What is the best B2B ecommerce platform for distributors in 2026?
Seven tools compared so a trade customer can log in, see contract pricing, reorder the usual SKUs and pay on terms, without calling your inside sales team.
Most distributors don't need a storefront. They need orders to stop arriving by phone, email and PDF, and to land in the ERP without anyone re-typing them. The short answer: inSitu Sales if you run NetSuite, Business Central, SAP Business One, Epicor or Odoo and your reps also sell on the road ($200 a month to start). OrderEase if orders reach you through EDI, PDFs and email and you want them all in one queue. SparkLayer if you already sell on Shopify and do fewer than 150 B2B orders a month. Shopify Plus keeps the top score when you also sell direct to consumers. We compared seven tools using vendor pricing pages, documentation and merchant reviews, and we flag the limit nobody puts in the headline: monthly order caps.
The ranking is editorial: a sponsored spot is always labeled on its entry, and no affiliate link changes a score.
The best tool for each kind of distributor
$2,500/mo, catalogs assigned per company
NetSuite, Business Central or OdooNamed ERP connectors plus a field sales app
Orders arrive by EDI, PDF and emailEvery order source routed to the ERP
Pricing calculated in Dynamics or SAPReads prices from the ERP instead of copying them
Already on Shopify, low volumePrice lists and reorders without Plus
Selling to the French marketFrench-language portal, from €99/mo
7 B2B ordering tools for distributors, side by side
Four ordering portals built for wholesalers who want customers to self-serve, plus three platforms carried over from our main B2B ecommerce ranking with the same scores and prices. Euro prices are shown in euros because that is the only currency the vendor publishes.
| Best for | What sets it apart | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Shopify Plus | Best if you also sell direct to consumers | Catalogs assigned to each company account | 4.1/5 | $2,500/mo (1-year term) | — | Distributors with a consumer storefront too | Visit → |
| 2 | inSitu Sales | Best ordering portal for NetSuite, Business Central or Odoo | Named ERP connectors and van sales | 4.0/5 | $200/mo (Starter), $329/mo (Pro) | — | Mid-size distributors with field reps | Visit → |
| 3 | Kimayo | Best for distributors selling in France | Customer pricing and reorder templates in French | 3.9/5 | Free up to 5 customers, from €99/mo | ✓ | Small wholesalers in the French market | Visit → |
| 4 | Sana Commerce | Best if pricing lives in Dynamics or SAP | Reads prices straight from the ERP | 3.8/5 | By quote | — | Distributors and manufacturers on Dynamics or SAP | Visit → |
| 5 | SparkLayer | Best way to add wholesale to a Shopify store | Price lists and reorders without Shopify Plus | 3.7/5 | Free, then $49 to $299/mo | ✓ | Small wholesalers already on Shopify | Visit → |
| 6 | OrderEase | Best for pulling EDI, PDF and email orders together | Every order source routed to the ERP | 3.6/5 | From $500/mo + setup | — | High-volume, multichannel distributors | Visit → |
| 7 | Shopware | Best European platform with listed prices | Sales rep ordering and shopping lists in Evolve | 3.6/5 | Evolve from €2,400/mo (euros only) | ✓ | Distributors with European operations | Visit → |
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and scored
A distributor's buyer isn't browsing. They log in at 6 a.m., reorder the same 40 SKUs as last week, check that the contract price is right, and put it on net 30. So we kept the five criteria from our main B2B ranking (every tool carries the same score across our Labs) and read them through a wholesaler's eyes:
- does each account see its own price list, and can it reorder last week's order in two clicks;
- which ERPs does the vendor name, and which system owns the price;
- what does a full year cost once order caps and onboarding fees are counted;
- can your reps write an order at the customer's dock, with or without signal.
For each tool we read the official pricing page and docs, then merchant reviews. B2B Wave is not ranked: its pricing page showed three plans at the same price and a fourth with no price, which we couldn't summarize honestly. WizCommerce, Pepperi and OrderTaker are out too, because we couldn't read a reliable price on their sites.
