMS, or you want it to go out from a specific number.
Watch out
three fields are required here: From, the number to send from, Phone Number, and a Message of up to 1500 characters.
3

Send SMS

Action

In Zapier“Sends an SMS notification to a mobile phone.”

Writes a text message to a mobile phone from inside the Zap, with the number and the wording mapped from the steps before it.

When to use it
a short notice has to reach someone when the trigger event happens.
Watch out
Message is capped at 160 characters, so long mapped values need trimming before this step.
When it breaks

When a Mobiniti SMS Zap breaks

Zapier attaches no help article to Mobiniti SMS, and no rate limit is published for it. What breaks is what breaks on any Zap, plus the field rules of the actions.

Four cases cover most of the surprises on this app. If a Zap still misbehaves after these, see our Zapier troubleshooting guide.

  • Old contacts are never picked up

    A Zap reacts only to what happens after it is switched on. Contacts that already existed stay where they are; moving that backlog is a separate job.

  • The Zap keeps restarting itself

    A Zap that writes into the very place its own trigger watches can set itself off again and again, and burns through the task count fast.

  • A big import gets held back

    When a trigger suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold those runs back.

  • The text is too long for the action

    Send SMS takes up to 160 characters in Message, Send MMS up to 1500. Mapped text from another tool can go past that; check the length at test.
Need help

Need help automating Mobiniti SMS with Zapier?

A person reads every message.

FAQ

Mobiniti SMS Zapier integration: FAQ

01Is the Mobiniti SMS Zapier integration free?
Yes, you can use it on the free plan, because Zapier does not class Mobiniti SMS as a premium app. The free plan gives you 100 tasks a month and as many Zaps as you like, but each Zap stops at two steps: one trigger and one action. So New Contact followed by Send SMS fits. Add a filter, or a Create Contact before the text, and the Zap becomes multi-step, which takes a paid plan.
02How many tasks does a Mobiniti SMS Zap use?
One per action that goes through, and nothing for the trigger. If New Contact starts a Zap that sends one SMS, each new contact costs one task. If the same Zap also writes to a spreadsheet, that is two tasks per contact. An action that fails is not counted against your plan. Looking for new events costs nothing either: the count only moves when an action completes for you. On the free plan, that count runs against 100 tasks a month.
03Does Mobiniti SMS trigger Zaps in real time?
Yes. Both triggers, New Contact and Update Contact, are instant: Mobiniti SMS tells Zapier when the event happens, so the Zap starts right away, on the free plan as on the others. The interval grid of the plans only governs polling triggers, the ones Zapier checks on a timer, and this app has none. In the editor, a Zap built on an instant trigger shows a lightning bolt. Nothing to tune there, then: the speed is the same for everyone.
04What do you need to connect a Mobiniti SMS account?
An account on the app, plus read or write access on anything you do not own yourself and want the Zap to touch. The connection is made once, from the Apps page of your Zapier account with + Add connection: you search Mobiniti SMS, sign in in the tab that opens, then grant Zapier access. Every later step that uses the app reuses that same connection. Make sure the account you sign in with is the one that holds the contacts you plan to use.
05Which phone number format do Mobiniti SMS actions expect?
The three actions all require Phone Number as a 10 digit US mobile number. Before mapping, look at how the tool that feeds the Zap stores its numbers, since that is where the format comes from. Look at what the earlier step really sends before mapping, and run the action test on a real contact. The Message field has its own cap as well: 160 characters for Send SMS, 1500 for Send MMS.
06What if the Mobiniti SMS operation you want is not there?
Check the Mobiniti SMS page on Zapier: it shows the current list of triggers and actions, and the editor offers nothing beyond it. Today that means two contact triggers and three actions, with no search step. If the event you have in mind is not on that page, no Zap setting will make it appear, and the honest move is to rethink the workflow around the operations that exist or to look at another automation tool.
07Zapier, Make or n8n for Mobiniti SMS?
Decide on criteria, not on reputation. First, check that the other tool connects to Mobiniti SMS at all, since that settles the question before anything else. On Zapier, both triggers are instant, so plan intervals do not apply to this app, and a two-step Zap runs on the free plan. Then compare what your workflow needs: how many steps per run, how many runs per month, and who on your side will maintain the automation.
Same platform

Other docs you might need on this stack.

Browse all integrations