Smartlook alternatives

PostHog is the alternative that covers the most of what Smartlook did, in one place. Its free tier gives you 1M analytics events and 5,000 web session recordings every month, plus 2,500 mobile recordings on a separate meter, with no credit card and no trial clock. It also adds feature flags, A/B tests, surveys and error tracking, each with its own free allowance. Mobile replay is generally available on iOS, Android, React Native and Flutter, the same four platforms most Smartlook mobile teams ran.

The pricing logic is the opposite of Smartlook's. Smartlook sold a fixed bucket of monthly sessions and stopped there. PostHog bills each product per use once you pass the free tier: web replay starts at $0.005 per recording (mobile at $0.01) and gets cheaper with volume. Recording 20,000 web sessions a month costs about $68 (10,000 recordings at $0.005, then 5,000 at $0.0035). Since Smartlook can't sell you a plan anymore, the fair comparison is against the cost of losing replay altogether.

The limit is the learning curve. PostHog is built by developers for developers, and a marketer who just wanted to watch visitors will find more menus than needed. Free-plan recordings are kept one month, so export or bookmark what matters. Its core code is MIT-licensed open source and can be self-hosted, which suits teams with strict data rules. To push its events into your CRM or Slack, see how to connect PostHog with Zapier.

Mixpanel is what you pick when Smartlook's funnels and event filters were the reason you opened it every morning. It is a product analytics tool first: funnels, retention, flows and cohorts, with session replay attached to the events. The free plan includes up to 1M events and 10K session replays a month, unlimited seats, and mobile replay is available on every plan. Our Mixpanel review scores it 4.3 out of 5, with 4.7 for features.

How the price reads against Smartlook: the Growth plan bills events, not sessions. At 1.5M events a month it costs $140 on monthly billing or $100 a month billed annually ($1,200 a year), with 20K replays included in the base price. Smartlook counted sessions, so pull your monthly event counts through its API before you leave: they size the Mixpanel bill, your old session count does not. Startups under five years old with up to $8M raised can get the first year free.

The limit: Mixpanel needs a tracking plan. Smartlook's autocapture let you define events after the fact, while Mixpanel works best when an engineer names events up front. A Mixpanel training shortens that setup for the team that inherits it. For a head-to-head with its closest rival, read Amplitude vs Mixpanel, and if it doesn't fit, our Mixpanel alternatives list the next options.

Microsoft Clarity is free, and Microsoft says you never meet traffic limits or get pushed to a paid version. It records sessions, draws click and scroll heatmaps, flags rage clicks and dead clicks, and adds AI summaries of what visitors did. It records up to 100,000 sessions per project per day, which covers almost every small and mid-size site. A mobile SDK exists for Android and iOS apps, including React Native and Flutter builds.

Against Smartlook the price reading is simple: you go from a plan you can't renew to $0. What you give up is depth. Clarity's funnels are basic next to Smartlook's event funnels, and it has no feature flags and no experiments. Recordings are kept 30 days, though favorites and a random sample stay up to 9 months, and heatmaps are capped at 100,000 page views each.

The catch that hurts European traffic: for visitors in the EEA, the UK and Switzerland, Clarity needs an explicit consent signal. Without it, a visitor who views page A then page B shows up as two separate sessions, and full replay is limited. Wire the consent API or a supported consent platform before you compare numbers with Smartlook. To link it with the rest of your stack, see how to connect Microsoft Clarity with Zapier. If you want the same free logic with surveys, our Hotjar alternatives page goes further.

UXCam is the specialist pick for teams that came to Smartlook for its mobile SDK. It offers SDKs for iOS, Android, React Native, Flutter and other mobile frameworks, plus a web SDK for browser apps. Session replay, screen heatmaps, funnels and retention are all built around app screens rather than web pages, which is exactly where Smartlook users reported dropped sessions. In the same Reddit thread about Smartlook's unreliable Flutter recordings, one developer said UXCam held up across rendering setups and custom widgets, with no session gaps after several releases.

The price is the weak spot for small teams. UXCam publishes no price list: it gives a custom quote based on your monthly sessions, after a form and a reply within 24 hours. There is a free trial with full feature access. Next to Smartlook, which a small app could run on a cheap self-serve plan, UXCam is a sales-led purchase, so ask for the quote early and use your Smartlook session count to size it.

Its limit outside apps: the web product exists, but marketing sites are not its focus. Teams with a big website and a small app usually do better with PostHog or Mixpanel covering both.

LogRocket is session replay built for developers. Each recording comes with console logs, network requests and error events, so a support ticket turns into a reproducible bug in a few clicks. Smartlook added some developer tooling over the years, but LogRocket starts from that angle. It counts sessions across web and mobile in the same quota, and Pro adds Galileo, its AI layer that surfaces the issues hurting users most.

The free plan includes 1,000 sessions a month, forever. Core starts at $83 a month for 10,000 sessions, a monthly equivalent of $990 billed annually; Pro starts at $292 a month for the same 10,000 sessions ($3,500 a year). By default LogRocket bills monthly, and annual prepayment earns the discount shown in those figures. Against Smartlook, this is the price of a developer tool, not a marketing one: fine if replay saves engineering hours, steep if you only watch visitors.

The limit is reach. LogRocket has product analytics, but no free tier as wide as PostHog's and no marketing heatmaps of Clarity's kind. On Reddit it gets a fair summary: recordings that feel solid, at a price that is fairly expensive.

FullStory is a long-time name in digital experience analytics, and it shows up in most Smartlook comparisons. Its capture records everything on the page without manual tagging, then lets you search sessions by almost any interaction, build funnels and spot frustration signals. That autocapture logic is close to how Smartlook worked, which makes the switch feel natural for analysts.

The free plan is generous: 30,000 sessions a month, 12 months of data retention and up to 10 users. That is 30 times LogRocket's 1,000 free sessions, with a year of history. Paid plans, Business, Advanced and Enterprise, are sold by quote only, and mobile analytics is an add-on to paid plans. So against Smartlook, the free tier is an upgrade for web-only teams, while a mobile team pays for a quoted plan plus the add-on.

The limit is cost transparency. Without a price list, budgeting means a sales cycle, and value for money is the lowest of its five scores in our comparison. To link it with the rest of your stack, see how to connect FullStory with Zapier. For an enterprise view of the same field, compare it with Contentsquare below.

Contentsquare is the home of Hotjar's heatmaps, recordings and surveys, and its plans now include session replays, heatmaps, funnels and surveys together. For a Smartlook user on the marketing side, that bundle replaces Smartlook and a survey tool at once. Our Contentsquare review scores it 3.7 out of 5, with 4.6 for features, and the Hotjar review still describes the inherited features well.

The free plan reads big: up to 200k monthly sessions. The fine print matters more: replay captures 5% of sessions, with a maximum of 10k, and data access lasts one month. Growth starts at $49 a month on monthly billing or $39 billed yearly, for 7k monthly sessions, and scales by session tiers up to 240k (every tier is broken down in our Contentsquare pricing guide). Smartlook also counted sessions, so your last monthly session count tells you which Growth tier you need.

The limit for former Smartlook users: mobile app analytics exists, but the pricing page doesn't say which plan includes it, so check before you commit an app team. Value for money is its weakest score. If it doesn't fit, see our Contentsquare alternatives.