What is the best data enrichment tool in 2026?
You already have the list or the CRM. The emails, mobiles, titles and firmographics are missing or stale. Here is the tool that fills them at the lowest cost per record you can actually use.
Enrichment is not buying a database. You start from your own rows (a Sales Navigator export, event leads, your HubSpot) and ask a tool to fill the blanks. So the real question isn't who has the biggest database. It's what one usable record costs, and what you pay when the tool finds nothing.
Short answer. If you want full control, Clay lets you build your own waterfall across 150+ providers, at 185 $ a month to start. If you just want emails and mobiles filled, FullEnrich runs 25+ sources in sequence and only charges for what it finds. On zero budget, Apollo has a free plan and its own database. On a tight budget, BetterContact starts at 15 $. And for enterprise accounts with a five-figure budget, ZoomInfo sells CRM enrichment as a module.
Some links may be affiliate links. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
The best enrichment tool for what's missing
150+ providers, Launch at 185 $ a month
Emails and mobiles on a list25+ sources, failed lookups free
Free to startFree plan, Basic at 49 $ per seat yearly
Tight budgetStarter at 15 $ a month, 200 credits
Enterprise CRM enrichmentAnnual contract, price on quote
Clean CRM in EuropeOwn algorithm, EU servers
8 data enrichment tools compared
The "What you pay for" column does the first sort. A tool that bills per result costs you the sticker price per record found. A tool that bills per attempt costs you that price divided by its hit rate. Prices come from each vendor's pricing page, in the vendor's currency.
| Best for | What you pay for | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom waterfall | Data credits and actions per month | 4.0/5 | Launch 185 $/mo | ✓ | Growth or RevOps team | Visit → |
| 2 | FullEnrich | Emails and mobiles | Per result: 1 credit per work email, 10 per mobile | 3.9/5 | Pro 29 $/mo (500 credits) | — | Solo to 20 reps | Visit → |
| 3 | Apollo.io | Free to start | Credits on its own database, 8 per phone | 4.3/5 | Free; Basic 49 $/seat yearly | ✓ | Startup, first reps | Visit → |
| 4 | BetterContact | Tight budget | Per result: 1 credit per verified email, 10 per mobile | 3.7/5 | Starter 15 $/mo (200 credits) | — | Solo, small team | Visit → |
| 5 | ZoomInfo | Enterprise | Annual contract with CRM Enrichment module | 3.6/5 | On quote, annual contract | — | 50+ reps, US focus | Visit → |
| 6 | Dropcontact | Clean CRM, EU | Unfound email credited back (vendor commitment) | 4.0/5 | Starter 79 €/mo | — | EU team with a CRM | Visit → |
| 7 | Lusha | Simple extension | 1 credit per email, 5 per phone | 3.7/5 | Free; Starter 49.90 $/mo | ✓ | Individual reps | Visit → |
| 8 | lemlist | Inside your sequence | 5 credits per email, 20 per phone | 4.1/5 | Email 69 $/mo per team | — | Teams already on lemlist | Visit → |
Prices shown by vendors in 2026. "Yearly": monthly price on an annual plan. The score rates the tool; the rank rates its fit for enriching data you already have.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and ranked
We started from a real situation: a team that already has its data, just not all of it. A 1,000-row export with first name, last name and company, or a CRM where half the contacts have no mobile and an old job title. For each tool we read the official pricing page and the credit documentation, and wrote down three things: how many credits an email and a mobile cost, what happens when nothing is found, and whether CRM sync is included or sold separately.
Then we read user reviews and RevOps threads. Two complaints keep coming back: credits burning faster than planned, and wrong numbers billed as right ones. We sorted the tools into three families: waterfall aggregators that query several providers in sequence, own-algorithm tools that clean your CRM, and databases that fill your rows from their own stock. Tools with no public price sit outside the ranking, except ZoomInfo, whose annual contract is the buying reality for enterprise teams in this search.
