Resources · Zapier integration

Permut Zapier integrationAutomate Permut with Zapier.

Permut Zapier integration: 0 triggers, 1 action, 0 searches. Your Zap (the automation you build) starts in another app, then pushes the customer into a live Permut campaign. Three fields are required, and the phone number has to be in international format.

See the 1 operations

Verified Trustpilot reviews · AI, automation & growth agency

Overview

What the Permut Zapier integration actually does for you

Permut runs customer feedback and engagement campaigns, with AI-driven analysis behind them. On Zapier it offers one thing: Send Customer to Campaign. A Zap picks up a customer in another tool and enrolls that person into an active Permut campaign, with a name, a phone number and the campaign to join.

Three outcomes, all from that one action. A buyer who gets the post-purchase campaign: a new order in your shop sends the customer into the right Permut campaign without anyone exporting a list. A form respondent who enters a follow-up sequence: a sign-up form feeds Send Customer to Campaign, and the follow-up starts on the Permut side. A closed deal that triggers a feedback request: when a deal moves in your CRM, the customer joins the campaign that asks how it went.

Now the part the app page leaves out. Permut has no trigger and no search on Zapier. Nothing that happens inside Permut can start a Zap, so feedback collected there will not flow back to your other tools through this integration. A Zap cannot look up a customer in Permut either, or check whether that person is already in a campaign.

So the integration is an entry door, not a two-way bridge. If you are comparing how other tools handle this kind of flow, the Zapier review and the n8n vs Zapier comparison are the places to start.

Vocabulary

Zapier vocabulary in one minute

Seven words you will meet in the editor, in plain terms.

Zap
The automation you build on Zapier: one trigger, then one or more actions that run every time the trigger event happens.
Trigger
The event in an app that starts the Zap. Permut has none, so your trigger always comes from another app, like a form or a shop.
Action
What the Zap does once it has started. Here, it is Send Customer to Campaign, the only Permut step available.
Task
The unit Zapier bills: one action your Zap completes successfully. Each customer sent to Permut is one task.
Polling vs instant
Zapier checks a polling trigger on a timer. An instant trigger is reported by the app itself the moment it happens. Your trigger app decides which.
Filter
A step that lets the Zap go on only when what arrived meets the condition you set, and stops it otherwise.
Multi-step Zap
Any Zap beyond one trigger and one action. A filter or a second action makes it one, and it then needs a paid plan.
Cost

What a Permut Zap really costs

Every customer that Send Customer to Campaign enrolls successfully costs one task. The trigger in the other app costs nothing.

  • Trigger (other app)0 tasks
  • Each customer sent1 task
  • Free plan100 tasks a month, two-step Zaps
  • Premium appNo

A failed send is not counted. Permut is not a premium app, so it runs on the free plan: 100 tasks a month and Zaps of two steps, one trigger and one action. Add a filter to keep incomplete records out, and the Zap becomes multi-step, which needs a paid plan. How fast it runs depends on your trigger app: if that trigger is polling, the grid below applies.

One more point: in a Zap with several actions, each successful action is counted on its own, so any step you add after Permut raises the bill.

Connect

Connect Permut to Zapier in three steps

  1. 01

    Open your Zapier apps

    Go to the Apps page of your Zapier account and click + Add connection. A connection is your Permut account linked to Zapier once, then reused by every Zap step that needs it.

  2. 02

    Find Permut

    Type Permut in the search box of the dialog, pick it, then click Add connection. You need an existing Permut account, with access to the campaigns you want the Zap to fill.

  3. 03

    Sign in and grant access

    A new tab opens on Permut. Sign in with the account that owns your campaigns, then grant Zapier access. The connection shows up in your apps list, ready to use.

First Zap

Your first Permut Zap

GoalEach new shop order with a phone number sends the buyer into the Permut post-purchase campaign.

  1. 01

    Pick the trigger

    In the editor, choose your shop app as the one that starts the Zap, and the new order as the event. Test it: Zapier brings back the three most recent items so you work on a real order.

  2. 02

    Add a filter

    Add a filter so only orders with a phone number go through, since Permut requires one. This makes the Zap multi-step, so it needs a paid plan; on the free plan, skip it.

  3. 03

    Add the Permut action

    Add Permut, choose Send Customer to Campaign, and type the campaign slug. Map the customer name and the phone number from the order, in international format.

