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Sendy Zapier integrationAutomate Sendy with Zapier.

The Sendy Zapier integration gives you 3 triggers and 3 actions. All three triggers are instant: a new subscriber, an unsubscribe or a sent campaign reaches your Zap the moment it happens, even on the free Zapier plan, with no polling delay.

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Overview

What the Sendy Zapier integration actually does

It links the Sendy newsletter app you host on your own server to Zapier, so list events can start automations and other tools can add, update or remove subscribers without anyone opening Sendy. Sendy sends through Amazon Simple Email Service; Zapier only handles what happens around the sending.

Three results people usually build first. A welcome track that fills itself: New Subscriber starts the Zap and Add / Update Subscriber drops the same address into an onboarding list. A clean opt-out across lists: New Unsubscriber fires and Unsubscribe Email removes that address from a second list, so nobody gets mail after saying no. Drafts prepared for you: Create Draft Campaign builds a campaign with its sender, subject and HTML, ready for a human to review.

What Zapier does not do here matters just as much. There is no search step, so a Zap cannot look up an existing subscriber before acting. There is no action that sends a campaign either: the Zap stops at the draft, and the send button stays in Sendy. And nothing is ever imported retroactively.

If you are weighing other platforms, the Sendy n8n integration and the Sendy Make integration pages cover the same app with their own tools.

Vocabulary

Zapier vocabulary in one minute

Eight words you will see in the editor, in plain English.

Zap
The automation you build on Zapier: one trigger, then one or more actions that run every time that trigger event happens.
Trigger
The event in an app that starts the Zap. Once the Zap is on, Zapier waits for it, here a new subscriber, an unsubscribe or a sent campaign.
Action
What the Zap does once it has started: the step that writes, sends or moves something for you, like adding an address to a Sendy list.
Task
The unit Zapier bills. One task is one action your Zap completes successfully, and your plan's allowance is a count of those.
Instant trigger
A trigger the app reports itself: Sendy calls Zapier when the event happens, so nothing waits for a scheduled check. All three Sendy triggers work this way.
Polling trigger
The other kind: Zapier asks the app for new items on a timer and keeps only what it has not seen. Sendy has none, which spares you the wait.
Filter
A step that lets the Zap carry on only when what arrived meets your condition, and stops it quietly otherwise.
Multi-step Zap
Any Zap beyond one trigger and one action. A second action or a filter makes it one, and it then needs a paid plan.
Cost

What a Sendy Zap really costs

Zapier bills completed actions, not events. That changes how you size a list workflow.

  • Trigger0 tasks, whatever the volume
  • Each successful action1 task
  • Free plan100 tasks a month, two-step Zaps only
  • Sendy on the free planYes, it is not a premium app

The trigger never costs a task, so a busy signup form does not eat your plan by itself. Each action that succeeds counts once: a Zap with two Sendy actions burns two tasks per subscriber. An action that fails is not counted. The free plan gives 100 tasks a month and unlimited Zaps, but only two-step Zaps: one trigger, one action. Add a filter or a second action and you need a paid plan. Sendy is not a premium app, so the free plan can use it.

Connect

Connect Sendy to Zapier in three steps

  1. 01

    Open your connections

    In Zapier, open the Apps page of your account and click + Add connection. A connection is your Sendy account linked once, then reused by every step that touches Sendy.

  2. 02

    Pick Sendy

    Type Sendy in the search box of the dialog, select it, then click Add connection. A new tab opens on the Sendy side, where you sign in with an account that can reach the brands and lists you plan to automate.

  3. 03

    Grant access

    Allow Zapier to use the account and close the loop. From now on, any Zap step can pick this connection. If a list belongs to someone else, make sure your account can read or write it first.

First Zap

Your first Zap: route new subscribers to an onboarding list

GoalEvery new subscriber of your main list who passes your rule lands in an onboarding list, without a manual export.

  1. 01

    Create the Zap

    Start a new Zap and pick Sendy as the app that starts it. Choose New Subscriber as the event and select your connection from the previous section.

  2. 02

    Set the trigger

    Pick the List to watch: this field is required. Test the trigger: Zapier brings back the three most recent subscribers, so you map fields on a real one.

  3. 03

    Add the filter

    From the plus icon, add a Filter, then set the field to look at, the rule and the value. Text rules only work on text, so pick the matching type or it never passes.

  4. 04

    Add the action

    Add Sendy again with Add / Update Subscriber. Map the email from the trigger and pick the onboarding List. Both fields are required, and the same action also updates someone already there.

  5. 05

    Test, then publish

    Run each step once and read what came back. When the onboarding list shows the test address, click Publish to switch the Zap on. Remember the filter makes it multi-step, so a paid plan.

Triggers

Sendy triggers

3 events start a Zap when something happens in Sendy, and 3 of them are instant: the app calls Zapier straight away, whatever your plan.

1

New Campaign Sent

Instant trigger

In Zapier“Triggers when a new campaign is sent.”

Starts your Zap once a campaign has gone out from one of your brands, so the rest of your tools learn about it without anyone sending a heads-up message. Useful for logging what went out, or for preparing the next piece of work.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a creator who wants the next issue's draft prepared the moment the current one leaves.
Watch out
Brand is required. One Zap, one brand: campaigns from your other brands go unnoticed.
2

New Subscriber

Instant trigger

In Zapier“Triggers when a new subscriber is added to a list via Sendy's subscribe form or the API.”

Fires each time an address joins a list, whether it came through the Sendy subscribe form or through its API. It is the natural starting point for onboarding: the person is on your list, and your other tools hear about it immediately.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a SaaS team copying every newsletter signup into a product onboarding list, so the welcome series starts on day one.
Watch out
the List field is required, so one Zap watches one list; several lists means several Zaps.
3

New Unsubscriber

Instant trigger

In Zapier“Triggers when someone unsubscribes from a list via a campaign or Sendy's 'unsubscribe' API.”

