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Close CRM Make integrationAutomate Close CRM with Make.
What if every new lead in Close came with its follow-up already planned? The Close CRM Make integration gives you 83 modules, 16 of them instant triggers, to react to sales activity. This page connects your account and walks you through a first working scenario.
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What can the Close CRM Make integration do for your sales team?
The Close CRM Make integration links your Close account to Make, a visual tool where you chain apps together without writing code. Each automation you build there is a scenario: a chain of modules, where a module is one brick that watches, creates, reads or removes something in Close.
Leads that never wait for a callback. Start with Watch New Lead, then add Create a Task so the rep who owns the account sees a to-do the moment the lead exists. Add Log a Call Activity later if calls happen outside Close.
A pipeline that talks to the rest of the company. Watch Opportunity Status Changed fires when a deal moves. From there, Make can post the news to your team chat, update a spreadsheet or open a project in another tool, each one a module from a different app.
Reports that land where people read them. Get a Lead Status Change Report and Get a Sent Emails Report pull the numbers your manager asks for, so Make can drop them into a sheet or a message instead of someone copying them by hand.
What Make does not cover out of the box, it lets you reach through Make an API Call, which uses the same connection. If you are still choosing a platform, the n8n vs Make comparison lays out the differences, and the Make review tells you what the editor feels like day to day. Stuck on a failing run? Make troubleshooting covers the usual suspects.
How do you connect Close CRM to Make?
- 01
Create an API key in Close
Log in to Close CRM and open Settings, then API Keys, then Add a New API Key. Give the key a name you will recognize later, such as the name of the scenario, click Save and copy the key to your clipboard.
- 02
Add a Close CRM module in Make
In Make, drop any Close CRM module into your scenario. Next to the Connection field, click Add. A connection is your Close account linked to Make once; every Close module in every scenario can reuse it afterwards.
- 03
Paste the key and save
The Connection name field is optional, but a clear label helps when you run several Close accounts. Paste your key into the API Key field and click Save. Make now lists your Close data inside the module fields.
Your first scenario: a follow-up task for every new lead
GoalWhen a new lead is created in Close CRM, Make creates a follow-up task on that lead.
- 01
Create the scenario
On the Scenarios page, create a new scenario and click the big + in the middle of the canvas. That is where your first module goes.
- 02
Pick the trigger
Search for Close CRM and choose Watch New Lead. Select your connection, or click Create a connection and paste the API key from the step above, then save the module.
- 03
Add the task
Click the + on the right of the trigger and add Create a Task. Map the lead coming from Watch New Lead into the task, and write the text your rep should see.
- 04
Test with Run once
Click Run once, then create a test lead in Close. Open the bubble above each module to read the bundle it received, a bundle being one item, here one lead, passed down the chain.
- 05
Switch it on
Because Watch New Lead is instant, Close calls Make whenever a lead appears, with no polling clock to tune. Save the scenario and flip the switch to turn it on.
Triggers: what starts a Close CRM scenario
16 modules start a scenario when something happens in Close CRM. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Close CRM as soon as it happens.
Watch Email Sequence Created / Updated
Instant triggerIn Make“Triggers when an email sequence is created or updated.”
Starts your scenario whenever someone builds a new email sequence in Close or edits an existing one, so the rest of the team hears about the change instead of discovering it later.
Watch Lead Status Changed
Instant triggerIn Make“Triggers when an existing lead's status has been changed.”
Reacts when an existing lead moves to a different status in Close, which makes it the natural hook for anything that should happen at a stage of your funnel.
Watch Meeting Status Changed
Instant triggerIn Make“Triggers when a meeting is created, started, completed or canceled.”
Follows the life of a meeting in Close: Make gets a bundle when a meeting is created, started, completed or canceled, so one trigger covers the whole calendar story.
Watch Membership Activated / Deactivated
Instant triggerIn Make“Triggers when a new membership is activated or deactivated.”
Tells Make when a membership in your Close organization is switched on or off, which is how you keep seat changes visible outside the CRM.
