Audiense Insights Make integrationAutomate Audiense Insights with Make.
What if your audience reports reached the rest of your stack without any copy and paste? The Audiense Insights Make integration gives you 10 modules, 6 actions and 4 searches, to read reports, segments and influencers. Built for social and research teams, this page walks you from the connection to a first working scenario.
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What does the Audiense Insights Make integration do?
The Audiense Insights Make integration lets a Make scenario, the automation you build in Make, read what an Audiense Insights report found: who the audience is, what content it engages with and which influencers matter to it. Each step of that scenario is a module, one brick that does one job, and none of it needs code.
A status check before anything else. Get Report Information tells you whether a report is finished or failed, and once it is finished it returns details about the full audience and its segments. That makes it the natural first brick: the rest of the scenario only runs on a report that is ready.
An influencer shortlist for a campaign. Get Segment Influencers ranks the influencers of one segment by affinity, while Get Segment Most Unique Influencers compares them with a baseline and sorts them by uniqueness. Send either list to a spreadsheet and your partnerships team starts from real audience data instead of follower counts.
A content brief for the editorial team. Get Full Audience Content Insights and Get Segment Content Insights return the content the audience engages with. Pushed into a document or a chat message, they become the starting point of the next brief.
Two limits are worth knowing before you start. The app has no trigger, so a scenario starts on a schedule or on another app. And the Make documentation for this app says its content is AI-generated and may contain mistakes, so check important details with Audiense Insights directly. The same app may also exist as an n8n node; the n8n vs Make comparison helps you pick, and the Make training covers the editor from scratch.
How do you connect Audiense Insights to Make?
- 01
Check both accounts first
The documentation asks for an active paid account on Audiense and on Talkwalker, with API keys for each platform. Without them the connection, your Audiense Insights account linked to Make once and reused by every module, cannot be created.
- 02
Open the connection window
In your scenario, add any Audiense Insights module and click Create a connection. The Connection name field is optional, but a clear name helps when several people or projects share the same Make account.
- 03
Paste your OAuth2 credentials
In Audiense Insights, go to Settings, then Project Settings and Connected Accounts. Copy the Client ID and the Client secret, paste them into Make, and follow the on-screen instructions to finish.
Your first scenario with Audiense Insights
GoalWhen the scenario runs on its schedule, Make checks an Audiense Insights report and, once it is finished, pulls the influencers of a segment.
- 01
Create the scenario
From the Scenarios page, create a new scenario and click the + to add the first module. Search for Audiense Insights and pick Get Report Information.
- 02
Link your account
Click Create a connection and use the credentials from the previous section. Once the connection exists, fill the module fields so it points at the report you care about.
- 03
Add the influencer search
Click the + on the right of the first module and add Get Segment Influencers. Map the data returned by Get Report Information so the search reads the same report.
- 04
Test with Run once
Click Run once. Make executes the scenario one time and shows the bundles, the items passed from one module to the next, that each module received. Check the influencer list looks right.
- 05
Schedule it and switch it on
Open the clock on the first module to set the schedule. A new scenario runs every 15 minutes by default, which is also the shortest interval on the Free plan. Then switch the scenario on.
What can Audiense Insights do in Make?
Audiense Insights gives you 10 modules. For each one: what it does for you, when to reach for it, and what to watch out for.
Get Full Audience Content Insights
ActionIn Make“Get the relevant content that the full audience members are engaging with”
This action hands you the content the whole audience of a report engages with, so your editorial team works from what people actually read and share. It looks at every member of the report, not one slice.
Get Full Audience Insights
ActionIn Make“Get the aggregated insights of all members of the full audience of the report”
Here you get the aggregated insights of every member of the report's full audience, a portrait of the whole group in one call. It answers the question of who these people are, before you look at what they read or who they follow.
Get Report Information
ActionIn Make“Return Intelligence report and status: finished/failed and if finished it returns some metadata such as the details about the full audience and the segments.”
This module tells you if a report is finished or failed, and on a finished report it adds metadata about the full audience and its segments. It is the gatekeeper of most Audiense Insights scenarios.
Get Segment Content Insights
ActionIn Make“Get the relevant content that the audience members are engaging with”
With this action you see the content one segment of the audience engages with, which makes it easier to write for a precise group rather than for everyone at once. The output is narrower than the full audience version, and usually more actionable.
Get Segment Insights
ActionIn Make“Get the aggregated insights of all members of an audience of a segment”
This action returns the aggregated insights of every member of one segment, so you can describe a sub group without reading the whole report again. Pair it with Get Report Information, which lists the segments of a finished report.
Make an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
When none of the listed modules covers what you need, this action calls any endpoint of the Audiense Insights API with the connection you already set up. It is the escape hatch of the integration, useful once you know the API well.
Get Full Audience Influencers
SearchIn Make“Get the list of influencers of the full audience sorted by affinity”
This search lists the influencers of the full audience, sorted by affinity, which gives you the voices the whole group already listens to. Like every search in Make, it can return zero, one or many bundles, one per influencer.
Get Full Audience Most Unique Influencers
SearchIn Make“Compare the influencers of the full audience audience with the influencers of a baseline and sort them by uniqueness.”
Instead of the most followed names, this search compares the full audience's influencers with a baseline and sorts them by uniqueness. You find the accounts that set this audience apart, not the ones everybody follows anyway.
Get Segment Influencers
SearchIn Make“Get the list of influencers of a segment sorted by affinity”
Pick one segment and this search returns its influencers sorted by affinity, a ready shortlist for a targeted outreach. It is the most direct way to turn a segment into names your team can contact.
Get Segment Most Unique Influencers
SearchIn Make“Compare the influencers of the segment audience compared to the influencers of a baseline and sort them by uniqueness.”
This search sets the influencers of one segment against a baseline and ranks them by uniqueness, so the names that only this segment cares about come first. It is the precise tool for a niche audience.
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