- Native B2B featuresCustomer-specific price lists, reorder lists, net terms, ordering on behalf of a customer.30%
- ERP connectionConnectors the vendor names, where prices are calculated, whether double entry goes away.25%
- Total cost and list pricePublished price or not, monthly order caps, setup fees and add-ons.20%
- Project and autonomyTime to go live, need for an implementation partner, how fast your team picks it up.15%
- B2B and DTC togetherRoom to sell to consumers on the same stack, if you ever need it.10%
No affiliate link changes a score or a rank.
Shopify Plus
Shopify Plus is the only platform here with a price you can read without a sales call: $2,500 a month on a one-year term. For a wholesaler, the reason to pay it is one line in the docs. On Plus, a catalog can be assigned directly to a company or one of its locations. On Basic, Grow and Advanced it can't, and only 3 catalog assignments can be active at once.
Much of the B2B toolkit already ships on the lower plans: net terms, a quick order list, reorders and quantity rules (minimums, maximums, case-pack increments). If you run three price tiers (dealer, wholesale, key accounts), you don't need Plus. Once every big account has negotiated pricing, you do.
What a distributor misses is the back office. Shopify has no native connector for NetSuite, Epicor or Prophet 21; that comes from an iPaaS or an agency. There's no native route-sales app for reps either.
- Catalogs assigned per company or location
- Net terms and quick order list
- Quantity rules: min, max, increment
- Wholesale and DTC on one store
- ✓Public price, known before the first demo
- ✓Fast launch, hosting and upgrades handled
- ✓Huge app and agency ecosystem
- ✗No native ERP connector
- ✗Variable fee rates not published, different for B2B and DTC
- ✗No route-sales app for field reps
It ranks first because it keeps the score from our main B2B ranking, earned on versatility and a public price, not on distribution. If you sell only to the trade, start with ranks 2 and 3: inSitu Sales Starter is $200 a month and Kimayo START €99, against $2,500 for Plus.
inSitu Sales
inSitu Sales does what most portals won't: it names its ERP connectors. QuickBooks, NetSuite, SAP Business One, Odoo, Xero, Business Central, Epicor and Siigo are all listed. If you're on one of them, that removes a big unknown before you sign.
On the buyer side, each account gets its own catalog and price list, sees order history and can reorder. The reorder logic goes a step further: the tool drafts a suggested replenishment order, and the buyer approves it before it goes through. That approval step is exactly what merchants ask for after trying fully automatic reorder points.
The Pro plan ($329 a month) adds the rep app: pre-sell, direct store delivery and van sales. Support runs in English and Spanish. The catch: integration work is billed separately, and the price isn't on the site.
- Connectors for NetSuite, Business Central, SAP B1, Epicor, Odoo
- Suggested reorder drafts the buyer approves
- Van sales and pre-sell in Pro
- Unlimited admins and customers from Starter
- ✓ERPs named outright, rare among portals
- ✓Customer portal and rep app on one subscription
- ✓Low, published entry price
- ✗Integration setup billed extra, no public rate
- ✗Only 3 users on Starter
- ✗No Prophet 21 or Acumatica connector listed
Our top portal pick if your ERP is on its list. Get the integration quote in writing before you compare it with anything else; that number decides the deal.
Kimayo
Kimayo is a French-language ordering app built for wholesalers, distributors and brands. It's on this list for one audience: if you distribute in France, your buyers (restaurants, shops, trades) expect French and a mobile app. The pricing page is public, which is rare in this category: START, from €99 a month excluding VAT, already includes price groups and customer-specific pricing, out-of-stock handling, promotions and an invoice area.
PRO, from €249 a month, adds order templates for reps, AI-assisted entry of incoming orders, multi-warehouse, pre-orders and a white-label mobile app. Reps also get a mobile CRM that works offline.
