The best intent data providers in 2026
Third-party feeds, review-site signals and website visitors, with real prices.
An intent data provider tells you which companies are researching what you sell, before they fill a form. Short answer: 6sense if you want intent and the tools to act on it, Bombora for the raw third-party feed, G2 Buyer Intent if you sell software, Clay to combine many sources yourself.
We compared 14 providers named in the top Google results for "intent data providers" and ranked 8, sorted into three families: third-party research, review-site research and your own website or community.
The ranking is editorial: a sponsored spot is always labeled on its entry, and no affiliate link changes a score.
The best intent data for your team
Predictive buying stages
Raw third-party feedData Co-op of B2B publishers
You sell softwareFree 30-day look back
Build your own signalsFree plan, Launch $167/mo yearly
Community-led growth$2,500/mo billed annually
Catch website visitorsFrom $10,000/yr
8 intent data providers compared
Prices are read on each vendor's pricing page, in US dollars. "Custom quote" means the page shows no amount.
| Best for | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|
| 1 | 6sense | Best intent data inside a full platform | 4.2/5 | Custom quote | — | Visit → | |
| 2 | Demandbase | Best intent plus advertising | 4.2/5 | Custom quote | — | Visit → | |
| 3 | Bombora | Best raw third-party intent data | 4.0/5 | Custom quote | — | Visit → | |
| 4 | Clay | Best for building your own signals | 4.0/5 | Free, then $167/mo billed annually | ✓ | Visit → | |
| 5 | G2 Buyer Intent | Best for software vendors | 3.9/5 | Free 30-day look back, then a quote | — | Visit → | |
| 6 | Common Room | Best for community and social signals | 3.9/5 | $2,500/mo, billed annually | — | Visit → | |
| 7 | Warmly | Best for website visitor intent | 3.9/5 | From $10,000/yr | — | Visit → | |
| 8 | ZoomInfo | Best intent next to a contact database | 3.6/5 | Custom quote | — | Visit → |
Scores are ours, a weighted average of five criteria.
Is your tool missing from this page? Email us: hello@hackceleration.com
How we compared and scored
We started from the providers the top Google results for "intent data providers" name in their headings, then sorted them by where the signal comes from. Signal coverage weighs 30% and activation 25%, because data you cannot act on is a cost; setup effort, price transparency and fit for mid-market budgets weigh 15% each.
- Signal coverageWhere signals come from and how many accounts they cover.30%
- ActivationAds, CRM sync, alerts: how a signal becomes an action.25%
- Ease of setupTime and people needed to get value.15%
- Price transparencyWhether the pricing page shows an amount.15%
- Value for mid-marketHow well it fits a team without a data department.15%
No affiliate link changes a score or a rank.
6sense
6sense mixes its own signals with third-party intent and turns them into predictive buying stages: which accounts are researching your category, and how close they are to a decision. You buy one of three entry packages (Revenue Marketing, Sales Intelligence, 6sense Intelligence) and can add a Bombora topic pack, credits or data packs.
Every package is "Get a quote", and credits are priced by volume band.
- Predictive buying stages
- Bombora topic pack add-on
- Sales and marketing packages
- ✓Deep account intelligence
- ✓Signals flow to ads and CRM
- ✓Strong for long sales cycles
- ✗Custom quote
- ✗Credits priced by volume
- ✗Needs an owner to run it
Pick 6sense if you want intent and the tools to act on it from one vendor. Our ABM platform ranking compares it with Demandbase.
Demandbase
Demandbase reads intent signals, website visits and buying group activity, then scores accounts and runs ads to them through its own B2B advertising platform, Demandbase Ads. The pricing page is a form: you get a custom plan.
- Own B2B ad platform
- Buying group view
- CRM sync
- ✓From signal to ad in one tool
- ✓Sales sees the same scores
- ✓Enterprise security
- ✗Custom quote
- ✗Big for a small team
- ✗Best with an ad budget
Pick it if your first use of intent data is advertising.
Bombora
Bombora is the source many other tools resell. Its Company Surge data comes from a Data Co-op of thousands of B2B publishers, brand sites and data providers, and flags companies reading more than usual about your topics. In its own words, Bombora is a data company, not a platform: you plug its signals into your CRM, ad platform or ABM tool.
Pricing goes through a call with their team.
- Data Co-op of B2B publishers
- Company Surge topics
- Sold inside many tools
- ✓Reference intent source
- ✓Works with your existing stack
- ✓Topic-level detail
- ✗Custom quote
- ✗Company level, not contact level
- ✗You need tools to act on it
Buy Bombora directly if your stack can use a raw feed. If not, get it as an add-on inside 6sense or your ABM tool.
Clay
Clay is a data workspace more than an intent feed: it pulls data from 150+ providers into tables, tracks job-change, company-news and social signals from Launch and web intent signals from Growth, then lets you enrich, score and push leads to your outreach tools. It has a free plan and a 14-day trial; Launch costs $167 a month billed annually, or $185 month to month.
- Many data providers in one table
- Free plan
- 14-day trial
- ✓Flexible
- ✓Price on the page
- ✓Works with your sequencer
- ✗Learning curve
- ✗Costs follow usage
- ✗You build the logic yourself
Pick Clay if you would rather build signals than buy a black box. Read our full Clay review.
G2 Buyer Intent
G2 Buyer Intent shows which companies research your software, your category and your competitors across G2, Capterra, Software Advice and GetApp. It starts with a free, retroactive look at the companies that researched you over the past 30 days.
The paid plans go through a call.