Watch New Call Activity
Instant triggerIn Make“Triggers when a new call activity is logged.”
Hands Make every call activity logged in Close, so what happens on the phone can travel beyond the CRM to the sheets and tools your managers read.
Watch New Contact
Instant triggerIn Make“Triggers when a new contact is created.”
Fires on every new person added to Close, the contact being the human attached to a lead, so your other tools learn about that person without anyone retyping the details.
Watch New Email Activity
Instant triggerIn Make“Triggers when a new email activity is created.”
Passes each email activity created in Close to Make, which lets you keep an outside record of what reps send and receive, or act on specific messages.
Watch New Export
Instant triggerIn Make“Triggers when a new export is created.”
Lets Make know the moment an export is created in Close, handy when a data dump should go somewhere useful rather than sit in someone's downloads.
Watch New Inbox Item
Instant triggerIn Make“Triggers when a new inbox item is created.”
Watches the Close inbox, where reps see what needs their attention, and starts a scenario for each new item that shows up there.
Watch New Lead
Instant triggerIn Make“Triggers when a new lead is created.”
The starting point for most Close scenarios: every lead created in Close, by hand, by import or by another scenario, arrives in Make as a fresh bundle.
Watch New Note Activity
Instant triggerIn Make“Triggers when a new note activity is created.”
Catches each note a rep writes on a lead, which is often where the real context lives: objections, budget hints, next steps written in plain words.
Watch New Opportunity
Instant triggerIn Make“Triggers when a new opportunity is created.”
Announces every new deal opened in Close, so forecasting sheets, finance tools and team channels learn about a potential sale as soon as a rep records it.
Watch New Smart View
Instant triggerIn Make“Triggers when a new smart view is created.”
Signals each new smart view, the saved lead search reps use as a working list in Close, so admins can keep an eye on how lists multiply.
Watch New SMS Activity
Instant triggerIn Make“Triggers when a new SMS activity is created.”
Brings every text message logged in Close into Make, inbound or outbound, so SMS conversations are not trapped inside the CRM.
Watch New Task
Instant triggerIn Make“Triggers when a new task is created.”
Hands Make each task created in Close, so to-dos can show up where people actually plan their day, not only in the CRM.
Watch Opportunity Status Changed
Instant triggerIn Make“Triggers when an existing opportunity status has been changed.”
Runs when an existing deal changes status in Close, the signal behind most won-deal celebrations, handoffs to onboarding and lost-deal reviews.
Modules: what Make can do in Close CRM
Close CRM gives you 67 modules. For each one: what it does for you, when to reach for it, and what to watch out for.
Modules index
- Create a Contact
- Create a Custom Activity
- Create a Lead
- Create an Email Activity
- Create an Email Sequence
- Create an Export
- Create an Opportunity
- Create a Note Activity
- Create an SMS Activity
- Create a Smart View
- Create a Task
- Delete a Call Activity
- Delete a Contact
- Delete a Custom Activity
- Delete a Lead
- Delete an Email Activity
- Delete an Opportunity
- Delete a Note Acivity
- Delete an SMS Activity
- Delete a Smart View
- Delete a Task
- Export an Activity Report to CSV
- Get a Call Activity
- Get a Contact
- Get a Custom Activity
- Get a Lead
- Get a Lead Status Change Report
- Get an Activity Report
- Get an Email Activity
- Get an Email Sequence
- Get an Export
- Get an Opportunity
- Get an Opportunity Status Change Report
- Get a Note Activity
- Get an SMS Activity
- Get a Random User
- Get a Sent Emails Report
- Get a Smart View
- Get a Task
- Get a User
- Log a Call Activity
- Make an API Call
- Merge Two Leads
- Subscribe a Contact to Email Sequence
- Update a Contact
- Update a Custom Activity
- Update a Lead
- Update an Email Sequence
- Update an Opportunity
- Update a Note Activity
- Update a Phone Number
- Update a Smart View
- Update a Task
- List Activities
- List Call Activities
- List Contacts
- List Email Activities
- List Email Sequences
- List Exports
- List Note Activities
- List Roles
- List Smart Views
- List SMS Activities
- List Users
- Search Leads
- Search Opportunities
- Search Tasks
Create a Contact
ActionIn Make“Creates a new contact.”
