Nogogo Zapier integrationAutomate Nogogo with Zapier.
The Nogogo Zapier integration gives you 0 triggers, 1 action and 2 searches. Nogogo never starts a Zap on its own: another app hands it a SIREN, and Nogogo answers with a company profile, reliability signals or barometer figures.
Beta app Zapier still marks this integration as beta.
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What the Nogogo Zapier integration actually does for you
Nogogo is a French data service built around public company records. Plugged into Zapier, it works as a lookup desk: you feed it a SIREN (the nine-digit French company number) from another app, and it sends back what it knows. It never watches anything by itself.
Three results you can build without code. First, a clean company card: Find Company turns a bare SIREN typed into a form or a sheet into the company's main public identity, ready to drop into your CRM. Second, a quick risk read: Find Company Signals pulls indicative reliability signals for that same SIREN, so a sales or finance team sees warning signs before a contract goes out. Third, a market pulse: Get Barometer fetches the latest aggregated barometer you pick, handy for a report sheet your team reads.
What Zapier does not do here matters just as much. Nogogo has no trigger at all, so nothing happens on the Nogogo side that could start a Zap. A new company in its data, a changed signal, a fresh barometer: none of it reaches you unless another app starts the run. Searching by company name is not on offer either, only by SIREN.
Not sure Zapier is the right tool for this kind of enrichment? Our Zapier review covers the trade-offs, and n8n vs Zapier compares the two on cost and control.
Zapier vocabulary in one minute
Eight words you will meet in the editor. Each one is explained once here, then used as is.
- Zap
- The automation you build: one trigger, then one or more actions that run each time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it. Nogogo has none, so another app plays this part.
- Action
- What the Zap does once started: the step that writes, sends or fetches something for you, like Get Barometer.
- Task
- The unit Zapier bills: one action your Zap completes successfully. Your plan's allowance is a count of these.
- Polling vs instant
- A polling trigger is checked by Zapier on a timer. An instant trigger is pushed by the app the moment the event happens.
- Filter
- A step that lets the Zap carry on only when the incoming data meets your condition, and stops it otherwise.
- Search step
- A step that looks up something that already exists, so later steps can use it. Both Nogogo company lookups are searches.
- Connection
- Your Nogogo account linked to Zapier a single time, then reused by every step of every Zap that calls Nogogo.
What Nogogo costs you in Zapier tasks
Nogogo is not a premium app, so it runs on the free plan. Zapier marks it as beta.
- Free plan100 tasks per month, unlimited Zaps, two steps max
- Premium appNo, Nogogo works on the free plan
- BilledEach successful action, never the trigger
- Failed actionNot counted
The trigger never costs a task, and neither do the checks Zapier runs looking for new data. Each action that succeeds counts once; one that fails counts for nothing. The catch: the free plan only builds two-step Zaps, one trigger and one action. Add a search like Find Company, a filter or a second action, and you have a multi-step Zap that needs a paid plan. Since most useful Nogogo Zaps chain a lookup and a write, plan for that early.
Connect your Nogogo account in three steps
- 01
Open the connection dialog
Go to the Apps page of your Zapier account and click + Add connection. You need a Nogogo account before you start, since Zapier only links accounts that already exist.
- 02
Pick Nogogo
Type Nogogo in the search box of the dialog, select it in the results, then click Add connection. A new browser tab opens on the Nogogo side, where the sign-in happens.
- 03
Sign in and allow access
Log in to Nogogo in that tab and grant Zapier access to the account. The connection now shows on the Apps page, and every Zap that calls Nogogo reuses it.
Your first Zap: enrich new leads from a sheet
GoalEach new row with a SIREN gets the company identity and its reliability signals written back.
- 01
Start with the trigger
Build: create a Zap and pick Google Sheets with New Spreadsheet Row as the trigger. Nogogo cannot start a Zap, so your lead sheet does that job.
- 02
Test the trigger
Test: Zapier brings back the three most recent rows of your sheet. Pick one with a real SIREN, so the next steps map on true data.
- 03
Add the two Nogogo lookups
Add Find Company and map the SIREN column into its field. Then add Find Company Signals with the same column. Each one is a search step, so this Zap needs a paid plan.
- 04
Write the results back
Add Update Spreadsheet Row and map the company name and signals into spare columns. Updating a row does not create a new one, so the trigger does not loop.
- 05
Test and publish
Run each step once and read what came back. When the row looks right, click Publish to switch the Zap on. Rows added before that moment stay untouched.
Nogogo action in Zapier
Nogogo gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.
Get Barometer
ActionIn Zapier“Retrieves the latest aggregated Nogogo.fr barometer indicators.”
Fetches the most recent aggregated figures of the Nogogo barometer you choose, so a report or a message always carries the current reading.
Nogogo searches: look up a company by SIREN
2 search steps look for data that already exists in Nogogo, so a later step can use it.
Both Nogogo searches sit at the bottom of the Action event list, under the SEARCH heading. They need a SIREN and nothing else. Three settings decide what happens when the lookup does not go as planned.
Find Company Signals
SearchIn Zapier“Retrieves indicative reliability signals for a French company from its SIREN.”
Returns indicative reliability signals for the French company behind a SIREN, which gives a quick risk read before you commit to a deal.
Find Company
SearchIn Zapier“Finds a French company by SIREN and returns its main public identity data.”
Turns a SIREN into the company's main public identity data, so later steps can fill a CRM record without anyone typing the name by hand.
The three settings every search exposes
- Successful if no search results are found?Left on its default, a search that finds nothing stops the Zap and skips the steps that depended on it. Switched on, the Zap goes on empty-handed.
- Create X if it doesn't exist yet?This box turns a search into a find-or-create. Nogogo exposes no find-or-create variant, so this box does not apply to either of its searches.
- If multiple search results are found?Three ways out: keep the first match (the default), stop the Zap, or pass every match on at once.
When a Nogogo Zap breaks
Zapier links no help article to Nogogo, so the known failure points are Zapier's own limits.
Four cases to check first, all tied to how Zapier itself works. If a run still looks wrong after checking them, our Zapier troubleshooting page walks through the usual suspects.
No catch-up on old rows
A Zap only reacts to what happens after you publish it. Companies already in your sheet never get looked up; enriching that backlog is a separate job.A Zap that sets itself off
If the Zap writes Nogogo results as new rows in the very sheet its trigger watches, each write starts it again and burns tasks fast.Bulk imports held back
Paste a thousand SIRENs at once and the trigger returns a huge batch. Zapier's flood protection can hold it back instead of running every row.Same row, one run
Zapier remembers what a polling trigger has already seen, so editing an old row does not start a second lookup for it.
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