Which print on demand partner should an Etsy seller pick?

Six printers that fulfill Etsy orders, compared on the Etsy connection, the base price and what's left after Etsy's fees.

Opening an Etsy shop with print on demand? Start with Printful if you want an Etsy connection that sets up your shipping profiles and branded labels, or Printify if you want to choose the printer, and the price, product by product. Selling to buyers across several countries? Gelato produces 90% of its orders locally. Selling art prints, Prodigi; UK-made apparel, Inkthreadable; a US shop with volume, Gooten. Whichever you pick, Etsy takes its own cut before the printer bills you: $0.20 per listing, 6.5% of the order including shipping, and payment processing (3% + $0.25 in the US). We compared six partners on what an Etsy seller really pays and how each one plugs into Etsy. Prices are in US dollars before tax, except Inkthreadable's, shown in pounds.

Romain CochardCEO of Hack'celeration
Updated 20266partners compared6.5%Etsy fee, shipping included8pricing traps and tips

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At a glance

The 6 partners compared

Our score weighs how cleanly the partner connects to Etsy (orders, shipping profiles, production partner), the base price and what's left after Etsy's fees, and how consistent the print and the delivery are. The extra column shows what each one does for an Etsy shop that the others don't. For partners without the Etsy angle, see the best print on demand services.

Best forEtsy edgeFree planTeam sizeVisit
1PrintfulBest overall for EtsyAuto shipping profiles in Etsy4.1/5$0, Growth $24.99/mo✓Shops that want a branded lookVisit →
2PrintifyBest for low base pricesChoose among 70+ print providers3.9/5$0, Premium from $24.99/mo billed yearly✓Price-sensitive shops, many productsVisit →
3GelatoBest for international buyers90% of orders made locally3.7/5$0, Gelato+ $19.99/mo billed yearly✓Shops selling across bordersVisit →
4ProdigiBest for art printsFree Etsy order automation3.8/5Free, Pro subscription optional✓Artists and photographersVisit →
5InkthreadableBest for UK-made apparelNeck labels, plastic-free packing3.6/5£0, up to 10% off by spend✓UK shops selling apparelVisit →
6GootenBest for US volume80+ facilities, no monthly fee3.5/5$0 a month, pay per item✓US shops past the first salesVisit →

Inkthreadable bills in pounds; Prodigi shows its prices in your local currency. Also considered: AOP+, named by three of the guides we read, a UK all-over-print specialist whose role here Inkthreadable covers for UK-made apparel; Teelaunch and Printed Mint, named by two guides each. See also print on demand for beginners.

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How it works

Print on demand on Etsy, in plain words

What happens when a buyer orders…

  • You upload your design in the printer's app and publish the product to Etsy through its integration: photos, variants and price land in your listing.
  • A buyer pays Etsy. Etsy keeps its fees and pays you the rest.
  • The order reaches the printer automatically. It charges your card or wallet for the product and the shipping.
  • The printer produces and ships the item under your shop's name, and the tracking returns to Etsy.

What to check before you pick a partner…

  • Where your buyers live: a printer near them cuts delivery time (Gelato, Gooten) or a single UK site suits UK buyers (Inkthreadable).
  • The base price plus shipping, against the price your niche accepts on Etsy.
  • What the integration sets for you: shipping profiles, processing time, production partner.
  • Whether a subscription discount beats its fee at your real monthly volume.
The partners, one by one

Six printers, how they serve an Etsy shop

For each partner: who it's for, how it connects to Etsy, its price order, and the limit we found when we compared it.

01

Printful: the most Etsy-ready setup, at a higher base price

Best overall for Etsy

Printful prints, packs and ships in its own fulfillment centers, and its Etsy integration does more of the shop setup than the others. When you publish a product, Printful automatically creates and assigns shipping profiles in Etsy, with the country of origin, processing time and estimated delivery times that Etsy needs to show delivery estimates. You pick from 607 products and design them in the free Design Maker.

Price order: the account is free, and you pay per order. The Bella + Canvas 3001 tee starts from $11.92, and the default US shipping in Printful's own calculator is $4.95. Printful Growth costs $24.99 a month and becomes free once you reach $12K a year in sales. Branding is extra: $0.99 for an inside label, $2.49 for an outside label, and a one-time digitization fee of $2.95 to $6.50 per embroidery design.