- Cost per enriched recordCredits per email and per mobile, per result or per attempt, credit rollover.Heaviest
- Coverage of the missing fieldWaterfall or single source; email, mobile, title, firmographics.Heavy
- CRM integrationSync included or extra, one-off or ongoing enrichment.Heavy
- Data qualityVerification before billing, wrong numbers, user feedback.Medium
- ComplianceHosting, data origin, public fines in Europe.Medium
- Time to first listCSV import, extension, setup effort.Light
Some links may be affiliate links. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
Clay
Clay is a spreadsheet wired to 150+ data providers. Every column can call a provider, an AI step or a rule, and you design your own waterfall: provider A for the email, provider B if A fails, a verifier after that. It's the most capable tool in this ranking and the most demanding one.
The Free plan gives 100 data credits and 500 actions a month, with no phone enrichment. Launch costs 185 $ a month, or 167 $ on a yearly plan, with 2,500 data credits and 15,000 actions. Growth is 495 $ a month with 6,000 credits and 40,000 actions, and it's the only one of the two that syncs and enriches your CRM. On Launch, you export by hand. Seats are unlimited.
Users love it and complain about it for the same reason: flexibility. Several report burning through their credits in minutes on a badly set table. In RevOps threads, teams that leave Clay rebuild the waterfall in n8n or Make with provider APIs. It's cheaper, but the maintenance is now theirs, and Clay is hard to replace one for one because it does several jobs.
- 150+ providers in one table
- Fully custom waterfall logic
- Unlimited seats
- ✓Nothing else goes this far
- ✓Free plan to learn the logic
- ✓Full CRM sync on Growth
- ✗Steep learning curve
- ✗Easy to burn credits on a bad table
- ✗CRM sync only on Growth, 495 $ a month
Our top pick if someone on the team has time to run it. Build your table on 20 rows before you run 2,000, and cap the expensive columns.
FullEnrich
FullEnrich is a waterfall aggregator with no database of its own. For each row it queries 25+ sources one after another and stops at the first valid result. Upload a CSV, connect HubSpot or call the API, and you get work emails, personal emails and mobiles back.
Its billing is the point. A work email costs 1 credit, a personal email 3, a mobile 10, a landline nothing, and a miss nothing. On Pro at 29 $ for 500 credits, a work email found costs under 6 cents and a mobile 0.58 $. Unused credits roll over for 3 months on monthly plans and 12 months on yearly ones, and users are unlimited, so the whole team draws on one balance.
The weak spot is elsewhere. The harshest public reviews don't come from customers but from people whose personal number was in the tool, sometimes under someone else's name, and who struggled to get it removed. For you, that's a reminder: a mobile found is not a mobile verified.
- Waterfall across 25+ sources
- Misses and landlines not billed
- Unlimited users on one balance
- ✓Cost per record known up front
- ✓Credits roll over up to 12 months yearly
- ✓API, CSV and HubSpot
- ✗Mobile at 10 credits, 0.58 $ on monthly Pro
- ✗Doesn't clean existing records
- ✗Public complaints about misattributed numbers
The simplest way to fill a prospect list. Run the 50-credit trial on 50 rows of your real ICP: since misses are free, your cost per record is exactly the sticker price.
Apollo.io
Apollo is a contact database with a sequencing tool around it. For enrichment, it fills your list from its own stock: upload a file and it matches the people it knows. Basic adds waterfall enrichment and advanced filters on top.
The Free plan gives 75 credits a month with no end date. Basic is 49 $ per seat a month on a yearly plan, 65 $ monthly, with 2,500 credits. A phone number costs 8 credits, which works out around 16 cents on yearly Basic. It's one of the highest scores across our reviews, mostly on value for money.
Why third, then? A single database finds what it has and misses what it doesn't. Pricing is also per seat, while waterfall tools give unlimited users. Once you enrich more than a few hundred rows a month, do the math against FullEnrich.
