Resources · Claude connector

Claude Helium 10 connectorWhat Claude can do in your Helium 10 account.

The Claude Helium 10 connector exposes 34 tools: 33 read, 0 write, 1 left undocumented. Claude queries your Amazon seller data in Helium 10 for you: keywords, product listings, rank tracking, advertising, inventory and profit and loss.

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Overview

What changes when Claude reads your Helium 10 account

No more opening a Helium 10 tool, exporting a table and pasting it into a chat. You ask your seller question in plain English, and Claude picks the right tools, chains them and answers from your account data. According to the publisher, you need a Helium 10 Diamond subscription or higher.

Work out why a product earns so little. A kitchenware seller sees margin vanish on a best seller. get_product_profit_and_loss_breakdown itemises every cost on the ASIN, then get_product_profit_and_loss_breakdown_series dates the moment one line slipped.

Read a rival's keyword playbook. get_keywords_by_asin lists the terms a competitor ranks for, and analyze_keywords scores up to 200 keywords at once so you keep the strongest.

Check campaigns without an export. The ads tools run in five steps up to execute_ads_query, which returns spend, ACoS and ROAS at the level you need.

What it will not do: by default, its sheet exposes only read tools. The publisher's article describes 118 tools, including writes (costs, keyword tracking, campaign actions) that are missing from this sheet. Nothing runs on its own either: Claude only acts while it answers you. To compare, browse the Integrations hub.

Vocabulary

Five terms before you connect

The vocabulary of this connector in one minute.

Connector
The link you set up once between Claude and an account you already own, so Claude can work on it while it answers you.
Tool
One named action a connector hands to Claude. Claude picks which ones to call by itself, and the directory lists them by name.
Authorization
Helium 10's window where you enter your credentials and pick the account to link; you can revoke it from your Helium 10 settings.
Approval
The confirmation Claude waits for before changing an account, shown in the conversation at the moment it matters.
MCP
The shared standard connectors run on: it is what lets an assistant like Claude talk to an outside service such as Helium 10.
Connect

Connect Helium 10 to Claude in three steps

  1. 01

    Find Helium 10

    Open Claude's settings, go to Customize, then Connectors, and search for Helium 10 in the directory. On a Team or Enterprise workspace, an Owner or Primary Owner has to switch it on for the organization first.

  2. 02

    Sign in to Helium 10

    Click Connect: your browser opens Helium 10's sign-in page, where you enter your credentials. If the link ever breaks, Disconnect and a fresh connection will fix it.

  3. 03

    Pick the account and approve

    Helium 10 then asks which account to link and has you click Continue. Each connection covers one account only, and that screen, not Claude, sets what the access covers.

Tools

The 34 tools of the Helium 10 connector

Helium 10 gives Claude 34 tools: 33 that read your account, 0 that change something in it, and 1 no official source describes.

Helium 10's article describes thirty-three of these tools; one is not described anywhere. Names stay exactly as Claude shows them.

  • 33 read
  • 1 not documented

What Claude reads (33)

33 tools

Thirty-three reads from your Helium 10 data. None of them changes anything.

analyze_keywords

Claude has up to 200 keywords scored at once and enriched with their metrics: search volume, cost per click, IQ score, CPR and Amazon Brand Analytics data.

When it helps
you have gathered a long keyword list and want to keep only the ones worth targeting.

Sourcekb.helium10.com · September 22, 2026 ↗

compare_listings

Puts two or three competing product listings side by side, identified by their ASIN, to bring out the content gaps and weak keyword coverage in each one.

When it helps
before rewriting your own listing, you want to see what the two category leaders say that you do not.

Sourcekb.helium10.com · September 22, 2026 ↗

execute_ads_query

The last step of an ads lookup: Claude runs the query with its filters and aggregations and gets back performance data such as spend, clicks, impressions, conversions, ACoS or ROAS.

When it helps
you want last month's numbers by ad group without exporting a single report.
Watch out
the publisher calls it step 5, after the four tools that prepare the query.

Sourcekb.helium10.com · September 22, 2026 ↗

get_account_profit_and_loss_breakdown

Breaks down the profit and loss of your whole Amazon account: revenue, costs and profit split by category, by source or along other dimensions, so you can see where the margin comes from.

When it helps
your profit shrank this quarter and you want to know which cost line got out of hand.