Adds a person to Close from data captured elsewhere, a web form, an event list or a chat tool, so reps find the contact ready on the right lead.
Create a Custom Activity
ActionIn Make“Creates a new custom activity.”
Writes an activity of a type you defined yourself in Close, which is how events from other tools, such as a product signup or a contract signature, appear on the lead timeline.
Create a Lead
ActionIn Make“Creates a new lead.”
Opens a new lead in Close, the company or account that contacts, deals and activities hang from, straight from another source, with no copy and paste.
Create an Email Activity
ActionIn Make“Creates a new email activity.”
Records an email on a lead in Close, useful when conversations happen in a tool Close does not see and reps still need the full picture.
Create an Email Sequence
ActionIn Make“Creates a new email sequence.”
Builds a new email sequence in Close from Make, the series of automated emails reps enroll contacts into, so outreach templates can be generated from another source.
Create an Export
ActionIn Make“Creates a new export.”
Asks Close to produce an export of your data, which gives you a way to start backups or data transfers from a scenario instead of from the Close interface.
Create an Opportunity
ActionIn Make“Creates a new opportunity.”
Opens a deal on a lead in Close, so a buying signal spotted in another app becomes something your pipeline and forecast actually count.
Create a Note Activity
ActionIn Make“Creates a new note activity.”
Pins a note to a lead in Close, perfect for dropping context from elsewhere, a form answer, a chat summary, an AI digest, where reps read before calling.
Create an SMS Activity
ActionIn Make“Creates a new SMS activity.”
Adds an SMS activity to a lead in Close, so text exchanges handled outside Close still show up in the lead history reps rely on.
Create a Smart View
ActionIn Make“Creates a new smart view.”
Saves a new smart view, a lead search reps open as a working list, so the lists your team needs can be generated rather than rebuilt by hand in Close.
Create a Task
ActionIn Make“Creates a new task.”
Puts a to-do on a lead in Close, the simplest way to make sure a human follows up on something Make noticed in another tool or in Close itself.
Delete a Call Activity
ActionIn Make“Deletes a call activity.”
Removes a call activity from a lead in Close, useful for cleaning out test calls or entries logged by mistake by an integration.
Delete a Contact
ActionIn Make“Deletes a contact.”
Removes a person from Close entirely, which matters when someone asks to be erased or when your cleanup finds contacts that should never have been created.
Delete a Custom Activity
ActionIn Make“Deletes an existing custom activity.”
Erases a custom activity from a lead, handy when the event it recorded was reversed in the source tool, a canceled signup or a voided contract.
Delete a Lead
ActionIn Make“Deletes a lead.”
Removes a lead from Close for good, a heavy move meant for junk entries, spam form fills or leads you are legally required to erase.
Delete an Email Activity
ActionIn Make“Deletes an email activity.”
Strips an email activity off a lead in Close, so misfiled or duplicated messages no longer clutter the conversation history reps scroll through.
Delete an Opportunity
ActionIn Make“Deletes an opportunity.”
Deletes a deal from Close, cleaning pipeline reports of duplicates or test opportunities that would otherwise inflate your forecast.
Delete a Note Acivity
ActionIn Make“Deletes a note activity.”
Takes a note off a lead in Close, for notes written by an automation that went wrong or copied in twice.
Delete an SMS Activity
ActionIn Make“Deletes an SMS activity.”
Removes a text message record from a lead, useful when a test campaign or a wrongly mapped number left SMS entries on the wrong people.
Delete a Smart View
ActionIn Make“Deletes a smart view.”
Retires a smart view from Close, keeping the list of saved searches short enough that reps find the one they need.
