Whatagraph alternatives: where to go when the entry price jumps, and how to leave without losing your reports
Nine tools broken down, one per reason for leaving, plus a six-step migration plan.
The short answer: AgencyAnalytics if you want to pay per client ($20 per client a month, billed annually) with a client portal on your own brand, Swydo if you want one flat plan with every feature, DashThis if you think in reports rather than data sources, Reporting Ninja if budget is tight (from $20 a month, billed annually), Databox if clients want live dashboards, and Data Studio (formerly Looker Studio) plus a connector like Supermetrics if you're happy to build it yourself. Spreadsheet teams can look at Two Minute Reports, and larger teams with many users at Klipfolio. Before anything else, open your Whatagraph contract: the renewal date matters more than the tool, because you must cancel at least 30 days ahead. We compared these nine tools on their official pricing pages in 2026.
The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.
Why agencies leave Whatagraph, and why it takes time
Whatagraph still makes good-looking reports, its support gets strong marks, and a large agency blending dozens of sources can get its money's worth. People leave for other reasons: the price, the credit system, and exit terms most teams only read when it's too late. Here are six, each checked against Whatagraph's own pages or user reviews in 2026.
The entry price is now €699 a month
The pricing page lists two plans. Max starts at €699 a month, billed annually; Prime is custom-quoted. There's no free plan or trial on the page. A five-client agency pays close to €140 per client per month before a single report goes out. In recent reviews, cost is the complaint that comes up most.
Every connected account burns a credit
Whatagraph bills in credits, and one credit is one connected account (say, one Facebook Ads account). Max starts at 50 credits. You can buy more up to the next tier, then you have to move plans. In practice, each new client with Google Ads, Meta Ads and GA4 eats three credits, so your growth is what pushes the bill up.
Some connectors sit on the top plan
Certain connectors (CRM, e-commerce) need Prime. The public API, the Data Studio transfer and the BigQuery option are Prime features too. Users also report connectors that drop, data that doesn't match the source, and waits of up to 7 days when reconnecting some sources.
Strict exit terms: 30 days' notice, no refunds
You cancel through live chat or support, you may be asked for phone validation, and the request has to land at least 30 days before your renewal date. Miss it and the subscription renews for another full term. All subscription payments are non-refundable; you keep access until the term ends. One recent reviewer describes paying for most of an extra year after cancelling.
Exports don't carry everything over
Excel exports the whole report across its pages. CSV exports one widget at a time. Amazon Ads data can't be exported in either format because of limits on Amazon's API. There's no documented template export, so your layouts, custom formulas and blended sources get rebuilt by hand.
Templates take a while to set up
Even fans of the tool say templates take real time to prepare, and some widgets glitch when two people edit the same report. For a solo marketer or a small team, that setup time sits on top of an already heavy bill. A simpler tool with ready-made templates often gives back more hours than it costs.
You're leaving because… go with…
The right Whatagraph alternative depends on what's pushing you out. Usually one card fits. Each one jumps to the full write-up below.
$20 per client a month billed annually, white-labeled client portal.
You want one flat plan with everything in itSwydoOne plan, 10 data sources included, unlimited clients and users.
You count reports, not data sourcesDashThisOne dashboard equals one report, white label on every plan.
Your reporting budget is under $50Reporting NinjaFrom $20 a month billed annually, 15-day trial with no card.
Clients want to watch their numbers liveDataboxLive dashboards instead of a monthly PDF.
You want free and can build it yourselfData Studio (formerly Looker Studio)Free, paired with a connector such as Supermetrics.
Your team lives in Google SheetsTwo Minute ReportsOne all-in plan from $81 a month billed annually, feeds Sheets and Data Studio.
Many people build dashboardsKlipfolioUnlimited users from $120 a month billed annually; white label extra.
Whatagraph alternatives, tool by tool
For each tool: why switch to it, who it's for, its limit, how to move over from Whatagraph, and what it costs. Prices are the ones vendors showed in 2026, in the currency they display to US visitors. Scores come from our review and comparison pages.
AgencyAnalytics: pay per client, not per connected account
Best pick for most agenciesWhy switch to AgencyAnalytics. It has the easiest pricing model to reason about for an agency. The Core plan is $20 per client per month, billed annually, with unlimited data sources and 90+ integrations. You stop counting connected accounts and start counting clients. The client portal runs on your brand and your own domain. Monthly billing exists with no lock-in, and there's a 30-day guarantee, which is the opposite of Whatagraph's non-refundable annual term.
Who it's for. Agencies with 5 to 25 clients sending SEO, PPC and social reports who want a portal clients can log into.