Reacts when someone leaves a list, either from the link in a campaign or through the unsubscribe API. This is the event to hand on when other tools or lists must respect that choice.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan.
When to use it
a publisher running two lists who wants an opt-out on the main one to clear the address from the other too.
Watch out
the List field is required here as well, so the Zap only hears about departures from that one list.
Actions

Sendy actions

Sendy gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create Draft Campaign

Action

In Zapier“Create a new draft campaign.”

Builds a campaign in Sendy without sending it: sender name and address, reply-to, subject, HTML and brand all come from the Zap. Someone still reviews and sends it from Sendy.

When to use it
a blog post published elsewhere should become a ready draft for the next newsletter.
Watch out
six fields are required, including the HTML, so the step before must supply real markup.
2

Add / Update Subscriber

Action

In Zapier“Subscribe a new user to a list. This action can also be used to update an existing subscriber.”

Puts an email address on a Sendy list, and if the address is already there, updates it instead of failing. One action covers both cases, which keeps signup Zaps short.

When to use it
a webinar signup elsewhere should also land the attendee on your newsletter list.
Watch out
Email and List are both required, and an empty email from an earlier step stops the run.
3

Unsubscribe Email

Action

In Zapier“Unsubscribes an email address from a list.”

Takes an address off a given list, which is how you honour an opt-out recorded in another tool. The person stays on your other lists unless you remove them there too.

When to use it
a customer closes their account in your app and must stop getting product news.
Watch out
you name one List per step, so clearing three lists takes three actions and three tasks.
When it breaks

When a Sendy Zap breaks

Most failures are not bugs. They come from how Zapier treats events and from fields left empty.

Zapier does not attach any help article or rate limit to Sendy, so the cases below are the general limits that apply to every app, read through what a list workflow does. Check them before you publish, not after the first complaint. If a run fails anyway, the Zapier troubleshooting page is the place to start.

  • Past subscribers are never picked up

    A Zap only reacts to what happens after it is switched on. Everyone who joined before stays where they are; moving that backlog is a separate job.

  • A Zap that feeds its own trigger

    If New Subscriber watches list A and Add / Update Subscriber writes back into list A, the Zap sets itself off again and burns tasks fast. Always target another list.

  • A bulk import floods the Zap

    Importing thousands of addresses at once can trigger Zapier's flood protection, which can hold the batch back instead of running every event.

  • Empty required fields stop the run

    Brand, List and Email are required across the Sendy steps. When an earlier step hands over an empty value, the action fails and no task is counted.
Need help

Need help automating Sendy with Zapier?

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FAQ

Sendy Zapier integration: frequent questions

01Is the Sendy Zapier integration free?
Yes, as long as your Zap stays at two steps. Sendy is not a premium app, so the free Zapier plan can use it, with 100 tasks a month and unlimited Zaps. The catch is the shape of the Zap: the free plan only builds one trigger followed by one action. The moment you add a filter or a second action, for example to copy a subscriber and also tag them elsewhere, the Zap becomes multi-step and needs a paid plan. Sendy itself is a separate product you host and run on your side.
02How many tasks does a Sendy Zap use?
One task per action that succeeds, and nothing for the trigger. A Zap that adds every new subscriber to an onboarding list costs one task per signup. If the same Zap also unsubscribes them from a waiting list, that is two tasks per signup. Failed actions are not counted, and Zapier listening for new subscribers costs nothing however busy the list is. So the bill follows the number of people moving through your lists multiplied by the number of actions, which is the figure to estimate before choosing a plan.
03Do Sendy triggers run in real time?
Yes. All three Sendy triggers are instant: Sendy tells Zapier the moment a subscriber joins, leaves or a campaign goes out, and the Zap starts right away. The polling grid of the plans, fifteen minutes on the free plan, does not apply to them. That is the useful part for a free account, because the delay most people expect from Zapier simply is not there. The editor shows a lightning bolt on a Zap built on an instant trigger, which is a quick way to confirm it.
04What does it take to connect Sendy?
A Sendy account that can reach the brands and lists you want to automate, and a Zapier account. From the Apps page in Zapier you add a connection, pick Sendy, sign in on the tab that opens and grant access. The connection is then reused by every Sendy step. Before building, check that the brand and lists exist in your install, because every Sendy trigger and action asks for one of them and the field is required. If you work on lists you do not own, make sure your account can write to them.
05Why does a Sendy campaign stay as a draft?
Because the only campaign action Zapier offers for Sendy is Create Draft Campaign. It builds the campaign with sender, reply-to, subject, HTML and brand, then stops there. Sending stays a manual step inside Sendy, which is also a safety net: a Zap with a broken HTML field never reaches your whole list. If you want the next draft prepared automatically, pair it with New Campaign Sent, so a fresh draft is waiting each time the previous campaign leaves.
06What if the Sendy operation you need is not listed?
Then the Zap editor cannot do it directly, and it is better to know before building. Sendy on Zapier covers three triggers and three actions, with no search step and no action that sends a campaign. A common route is to let Sendy do that part by hand and keep Zapier on list hygiene and drafts. Another is to look at the same app on other automation platforms, where the list of operations is different. Writing down the exact gap helps you compare like with like.
07Zapier, Make or n8n for Sendy?
It depends on criteria, not on a ranking. Look at the operations you need: on Zapier, Sendy has three instant triggers and three actions, with no search. Look at your budget model: Zapier bills each successful action as a task. Look at the gaps: no search step and no action that sends a campaign. The same app also exists as a Make and an n8n integration on this site, so the fair test is to list your scenario's steps and check which platform covers all of them.
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