Delete a Task
ActionIn Make“Deletes a task.”
Clears a task from Close, so reps stop seeing follow-ups that no longer make sense once something changed elsewhere.
Export an Activity Report to CSV
ActionIn Make“Exports an activity report to the CSV file.”
Produces your Close activity report as a CSV file, the spreadsheet-ready format managers can open anywhere, straight from a scenario.
Get a Call Activity
ActionIn Make“Gets a single call activity.”
Fetches the full details of one call logged in Close, when an earlier module only gave you a reference and you need the whole record.
Get a Contact
ActionIn Make“Gets a single contact.”
Reads one contact from Close in full, so later modules can use details the trigger did not pass along about that person.
Get a Custom Activity
ActionIn Make“Retrieves an existing custom activity.”
Retrieves one custom activity from Close with everything it holds, so the values your other tools wrote there can drive the next step.
Get a Lead
ActionIn Make“Gets a single lead.”
Pulls one lead with its full record from Close, the move to make when a trigger or activity only mentions the lead and you need company name, status or contacts.
Get a Lead Status Change Report
ActionIn Make“Gets a lead status change report for your organization.”
Returns the report of how leads moved between statuses across your organization, giving managers funnel movement without opening Close.
Get an Activity Report
ActionIn Make“Gets an activity report for your organization.”
Fetches the organization-wide activity report from Close, the overview of your team's work, ready to send wherever managers read their numbers.
Get an Email Activity
ActionIn Make“Gets a single email activity.”
Loads one email activity from Close in full, when you need what the message actually says rather than just a notice that it exists.
Get an Email Sequence
ActionIn Make“Gets an existing email sequence.”
Reads an existing email sequence from Close so you can archive, compare or share the outreach your team runs.
Get an Export
ActionIn Make“Gets a single export.”
Checks one export in Close and returns its details, the step between asking for an export and doing something with its data.
Get an Opportunity
ActionIn Make“Gets a single opportunity.”
Brings back one deal from Close in full, so a scenario can act on the whole record of an opportunity rather than the fragment a trigger passed along.
Get an Opportunity Status Change Report
ActionIn Make“Gets an opportunity status change report for your organization.”
Pulls the report of deals moving between statuses across your organization, the raw material for a pipeline review that nobody has to assemble by hand.
Get a Note Activity
ActionIn Make“Gets a single note activity.”
Reads a single note from Close in full, handy when the note text should feed a summary, a message or an AI module.
Get an SMS Activity
ActionIn Make“Gets a single SMS activity.”
Fetches one text message logged in Close in full, so a scenario can react to what the customer actually wrote rather than to a bare reference.
Get a Random User
ActionIn Make“Gets a random user from your organization.”
Picks one user of your Close organization at random, a simple way to spread incoming leads or tasks across the team without keeping a rotation yourself.
Get a Sent Emails Report
ActionIn Make“Gets a report about sent emails grouped by template for your organization.”
Returns a report of the emails your organization sent, grouped by template, so you can see which messages the team leans on.
Get a Smart View
ActionIn Make“Gets a single smart view.”
Reads the definition of one smart view from Close, the saved search behind a rep's working list, so you can inspect or reuse it.
Get a Task
ActionIn Make“Gets a single task.”
Loads one task from Close in full, so another tool can show it or act on it with the same details reps see in the CRM.
Get a User
ActionIn Make“Gets a user by ID.”
Returns one Close user from their ID, turning a bare reference into a full user record you can use in messages or routing.
Log a Call Activity
ActionIn Make“Logs a completed call activity.”
Records a call that already happened on the right lead in Close CRM, so the history stays complete even when the call was placed from another phone system or dialer.
Make an API Call
ActionIn Make“Performs an arbitrary authorized API call.”
Gives you access to any endpoint of the Close CRM API from inside your scenario, reusing the same connection (your Close account already linked to Make), so nothing new has to be authorized.
Merge Two Leads
ActionIn Make“Merges one lead into another lead.”