Who it's not for. An agency with two huge accounts and thirty sources each: per-client pricing helps there, but add-ons pile up. Past 25 clients, the discount is quote-based.
Its limit. Useful modules cost extra. Rank Tracker is $41.67 a month for 500 keywords, and AI Tracker is $20.83 a month for 250 credits. And every client you sign adds $20.
How to migrate. Start the 14-day trial (no credit card), rebuild your biggest client's report first, then connect the rest. Since monthly billing has no commitment, you can run both tools during your last Whatagraph month without signing a second annual contract. Our AgencyAnalytics pricing breakdown runs the numbers by agency size.
- Our score
- 4.0/5
- Strong point
- branded portal, monthly with no lock-in
- Price
- $20 per client/month, billed annually
- Trial
- 14 days, no card
- Limit
- paid add-ons on top
Swydo: one plan, every feature, unlimited clients
Best value flat planWhy switch to Swydo. There's a single plan with all features included: $69 a month outside the EU, with 10 data sources. Clients and users are unlimited, and white label, branded PDFs and a custom domain are all part of it. You pay for data sources, nothing else, so the bill stays predictable.
Who it's for. Small agencies and freelancers sending PPC and social reports who want a cost they can forecast.
Who it's not for. An agency whose clients live in dashboards every day: Swydo is built around the scheduled report first.
Its limit. Every source past the first 10 is billed on a sliding scale, cheaper per source as volume grows. Count your sources before you sign, because at 100 sources the per-source fees make up most of the bill.
How to migrate. During the 14-day trial (no card), count sources client by client: that's your future invoice. Rebuild reports from Swydo's templates instead of copying your Whatagraph layout pixel for pixel.
- Our score
- 3.7/5
- Strong point
- unlimited clients and users, white label included
- Price
- $69/month, 10 sources
- Included
- unlimited clients and users
- Limit
- fee per extra source
DashThis: one dashboard per client, done
Easiest to budgetWhy switch to DashThis. You pay for dashboards, and one dashboard is one marketing report. Individual is $44 a month billed annually ($54 monthly) for 3 dashboards and 15 sources. Professional is $139 ($164) for 10 dashboards and 40 sources, Business $279 ($324) for 25 and 100. White label is on every plan, so you know exactly what one more client costs.
Who it's for. Agencies sending one report per client with a handful of sources each, who want a tool an account manager can pick up without training.
Who it's not for. An agency producing three different reports per client (SEO, PPC, exec summary): each one counts as a dashboard.
Its limit. Tiers jump hard. Client number 11 moves you from $139 to $279. The AI add-on is another $15 a month, billed annually.
How to migrate. List your active Whatagraph reports: that number picks your tier. During the 14-day trial, rebuild one report per client, starting with the clients whose next report goes out soonest.
- Our score
- 3.6/5
- Strong point
- white label on every plan
- Price
- from $44/month, billed annually
- Unit
- dashboard (= one report)
- Limit
- next tier at $279
Reporting Ninja: the cheapest way out
CheapestWhy switch to Reporting Ninja. It's the biggest price gap with Whatagraph. Starter is $20 a month billed annually ($25 monthly) for 10 reports and 10 accounts per source type. Small is $40 ($50) for 30, Medium $70 ($88) for 70, Large $120 ($150) for 150. White label and a client portal come on every plan, users are unlimited, and Data Studio connectors are included.
Who it's for. Freelancers and small shops that want clean automated reports without paying for a 50-person agency platform.
Who it's not for. Agencies that sell reporting as a premium deliverable with heavy visuals and AI write-ups.
Its limit. It has the lowest score in this lineup: 3.5 out of 5, with 3.0 on features and 3.3 on support. You win big on price (4.6 for value) and give up polish.
How to migrate. The trial runs 15 days, no card. Count accounts per type (Google Ads, Meta Ads, GA4): that cap, more than the report count, decides your tier. If some clients already read reports in Data Studio, keep them there and plug in the included connectors.
- Our score
- 3.5/5
- Strong point
- portal and white label from Starter
- Price
- from $20/month, billed annually
- Trial
- 15 days, no card
- Limit
- less polished
Databox: live dashboards instead of a monthly PDF
Best for always-on trackingWhy switch to Databox. Databox starts from a different idea: clients check their numbers whenever they want on an up-to-date dashboard, instead of waiting for the monthly report. The free plan gives you 1 user and 3 data sources, enough to try it on a real client. After that, Analyst is $71 a month and Team Core $199, billed annually. The Agency plan starts at $79 a month, with $20 packs (one client account, 5 sources).
Who it's for. Performance agencies whose clients look at their numbers weekly and want goals and alerts.
