Walnut.io alternatives: where to go and how to move your demos
Six destinations, one per reason for leaving, and a seven-step migration plan.
The short answer: Storylane if you want the closest match to Walnut for sales and marketing, at a far lower entry price. Supademo if budget is the problem ($38 per creator per month, five free demos). HowdyGo if your whole sales team needs to build demos without per-seat pricing. Arcade for website and social demos you can ship in minutes. Navattic if product marketing owns your demos, and Consensus if you sell into buying committees. One thing to know before you pick: Walnut doesn't export an interactive demo. You rebuild from scratch in the new tool, so only rebuild the demos that actually get watched. We compared these six destinations, their pricing and their limits in 2026.
The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
Why so many teams start shopping around
Walnut is good at the job it was built for: a demo your reps tailor to each prospect (their logo, their numbers, their use case), send before or after the call, and track click by click. Users consistently praise that personalization and the CRM sync. So people don't leave because it breaks. They leave because it costs a lot for how they actually use it, and because it takes real time to run. Six reasons keep coming up.
$6,900 a year before your first demo
The entry plan, Ignite, is $575 a month billed annually. That's $6,900 upfront for 3 editors (the people who build demos) and 3 presenters (the people who show them). If all you need is three demos on your website, you're paying ten to fifteen times what Supademo or Storylane Starter would cost.
Annual billing only
There's no monthly option on the pricing page. You commit for twelve months, and if adoption stalls, you still pay through renewal. HowdyGo, Supademo and Storylane all let you pay monthly on their entry plans, so you can walk away fast if the fit is wrong.
No free plan, no self-serve trial
The only button on the pricing page books a call with sales. You sign before you've published a single demo yourself. There's a startup track, but no price is listed for it.
A steep jump past three editors
Seats come in tiers. Need a fourth editor? You either buy add-on seats, with no listed price, or move up to Accelerate at $1,550 a month: $18,600 a year for 6 editors and 6 presenters. Going from 3 to 5 builders can nearly triple your bill.
The best features sit on the top tiers
Sandbox demos (a copy of your product prospects can explore freely), automatic per-prospect personalization, SSO/SCIM and white-labeling come with Accelerate or as paid add-ons. AI credits work the same way: 50,000 a year on Ignite, then top-ups at $1,000 per 50,000 credits. Plenty of teams find these line items mid-contract.
Demos need an owner, and the editor takes learning
The complaint users raise most is upkeep: every product release means updating your demos. The editor also has a learning curve, especially on multi-step flows. The same advice shows up in community threads: someone has to own demos full time, or the tool goes stale. For a small team or a solo agency, that's overkill.
You're leaving because… go to…
The right Walnut alternative depends on what's pushing you out. Usually only one row applies. Each card jumps to the full profile below.
Starter at $40 a month; HTML capture and sales tracking on Growth.
Budget is tight and you build demos aloneSupademoFive free demos, then $38 per creator per month, billed annually.
Every rep needs to build their own demosHowdyGo$159 a month, unlimited users, HTML capture included.
You mostly need demos for your site and LinkedInArcadeUp and running in minutes, video and GIF export, free to start.
Product marketing owns your demo strategyNavatticOne free HTML demo to start, paid plans billed annually.
You sell to buying committeesConsensusVideo and interactive demos, plus tracking of who watches inside the account.
Walnut alternatives, tool by tool
For each tool: why switch to it, who it's for, its main limit, how to rebuild your demos there, and what it costs. Prices are list prices in USD, as each vendor shows them in 2026. Scores come from our interactive demo software ranking, where Walnut sits at 3.7/5.
Storylane: the closest match to Walnut, with a cheaper on-ramp
Best all-round replacementWhy switch to Storylane. It covers the most of what you do in Walnut: HTML capture (a real clickable copy of your UI, not screenshots), prospect tracking, CRM integrations, and AI for voiceovers and translation. The difference is the pricing ladder. You can start on the Free plan (one published demo, one seat), then Starter at about $40 a month billed annually, which unlocks unlimited demos plus HubSpot and Zapier. You only climb when usage justifies it.
Who it's for. A growing SaaS company where marketing and sales share demos: one on the website to pull people in, one sent by the rep to close.
Who it's not for. A Salesforce-first team that won't pay more: the Salesforce integration only comes with Premium at $1,200 a month.