The limit we noted: the Etsy integration doesn't offer live shipping rates, so buyers see the flat rates of your shipping profile, which can drift from what Printful charges you. And Printful doesn't add itself as production partner on your listings: you select it by hand on Etsy each time you publish. If the base price is the blocker, see how to switch from Printful.

Price
Free; Growth $24.99/mo, free at $12K/yr sales
Tee
Bella + Canvas 3001 from $11.92
US shipping
$4.95 in Printful's calculator
Etsy sync
Auto shipping profiles, no live rates
Its limit
Tee from $11.92 before shipping
See Printful plans →
02

Printify: low base prices, if you choose your printer well

Best for low base prices

Printify doesn't print anything itself. It's a marketplace of 70+ print providers and 140+ print facilities or fulfillment centers, and for each product you choose which provider makes it. That's where the low prices come from, and where the risk sits: two providers can print the same tee with different quality and delivery times. Printify says 300k+ people sell on Etsy with it, and it connects in a few clicks from Manage my stores.

Price order: the Free plan costs $0 and covers 5 stores per account. Premium starts at $39 a month, or from $24.99 a month billed yearly, and gives up to 20% off all products, up to 33% on new products, and 10 stores. On Printify's own example, a tee costs $8.77 to fulfill before shipping.

The limit we noted: you manage quality provider by provider. Order a sample from the provider you picked, not from Printify in general, and keep a second provider ready for the same product. One thing to know before you treat Printful and Printify as two separate bets: the two companies announced their merger in 2024, and both brands keep operating separately. Premium renews unless you cancel before the renewal date. Read our Printify review, Printify pricing in detail or Printify alternatives.

Price
Free; Premium from $39/mo or $24.99/mo billed yearly
Discount
Up to 20% on all products with Premium
Network
70+ providers, 140+ facilities
Stores
5 free, 10 on Premium
Its limit
Quality varies by provider
See Printify plans →
03

Gelato: local production for buyers abroad

Best for international buyers

Gelato routes each order to the production partner nearest to your customer. It works with 250+ print partners in 32 countries and says 90% of all its orders are produced locally; its shipping guide gives a higher 95% made in the destination country, so plan on the lower figure. For an Etsy shop whose buyers live in the US, the UK, Germany and Australia, that's the shortest route to delivery times that don't hurt your reviews.

Price order: no upfront fees and no commission; you pay the product and shipping on each order. Gelato+ costs $19.99 a month billed annually, $239.88 a year, with a 14-day free trial. Read the fine print before you subscribe: Gelato advertises free US shipping with Gelato+, but its subscription terms say shipping discounts are not included in the plan, so price your listings as if you pay shipping.

The limit we noted: routing is automatic, so the factory that prints your mug isn't always the same one, and an order can still leave the country when stock or capacity requires it. Order samples to more than one country before you scale. See our Gelato review, Gelato pricing Printify vs Gelato or Gelato alternatives.

Price
Free; Gelato+ $19.99/mo billed yearly
Local production
32 countries, 90% of orders made locally
Network
250+ print partners
Gelato+
Shipping discounts excluded in its terms
Its limit
Routing can change the factory
See Gelato plans →
04

Prodigi: wall art and prints for artists

Best for art prints

Prodigi is built around wall art: prints and posters, framed prints, canvas, metal, wood and photo tiles, with apparel and lifestyle products alongside. Its Etsy integration automates order processing: you connect the store, tell Prodigi which products to fulfill, and it prints, packs and dropships the Etsy orders. Designs sit in a free image library for faster ordering.

Price order: signing up and using the Etsy integration is free; you pay per order. Prodigi Pro, $47 a month billed annually or $55 billed monthly for a US account (it shows prices in your local currency), gives 15% off products (10% off apparel) and 75% savings on branded inserts.

The limit we noted: Pro pays off only on volume, since its 15% applies to what you order: a shop with a handful of prints a month gains little from it. Apparel is not its strength either, with a smaller discount than on prints. For more art-focused printers, see print on demand for artists.