Who it's not for. An agency whose deliverable is a commented monthly PDF: report-first tools do that more simply.
Its limit. White label is an $80-a-month add-on. Value for money is its weakest score with us (2.8 out of 5).
How to migrate. Start on the free plan with your most data-hungry client. Rebuild their key metrics rather than the whole report: Databox reads in a few numbers, not twenty pages.
- Our score
- 3.7/5
- Strong point
- free plan, always-on dashboards
- Price
- free, then Analyst $71/month
- Agencies
- from $79 + $20 per client pack
- Limit
- white label $80/month
Data Studio (formerly Looker Studio): free, if you're willing to build
The free optionWhy switch to Data Studio. Google's tool, called Looker Studio until its recent rename, is free, and reports are shared with a link. If some clients only care about Google Ads, GA4 and Search Console, Google's own connectors cover them and your cost for those clients drops to zero. Pro, at $9 per user per project per month, mainly adds team management.
Who it's for. Agencies with someone comfortable with data and clients who mostly live in Google's ecosystem.
Who it's not for. An agency that wants a turnkey tool: white label, branded scheduled sends and agency templates all take workarounds.
Its limit. Google doesn't make a free Meta Ads connector. You need a paid one: Supermetrics (next card), Catchr from $24 a month, Two Minute Reports, or the connectors bundled with Reporting Ninja. Free stops being free fast.
How to migrate. Move your Google-only clients first: they leave Whatagraph at zero cost. For the rest, pick the connector before you design the report, because each connector names its fields differently. Our guide to leaving Data Studio covers its own limits too.
- Our score
- 3.8/5
- Strong point
- free, native Google connectors
- Price
- free; Pro $9/user/project/month
- Best for
- Google Ads and GA4 clients
- Limit
- no free Meta Ads connector
Supermetrics: the connector that keeps your data portable
The connectorWhy switch to Supermetrics. It isn't a client reporting tool. It's the pipe that moves your ad data into Data Studio, Google Sheets or a warehouse. Paired with Data Studio, it replaces Whatagraph for an agency that wants to own its reports and keep its data outside a single vendor. Starter is $44 a month billed annually ($55 monthly), Growth $177 ($222).
Who it's for. Agencies with a data person, or teams that also want to work their numbers in a spreadsheet.
Who it's not for. An agency that needs a client portal and branded reports out of the box: you'd still need a reporting layer on top.
Its limit. Starter means 1 destination, 3 sources, 1 user and 3 accounts per source, so ten Meta Ads clients won't fit. Growth goes to 6 sources and 2 users. Enterprise is quote-based.
How to migrate. Use the 14-day trial (no card needed) to plug your biggest client's accounts into Data Studio and check the numbers against Whatagraph. Our guide to leaving Supermetrics shows where it pinches as volume grows.
- Our score
- 3.8/5
- Strong point
- data into Sheets or a warehouse
- Price
- from $44/month, billed annually
- Trial
- 14 days, no card
- Limit
- 3 accounts per source on Starter
Two Minute Reports: one all-in plan that feeds Sheets and Data Studio
Best for spreadsheet teamsWhy switch to Two Minute Reports. There's one All-in plan, priced by the number of accounts per connector rather than by client or credit. It starts at $81 a month billed annually ($97 monthly) for 3 accounts per connector, then $248 ($297) for 30 and $498 ($597) for 100. Data lands where you choose: TMR's own dashboards, Google Sheets or Data Studio, with AI features on top. If your Whatagraph reports were mostly a cover for Google Ads, Meta Ads and GA4 numbers, this covers them without a 50-credit minimum.
Who it's for. Agencies and in-house teams that already work in Google Sheets or Data Studio and want one connector bill for every source.
Who it's not for. An agency that wants a turnkey client portal with logins: you'll design the report yourself in Sheets or Data Studio.
Its limit. The entry plan caps you at 3 accounts per connector, so a fourth Meta Ads client sends you to the $248 tier. Price it on your largest connector, not your client count.
How to migrate. Start the 14-day trial (no card), connect your biggest client's accounts to a Data Studio copy of their Whatagraph report and compare the numbers for one cycle.
- Strong point
- one all-in plan, Sheets and Data Studio
- Price
- from $81/month, billed annually
- Trial
- 14 days, no card
- Limit
- 3 accounts per connector on entry
Klipfolio: dashboards for agencies with many users
Best for large teamsWhy switch to Klipfolio. Klipfolio (its Klips product) prices by dashboard and leaves users unlimited, with 130+ integrations. Base is $120 a month billed annually ($140 monthly) for 3 dashboards, Grow $190 ($220) for 10, Team $310 ($350) for 20 and Team+ $600 ($690) for 40. For a team where many people build and read dashboards, no seat count drives the bill.