- Free plan with no end date
- Database and sequences in one tool
- Waterfall and filters from Basic
- ✓Cheapest way to start
- ✓Phone at 8 credits
- ✓One of the top scores in our reviews
- ✗Coverage limited to its own database outside the waterfall
- ✗Per-seat pricing
- ✗Thinner on small EU companies
The right first tool on zero budget. Move to a waterfall when your monthly volume makes per-seat pricing hurt.
BetterContact
BetterContact does the same job as FullEnrich: a provider waterfall billed per result. It highlights 20+ phone providers, and nothing is charged when nothing is found. A verified email is 1 credit, a mobile 10.
Its edge is the entry price. Starter is 15 $ a month for 200 credits; Pro is 49 $ for 1,000 credits, scalable up to 50,000. On Pro, an email found costs under 5 cents and a mobile 0.49 $. Credits roll over up to twice your plan, and the vendor states EU data residency.
Check the plan before you connect anything: Starter works with HubSpot, Google Sheets and Make, but Clay and Zapier need Pro. Coverage and tooling are a notch below FullEnrich, and it's a smaller vendor, so measure your fill rate on a sample first.
- Entry at 15 $ a month
- 20+ phone providers
- Nothing billed without a result
- ✓Lowest entry price in this ranking
- ✓Rollover up to 2x your plan
- ✓EU data residency stated
- ✗Clay and Zapier only on Pro
- ✗Coverage a notch below FullEnrich
- ✗Smaller, less known vendor
The pick under 50 $ a month. Go Pro once you pass 200 records: a credit costs a third less than on Starter.
ZoomInfo
ZoomInfo is the US reference for B2B contact data. It sells CRM Enrichment as a module: your Salesforce or HubSpot records are matched against its database and kept current. You also get org charts and intent signals, which no waterfall tool in this list offers.
There's no public price. It's an annual contract on quote. At that level, the contract terms matter more than the price per record: negotiate the credits and the renewal date first.
It ranks fifth because the value is real but narrow. Below ten reps, Apollo or a waterfall covers most of the need for a fraction of the cost, and value for money is its weakest score in our review.
- CRM Enrichment module
- Org charts and intent signals
- Deep US coverage
- ✓Keeps the CRM current without exports
- ✓Strongest account data in this list
- ✓Wide integrations
- ✗No public price, annual contract
- ✗Weakest value for money in our review
- ✗Overkill for small teams
Worth it if you have 50 reps selling to US enterprise accounts. Otherwise, spend that budget on a waterfall and a clean CRM.
Dropcontact
Dropcontact sells no database and runs no third-party waterfall. It processes your records with its own algorithms on servers located in the EU. Give it a first name, last name and company, and it finds and validates the work email. On Growth it also flags job changes, cleans and classifies job titles and adds company data.
The Email Finder starts at 79 € a month on Starter and 120 € on Growth, 20% off yearly, with no lock-in. The vendor commits to pay-on-success: an email it can't find is credited back. A few reviewers still say credits went on rows that weren't processed, so keep a log of your imports. Credits only roll over on Growth.
The catch: the CRM suite (Pipedrive, Salesforce, HubSpot) is sold separately on quote, and Email Finder credits don't work there. It also doesn't look up mobiles; it only picks up numbers found in email signatures. It's priced in euros and built for European data, which is why it sits sixth in a US-centric search.
- Own algorithm, EU servers
- Job change detection
- Title cleanup
- ✓Credit-back on misses promised by the vendor
- ✓No lock-in
- ✓Support known to be fast
- ✗No mobile lookup
- ✗CRM suite sold separately on quote
- ✗Rollover only on Growth
The pick for a European team that wants a clean CRM rather than a call list. Get the CRM suite quoted before you sign: that's the part that enriches continuously.
Lusha
Lusha is a browser extension and web app on top of its own database. One click on a LinkedIn profile or a CRM record returns an email and a phone number. It's the easiest tool in this list to pick up, and CRM connectors come with the plans.