Sourcekb.helium10.com · September 22, 2026 ↗

get_account_profit_and_loss_breakdown_series

Shows how the line-by-line split of your Amazon profit has moved over time, rather than at a single date. You see which cost is eating into the margin week after week.

When it helps
you suspect fulfilment fees have been creeping up for months and want to check.

Sourcekb.helium10.com · September 22, 2026 ↗

get_account_profit_and_loss_summary

Sums up the profit and loss of your entire Amazon account for a period: revenue, cost of goods, fees, shipping, ad spend and net profit, in a single answer.

When it helps
your business partner asks in a meeting how much the store really made last month.

Sourcekb.helium10.com · September 22, 2026 ↗

get_account_profit_and_loss_summary_series

Charts the overall profit and loss trend of your Amazon account by day, week or month, so you read a season, a peak or a dip instead of a lone figure.

When it helps
you are drafting next year's budget and want the month-by-month shape of your Amazon year.

Sourcekb.helium10.com · September 22, 2026 ↗

get_ads_query_list

Step two of an ads lookup: Claude explores a platform's data hierarchy, from the account down to campaigns, ad groups, keywords or targets, and their performance metrics.

When it helps
you want to know how deep your ad data goes before asking a precise question.

Sourcekb.helium10.com · September 22, 2026 ↗

get_ads_query_materials

Step four: from your filters, Claude finds the specific campaigns, ad groups, keywords or targets the query should cover, before it runs.

When it helps
you want to isolate every campaign that carries a product line's name before comparing their results.

Sourcekb.helium10.com · September 22, 2026 ↗

get_ads_query_platforms

The first step of any ads lookup: Claude lists the platforms, such as Amazon or Walmart, and the ad profiles connected to your account, so it knows where to look.

When it helps
you run several ad profiles and cannot remember which ones are linked to Helium 10.

Sourcekb.helium10.com · September 22, 2026 ↗

get_ads_query_schema

Step three: Claude fetches the fields and filters available at the chosen level of detail, so the ads query it builds actually holds together.

When it helps
you want to filter on ROAS but are not sure that field exists at keyword level.

Sourcekb.helium10.com · September 22, 2026 ↗

get_brand_seller_profiles

Pins down a Brand Registry Amazon seller account and clears up any ambiguity: storefront page, catalogue size, seller rating and Sponsored Brands metrics.

When it helps
two sellers have nearly the same name and you want to know which one is your real rival.

Sourcekb.helium10.com · September 22, 2026 ↗

get_fba_inventory_health_status

Gives a health check of your stock at Amazon: days of supply, IPI score, excess, stranded and aged inventory. You spot the products that cost storage without selling.

When it helps
ahead of quarter end, you want to know which items risk long-term storage fees.

Sourcekb.helium10.com · September 22, 2026 ↗

get_inventory_values

Reports where stock stands right now for Amazon products: units on hand, FBA or FBM fulfilment, warehouse location, inventory age and estimated value.

When it helps
your accountant needs the stock value at year end and you would rather not rebuild the sum by hand.

Sourcekb.helium10.com · September 22, 2026 ↗

get_keywords_by_asin

Runs a reverse lookup on an ASIN: every keyword it ranks for organically with its position, through sponsored ads, and via Amazon's recommendation engine.

When it helps
you want to understand how a rival pulls so much traffic with a fairly ordinary listing.

Sourcekb.helium10.com · September 22, 2026 ↗

get_keywords_by_keyword

Starts from one seed keyword and expands it into a list of long-tail phrases, with search volume, cost per click, IQ score, CPR, title density and Brand Analytics data.

When it helps
you are launching a product and need to build a keyword bank from a single term.

Sourcekb.helium10.com · September 22, 2026 ↗

get_keywords_new_suggestion

Suggests new keywords based on the ones you already follow in Keyword Tracker, to widen your tracking without starting from scratch.

When it helps
your tracked list has not changed in months and you are after fresh ideas close to the terms you already follow.

Sourcekb.helium10.com · September 22, 2026 ↗

get_keywords_rank_history

Traces how a keyword you track has ranked over time, daily or weekly, with how much it moved and its overall trend.

When it helps
your ranking on your main keyword dropped and you want to pin down when it started. You can then line the drop up with what happened that week.

Sourcekb.helium10.com · September 22, 2026 ↗

get_listing_details

Pulls the entire content of a listing for an ASIN: title, bullets, description, A+ content, images, pricing, reviews, best seller rank and FBA status.

When it helps
you want a detailed read of a rival's listing without copying it by hand.