Price
Free; Pro $47/mo billed yearly
Pro discount
15% off, 10% on apparel
Inserts
75% off branded inserts on Pro
Etsy
Automatic order processing
Its limit
Pro pays off only on volume
See Prodigi for Etsy →
05

Inkthreadable: UK-made apparel with your brand on it

Best for UK-made apparel

Inkthreadable is a family-run UK printer that dropships 250+ custom products, with an Etsy integration among its store connections. What it adds for an Etsy brand is the finish: printed neck labels, custom packing slips and 100% plastic-free, paper-based packaging, which is the kind of detail buyers mention in reviews.

Price order: signing up is free and there's no subscription. Instead, Reward Pricing gives a discount on all products for the following month when your eligible spend is at least £500 a month: 5% from £500, 8% from £1,500, 9% from £2,500 and 10% from £7,500. Eligible spend excludes discounts, shipping and fulfillment charges. You can also get 90 days of the 5% tier for £25. Every tier, the free one included, gets a monthly 10% sample code: use it before each new product goes live.

The limit we noted: it's a UK printer, so US buyers wait for international shipping. It suits a shop whose buyers are mostly in the UK and Europe. For other UK and EU options, see our print on demand services ranking.

Price
Free, no subscription
Discount
5% from £500/mo spend, up to 10%
Catalog
250+ products
Branding
Neck labels, plastic-free packaging
Its limit
Slow for US buyers
See Inkthreadable plans →
06

Gooten: a US network for shops that sell every day

Best for US volume

Gooten is a US-based print on demand platform with 40+ manufacturing partners and 80+ facilities covering the USA, the EU, the UK, Canada and Mexico. It connects to Etsy, Shopify, TikTok Shop, WooCommerce and BigCommerce, and states an average production time of 1.4 days.

Price order: free to use, with no monthly fee; you pay for each item and its shipping, with bulk and volume-based pricing tiers. That makes it cheap to try, since there's no plan to cancel.

The limit we noted: Gooten presents itself as an independent platform built on relationships with enterprise clients, and its catalog of 525+ products is narrower than Printify's 2,000+. It earns its place once a US shop has steady volume and wants a second network next to its main partner. For the wider list, see the best print on demand companies.

Price
Free, no monthly fee, pay per item
Network
40+ partners, 80+ facilities
Production
1.4 days on average, per Gooten
Etsy
Native integration
Its limit
525+ products, built for volume
See Gooten plans →
Before you choose

What to demand from a print on demand partner

Print on demand means you never hold stock: the printer makes each item after the buyer pays. On Etsy that model has three costs (Etsy's, the printer's, the shipping), and the buyer judges you on the printer's quality and speed. Check these points before you publish your first listing; once the listings are live, Etsy SEO tools help them get found.

Beginner with a few designs

Start on a free plan, Printful or Printify, and order samples. Subscribe later.

Buyers in several countries

Gelato's local production or Printify's provider choice per region.

Art and photography

Prodigi for framed prints, canvas and metal.

UK brand

Inkthreadable for neck labels and plastic-free packing.

  • A native Etsy integration that sends orders without manual steps
  • The base price plus shipping to your main buyer country
  • Who produces the item and where
  • Samples from the exact provider or factory
  • The production partner declared on your listings
  • The subscription break-even at your real volume
Fees and tips

The pricing traps most guides skip

Etsy's fees and the printer's bill stack up. These are the points that change your margin, numbered, with the figures.

01

1. The $0.20 listing fee comes back on every sale

Tip 1

Etsy charges $0.20 to create or renew a listing, whether or not the item sells. What surprises print on demand sellers is the renewal: a listing set to auto-renew is charged the standard $0.20 again when it's purchased, and on a multi-quantity listing each additional item bought costs another $0.20. With a print on demand catalog of 100 listings, that's $20 before the first sale, then $0.20 on top of each order. Budget it per sale, not once.

02

2. The 6.5% applies to the shipping you charge

Tip 2

Etsy's transaction fee is 6.5% of the total order amount, and it applies to the item and to the shipping and gift wrap you charge. Moving $5 from the price to the shipping line doesn't save a cent of fee. Price for the total the buyer pays, and remember that free shipping simply means the shipping cost sits inside your price.