The weak spot is the ERP. Kimayo says it connects to "your ERP" without naming one. Get the connector and its cost in writing before you sign.
- Customer-specific pricing from START
- Rep order templates in PRO
- Offline-capable mobile CRM
- Free plan with no time limit
- ✓Public pricing in euros
- ✓Native French interface and support
- ✓Built for distribution: multi-warehouse, pre-orders
- ✗No ERP named
- ✗START capped at 100 orders a month
- ✗Priced in euros only, interface aimed at France
A strong value if your customers are in France. For a US-only operation, inSitu Sales or SparkLayer fit the market better.
Sana Commerce
Sana Commerce fixes the problem that wears distributors down most: keeping two price books in sync. The webstore doesn't hold its own prices. It asks the ERP, which applies your trade agreements and discounts. Sana's own documentation says the calculation stays in the ERP and Sana has no influence on it.
When you negotiate terms by customer, product group and volume, that's the only way to be sure the price online matches the invoice.
The trade-off is ERP choice: Business Central, SAP Business One, SAP ECC or S/4HANA. On NetSuite, Epicor or Prophet 21, it isn't an option. There's no public price, and no rep app or reorder template in the spotlight.
- Prices, discounts and agreements read live from the ERP
- No second price book to maintain
- Business Central, SAP B1, SAP ECC and S/4HANA
- ✓The online price is the ERP's price
- ✓No overnight sync failing silently
- ✓All pricing logic stays in one system
- ✗Microsoft and SAP ERPs only
- ✗No public price
- ✗Nothing for consumers or field reps
If your ERP is on its list and prices change often, it's the safest bet. If not, skip the demo.
SparkLayer
SparkLayer is an app that sits on a Shopify store (and on Wix). It fills the gap below Plus: from Starter at $49 a month, price lists are unlimited. One-click reorder, quick order and payment terms are in the free plan, and a reorder radar flags accounts that have gone quiet.
It rates 4.9 out of 5 on the Shopify App Store (388 reviews when we checked). The pricing table hides the number a distributor should care about: every plan caps monthly orders. 50 on Starter, 100 on Growth, 150 on Pro. A wholesaler doing 300 orders a month has nowhere to go.
The one-star reviews share a theme: tiered pricing that's hard to set up, price lists loaded by CSV, and weekday-only support. ERP access through the API only comes with Pro, and the named integrations are inventory and accounting tools (Cin7, Katana, Linnworks, Unleashed, Xero, QuickBooks Online).
- Unlimited price lists from $49 a month
- One-click reorder on the free plan
- Reorder radar for quiet accounts
- Orders placed on behalf of a customer
- ✓Avoids Shopify Plus for customer pricing
- ✓Published prices and a 14-day trial
- ✓Installs from the Shopify App Store
- ✗150 orders a month on the top plan
- ✗ERP API only on Pro
- ✗Tiered pricing setup criticized by merchants
A great fit for low volume on Shopify. Past 150 orders a month, compare its total cost with Shopify Plus or a dedicated portal.
OrderEase
OrderEase doesn't pitch itself as a store. It's a layer that collects orders wherever they start: the B2B portal, EDI, PDF purchase orders, email. Everything lands in one place and flows to the ERP. The company presents itself as the successor to Handshake, the former rep ordering app.
Its ERP list is solid: NetSuite, QuickBooks, Sage 300, Acumatica, Xero and Dynamics 365. For a US distributor on Acumatica or Sage 300, that's a short list worth taking seriously.
It's the most expensive portal here: from $500 a month, plus setup, with pricing that rises with your volume and the number of sources you plug in. Users are unlimited. Reordering isn't mentioned on its site.
