The B2B lead generation agency.Booked meetings, not a bigger list.
A lead comes down to one thing: a real person who might buy, landing on your sales team's calendar. So we find the companies that actually fit what you sell, reach them in a way that gets replies, and pass warm conversations straight to sales. Not ten thousand cold contacts nobody follows up on. Booked meetings you can measure, for founders and sales teams who care about pipeline, not a longer list.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
ActiveCampaign
Adalo
AdCreative.ai
Ahref
Airtable
Allo (The Mobile First Company)
Anthropic
Apify
Apollo.io
AttioAttio Implementation Partner
Base44
Baserow
Brevo
Bright Data
Browse AI
Bubble
CaptainData
ChatGPT
Claude
Claude CodeClaude CoworkClaude Design
Clay
Clickup
Cursor
DeepSeek
Dust
ElevenLabs
Fillout
Flutterflow
Folk CRM
Folk Implementation Partner
Freepik Spaces
Gamma
GeminiFour parts of a pipeline that actually closes.
Lead generation is not one trick, it is four parts working together. You need to know exactly who to chase. You need to reach them so they reply. You need buyers finding you on their own over time. And you need every warm lead landing cleanly in front of sales, not rotting in a spreadsheet. Skip a part and the whole thing leaks. So we build all four, and we tell you which one your pipeline needs most right now.
- Right-fit targeting
Find who actually buys
Adding more names to a list that converts one in a hundred just burns out your sales reps. So we start with who already buys from you: their size, their industry, the tools they run, what tends to trigger a purchase. That becomes your ideal customer profile, the short list of companies actually worth chasing. Everyone else can wait.
How we pick targets - Direct outreach
Reach them so they reply
Cold email and LinkedIn messages that read like a person wrote them, not a mail merge. Just as important is the plumbing behind them: we warm up the inboxes and set up the sending records (SPF, DKIM, DMARC, the ones that prove your mail is really yours) so messages land in the inbox instead of the spam folder. That plumbing is the whole gap between a reply and dead silence.
How we run outreach - Inbound engine
Let buyers come to you
Outreach fills your calendar this quarter. Content fills it next year. We build pages and answers that rank on Google and get quoted by ChatGPT and Perplexity, plus simple downloads people happily trade an email for. It takes months to kick in, so it runs alongside outreach, never instead of it. Once it lands, it is the cheapest pipeline you have got.
How inbound compounds - Handoff to sales
Warm leads, clean to sales
A lead is worth nothing if it lands in a spreadsheet nobody opens. We wire the flow into your CRM, the tool your sales team already lives in (HubSpot, Pipedrive, Salesforce), so every meeting arrives tagged with who they are, where they came from, and what they already told us. Your reps spend their hours selling, not digging through tabs.
How the handoff works
Who we are, and what it costs to start.
- 40+Companies helped, worldwide
Since 2024 we have run lead generation for more than 40 companies, from B2B software to professional services to online-first brands, with clients spread across several countries. Different markets, same job: find the right buyers, reach them cleanly, hand warm meetings to sales.
- from $2kTo start, exact quote after the audit
Lead generation starts at $2,000, and where it lands depends on how much you want run for you. You get the real figure after the free audit, once we have looked at your buyers and your funnel. Some setups take a week, a full engine runs closer to six months. Depends on the scope.
- 150+Automations shipped
We have shipped more than 150 automations since 2024, and they are what keeps a pipeline moving without anyone babysitting it: contact enrichment, follow-ups, routing, reporting. The repetitive parts run themselves, so the hours go into the conversations that actually close deals.
From your buyers to booked meetings.
Whatever you are starting from, the shape of the work stays the same. We map your best-fit buyers, build a clean list with real buying signals, send outreach with the deliverability set up properly, and route warm leads into your CRM. Your reps get a clean inbox of meetings in the first few weeks, and the inbound side starts pulling its weight a few months in. No black box, no month-end surprises.
- First we map your best-fit buyers. We read your won deals for the pattern, size, industry, the tools they run, so outreach only ever goes to companies that can realistically say yes.
- Then we build the list and check it. Real contacts pulled and verified, deduped, tagged by how strong the buying signal looks, not a stale export from two years back.
- Then the outreach goes out. Email and LinkedIn in sequence, opening lines written from a real signal, and the deliverability set up so messages reach a human.
