Claude Motion Creative Analytics connectorWhat Claude can do in your Motion Creative Analytics account.
The Claude Motion Creative Analytics connector exposes 14 tools. 13 read your ad performance, brand context and competitor libraries, 0 change anything, and 1 is described by no source. Below: what Claude can analyze, who is allowed in, and where it stops.
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What changes once Claude can read your ad creative data
Motion is a creative analytics tool for Meta ads. With the connector, you stop exporting a top-ads table to paste into a chat: you ask Claude which creatives carried spend last month, and it pulls the ranking, the hooks and the demographics from your Motion workspace, then reasons about them with you.
Spot the winners and the fading ads. A performance marketer asks for the best ads of the last 30 days sorted by ROAS. Claude calls get_creative_insights, which ranks creatives by spend, CPA, CTR, hook rate and more, then explains what the top ones share.
Study a hook word by word. For a video ad, get_creative_transcript returns the spoken script with timestamps, and Motion notes that the first 1-3 seconds are the hook. Claude can compare openings across several ads.
Look over a competitor's shoulder. With search_brands and get_inspo_creatives, Claude browses any brand's ad library, even one you do not track, and summarizes its angles and formats.
What Claude will not do: Motion describes its server as read only, so by default the sheet exposes no tool that pauses an ad, edits a campaign or saves a report. It also sees Meta data only for now, and a competitor's ads come without their performance numbers. Nothing runs by itself either: no alert fires when an ad starts to fade. For hands-off flows, an automation platform does that other job; the Integrations hub lists them, and marketing teams often pair this with the Claude activecampaign connector.
Five words before you connect
The vocabulary of this connector, in one minute.
- Connector
- A link you set up once between Claude and an account you already have, so Claude can work in it while it answers you.
- Tool
- One named action the connector hands to Claude. Claude picks the ones it needs on its own, and the directory lists them by name.
- Authorization
- The Motion sign-in screen where you give Claude its access. It is granted once, per person, and you can take it back the same way.
- Approval
- The confirmation Claude waits for before it goes ahead with something that alters your account, shown in the conversation.
- MCP
- The shared standard behind connectors. It is what lets an assistant like Claude talk to an outside service such as Motion.
Connect Motion Creative Analytics to Claude in three steps
- 01
Find Motion in Claude
Open Claude's settings, go to Customize, then Connectors, and look up Motion Creative Analytics. On a Team or Enterprise workspace, an Owner or Primary Owner enables it first, then each member signs in individually.
- 02
Start the connection
Click Connect on its row, then log in to Motion in the window that Motion opens itself. If the link breaks later, Disconnect and connect again, or withdraw the access from your Motion account.
- 03
Read the authorization screen
Look at the screen before you accept it. It belongs to Motion, not to Claude, and it sets what the access covers. It may announce broader rights than Claude uses in practice; asking before each action stays the default.
The 14 tools of the Claude Motion Creative Analytics connector
Motion Creative Analytics gives Claude 14 tools: 13 that read your account, 0 that change something in it, and 1 no official source describes.
Two groups here: what Claude reads, and one name no official text describes. Tool names stay exactly as Claude shows them.
- 13 read
- 1 not documented
What Claude reads (13)
13 toolsThirteen tools that look at your ad data, your brand and other brands' libraries, and leave everything as it is.
get_auth_context
Returns the organizations and workspaces your Motion login opens. Claude calls it first in a session, and a single workspace is picked for you automatically.
get_creative_insights
Motion's main analytics tool: your creatives ranked by performance, sortable by spend, ROAS, purchases, CPA, CPC, CTR, hook rate or scaling status, with date and AI tag filters.
get_demographic_breakdown
Splits an ad's results by age band, from 18-24 up to 65+, and by gender, with spend, ROAS, purchase value, cost per purchase and thumbstop ratio.
get_workspace_brand
Reads the positioning, voice and visual identity your team set up for the brand in Motion.
get_workspace_competitors
Lists the competitor brands you follow in Motion, with their domains, categories, follower counts and number of active ads.
search_brands
Looks up any brand by name or domain and returns matches with IDs, logos and industry information, including brands you do not track.
get_brand_by_domain
Resolves a brand from a website address or domain, so Claude can go straight to that brand's library or context.
get_inspo_brand_context
Brings back an in-depth read of another brand: positioning, voice, tone, messaging angles, product information and an analysis of its customer voice.
get_inspo_creatives
Pulls creatives from a brand's ad library with format, copy, headline, call to action, launch date, status, days active and landing page.
get_creative_summary
Produces an AI-generated digest of a single creative: detected format, a plain-language summary, the strongest hook or headline, and its calls to action.
get_creative_transcript
Returns the spoken script of a video ad in timed segments, with language detection and an English translation when the ad is in another language.
get_glossary_values
Reads your workspace's AI tags, such as asset type, visual format, messaging angle, hook tactic or offer type, the categories your team works with.
get_reports
Lists the reports saved in Motion, or opens one to read its full setup: filters, attribution windows, metrics and comparison settings.
Undocumented (1)
1 toolThe directory lists this name and nothing more. Motion's article does not mention it, so this page does not guess what it does.
submit_feedback
This name appears in the directory's tool list and that is all we know. Motion's help article describes thirteen tools and never this one, and no Claude page covers it, so the page says nothing about its effect.
What Claude checks with you first
By default, Claude stops and asks before each action it takes on an account for someone. With this connector, the documented tools only read, so most sessions never reach that prompt.
On Team and Enterprise workspaces, owners decide whether a member may let some actions through without a prompt each time, and they can restrict what a connector may do for the whole organization. Claude also works with the rights of the person who connected and nothing more: Motion says each user signs in individually and sees the same workspaces and data they already see in the Motion app, across every organization where they have permissions.
Which plans include it
None of the 819 sheets in the official directory shows plan availability. That answer, connector by connector, is not published anywhere.
The published rule is general: remote connectors are open to all users on Claude, Cowork, Claude Desktop and mobile. On Team and Enterprise, an Owner or Primary Owner enables a connector for the organization before members can connect. For the live state of this one, check the Motion Creative Analytics sheet in the official directory.
Where this connector stops
A connector is not an automation. Claude calls these tools while it answers you, so nothing happens when an ad starts to decline or a competitor launches a campaign.
This page relies on Motion's own help article and the directory sheet: no Claude help article covers this connector. A read-only list is an observed floor, not a guarantee, since an administrator can open actions no public sheet shows. The partner badge is not a security audit, and Anthropic says on every sheet that it neither picks a publisher's tools nor guarantees their behavior. Connect it knowing it comes from Motion itself, and read the rest of this section before relying on it for a client report.
Need help connecting Motion Creative Analytics to Claude?
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