The Free plan gives 40 credits a month. Starter is 49.90 $ a month, 37.45 $ yearly, for 400 credits; Pro 69.90 $; Premium 399.90 $. An email is 1 credit and a phone 5, so a phone costs about 0.62 $ on monthly Starter, more than in a waterfall.
Single source means no fallback: if Lusha doesn't have the person, you get nothing. In Europe, it was fined 2 million euros by the Italian data protection authority; France's CNIL closed its case without a fine.
- One-click extension
- CRM connectors on paid plans
- Free plan every month
- ✓Easiest to pick up
- ✓Low price per email
- ✓Annual plans 25% cheaper
- ✗Phone at 5 credits, 0.62 $ on monthly Starter
- ✗Single source, no fallback
- ✗2 million euro fine in Italy
Good for a rep who enriches one profile at a time. For a whole CRM, a waterfall gives you more coverage per dollar.
lemlist
lemlist is a sequencing tool first, but its enrichment module queries several providers in sequence, 25+ providers according to the vendor. A found and verified email costs 5 credits, a phone 20, a LinkedIn enrichment 1. Enrichment credits are an add-on: 2,000 credits a month for 20 $ (16 $ yearly).
Credits are only deducted on a result. The pricing page doesn't say whether a number is checked before it's billed, so a number that never connects costs 20 credits just like a good one. On a call list, that detail matters more than the plan price.
The real benefit is comfort: the lead enters the campaign, gets enriched and gets its sequence with no export. If you don't send with lemlist, there's no reason to buy it for enrichment.
- Waterfall over 25+ providers
- Enrichment inside the campaign
- 2,000-credit add-on at 20 $ a month
- ✓Zero exports between enrichment and sending
- ✓Credits only on results
- ✓Tool teams already know
- ✗Multichannel priced per user
- ✗No credits on the Email plan
- ✗Phone at 20 credits
Useful if lemlist already sends your emails. Spend your lemlist credits on emails and run mobiles through a cheaper waterfall.
What does an enriched record really cost?
The plan price tells you little. What matters is the price of an email or a mobile actually found, and what you pay when the tool comes back empty. We redid the math from the official pricing pages.
The price of a work email found
Most commonFullEnrich charges 1 credit per work email: under 6 cents on monthly Pro (29 $ for 500 credits). BetterContact Pro (49 $ for 1,000): under 5 cents. Hunter Starter (49 $ for 2,000 credits): about 2.5 cents, but from one source. lemlist: 5 credits per email from an add-on (2,000 credits a month for 20 $), so 5 cents per email.
Tip: for 1,000 records, look at the pack price. FullEnrich sells 1,000 credits for 55 $, BetterContact Pro 1,000 credits for 49 $. Since misses are free on both, that's your ceiling.
- FullEnrich
- 1 credit, < 0.06 $
- BetterContact
- 1 credit, < 0.05 $
The price of a mobile found
Most expensiveA mobile costs 4 to 30 times an email. 10 credits at FullEnrich (0.58 $ on monthly Pro) and BetterContact (0.49 $ on Pro), 8 at Apollo (about 0.16 $ on yearly Basic), 5 at Lusha (about 0.62 $ on monthly Starter), 20 at lemlist, 30 at Datagma.
Tip: never enrich mobiles for the whole list. Qualify on free criteria first (industry, size, title), then request mobiles only for the rows you'll actually call.
- From
- 5 credits (Lusha)
- To
- 30 credits (Datagma)
Per result or per attempt: the line that changes everything
The trapA tool that bills per result costs the sticker price per record found. A tool that bills per attempt costs that price divided by its hit rate: if it finds half, your email costs double. FullEnrich, BetterContact and lemlist only charge on results, and Dropcontact commits to crediting back emails it can't find.
Tip: "valid" isn't "verified". lemlist bills 20 credits for a number it hasn't checked. Measure how many numbers actually connect on a sample before you run a big file.