Who it's for. Larger agencies and marketing teams that want custom dashboards and many internal users.
Who it's not for. A small agency that needs branded client reports: white label is a separate add-on.
Its limit. White label costs $299 a month billed annually on top of the plan, so a branded Base setup lands well above Swydo or AgencyAnalytics. Its PowerMetrics product shows no public price.
How to migrate. Count your Whatagraph reports to pick the tier, then use the 14-day trial to rebuild the dashboard your team opens most.
- Strong point
- unlimited users, 130+ integrations
- Price
- from $120/month, billed annually
- Trial
- 14 days
- Limit
- white label $299/month extra
Whatagraph vs its 9 alternatives at a glance
Our default picks: AgencyAnalytics to pay per client, Reporting Ninja when every dollar counts, DashThis if you think in reports. For a sense of scale, take an agency with 10 clients and 3 sources each, so 30 connected accounts. Whatagraph Max starts at €699 a month billed annually (its pricing page lists euros only; we don't convert). AgencyAnalytics comes to 10 times $20, so $200 a month. DashThis Professional covers 10 dashboards and 40 sources for $139, and Reporting Ninja Small covers 30 reports for $40.
| Entry price and billing unit | Trial, white label and fit | |
|---|---|---|
| WhatagraphWhere you're starting, 3.9/5 | Max from €699/month billed annually, 50 credits; Prime custom | No trial listed; white label; high-volume agencies |
| AgencyAnalytics4.0/5 | $20 per client/month billed annually, unlimited sources | 14 days, no card; branded portal; 5 to 25 clients |
| Swydo3.7/5 | $69/month, 10 sources, then per-source fee | 14 days, no card; white label; small agencies |
| DashThis3.6/5 | $44/month billed annually for 3 dashboards | 14 days; white label on all plans; one report per client |
| Reporting Ninja3.5/5 | $20/month billed annually for 10 reports | 15 days, no card; client portal; tight budgets |
| Databox3.7/5 | Free, then $71/month; Agency from $79 | Free plan; white label $80/month; live tracking |
| Data Studio (formerly Looker Studio)3.8/5 | Free; Pro $9/user/project/month | DIY; Google-heavy clients |
| Supermetrics3.8/5 | $44/month billed annually, 3 sources | 14 days, no card; connector, no portal |
| Two Minute ReportsNo score yet | $81/month billed annually, 3 accounts per connector | 14 days, no card; Sheets and Data Studio; spreadsheet teams |
| KlipfolioNo score yet | $120/month billed annually for 3 dashboards | 14 days; white label $299/month; large teams |
Entry prices before tax as shown by vendors in 2026, subject to change. Scores out of 5 from our review and comparison pages.
Leave Whatagraph in six steps
Order matters. Step one protects your money; the rest protect your reports and your clients' trust.
Cancel more than 30 days before renewal
FirstFind your renewal date in your account or on your last invoice. Send the cancellation through live chat or support well before the 30-day mark, and keep a written record of the request and the reply. You may be asked to confirm by phone, so plan for it.
You keep access until the term ends. That window is your migration window: since nothing is refunded, use it to the last day.
- Time
- one hour
- Risk if rushed
- another term billed
Inventory accounts, templates and custom formulas
Sets your priceBuild a sheet with one row per client: connected accounts (so credits), reports, custom formulas, blended sources, send frequency and recipients. Add a screenshot of each report.
That sheet does two jobs. It gives you the real price at each alternative (per client, per source or per dashboard), and it becomes your checklist on switch-over day.
- Time
- half a day
- Risk if rushed
- a forgotten report
Export what you can
ArchiveExport each report to Excel (it captures every page), key widgets to CSV one at a time, and PDFs of the last reports you sent. Amazon Ads data won't export, so take screenshots or keep your own exports from Amazon.
Your clients' history doesn't come with you, but it isn't lost either: it stays in the ad and analytics accounts. At the new tool, check how far back each connector reloads history before you cut over.
- Time
- one to two hours per client
- Won't export
- Amazon Ads, templates
Start the trial and rebuild your biggest client first
14 to 15 daysTrials run 14 days at AgencyAnalytics, DashThis, Swydo, Supermetrics, Two Minute Reports and Klipfolio, and 15 days at Reporting Ninja. Only start one once your inventory is ready, so you don't burn it hunting for logins.
Rebuild your biggest client's report first: if it works, the rest will. Heavily customized reports with lots of formulas can take one to two weeks to rebuild.
