The best ABM platforms in 2026

Demandbase is one of the two names every ABM shortlist starts with. It reads intent signals, website visits and buying group activity, scores accounts, then runs its own B2B advertising platform (display, video, CTV, social) so you can reach the accounts that are in market. Sales sees the same scores inside the CRM.

Pricing is a custom quote: the pricing page is a form. Demandbase explains the model there: a platform fee that covers the software and services, plus a flat fee per user. Ask for both lines, and for the ad media budget on a third.

6sense is known for its predictive models: it tells you which accounts are researching your category and at which stage. You start from one of three entry packages (Revenue Marketing for marketers, Sales Intelligence for sellers, 6sense Intelligence for data teams) and add modules on top, such as AI email agents, extra credits or a Bombora topic pack.

Every package is "Get a quote". Credits are priced by volume band, so ask early how many credits your sales team will burn in a year.

HubSpot has ABM tools inside its CRM: target accounts, buying roles, ideal customer profile tiers, an ABM dashboard and account reports. Marketing and sales see the same target accounts index page. The ABM tools come with Marketing Hub Professional, which starts at $800 a month on an annual commitment ($890 paying monthly) with 3 core seats, plus a required one-time Professional onboarding of $3,000. Enterprise, from $3,600 a month with 5 core seats plus $7,000 of onboarding, adds multi-touch revenue attribution, lookalike segments and customer journey analytics.

Its strength: the full price sits on the pricing page, and your team already knows the interface. One catch: opening the Account overview of a target account takes an assigned Sales Hub Professional or Enterprise seat.

N.Rich is a full ABM platform with its prices on the page. GTM Scale costs $2,960 a month billed annually ($35,520 a year) with 25 intent topics, four ad formats, LinkedIn audience sync and unlimited users. GTM Command, at $4,770 a month billed annually, adds 50 intent topics, custom CRM fields and single sign-on.

Its ad model differs from the rest: you pay when target accounts engage, not per impression, and unspent prepaid ad budget rolls over.

Factors.ai starts as account identification: which companies visit your site and what they read. Lite costs $199 a month after a free trial. Basic is $6K per year, Growth $20K per year and Enterprise from $36K per year, adding account scoring, LinkedIn and Google audience syncs and mixed first, second and third party intent.

Contracts are usually annual; quarterly plans exist on request for early-stage startups.

AdRoll ABM is the platform formerly known as RollWorks. It builds your ideal customer profile from 2.6 billion digital identities and 92 million contacts, flags accounts showing buying signals, and runs ads across websites, apps, social media and streaming services. Its Command Center recommends the next step: add records to the CRM, build lists, alert sales.

On the AdRoll pricing page, the three ABM packages (Account-Based Advertising, Account-Based Marketing, and the two combined) show no price and lead to a demo request. A fourth, Account-Based Retargeting, has no fee to get started: you pay only for media.

Influ2 runs ABM at the person level: ads shown to named contacts in your target accounts, with reporting on who saw and clicked. Sales gets a name, not just a company. It is CCPA and GDPR compliant, ISO 27001 certified and SOC 2 Type II attested.

Pricing is a custom quote: you start with a call.

Metadata.io is campaign execution first: it builds audiences, generates landing pages and creatives, and runs and optimizes campaigns across 12 channels. Price depends on the channels you hand over, the ad spend it manages and how much of the work you delegate.