- Per result
- FullEnrich, BetterContact, lemlist
- Credit-back promised
- Dropcontact
Enrich a CRM or a list in five steps
The tool doesn't do it all. Teams that enrich well always follow the same order, and the order is what brings the bill down.
List the field that's really missing
Step 1Work email, mobile, current title, company size, tech stack: each field has its tool and its price. An email campaign doesn't need mobiles; a call list doesn't need revenue. Write the list before you start a trial.
- Why
- A mobile costs 4x to 30x an email
Dedupe and normalize before you enrich
Step 2A waterfall doesn't dedupe. If a person sits twice in your file, it enriches them twice and bills you twice. Normalize company names, remove duplicate people, and pick one key per account (the domain works well) before anything runs.
- Key
- Company domain
Filter on free criteria first
Step 3Industry, size and location are often already in your CRM or your list source. Drop off-target accounts before you pay for people: every row you remove is a credit saved.
- Rule
- Qualify, then enrich
Order your waterfall from cheapest to most expensive
Step 4In Clay or your own n8n or Make workflow, put the cheapest reliable provider for your region first and stop at the first verified result. Teams that leave Clay chain Hunter, then Apollo, then a third provider, each step checking the last.
- Rule
- Stop at first verified result
Pick one-off or ongoing
Step 5An event list gets enriched once. A CRM decays: people change jobs and companies. Keeping it current takes a sync that revisits records, and that's where costs climb: Clay needs Growth, Dropcontact's CRM suite is on quote, ZoomInfo sells it as a module.
- Ongoing
- Clay Growth, ZoomInfo, Dropcontact CRM
What drives the bill up, and what to check
Bad surprises come from the same places: credits that vanish, a CRM sync sold separately, and data you're not allowed to use.
Credits that don't roll over
Hunter resets credits every month. Dropcontact only rolls over on Growth. FullEnrich rolls over 3 months on monthly plans and 12 on yearly ones; BetterContact up to twice your plan.
CRM sync sold separately
Enriching a CSV and keeping a CRM enriched are two products. Clay keeps CRM sync for Growth, Dropcontact quotes its CRM suite separately, Cognism sells CRM enrichment as a paid option.
Wrong numbers billed
Per result doesn't mean a working number. A found number is billed whether it connects or not: 20 credits at lemlist, 10 at FullEnrich. Always measure your connect rate on a sample.
Duplicates enriched twice
A waterfall neither dedupes nor resolves two conflicting records. Dedupe first, or you pay twice for the same person and your CRM keeps two versions.
European data rules
If you enrich EU contacts, GDPR applies: a documented legitimate interest, telling the person where you got their data, and honoring opt-outs. Regulators fine vendors too: Kaspr 240,000 € in France, Lusha 2 million € in Italy.
Vendor stats
Coverage rates, "99% valid", "30% of data decays every year": vendor numbers, often unsourced. None beats your own sample of 100 to 500 records, measured in cost per usable record and bounce rate.
- The field you need and its credit cost
- Billed per result, per attempt, or credit-back promised
- Rollover rules and what happens on cancel
- CRM sync included or extra
- Dedupe done before enrichment
- Data source and opt-out handled for EU contacts
Other tools: quote-only, adjacent or special case
These come up in every search. They aren't ranked because they're quote-only, because their main job is elsewhere, or because part of their offer is still unclear.
Cognism: verified mobiles on an annual contract
Quote onlyCognism publishes no price. It sells CRM enrichment as a paid option (instant, scheduled or by CSV) that consumes credits, and its Diamond Data mobiles are phone-verified. Strong in Europe, but you're buying a contract, not a tool you can trial on 50 rows.
- Price
- On quote
Hunter: cheap emails, no rollover
EmailHunter gives 50 free credits a month; Starter is 49 $ a month (34 $ yearly) for 2,000 credits, Growth 149 $ for 10,000. Lead enrichment is included from Starter, but credits reset every month. If you mostly need emails, see our email finder ranking.