The catch. Growth is $500 a month with a five-seat minimum, even for a team of two. Sandbox demos are Enterprise only, so if your Walnut setup leaned on sandboxes, expect a quote rather than a list price. Our full Storylane review breaks down every tier.
How to migrate. Don't recapture everything. Take the three to five demos with the most views in Walnut's analytics and rebuild them as HTML captures. Connect HubSpot on Starter so views land on contact records from day one. Tip: annual billing cuts the monthly price by about 25%, but start monthly while you validate the tool.
- Free
- 1 published demo, 1 seat
- Paid
- Starter $40/mo, Growth $500/mo
- Score
- 4.0/5
- Catch
- Salesforce on Premium only
Supademo: the cheapest way out, with a real free plan
Best valueWhy switch to Supademo. To cut the bill by an order of magnitude. You click through your product, Supademo records each screen and turns it into a step-by-step demo you can annotate and share in minutes. The free plan gives you five demos, and the 14-day trial needs no credit card. Scale is $38 per creator per month billed annually ($50 monthly): unlimited demos, branching by persona, and view analytics. Viewer counts stay unlimited on every plan, so you never pay per prospect.
Who it's for. SMBs, support teams and founders who want polished demos without a five-figure annual contract. For one creator, a year costs $456 versus $6,900 on Walnut.
Who it's not for. Reps who personalize every demo with prospect data: Supademo goes less deep than Walnut there.
The catch. HTML capture requires Business at $199 a month. Sandbox only comes with Growth at $350 a month for five creators.
How to migrate. Start free: rebuild your five key demos as screenshot demos, track completion rates for two weeks, and only move to Business if prospects really need a pixel-perfect HTML copy.
- Free
- 5 demos, 14-day trial, no card
- Paid
- Scale $38/creator/mo (annual)
- Score
- 4.2/5
- Catch
- HTML capture from $199/mo
HowdyGo: the whole team builds, one flat price
Best for teamsWhy switch to HowdyGo. To get out of seat math, the thing that blows up a Walnut invoice at editor number four. HowdyGo includes unlimited users on every plan: two creators or twenty, same price. HTML capture is included from the first plan at $159 a month.
Who it's for. Teams of five or more where every rep wants their own demo. At $159 a month, a year comes to $1,908 for everyone.
Who it's not for. A solo creator who only needs screenshot demos: Supademo or Arcade cost about a quarter of that.
The catch. No free plan. Sandbox comes with the $399 a month plan. It's a smaller name with few public reviews, and its integration list is shorter than Storylane's or Walnut's.
How to migrate. Use the 14-day trial to have each rep rebuild one demo around their own customer story. The team will extend the trial if you ask in chat. Monthly billing is available, with 20% off for annual.
- Trial
- 14 days, no free plan
- Paid
- $159/mo, unlimited users
- Score
- 3.7/5
- Catch
- sandbox at $399/mo
Arcade: website and social demos in minutes
Best for marketingWhy switch to Arcade. Because your Walnut usage drifted toward marketing: a demo on the homepage, one in a LinkedIn post, one in your help docs. Arcade is the fastest tool to pick up for that. Record your flow, it splits it into steps, and you can repurpose it as a video or GIF for social.
Who it's for. Product marketers, hands-on founders, and teams that publish a lot of short content.
Who it's not for. Sales teams that want every prospect tracked in the CRM and every demo personalized: look at Storylane instead.
The catch. The free plan stops at one published demo with an Arcade watermark. Pricing is per seat at $42.50 a month billed annually, so $510 per person per year, or $2,550 for a team of five.
How to migrate. Re-record your website demos first, since they get the most views. Then export the best ones as video to replace the GIFs in your posts. Late-stage sales demos will fit better in another tool.
- Free
- 1 published demo, watermark
- Paid
- $42.50/seat/mo (annual)
- Score
- 3.9/5
- Catch
- light sales tracking
Navattic: HTML demos run by product marketing
Product marketingWhy switch to Navattic. It's the alternative people name most often next to Walnut, and it's clearest on its home turf: an HTML demo on your website that prospects explore before they ever talk to sales. You can start without paying: Starter is free, with one seat and one HTML or media demo.
Who it's for. Product marketing at a SaaS company that wants to convert website traffic, more than a sales team that personalizes every demo.
Who it's not for. Anyone who wants a readable price before talking to sales. Base (5 seats) and Growth (10 seats) are billed annually, and neither amount appears on the pricing page.