- Then warm leads route to sales. Each one lands in your CRM with full context, and you get one honest number every month: what a booked meeting cost you.
Where your leads will actually come from.
There are really only three ways to fill a B2B pipeline: direct outreach, paid ads, and content. Most agencies quietly sell you the one they happen to run and call it strategy. We would rather tell you which one fits your stage before you spend a euro. Sometimes it is a single channel. More often it is two of them working together. And once in a while the honest answer is that none of them is your real problem yet, in which case we will say so.
- Direct outreach: cold email and LinkedIn. Fastest route to booked meetings, live in weeks. Best when you know exactly who buys and each deal is worth enough to justify chasing named accounts.
- Paid ads: Google and LinkedIn. Worth it when there is real search demand or a sharp audience to target, and only while a customer costs less to win than they are worth. The day that math flips, we turn it down.
- Content and inbound: SEO and pages that ChatGPT and Perplexity quote. Slowest to start, months not weeks, but the cheapest leads once it lands, because people arrive already looking. It keeps compounding while the other two run.
We map your buyers, you leave with the plan.
Before we quote anything, we spend 60 minutes on your last 50 closed deals. We pull the pattern behind who actually buys, sketch the channel mix that fits your stage, and give you a rough cost per booked meeting. You keep all of it, even if you never hire us.
- The pattern behind your best-fit buyers, pulled from your won deals
- Which of the three channels to start with, and which one to hold
- A ballpark cost (from $2,000) and a realistic timeline you can plan around
- An honest read on whether outreach or inbound should go first for your stage
How we run a lead generation engagement.
Five steps, in order, no skipping ahead. We do not build a list before we know who buys, we do not send a cold email before deliverability is set up, and we do not route anything to sales before the messaging is proven. Each step has a clear finish line, and you sign off on it before we move to the next.
- Step 1 · Free audit
We start with a free 60-minute audit
Before anything else, we spend an hour in your numbers. Who your best customers really are, where your leads come from now, how many turn into meetings, how many close. Out of that, the right first channel usually becomes obvious, and it is often not the one you expected. You leave with your best-fit buyer profile named, the channel to start with, and a ballpark on cost. No slide deck, nothing owed at the end.
- Step 2 · The plan and the price
We agree what to run first, and what it costs
After the audit you get a real quote. Lead generation starts at $2,000 and moves with the scope, so the figure matches the work in front of us instead of a package pulled off a shelf. We line up which channel goes first and why, then put a timeline on it, anywhere from a week to six months depending on how much you want run for you. Not a cent is billed until you have approved the plan and the price.
- Step 3 · List and outreach
We build a clean list and send outreach that lands
We pull and verify the contacts that fit your buyer profile, dedupe them, and tag each one by how strong the buying signal looks, so nobody wastes a message on a bad match. Then the sequences go out across email and LinkedIn, with opening lines written from a real signal rather than a template. The unglamorous part matters most here: warming up the inboxes and setting up SPF, DKIM and DMARC (the records that prove your mail is really yours) so messages reach a human, not a spam folder.
- Step 4 · Inbound in parallel
We wire an inbound engine so leads keep coming
Outreach fills the calendar now. Inbound fills it later, for months, at a much lower cost per lead. So we build it alongside, never instead: pages and answers that rank on Google and get quoted by ChatGPT and Perplexity, plus simple downloads people trade an email for. It takes four to six months to pull its weight, which is exactly why we kick it off early instead of waiting.
- Step 5 · Handover and support
You own it all, with support after we hand over
The accounts, the sequences, the workflows, the documentation, all of it sits in your own tools and belongs to you from day one, so nobody can hold it hostage later. We train your team to run the daily side, keep an eye on the systems so you hear about a hiccup before your prospects do, and stay on for the next round of tests. Want to bring the whole thing in-house eventually? Go ahead. That was the point from the start.
The same method, across very different pipelines.
The reviews below come from the marketing and sales teams whose pipelines we actually run. Same method every time, wildly different businesses: B2B software, professional services, online-first brands. We do not post client numbers here, because pipeline results depend on your market and your deal size, and a figure from someone else's funnel tells you nothing useful about yours. What travels between clients is the method. The proof that it holds up is on Trustpilot, in their own words.
- A monthly review with every client, reading cost per booked meeting by channel
- Outreach read every week, not saved up for a quarterly slide deck
- A channel that stops paying gets cut, no sunk-cost ride-along
- Trustpilot reviews come from the sales and marketing teams running the engine
Lead generation, the questions founders ask us.