- EDI, PDF, email and portal orders in one queue
- Connectors for NetSuite, Sage 300, Acumatica, Dynamics 365
- Unlimited users
- ✓Targets the real pain: manual order entry
- ✓Long, specific ERP list
- ✓No per-seat billing
- ✗Highest entry price among the portals
- ✗Setup fee not published
- ✗No reorder feature mentioned
Worth a look if your problem is re-keying orders from five channels. For a plain customer portal, inSitu Sales does it for less.
Shopware
Shopware fits one case: the distributor who has outgrown an ordering portal and needs a full site with content, SEO and a B2B buying journey. Evolve, from €2,400 a month, brings quick order, shopping lists, approvals, quotes and a sales agent who can order for a customer.
Read the ERP line twice. On Evolve, you set discounts inside Shopware itself. If each account must see the price your ERP calculates, you need Beyond, which is quote-only: that's the edition to budget.
Prices are published in euros only, which makes it a natural fit for a European arm and an awkward one for a US-only business.
- Shopping lists and quick order in Evolve
- Sales agent ordering for the customer
- Published price grid
- ✓European vendor with listed prices
- ✓B2B features listed edition by edition
- ✓Free Community edition to start a build
- ✗ERP customer prices: Beyond only, by quote
- ✗Euro pricing only
- ✗Needs an implementation partner
Solid, but oversized for a distributor who mainly wants customers to self-serve. Keep it for when your site also has to sell and rank.
Which tool for your ERP and your volume
Two numbers decide most of it: how many orders you take each month, and which system calculates your prices. Here's one year of license at the published entry price (our math, before setup and add-ons):
- inSitu Sales: $2,400 a year on Starter, $3,948 on Pro.
- SparkLayer: $3,588 a year on Pro, plus your Shopify plan.
- OrderEase: from $6,000 a year, plus setup.
- Kimayo: €1,188 a year on START, €2,988 on PRO, excluding VAT.
- Shopify Plus: $30,000 a year on a one-year term.
- Shopware Evolve: €28,800 a year.
- Sana Commerce: by quote.
For a portal, the license often costs less than the ERP connector. Always price the two together.
You run NetSuite or Business Central
You run Epicor, Acumatica or Sage 300
You take more than 150 orders a month
Your reps run routes
You're already on Shopify
You sell to restaurants or convenience stores
- Is your exact ERP named in the connector list?
- Does the plan cap monthly orders?
- Are prices read from the ERP or copied into the tool?
- What do setup and the connector cost, in writing?
- Can reps write orders without signal?
- Can a buyer reorder their last order in two clicks?
Ordering portal traps, and how to dodge them
Pricing pages show features, rarely limits. Here's what we spotted in the fine print and in distributor feedback.
The monthly order cap
PricingSparkLayer caps every plan: 5, 50, 100, then 150 orders a month. Kimayo START stops at 100. A distributor whose portal takes off hits the ceiling fast, and the bill changes mid-year. Count last quarter's orders, add expected growth, and pick the plan on that number.
- Where
- SparkLayer, Kimayo START
- Fix
- Price on your volume 12 months out
Shopify below Plus: no catalog per customer
LimitBasic, Grow and Advanced include B2B, but a catalog can't be assigned directly to a company, and only 3 are active at once. Merchants work around it with a pricing app (SparkLayer), a customer fields app and a page-locking app, without moving to Plus. It works, but now you're watching three subscriptions.
- Where
- Shopify Basic, Grow, Advanced
- Fix
- A pricing app, or Plus
Two price books drifting apart
ERPMost portals keep their own price list. Change a price in the ERP and you either change it in the portal too, or hope the sync runs. Sana reads the ERP; Shopware only does it on Beyond. Ask in the demo: "If I change a price in the ERP at 10:00, what does my customer see at 10:05?"
- Where
- Every SaaS portal
- Ask
- Price sync delay
Auto-reorder with no safety net
Field notesOne distributor looked for a portal where customers track stock and trigger reorders at a threshold. Nothing native existed, and another merchant warned about reorders firing without approval. The sane version: a suggested order the buyer confirms, like inSitu Sales' draft.