The catch. Users say the price is hard to justify for a small team, and that the tool is stronger at awareness than at handing off to sales. If the follow-up demo after a call is your core use case, Storylane or Consensus fit better.
How to migrate. Rebuild your homepage demo on the free Starter first, run it against Walnut's version on the same traffic, then ask for a Base quote with that number in hand. Line the new annual contract up with your Walnut renewal date.
- Free
- 1 seat, 1 HTML or media demo
- Paid
- Base and Growth, annual, by quote
- Seats
- 5 on Base, 10 on Growth
- Catch
- no listed prices
Consensus: built for selling to a buying committee
Enterprise salesWhy switch to Consensus. If your problem isn't price but complex deals. Your champion watches the demo, forwards it to the CFO, IT, the security team, and your rep never sees any of them. Consensus tracks that path: who opened the link, which sections they watched, which new stakeholder just showed up. It mixes on-demand video demos, interactive tours and live demos on real data.
Who it's for. Vendors selling large annual contracts, with solutions engineers buried in repetitive demos.
Who it's not for. A three-rep team that wants a guided tour on the homepage. You'd be swapping one expensive tool for another.
The catch. No public pricing, no trial, no entry plan, and an annual commitment. Building demos takes time, and the built-in video editor is basic. Our Consensus review scores it 3.8/5, and our Storylane vs Consensus comparison helps you decide between the two.
How to migrate. Consensus connects to Salesforce, HubSpot, Gong, Outreach and Slack at no extra cost. Before the first sales call, map your Walnut demos to each stage of your sales cycle: that's the backbone of the library you'll rebuild.
- Free
- none, no trial
- Paid
- by quote, annual
- Score
- 3.8/5
- Catch
- slow demo building
Walnut and 6 alternatives side by side
Our default pick: Storylane if sales still drives your demos, Supademo if cost is the main issue. For a one-year ballpark: Walnut is at least $6,900, Storylane Growth $6,000 for five seats, HowdyGo $1,908 for the whole team, Supademo $456 for one creator. Left column: what you get without paying. Right column: the first paid tier and what it unlocks.
| Free or trial | First paid tier | |
|---|---|---|
| WalnutWhere you start | None, sales demo only | Ignite $575/mo billed annually, 3 editors and 3 presenters |
| StorylaneClosest match | 1 published demo, 1 seat | Starter $40/mo; HTML capture on Growth ($500/mo, 5 seats) |
| SupademoCheapest | 5 demos, 14-day trial, no card | Scale $38/creator/mo; HTML capture at $199/mo |
| HowdyGoUnlimited users | 14-day trial | $159/mo, HTML capture included |
| ArcadeMarketing | 1 published demo, watermark | $42.50/seat/mo billed annually |
| NavatticProduct marketing | 1 seat, 1 HTML demo | Base (5 seats), annual, by quote |
| ConsensusBuying committees | None | By quote, annual commitment |
List prices shown by each vendor in 2026, in USD, before tax. Always check the vendor's pricing page before you sign.
Switch from Walnut in seven steps
Order matters. A Walnut demo doesn't transfer to another tool: you rebuild it. These steps keep you rebuilding only what matters and losing no prospects along the way.
Find your renewal date and notice period
FirstWalnut bills annually, so pull up your contract and note the renewal date and the notice window. Plan to finish the move a month before. That keeps Walnut live while the new tool proves itself, without paying for an extra year.
- Where
- your Walnut contract
- If you forget
- another year, $6,900 minimum
List the demos people actually watch
Open Walnut's analytics and rank demos by views and completion rate. In most accounts, a handful of demos does most of the work. Those are the ones you rebuild. The rest get archived.
Also note where each demo lives: website page, email sequence, rep template, CRM record.
- Source
- Walnut analytics
- Goal
- 3 to 5 demos to rebuild
Export what you want to keep as video
Watch outWalnut exports a published demo as MP4 (with narration) or GIF (no sound), and emails you a download link. That's the only copy you keep: the interactive version stays with Walnut and goes away with your subscription.
Offline demos aren't an exit either: they require the Presenter role and Walnut's Chrome extension, and the copy stops updating.
- Formats
- MP4 or GIF
- Interactive
- no export
Set up a clean demo account
Before you capture anything, create a demo account in your product with fake data: fake customers, fake revenue, fake emails. An HTML capture copies everything on screen, including a real customer's data if you capture from a live account.
