Privy Alternatives

Omnisend is the closest like-for-like swap for Privy, and three of the guides we read put it in a heading. It does the same three jobs in one dashboard: sign-up forms and pop-ups to grow the list, email campaigns and flows to sell, and SMS for the shoppers who opt in. The free plan sends 500 emails a month to up to 250 contacts and keeps forms, pop-ups, pre-built ecommerce flows and 24/7 support. Standard sends twelve times your list size each month: 6,000 emails at 500 contacts. Pro sends unlimited emails and unlocks SMS at volume rates from $0.007 per message.

The pricing page needs a careful read. The headline prices, $11.20 for Standard and $41.30 for Pro, are the monthly figure when you pay three months upfront with a 30% discount: $33.60 instead of $48 for Standard, $123.90 instead of $177 for Pro. After those three months you are billed monthly at the full rate, so the real comparison point is $16 for Standard at 500 contacts and $59 for Pro, whose entry price covers up to 2,500 contacts. At 4,501 to 5,000 contacts the full monthly rate is $81 on Standard and $90 on Pro, the $90 Privy charges at that size. Compare that with Privy, which starts at $30 a month for up to 1,500 mailable contacts and climbs in steps of $15 for every extra 1,000.

The catch for a Privy user who texts: SMS sits on Pro only. Pick Standard to save money and you lose texting entirely; if texting is your main channel, compare it with our best SMS marketing platforms first. Stores that spend $400 a month or more get a dedicated account expert who helps with migration.

Klaviyo is where many Privy users go once email becomes the main revenue channel, and three guides we read rank it. It is an email and SMS platform first, with built-in sign-up forms, pop-ups and flyouts, so you can drop Privy and keep capturing emails. The free plan covers 250 active profiles, 500 emails a month and $5 of mobile messages. The Email plan starts at $20 a month for 500 active profiles and 5,000 emails. The Marketing plan starts at $25, with a first month at $1 on the current offer for up to 5,000 active profiles.

The reason to move is depth. Segments read every order and browse event from Shopify, flows branch on what a shopper did, and reporting ties revenue to each message. Privy covers the basics of abandoned cart and welcome series; Klaviyo lets you build the predictive and multi-step versions.

The trap is the unit. Klaviyo bills on active profiles, every contact you can reach, so a list that grows fast pushes you up a tier whether you mail those people or not. SMS and MMS are an add-on on Email and Marketing, a second line on the bill. Forms are solid but plainer than a dedicated pop-up tool, with fewer targeting options than OptiMonk. If profile pricing outgrows your budget later, our guide to switching from Klaviyo covers the exit.

OptiMonk is the pick when you only use Privy for pop-ups, and three guides we read rank it. It replaces Privy's displays and keeps your email platform where it is: forms send contacts to Klaviyo, Omnisend or Mailchimp. The free plan does not expire, needs no card and includes 10,000 pageviews a month on one domain. Essential starts at $29 a month billed monthly, or $19 a month billed yearly ($228 a year), for 20,000 pageviews and two domains. Growth starts at $99 monthly or $69 a month yearly ($828) for 100,000 pageviews and four domains, and Premium at $249 or $179 for 500,000 pageviews and ten domains. Each paid plan has a pageview range, and the price rises within it as your traffic does.

Every plan includes an AI agent that drafts and runs campaigns from a monthly allowance of credits. Targeting goes further than Privy's: exit intent, cart value, traffic source, returning visitors, and multi-step pop-ups or quizzes.

Read the unit before you pick a tier. OptiMonk counts a pageview each time any page loads, whether or not a campaign shows, so a store with 4,000 visitors who browse three pages each already uses 12,000 pageviews, more than the free plan. At the limit your campaigns pause until the counter resets or you upgrade. Subdomains count as separate domains, which matters if your shop lives on shop.yourbrand.com next to a blog.

OptinMonster is the low-cost entry for pop-ups, and three guides we read list it. It works on Shopify, WooCommerce, WordPress and most site builders, and sends contacts to your email tool. Plans are billed yearly by default. Basic costs $9 a month, $108 billed today, for one site and 2,500 campaign impressions. Plus costs $24 a month for two sites and 10,000 impressions. Pro costs $29 a month, $348 billed today, for three sites, 25,000 impressions and exit intent. Growth costs $49 a month, $588 today, for five sites, 100,000 impressions, Shopify integration and coupon wheels.

Two traps matter. First, those are introductory prices: renewals are at full price, so Basic renews at $210 a year and Pro at $870, a $522 jump on Pro in year two. Second, the unit is the impression, each time a visitor sees a campaign, not each page view. That is fairer than a pageview count, but OptinMonster never turns campaigns off at the limit: it moves you to the next tier instead. The free version gives 500 impressions and auto-upgrades to Plus when you exceed them.

Monthly billing exists, but annual plans cost half as much, so most stores pay yearly.

Sleeknote is the gamification pick, and three guides we read rank it. It builds pop-ups, slide-ins, bars and teasers, and its add-on adds Spin to Win, Scratch to Win, Learn to Earn, quizzes and a seasonal calendar. That covers the spin wheel many Privy users rely on, with more design control. The core plan includes unlimited campaigns, unlimited domains and phone, chat and email support. Core costs $55 a month billed annually for 0 to 25,000 monthly visitors, about $660 a year; Core and Gamification costs $76 a month billed annually for the same traffic.

The unit is the visitor, not the page view: one person who sees three pages and three campaigns counts once. The 25,000-visitor tier equals around 75,000 pageviews, so it holds more traffic than a pageview plan at the same number. Annual plans also give all visitors upfront, which absorbs a Black Friday spike without an upgrade.

Price is the drawback for small shops. The page shows annual prices first, with 20% off against monthly, so a store under 5,000 visitors pays for capacity it does not use. Sleeknote does no email sending, so it sits on top of Klaviyo, Omnisend or Mailchimp. The money-back guarantee runs 30 days on monthly plans and 100 days on annual ones.

Justuno is the step up for brands that outgrow Privy's displays and want help, and three guides we read rank it. It builds pop-ups, banners and embedded forms, adds AI product recommendations and smart timing, and verifies emails and phone numbers as shoppers type. Lite costs $59 a month with no contract, or $53 a month billed yearly (10% off), for up to 10,000 visitors a month. It includes white glove onboarding, all features, five live workflows, two custom segments, one custom product recommendation and three team seats. Done-For-You costs $299 a month for up to 20,000 visitors and adds ongoing services, a dedicated account manager and a personal Slack channel.

The tradeoff is the limit inside Lite. Five live workflows and two custom segments fill up fast once you run a welcome offer, an exit offer, a cart upsell and a seasonal sale at the same time. At that point the next plan is Done-For-You, five times the price.

Justuno also does no email sending: contacts flow to Klaviyo, Omnisend or your ESP. For a small store on Privy at $30, Lite costs about twice as much; the value shows when traffic and average order value are high enough for recommendations and verification to pay back.