- Time
- one to two weeks
- Risk if rushed
- trial ends mid-test
Run both tools for one reporting cycle
CheckFor one full cycle, produce every report in both tools and compare numbers source by source. Gaps usually come from time zones, attribution windows or a wrongly connected account.
Only send the version you've checked. A month of double work costs less than a client watching conversions drop from one report to the next.
- Time
- one cycle (often a month)
- Risk if rushed
- numbers that don't match
Move your white label and tell clients
LastSet up your logo, colors, report domain and sender address at the new tool. Then send each client a short note with the new link and what changes for them (usually nothing but the URL).
Turn off scheduled sends in Whatagraph the same day, so no client gets two different reports.
- Time
- half a day
- Risk if rushed
- duplicate reports
Is your tool missing from this page? Email us: hello@hackceleration.com
What makes a Whatagraph exit go wrong
The same mistakes show up again and again in former customers' reviews. None of them is technical. They're calendar and math slips, and each costs more than the time it would have taken to avoid it.
Cancelling at 29 days
Notice is at least 30 days before renewal. A late request triggers a full new term, with no refund. Set a reminder at 45 days, not 30.
Pulling your card before the term ends
One former customer describes client reports being switched off after asking to remove a card, 47 days before the end of the term. Keep the payment method active to the last day and leave through a written cancellation.
Comparing sticker prices instead of real cost
$20 per client and $69 for 10 sources can't be compared on a homepage. Run the math from your inventory: clients, sources, reports, plus add-ons (white label, rank tracking, AI).
Copying reports one to one
Custom formulas don't export, and each tool builds them its own way. Use the move to drop widgets nobody reads: a shorter report rebuilds faster.
Forgetting sources that won't come along
Amazon Ads won't export, and some niche connectors don't exist at the new tool. Check every source in your inventory against the alternative's integration list before you sign.
Telling clients after the fact
A client who gets a report under a new name with no warning starts asking questions. A short note before the first send, with the new link, saves the calls.
- Renewal date logged, reminder at 45 days
- Written cancellation sent and confirmed
- Inventory of accounts, reports and formulas
- Excel, CSV and PDF exports archived
- One reporting cycle checked in both tools
- White label and domain moved, clients told
Whatagraph alternatives: FAQ
What is the best alternative to Whatagraph?
For most agencies, AgencyAnalytics: $20 per client per month billed annually, unlimited sources and a client portal on your brand. On a tight budget, Reporting Ninja starts at $20 a month. If you want one flat plan with every feature, Swydo is $69 a month with 10 sources. Our full AgencyAnalytics review scores it on five criteria.
Why is Whatagraph so expensive now?
Because only the top plans are left. Max starts at €699 a month billed annually, and Prime is custom-quoted, also billed annually. With five clients, that's close to €140 per client per month. AgencyAnalytics charges $100 a month for the same five clients.
Is there a free alternative to Whatagraph?
Yes. Data Studio (formerly Looker Studio) is free, and Databox has a free plan (1 user, 3 sources). The catch: Google doesn't make a free Meta Ads connector for Data Studio, so you'll pay for one, such as Catchr from $24 a month or Supermetrics from $44. Free works for Google-only clients.
Whatagraph vs AgencyAnalytics: which should you pick?
AgencyAnalytics if you want to pay per client and keep the option to leave month to month; Whatagraph if you're a large agency blending many sources and want a dedicated account manager. We score AgencyAnalytics 4.0 out of 5 and Whatagraph 3.9. To weigh AgencyAnalytics against a dashboard-first tool, read Databox vs AgencyAnalytics.
Can you pay for Whatagraph monthly?
Not on the listed plans. Max is shown "per month, billed annually", and Prime is signed yearly too. Alternatives with true monthly billing: AgencyAnalytics (no lock-in), DashThis ($54 a month for Individual), Reporting Ninja ($25 a month for Starter) and Supermetrics ($55 a month for Starter).
What happens when you run out of Whatagraph credits?
You can't connect another account. One credit is one connected account, and Max starts at 50. You can buy extra credits up to the next tier; past that, you have to change plans. Tip: disconnect former clients' accounts before buying more credits.
Can you get a refund from Whatagraph?
No. Whatagraph's terms say all subscription payments are non-refundable. You keep access until the paid term ends. Your only protection is timing: cancel in writing at least 30 days before renewal so you don't roll into another term.
How long does a Whatagraph migration take?
Plan on two to six weeks end to end. Inventory takes half a day, rebuilding takes one to two weeks if your reports have lots of custom formulas, then one parallel reporting cycle, often a month. Start at least two months before renewal to leave room.
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