What does a B2B lead generation agency actually do?
A B2B lead generation agency finds companies that fit what you sell and turns them into booked sales meetings. In practice that means defining who your best-fit buyers are, building a clean list, running outreach across email and LinkedIn, wiring an inbound engine alongside it, and routing warm leads into your CRM with full context. The honest test is simple: an agency that just blasts cold emails with no targeting and no deliverability setup is a media buyer in disguise. It sells you volume. A real one sells pipeline you can actually measure.How much does a B2B lead generation agency cost?
It starts at $2,000 and climbs with scope. We skip fixed packages, because the right setup depends on who you sell to and which channels fit your stage. After a free 60-minute audit you get a precise quote tied to the actual work, plus a timeline that usually runs between one week and six months. One warning while you shop around: be wary of per-lead pricing. It quietly pushes an agency toward volume over fit, and you end up paying to chase people who were never going to buy from you.How long before we start seeing qualified leads?
Honest timeline: outreach usually produces first replies and booked meetings in four to eight weeks, once the inboxes are warmed and the sequences are live. The first two or three weeks are setup and deliverability work, not sending. Inbound takes longer, four to six months before the content ranks and starts pulling its weight. Anyone promising booked meetings in week one is selling you a single blast, not a system that keeps producing month after month.Is B2B cold email legal under GDPR?
Yes, business-to-business cold email is allowed under GDPR when it is done properly. The message has to be targeted and relevant to the person's job, carry a clear opt-out, and steer clear of sensitive data. We keep suppression lists, honor opt-outs quickly, and never scrape from sources that ban it. France's CNIL and Germany's rules both permit professional B2B outreach under those conditions. It is your targeting and your hygiene that keep you compliant, not luck or a loophole.Outbound or inbound, which one comes first?
Usually outbound, but you want both. Outbound (direct email and LinkedIn) books meetings this quarter, so it goes first when you need pipeline now. Inbound (content and search) is cheaper per lead but takes months to land, so it runs in parallel and pays off later. Picking only one is the common mistake, and it is usually because that is all the agency knows how to run. We tell you the mix that fits your stage during the audit, not after you have signed.Will you replace our sales reps?
No, we feed them. Your reps get a clean inbox of warm, pre-qualified meetings instead of a spreadsheet to cold-dial through. We handle the list, the enrichment, the sequences, the deliverability and the routing. They handle the conversation and the close, which is the part they are good at. On smaller teams with no reps yet, we can run the outreach end to end and drop booked meetings straight into your calendar. Both setups work, it just depends on your stage.How do you make sure cold emails actually get delivered?
Four things, and skipping any one of them tanks your reply rate. First, authentication: SPF, DKIM and DMARC set up on the sending domain (the records that prove the mail is really from you). Second, warm-up: a few weeks of gentle sending before any real volume goes out. Third, volume control: a low daily cap per inbox, spread across several inboxes. Fourth, list hygiene: verify addresses before sending and stop the moment bounces start climbing. Deliverability is a system you maintain, not a setting you flip once.What tools do you use for outreach and enrichment?
The usual B2B stack, chosen to fit the job rather than because it is trendy. For finding and verifying contacts: Apollo, Clay, Cognism, Lusha, Phantombuster. For email sequences: Lemlist, Smartlead, Instantly. For LinkedIn: Phantombuster, HeyReach, La Growth Machine. For keeping inboxes healthy: warm-up tools and email validation. For the CRM side: HubSpot, Pipedrive, Salesforce, Attio. Already running some of these? Good. We plug into what you have instead of ripping it out to start over.What does the engagement look like, and can we leave?
Three shapes. One, setup only: buyer profile, list, sequences and CRM wiring built for you in about four to six weeks, then you run it yourself. Two, setup plus a run: we operate the outreach for a few months and hand over a documented playbook. Three, an ongoing engagement, month to month after the first stretch, because outreach needs eight to twelve weeks to hit its stride. No forced annual lock-in, and everything is yours from day one, so leaving never means starting from scratch.
Stop paying for a longer list. Book real meetings.
A free 60-minute audit, your best-fit buyers mapped, and the channel mix matched to your stage. If your pipeline is already in good shape, we will just tell you, and we will not try to sell you a thing.