  4. 04

    Test the action

    Run the step once and read what came back. Check in Permut that the test customer really entered the campaign before going further.

  5. 05

    Publish

    Publish the Zap to switch it on. From then on, each new qualifying order sends one customer to Permut, and each successful send counts as one task.

Actions

The Permut action

Permut gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Send Customer to Campaign

Action

In Zapier“Sends a customer to an active campaign pipeline with contextual event data.”

This action enrolls a customer into an active Permut campaign, along with context from the step that started the Zap. You give it three things: the campaign slug, the customer's full name, and the phone number.

When to use it
a new buyer or form respondent should start a feedback campaign without anyone importing contacts.
Watch out
the phone must be in international format, and the slug must match an active campaign exactly.
When it breaks

When a Permut Zap breaks

Zapier attaches no help article to Permut, and no limit specific to the app is documented. The failures below come from the action's required fields and from Zapier's general limits.

Read each case before you publish. If a Zap still misbehaves, the Zapier troubleshooting page is the next stop.

  • A required field is empty

    Campaign slug, customer name and phone are all required. When the trigger app leaves one of them blank, the send cannot go through for that customer.

  • The phone is in the wrong format

    Permut expects the phone number in international format. A local number typed into a form needs reformatting before it reaches the action.

  • Past customers never arrive

    A Zap only reacts to what happens after it is switched on. Customers who already existed are not sent; enrolling them is a separate job.

  • A big batch stalls

    When the trigger app suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold it back.
Need help

Need help automating Permut with Zapier?

A person reads every message.

FAQ

Permut Zapier integration: frequent questions

01Is the Permut Zapier integration free?
Yes. Permut is not a premium app, so it works on the free Zapier plan. That plan gives you 100 tasks a month and an unlimited number of Zaps, each limited to two steps: one trigger and one action. A free Permut Zap is therefore a trigger in another app followed by Send Customer to Campaign. Adding a filter, for example to skip records without a phone number, or a second action, makes it a multi-step Zap, and that needs a paid plan.
02How many tasks does a Permut Zap use?
One task per customer sent successfully. Zapier bills each action that completes, and Send Customer to Campaign is the action here; the trigger in the other app never costs a task. If the send fails, for example because a required field is empty, it is not counted against your plan. In a Zap with several actions, each successful one is counted on its own, so extra steps after the Permut action add to the bill.
03Does Permut work in real time with Zapier?
It depends on the trigger app, because Permut has no trigger of its own. The Permut action runs once the Zap has started, so the timing is set by whatever starts it. If that trigger is instant, the other app tells Zapier itself and the Zap starts straight away. If it is a polling trigger, Zapier checks on a timer that depends on your plan: 15 minutes on Free, 2 on Professional, 1 on Team and Enterprise.
04What does it take to connect Permut to Zapier?
An existing Permut account, with access to the campaigns the Zap will fill. Connecting takes three moves: open the Apps page of your Zapier account and click + Add connection, search for Permut and click Add connection, then sign in to Permut in the tab that opens and grant Zapier access. Before the first test, create the campaign in Permut and make sure it is active, since the action asks for its slug.
05Why does Permut reject a customer's phone number?
Because the action expects it in international format. Customer phone is one of three required fields, alongside the campaign slug and the customer's full name. Forms and shops often store local numbers, so check what your trigger app returns during the test. If it does not match, fix the format at the source or in a step before Permut, keeping in mind that an extra step makes the Zap multi-step.
06What if the Permut operation you need is not on Zapier?
Then Zapier will not cover it alone. On Zapier, Permut offers a single action, Send Customer to Campaign, and nothing else: no trigger to react to feedback collected in Permut, and no search to find a customer there. A flow that has to read from Permut cannot be built with this integration. The practical route is to keep Permut at the end of your Zaps, as the place customers are sent to, and handle the rest with another tool.
07Zapier, Make or n8n for Permut?
It depends on your criteria rather than on a single winner. On Zapier, Permut gives you one action and no trigger, so every Zap starts in another app and ends in Permut. Count how many customers you will send each month, since each successful send is a task. Check whether your Zaps fit in two steps, the free plan limit, or need a filter for missing phone numbers. Then compare those needs with what each tool offers for Permut.
Same platform

Other docs you might need on this stack.

Browse all integrations