- Price
- Starter 49 $/mo
Datagma: cheapest emails, pricey mobiles
Low priceDatagma gives 100 free credits a month. Regular is 49 $ a month (39 $ yearly) for 3,000 credits, under 2 cents per verified email. A mobile costs 30 credits. The pricing page says there's no charge without a result; third-party docs say empty responses cost a credit. We'll rank it once that's clear.
- Price
- Regular 49 $/mo
HubSpot Breeze Intelligence: enrichment inside your CRM
On HubSpotThe former Clearbit now lives inside HubSpot. HubSpot's docs say basic record enrichment uses no credits on Starter, Pro and Enterprise accounts; buyer intent and smart properties use HubSpot credits. Check what it already fills before buying another tool. See our HubSpot review.
- Basic
- No credits on paid seats
Kaspr: mobiles from LinkedIn, with baggage
EuropeKaspr, owned by Cognism, pulls emails and phones from LinkedIn profiles. Free gives 15 B2B emails and 5 phones a month with no rollover; on paid plans unused credits roll over; Starter is 45 € per user with 100 phones; Business 79 € per user with 200. It was fined 240,000 € by France's CNIL, and some users report losing credits when they cancelled.
- Price
- Starter 45 €/user
Build it yourself in n8n or Make
TechnicalThe most common answer when Clay gets too expensive: chain provider APIs in n8n or Make, each step verifying the last. You save on subscription and inherit the maintenance. When an API changes, your workflow stops without warning.
- Cost
- Provider APIs plus your time
Pick your next step by what you need
Enrichment assumes you already have a list. If you don't, or you're torn between two tools, these pages go deeper.
Cost per 1,000 emails, tool by tool
Waterfall or own algorithm?FullEnrich vs DropcontactThe head-to-head
Simple or full control?FullEnrich vs ClayTwo ways to run a waterfall
Clay feels too expensiveClay alternativesTools that cover part of its job
Database or workflow?Apollo vs ClayWhen a database beats a table
You want the credit detailsFullEnrich pricingPlans, packs and rollover
Data enrichment tools: FAQ
What is data enrichment?
It's filling the missing fields on records you already have: work email, mobile, title, company size, tech stack. Unlike buying a database, you start from your own list and, in principle, pay only for the fields that get filled.
What is waterfall enrichment?
The tool queries several providers in sequence and stops at the first valid result. FullEnrich runs 25+ sources, BetterContact highlights 20+ phone providers, lemlist 25+, and Clay lets you pick from 150+. A waterfall raises coverage, but it doesn't dedupe or resolve conflicting records.
Is Clay worth it?
If someone on your team will build and maintain tables, yes: nothing else is as flexible. If you just want emails and mobiles on a list, FullEnrich or BetterContact do it for less, with no setup. Note that CRM sync needs Growth at 495 $ a month.
Are there free data enrichment tools?
For small volumes, yes. Apollo gives 75 credits a month, Datagma 100, Hunter 50, Lusha 40, Clay 100 data credits, with no time limit. FullEnrich, BetterContact and Dropcontact give 50 credits once.
How much does data enrichment cost?
From under 2 cents per email (Datagma Regular) to annual enterprise contracts on quote (ZoomInfo). The useful number is cost per usable record: a mobile runs from about 0.16 $ (Apollo, yearly Basic) to 0.62 $ (Lusha, monthly Starter).
What replaced Clearbit?
Clearbit became Breeze Intelligence inside HubSpot. If you're on a paid HubSpot plan, basic record enrichment uses no credits according to HubSpot's docs; intent data and smart properties use credits. Outside HubSpot, a waterfall tool is the usual replacement.
How often should you re-enrich your CRM?
Before every campaign on a segment, and continuously on accounts you're working. People change jobs, which is why Dropcontact Growth flags job changes. Be wary of the "30% of data decays every year" stat: nobody sources it.