Sourcekb.helium10.com · September 22, 2026 ↗

get_listing_score

Gives a listing Helium 10's quality audit score, with detailed feedback on the title, bullets, description and keyword coverage.

When it helps
you are unsure whether to rework your listing and want to know where to start. The score gives you a first priority list.

Sourcekb.helium10.com · September 22, 2026 ↗

get_product_profit_and_loss_breakdown

Zooms in on one Amazon product and itemises its profit and loss: every cost and every profit component, so you see exactly where the money goes on that ASIN.

When it helps
a product sells well but earns little and you want to find the cost that is choking it.

Sourcekb.helium10.com · September 22, 2026 ↗

get_product_profit_and_loss_breakdown_series

Follows how the cost and profit split of one Amazon product has shifted over time, so you see which line moved and when it happened.

When it helps
the margin on a best seller has been slipping since spring and you want to find the culprit.

Sourcekb.helium10.com · September 22, 2026 ↗

get_product_profit_and_loss_summary

For one specific Amazon product, Claude gets the profit and loss total, identified by its ASIN, over the period you pick, without burying it in account-wide numbers.

When it helps
you need to decide whether a product deserves another restock or should be dropped.

Sourcekb.helium10.com · September 22, 2026 ↗

get_product_profit_and_loss_summary_series

Shows the curve of one Amazon product's profit and loss over time, so you can follow the effect of a price rise, a promotion or a stockout.

When it helps
you raised your price two months ago and want to see whether profit followed.

Sourcekb.helium10.com · September 22, 2026 ↗

get_sales_velocity

Counts units sold over time for one or more products, by day, week or month. The trend helps you plan the next restock.

When it helps
you are about to order from your supplier and want to estimate how many units will sell before it lands.

Sourcekb.helium10.com · September 22, 2026 ↗

get_search_query_performance

Shows how your listings perform on the real search queries shoppers type on Amazon: impressions, clicks, click-through rate and conversions per query.

When it helps
you want to know which searches show your product without anyone clicking it. Those are the queries where your image or title needs work.

Sourcekb.helium10.com · September 22, 2026 ↗

get_top_keywords

Brings out the keywords that drive the most traffic to a given listing, ranked by search volume and relevance.

When it helps
you want to know which terms deserve your ad budget for one specific listing. It keeps spend away from terms that bring little traffic.

Sourcekb.helium10.com · September 22, 2026 ↗

list_tracked_competitor_keywords

Displays every keyword you monitor for your competitors, with their current rank positions and tracking history.

When it helps
your regular check on how rivals are placed on the terms that matter to you. Over several weeks, you see who is climbing on your terms.

Sourcekb.helium10.com · September 22, 2026 ↗

list_tracked_keywords

Lists, page by page, every keyword you follow for an ASIN or a brand, with its current rank, best seller rank and search volume.

When it helps
before an audit, you want the full inventory of what you already monitor.

Sourcekb.helium10.com · September 22, 2026 ↗

search_amazon_brand_analytics

Queries Amazon Brand Analytics data: top search terms for your brand, market basket analysis, repeat purchase behaviour and buyer demographics.

When it helps
you want to know which products your customers buy alongside yours.
Watch out
the publisher limits this data to Diamond accounts enrolled in Brand Registry.

Sourcekb.helium10.com · September 22, 2026 ↗

search_amazon_keywords

Digs through Helium 10's Amazon keyword database by several criteria, to spot opportunities and study keyword metrics at scale.

When it helps
you are exploring a new category and want the terms that carry weight there before you enter it.

Sourcekb.helium10.com · September 22, 2026 ↗

search_inactive_products

Searches products that are inactive or have been delisted, to understand which ones failed in a market and the reasons behind it. It is the flip side of a search on active products.

When it helps
before launching, you want to see similar products that did not last.

Sourcekb.helium10.com · September 22, 2026 ↗

search_products

Searches active Amazon products with filters such as category, price range, best seller rank, review count, revenue or profit margin.

When it helps
you are looking for a niche where demand exists but competitors still have few reviews. Claude can then shortlist a handful to study further.

Sourcekb.helium10.com · September 22, 2026 ↗

Undocumented (1)

1 tool

The directory publishes this name and nothing more. No official text says what it does, and we will not guess it from the name.

get_competitor_overview

This name sits in the directory's tool list and that is all we know. Helium 10's article, which describes its tools one by one, never mentions it, and no Claude page covers it, so this page says nothing more about it.