- When
- before any capture
- Check
- names, emails, amounts
Rebuild your key demos in the new tool
Rebuild your three to five priority demos, starting with the most viewed. Keep the same storyline as in Walnut (same screen order, same messaging) so you can compare results. Per-prospect personalization comes after the template is validated.
- How many
- 3 to 5 demos
- Order
- most viewed first
Reconnect the CRM and swap every link
Connect the new tool to your CRM (HubSpot, Salesforce) and your forms before publishing, so views and leads flow in from day one. Then replace every Walnut link you listed in step 2: website pages, sequences, email signatures, rep templates.
- When
- before publishing
- Often missed
- live email sequences
Compare for two weeks, then cancel
Run both tools side by side on the same traffic for two weeks. Compare completion rate and click-through to your call to action. If the new tool does at least as well, send your cancellation inside the notice window.
- Duration
- 2 weeks
- Compare
- completion and clicks
Is your tool missing from this page? Email us: hello@hackceleration.com
What makes a Walnut exit go wrong
The same mistakes show up again and again. None of them is technical. They're calendar, math or link mistakes, and each one costs you prospects or a double invoice.
Assuming you can export your demos
There's no shared interactive format between demo tools. Walnut leaves you a video or a GIF, not a clickable demo. Budget rebuild time into the plan, and ask your next vendor how you'll get your demos out the day you leave them.
Rebuilding everything
Rebuilding forty demos when thirty-five were never watched burns weeks. Start from the analytics, rebuild the demos that convert, archive the rest as video.
Getting the seat math wrong
Count builders and presenters separately. Walnut treats them as two roles. Arcade and Supademo charge per creator. HowdyGo doesn't charge per seat at all. Storylane Growth bills five seats minimum.
Capturing real customer data
An HTML capture keeps everything on screen. A published demo with a real customer name or real revenue figures is a data leak. Always capture from a demo account.
Forgetting links that sit dormant
Walnut links live in email sequences, rep templates and old blog posts. Once the subscription ends, they lead nowhere. List them first, then replace every one.
Signing a new annual contract too early
Paying two annual contracts for six months is the classic trap. Start monthly where the vendor allows it, or set the new contract to begin at your Walnut renewal. Our ranking of interactive demos for sales teams also compares commitment terms.
- Renewal date and notice window noted
- Demos ranked by views and completion
- Demos to archive exported as MP4
- Demo account with fake data ready
- Three to five key demos rebuilt
- CRM reconnected, every link replaced
- Two weeks of side-by-side data before canceling
Walnut.io alternatives: common questions
Does Walnut have a free plan or free trial?
No. Walnut has no free plan and no self-serve trial: the pricing page routes you to a sales demo. To start for free, Supademo gives you five demos, and Storylane, Arcade and Navattic one each.
How much does Walnut cost in 2026?
Ignite is $575 a month billed annually, or $6,900 a year, for 3 editors and 3 presenters. Accelerate is $1,550 a month ($18,600 a year) for 6 and 6. Scale is quote-based. Add-ons like extra seats, offline demos and SSO cost extra.
What's the cheapest alternative to Walnut?
Supademo, at $38 per creator per month billed annually, or $456 a year for one person. For five or more creators, HowdyGo usually wins: $159 a month, unlimited users, HTML capture included.
Can I export my Walnut demos to another tool?
Not as interactive demos. Walnut exports a published demo as an MP4 video with narration, or as a GIF without sound. To get a clickable demo back, you rebuild it in the new tool. Start with your most-viewed demos.
What happens to my Walnut demos when I cancel?
They stay hosted by Walnut and stop being accessible once your subscription ends, so shared links stop working. Export what you want to keep as video and replace every link before renewal.
Walnut vs Navattic vs Storylane: which one?
Walnut if reps personalize every demo and budget isn't the issue. Storylane if you want sales features with readable pricing: Starter at $40 a month, Growth at $500. Navattic if product marketing runs website demos, but its paid plans are quote-only. Our Storylane pricing breakdown covers each tier.
Can I pay for Walnut monthly?
No, every listed plan is billed annually. HowdyGo, Supademo and Storylane offer monthly billing on their entry plans, which lets you leave quickly if the tool doesn't stick.
How do Walnut's AI credits work?
They power Walnut's AI features, including AI Mode on Ignite. Ignite includes 50,000 credits a year, Accelerate 100,000 and Scale 200,000. Top-ups cost $1,000 for 50,000 credits, $1,800 for 100,000 and $3,300 for 200,000.
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