- Review-site research signals
- Competitor comparison views
- Free 30-day look back
- ✓Very close to purchase
- ✓Easy to understand
- ✓Free first look
- ✗Only for software vendors
- ✗Custom quote
- ✗Limited to review-site traffic
The best intent signal per dollar if you sell software: people on review sites are close to buying.
Common Room
Common Room pulls signals from your community, product, website and social channels and ties them to people and accounts. Essential costs $2,500 a month billed annually ($30,000 a year), with 5 seats and up to 100k contacts.
- Community and social signals
- Person-level view
- Price published
- ✓Signals other tools miss
- ✓Clear entry price
- ✓Workflows and alerts
- ✗Yearly contract
- ✗Best with an active community
- ✗Expensive for a first test
Pick it if your buyers talk about you in public before they talk to sales.
Warmly
Warmly identifies companies and contacts on your website, routes them to sales and syncs them to the CRM. Web de-anonymization starts at $10,000 a year; the GTM Signals Package, with intent, hiring and funding signals, costs another $10,000 a year. You can pay quarterly to try it before switching to annual.
- Website visitor identification
- Signals add-on
- Quarterly option
- ✓Fast to show value
- ✓Price published
- ✓Real-time alerts
- ✗Depends on your traffic
- ✗Signals cost extra
- ✗$20,000 a year for both
Pick Warmly if your site already brings buyers and you need to catch them.
ZoomInfo
ZoomInfo pairs its large B2B contact database with intent signals, so a rep sees an account surging and the people to call in one screen. The pricing page lists no amount.
- Contacts plus intent
- Large database
- Sales workflows
- ✓One tool for data and signals
- ✓Reps adopt it fast
- ✓Wide coverage
- ✗Custom quote
- ✗Yearly contracts
- ✗Intent is one feature among many
Pick it if your reps need phone numbers as much as signals. See our ZoomInfo review and ZoomInfo alternatives.
Providers we compared but did not rank
Names you will meet in other lists, and why they are not in ours.
- CognismA contact database first; buying intent is part of its Pro plan, on a custom quote with 5 seats included.Cited
- DemandScienceSells managed programs such as content syndication more than a data feed.Cited
- RB2BWebsite visitor identification with a free company-level plan (150 resolutions a month) and Starter at $79 a month for person-level LinkedIn profiles: a good first step, narrower than Warmly.Cited
- FoundryIntent from its own tech media, sold with its ad and lead programs.Cited
- Lead ForensicsWebsite visitor identification, a single signal family.Cited
- ApolloA prospecting database with buying signals; see our <a href="/labs/review/apolloio">Apollo review</a>.Cited
How to pick your intent data provider
Decide first what you will do with a signal on Monday morning.
Sales will call surging accounts
You need contacts with the signal: ZoomInfo, or Clay on top of your data sources. Compare databases in Apollo vs ZoomInfo.
Marketing will run ads to them
6sense or Demandbase, or Bombora fed into your ABM tool. Our ABM platform ranking covers the activation side.
You want to start small
Look at your own website traffic first with Warmly or RB2B, and at G2 Buyer Intent's free look back if you sell software. Then route leads with your prospecting tools.
- Ask where each signal comes from: publishers, review sites, your site, social.
- Ask whether signals are company level or person level.
- Ask how often scores refresh.
- Ask for a trial on accounts you already know are buying.
- Plan who acts on a signal within 48 hours.
Get more from intent data for less
Small moves from pricing pages and buyer forums.
Start with G2's free look back
If you sell software, G2 Buyer Intent shows the companies that researched you over the past 30 days for free: a quick way to judge if review-site intent is worth paying for.
Buy Bombora inside a tool you already pay for
6sense sells a Bombora topic pack as an add-on. If you already run 6sense or an ABM tool, ask for the add-on price before a direct Bombora contract.
Try Warmly quarterly
Warmly lets you pay quarterly to try before switching to annual. Budget $20,000 a year if you want both the visitor product and the GTM Signals Package.
Count Common Room's yearly price
Essential is $2,500 a month billed annually: $30,000 for the year, paid as one commitment.
Test on known deals
Ask any vendor to score ten accounts you closed last quarter. Check which of them its signals had flagged before the deal.
Automate the hand-off
A signal nobody reads is wasted. Push scores to Slack or the CRM with an automation platform.
Intent data providers · FAQ
What is intent data?
It is a record of which companies, or people, are researching a topic right now. Third-party intent comes from publishers and review sites (Bombora, G2), first-party intent from your own website and product, and social intent from communities and posts (Common Room).How much does intent data cost?
Clay Launch is $167 a month billed annually ($2,004 a year), Common Room Essential $2,500 a month billed annually, Warmly from $10,000 a year; 6sense, Bombora, Demandbase, ZoomInfo and G2 quote on demand.Is intent data accurate?
Accurate enough to rank accounts, rarely enough to call a person cold. Company-level topic surges tell you which accounts to look at first; pair them with your own signals (site visits, open deals) before sales acts.What is the difference between first-party and third-party intent data?
First-party intent is what buyers do on your own site, emails and product; third-party intent is what they read elsewhere. First-party data is yours and free to collect; third-party data reaches accounts that have not found you yet.Is buying intent data GDPR compliant?
It depends on the level. Company-level signals carry little personal data; person-level website identification is the sensitive part for European visitors. Ask each vendor where the data comes from and how consent is handled before you sign.Do I need an ABM platform to use intent data?
No. You can send intent scores to your CRM or outreach tool with Clay or an automation tool. An ABM platform helps when you also want to run ads to the surging accounts.How do you use intent data in sales outreach?
Use it to choose who to contact this week and what to talk about. Open on the topic the account is researching; "I saw you were researching" reads as surveillance.