Watch out
whatever it does, the general approval rule still covers it.
Approvals

What Claude asks before it acts

By default, Claude stops and asks for your go-ahead before each action it takes on an account for someone. With Helium 10, the 33 documented tools on the sheet are reads.

No source says whether Claude asks before calling a tool on this sheet, so the default rule is the reference, the undocumented tool included. On a Team or Enterprise workspace, owners decide whether a member may let some actions through without confirming, and can cap a connector for the whole organization. On Helium 10's side, the primary account owner decides which sub-users get access. Claude never gets more than the person who connected it.

Plans

Which Claude plans include Helium 10

None of the 819 sheets in the official directory shows availability by Claude plan. Connector by connector, that information is not published anywhere.

The general rule is sourced: remote connectors are open to all users on Claude, Cowork, Claude Desktop and mobile. On Team and Enterprise, an Owner or Primary Owner enables the connector before members can sign in to it. For Helium 10's current state, check its sheet in the official directory, the only place that shows it for your own account.

Limits

Where the Helium 10 connector stops

A connector is not an automation. Claude calls these tools while it answers you, so a rank drop does not make it react.

The sheet is a floor, not a ceiling: Helium 10's article describes 118 tools, including writes missing from the list of 34 published in the directory. Only the publisher documents this connector; Anthropic has no page of its own on it. The directory badge is not a security audit, and Anthropic does not guarantee tools behave as described, so only connect a tool when you know who publishes it. On the publisher's side, those writes cover costs, keyword tracking and campaign actions.

Need help

Need help connecting Helium 10 to Claude?

A person reads every message.

FAQ

Claude Helium 10 connector questions

01What can Claude do with the Helium 10 connector?
Claude reads your Helium 10 data while it answers you. The 33 documented tools on the sheet cover keyword research, listing analysis and scoring, rank tracking, a step-by-step ads lookup, FBA inventory, sales velocity, and Amazon profit and loss for the whole account or a single product. You ask your seller question in everyday language, and Claude chains the right tools on its own before answering. Answers come from the account you linked when connecting.
02Can Claude change my campaigns or costs in Helium 10?
Not with the tools on this sheet: the 33 documented tools are reads. Helium 10's article does describe tools that create costs, manage keyword tracking or act on campaigns, but they do not appear in the directory list. So treat the sheet as a floor, not a ceiling: an admin can open up actions that appear on no public sheet, and the undocumented tool remains an unknown. Any change you want still happens in Helium 10 itself.
03Does Claude ask before using Helium 10?
The general rule is that Claude asks for confirmation before each action it takes on an account for someone. No source describes a confirmation tied to a tool on this sheet, so the default rule is the reference. On a Team or Enterprise workspace, owners decide whether members may let some actions through without approving each one, and can restrict the connector for the whole organization with no way around it from a personal account.
04Which Claude plans give access to Helium 10?
No official source publishes Claude plan availability connector by connector, and none of the 819 directory sheets shows it. The published general rule says remote connectors are open to all users on Claude, Cowork, Claude Desktop and mobile, with an Owner or Primary Owner switching them on first for Team and Enterprise. Check the Helium 10 sheet in the directory while signed in: it is the only place that shows the real state for your account.
05Does Claude see all my Helium 10 seller accounts?
No, only the account picked when you connected. According to Helium 10, each connection covers one account, and querying several takes several connections. Claude works with the rights of the person who connected it and nothing more. A sub-user only reaches the primary account if its owner opened connector access for them. To cover a second store, connect it separately. On Helium 10's side, Authorized AI Clients Management under Settings lists the assistants linked to your account.
06How many calls does the Helium 10 connector include?
According to the publisher, Helium 10 includes 1000 tool calls a month with Diamond subscriptions and above, and every call counts as one, pagination included. A full analysis can chain several tools, such as the five steps of an ads lookup, so a single question can use several calls. Helium 10 also says its data refreshes periodically rather than in real time, with response times of 5 to 15 seconds per call, and that pagination adds calls of its own.
07Claude or an automation tool for Helium 10?
They do different jobs. Claude with Helium 10 is for analysis in conversation: you ask about your keywords or your margin, it reads the data, and you dig further together. An automation tool is built to run a process in the background without you. The connector triggers nothing by itself, so a rank drop only reaches you if you ask Claude about it. That makes the two complementary rather than rivals.