03

3. Payment processing is a second fee, set by your bank's country

Tip 3

On top of the 6.5%, Etsy Payments takes a processing fee that depends on where your bank account is: 3% + $0.25 in the US, 4% + £0.20 in the UK. It's taken from the total sale price, shipping and any sales tax included, so on a $25 order with free shipping a US seller pays $1.00 before sales tax, a few cents more where the buyer pays tax. The fixed part hurts most on cheap items: on a $10 sticker order, it's still $0.25.

04

4. What a $25 Printful tee really leaves you

Tip 4

Sell a tee at $25 with free US shipping. Printful charges $11.92 for the Bella + Canvas 3001 and $4.95 for US shipping: $16.87. Etsy takes $0.20 for the listing, $1.63 in transaction fee and $1.00 in processing before sales tax: about $2.83. You keep about $5.30, before tax, ads, returns or a reprint. That's why sellers who succeed price their tees above $25, or sell items with a wider gap between base price and retail.

05

5. A printer subscription pays off later than the ads say

Tip 5

Printify Premium, from $24.99 a month billed yearly, takes up to 20% off products. On Printify's own $8.77 tee, 20% is about $1.75 a tee: you need about 15 tees a month before the plan pays for itself, more if your discount is below the maximum. Printful Growth costs $24.99 a month until you pass $12K a year in sales, when it becomes free. Gelato+ terms exclude shipping discounts, despite its free US shipping banner. Start free and subscribe the month your order count clears the break-even.

06

6. Declare your production partner, on every listing

Tip 6

Etsy requires sellers who use production assistance to share it on the listings concerned, and lists Printful, Printify and Gooten as examples of print on demand production partners. Add the partner once in Shop Manager, then Settings, then Partners you work with. You can hide its name and show a descriptive title instead, such as "Apparel printer". New partners can't be added from the Etsy Seller app: do it on Etsy.com. With Printful, you then select the partner by hand on each listing you publish.

07

7. Your design, not a resold product

Tip 7

Etsy's production partner rules cover items made from your own, original designs. White label products you only brand, and ready-made products bought for resale, don't qualify, and working with non-qualifying businesses can lead to penalties up to account suspension. A print on demand shop with original art is fine; a shop that uploads stock images onto blank mugs is exposed.

08

8. Order a sample from the exact printer that will ship

Tip 8

On Printify, the sample that matters comes from the provider you picked, not another one. On Gelato, the order may be routed to another country's partner: order to two addresses you know. Photograph the samples yourself: your own photos of a real product convert better than mockups and show the buyer exactly what arrives.

FAQ

Etsy print on demand, your questions

  • Is print on demand allowed on Etsy?
    Yes, as long as the items come from your own, original designs and you declare the company that produces them as a production partner. Etsy cites Printful, Printify and Gooten as examples of print on demand partners, and buyers can see the partners you work with in your shop's About section.
  • Does Etsy charge extra for print on demand items?
    No, a print on demand item pays the same Etsy fees as any other item: $0.20 per listing, 6.5% of the order and payment processing. The extra cost is your printer's, and Etsy Ads or Offsite Ads, if you use them, come on top of both.
  • How do I add a production partner on Etsy?
    Sign in on Etsy.com, open Shop Manager, select Settings, choose Partners you work with, then Add a new production partner and fill out the form. You can't add a new partner from the Etsy Seller app, but once it exists on Etsy.com it appears as an option when you create or edit a listing in the app.
  • Can I hide my print on demand company's name from Etsy buyers?
    Yes. When you add the production partner, turn off the option that shows its name to buyers and enter a public descriptive title instead, such as "Apparel printer". You still have to declare the partner: only its name is hidden.
  • Can I connect several print on demand companies to one Etsy shop?
    Yes, each listing can come from a different partner, as long as each one is declared as a production partner. On Printify, the Free plan covers 5 stores per account, which is enough to connect your Etsy shop next to a Shopify store.
  • How long does print on demand shipping take on Etsy?
    It depends on the partner and the buyer's country, and Etsy shows the estimate from your shipping profile. With Printful, the profiles it creates in Etsy carry the processing time and estimated delivery times, so update them before peak season rather than promise dates the printer can't hold.
  • Do I pay sales tax or VAT on print on demand orders?
    Your printer may charge tax on what it bills you, separately from the tax Etsy collects from buyers. Gelato, for example, displays any applicable tax at checkout and as a separate line on your invoices and receipts, so keep those invoices for your books.