BotPenguin Make integrationAutomate BotPenguin with Make.
What happens to a lead after your chatbot captures it? The BotPenguin Make integration gives you 3 instant triggers and 5 actions to pass contacts, messages and WhatsApp orders to your other tools. This page connects your account and walks you through a first scenario.
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What can the BotPenguin Make integration do for you?
The BotPenguin Make integration links your chatbot account to Make, a visual tool where you chain apps together without writing code. Each chain is a scenario: BotPenguin tells Make when a contact, a message or a WhatsApp order arrives, and Make carries that data into your CRM, a sheet or a reply.
Every chatbot lead lands in your CRM. Watch New Contact Created fires when BotPenguin records a new contact or lead. Add the module of your CRM or database after it, and nobody retypes a name again. The Airtable Make integration page shows the receiving side if your records live in a base.
Your team hears about the right messages. Watch New Incoming Message starts a scenario for each message people send your bot. Route it to Slack or email for a support queue, then answer from the scenario with Send Session Message.
WhatsApp orders reach the people who ship them. Watch New WhatsApp Order Created passes each new order to Make, so you can log it in a sheet and confirm it with Send Template Message.
Know the limit before you plan. Make itself marks its BotPenguin documentation as limited, because too little public information exists about the app. The 8 modules are listed, but their fields and edge cases are not documented. When a listed module falls short, Make an API Call reaches the rest of the BotPenguin API with the same connection. Wondering how Make compares with n8n for this kind of chatbot work? The n8n vs Make comparison lays out both tools, and the Make pricing guide explains what the operations cost.
How do you connect BotPenguin to Make?
- 01
Add a BotPenguin module
In your scenario, click the + and search for BotPenguin. Pick any module, then click Create a connection. A connection is your BotPenguin account linked to Make once, and every BotPenguin module in your scenarios reuses it afterward.
- 02
Name the connection
This step is optional, but a clear name pays off later. Something like BotPenguin, sales bot tells you at a glance which account a module uses, which helps a lot once you run more than one bot or one workspace.
- 03
Authorize Make and save
Follow what the window asks. Depending on the app, Make either opens an authorization page for you to approve, or asks you to paste a key from your account. Once that is done, click Save and the module is ready to fill.
Your first scenario: greet every new lead on WhatsApp
GoalWhen a new contact is created in BotPenguin, Make sends that person a WhatsApp template message.
- 01
Create the scenario
Open the Scenarios page in Make and create a new scenario. An empty canvas appears with a single +. Click it to place the first module, the one that will start everything.
- 02
Set the trigger
Search for BotPenguin and choose Watch New Contact Created. Select your connection, or click Create a connection if this is your first BotPenguin module. The lightning badge means it is instant.
- 03
Add the WhatsApp template
Click the + on the right of the trigger and add Send Template Message. Fill its fields by mapping data from the trigger: the contact details arrive as a bundle, one item that moves from one module to the next.
- 04
Test with Run once
Click Run once, then create a test contact in BotPenguin, for example by chatting with your own bot. Open the bubbles above each module to read the bundles they received and check the message went out.
- 05
Switch it on
Check the Scheduling clock on the first module, then switch the scenario on. From then on, each new BotPenguin contact costs a few operations, one per module run, counted on your Make plan.
What can start a BotPenguin scenario?
3 modules start a scenario when something happens in BotPenguin. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by BotPenguin as soon as it happens.
Watch New Contact Created
Instant triggerIn Make“Triggers when a new contact or lead is created in BotPenguin.”
This trigger hands you every new contact or lead the moment BotPenguin creates it, so a person who talks to your bot never stays stuck inside the chatbot. It is the natural first module for any lead routing scenario.
Watch New Incoming Message
Instant triggerIn Make“Triggers when there is a new incoming message”
Here you get each message people send to your bot as it comes in, which lets you log conversations, alert a colleague or pass the text to another tool for a reply. It covers messages, not new contacts.
Watch New WhatsApp Order Created
Instant triggerIn Make“Triggers when a new order is placed”
With this one, every order placed through your BotPenguin WhatsApp flow reaches Make right away, so the people who prepare, invoice or ship it see it without opening the chatbot dashboard.
What else can Make do in BotPenguin?
BotPenguin gives you 5 modules. For each one: what it does for you, when to reach for it, and what to watch out for.
Add a Contact
ActionIn Make“Add a contact to your BotPenguin Account”
Pushes a person into your BotPenguin account from another source, so your bot already knows them before they start a chat. It fills the chatbot side, where the triggers above fill your other tools.
Make an API Call
ActionIn Make“Performs an arbitrary authorized API call”
Opens the rest of the BotPenguin API from your scenario, reusing the connection you already made. It is your way out when none of the 7 other modules does what you need.
Send Session Message
ActionIn Make“Send a session message”
Judging by its name, it replies inside an ongoing chat session, so a reply prepared elsewhere in your scenario reaches the person talking to your bot. Think of it as answering inside the chat rather than starting a new one.
Send Template Message
ActionIn Make“Send Template-Based WhatsApp Messages”
Sends a WhatsApp message built on a template, which is how you reach a contact from a scenario with wording you prepared in advance. A welcome note or an order confirmation fits well here.
Update Contact Attributes
ActionIn Make“Updates user-specific custom attributes of a contact”
Writes custom attributes onto a contact who already exists, so your bot can reuse what other tools know about that person, a plan, a status or a sales owner, in later chats.
Need help automating BotPenguin with Make?
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