- Risk
- Unwanted shipments
- Fix
- Suggestion approved by the buyer
Tiered pricing that won't fit
SetupOne SparkLayer merchant paid for months without ever going live, stuck on tiered pricing. Others load every price list by CSV. Send your messiest real price sheet before the demo and ask to see it configured, not a sample catalog.
- Where
- Shopify apps
- Fix
- Demo on your own price sheet
The "from" price that skips onboarding
ContractinSitu Sales, OrderEase and Kimayo all show "from" prices. Setup, add-ons and the ERP connector aren't priced on their sites. Ask for a quote that splits license, setup and integration over twelve months, so you compare like with like.
- Where
- inSitu Sales, OrderEase, Kimayo
- Ask
- A 12-month, all-in quote
Not quite your question?
Depending on your project, another Labs page may fit better.
Salesforce, OroCommerce, Adobe and more.
The ERP is what needs replacingERP for small businessWhere prices and stock live.
You want off ShopifyShopify alternativesWhere to go, and how to migrate.
You mostly sell to consumersEcommerce platformsOur general ranking.
You want off OdooOdoo alternativesERPs and stores to move to.
You also need a CRMCRM for ecommerceTrack trade accounts and their orders.
B2B ecommerce for distributors · FAQ
What is the best B2B ecommerce platform for distributors?
Start from your ERP and your volume. On NetSuite, Business Central, Epicor or Odoo with field reps, inSitu Sales covers the most ground from $200 a month. If orders arrive by EDI, PDF and email, OrderEase pulls them into one queue. If Dynamics or SAP calculates your prices, Sana Commerce reads them live. Shopify Plus has the top score, but it pays off mainly when you also sell to consumers.Which B2B portal integrates with NetSuite?
inSitu Sales and OrderEase both list NetSuite as a connector. SparkLayer offers an API on its Pro plan but doesn't name NetSuite. Whatever the vendor says, ask who maintains the connector when NetSuite or the portal updates, and get it in the contract.Ordering portal or B2B ecommerce site: what's the difference?
An ordering portal serves customers you already have: login, contract pricing, reorder, net terms. A B2B ecommerce site adds acquisition: public catalog, SEO, content. Most distributors start with a portal ($200 a month for inSitu Sales Starter versus $2,500 for Shopify Plus), and move up when the site needs to win new accounts.Do I need Shopify Plus for customer-specific pricing?
No. Basic, Grow and Advanced include B2B, but a catalog can't be assigned directly to a company. SparkLayer adds unlimited price lists from $49 a month. Watch its cap: 150 orders a month on the most expensive plan. Past that, Shopify Plus at $2,500 a month makes more sense.How much does a B2B ordering portal cost?
Between $2,400 and $6,000 a year in license for the US-priced portals here: inSitu Sales Starter is $2,400 a year, SparkLayer Pro $3,588, OrderEase starts at $6,000. Add setup and the ERP connector, which are rarely listed. A platform like Shopify Plus starts at $30,000 a year.Can reps take orders offline?
Yes with inSitu Sales Pro, built for pre-sell and van sales, and with Kimayo's offline mobile CRM. Check what happens on reconnect: an offline order should sync with current price and stock, or your inside sales team ends up fixing it by hand.How do I handle recurring orders?
With reorder lists. SparkLayer offers one-click reorder on its free plan, inSitu Sales drafts a suggested reorder the buyer approves, and Kimayo PRO has rep order templates. Avoid fully automatic reorders: without an approval step, a bad threshold turns into an unwanted shipment.How long does it take to launch a B2B portal?
The portal itself is quick to configure; price list cleanup and the ERP connector set the timeline. SparkLayer has a 14-day trial on an existing Shopify store. For an ERP-connected portal, clean your price sheets before import: one merchant paid for months without ever launching tiered pricing.