Folds one lead into another, leaving a single clean record in Close CRM instead of two half-filled duplicates that confuse your reps.
Subscribe a Contact to Email Sequence
ActionIn Make“Subscribes a contact to an email sequence.”
Enrolls a contact in one of your Close CRM email sequences, so the follow-up emails start without anyone opening the contact card.
Update a Contact
ActionIn Make“Updates a contact.”
Changes the details of an existing contact in Close CRM, so a new job title or phone number captured elsewhere lands on the person your reps actually call.
Update a Custom Activity
ActionIn Make“Updates an existing custom activity.”
Rewrites a custom activity you already logged on a lead, so the record reflects what finally happened rather than what was first entered.
Update a Lead
ActionIn Make“Updates a lead.”
Sets new values on a lead, the company-level record in Close CRM, so status or details stay aligned with what the rest of your stack knows about that account.
Update an Email Sequence
ActionIn Make“Updates an existing email sequence.”
Modifies an email sequence that already exists in Close CRM, so you can adjust a campaign from your scenario rather than from the Close settings.
Update an Opportunity
ActionIn Make“Updates an opportunity.”
Moves or edits a deal in Close CRM, so the pipeline your sales team reads reflects the latest value or status without manual entry.
Update a Note Activity
ActionIn Make“Updates a note activity.”
Rewrites a note already attached to a lead in Close CRM, handy to complete a summary once more information arrives.
Update a Phone Number
ActionIn Make“Updates a phone number.”
Reconfigures a phone number held in your Close CRM account, so routing can follow a change decided in another tool.
Update a Smart View
ActionIn Make“Updates a smart view.”
Adjusts a smart view, a saved list of leads in Close CRM, so the filter your reps work from can change when your targeting changes.
Update a Task
ActionIn Make“Updates a task.”
Edits a task in Close CRM, for instance to push it to another rep or mark it done when the work was finished in another app.
List Activities
SearchIn Make“Gets a list of activities.”
Pulls the activities of Close CRM in one go (calls, emails, notes and the rest), giving your scenario the full timeline to work from.
List Call Activities
SearchIn Make“Gets a list of call activities.”
Returns the call activities logged in Close CRM, so you can copy them to a report or check what was said before acting.
List Contacts
SearchIn Make“Gets a list of contacts.”
Retrieves contacts from Close CRM as a list, the starting point when you need the people behind your leads rather than the companies.
List Email Activities
SearchIn Make“Gets a list of email activities.”
Gives you the email activities stored in Close CRM, sent or received, so another tool can analyze or archive the conversations.
List Email Sequences
SearchIn Make“Get a list of email sequences.”
Shows the email sequences set up in Close CRM, useful to pick one dynamically or to audit what campaigns exist.
List Exports
SearchIn Make“Gets a list of exports.”
Lists the exports generated in Close CRM, so a scenario can find the file it needs without a person digging through settings.
List Note Activities
SearchIn Make“Gets a list of note activities.”
Collects the notes your reps wrote in Close CRM, a quick way to feed meeting context into a report, a document or an AI tool.
List Roles
SearchIn Make“Gets a list of roles.”
Brings the roles defined in your Close CRM organization into your scenario, so later steps can check or copy them.
List Smart Views
SearchIn Make“Gets a list of smart views.”
Fetches the smart views saved in Close CRM, so a scenario can choose one or check which lists your team keeps.
List SMS Activities
SearchIn Make“Gets a list of SMS activities.”
Gathers the text messages logged in Close CRM, to archive them, count them or push them into another channel.
List Users
SearchIn Make“Gets a list of users.”
Brings in the people who have a seat in your Close CRM organization, ready to map when assigning leads or tasks.
Search Leads
SearchIn Make“Searches for leads via advanced filters.”
Finds leads in Close CRM with advanced filters, the usual way to locate an account before updating, merging or enriching it.
Search Opportunities
SearchIn Make“Searches for opportunities or lists them all.”
Searches for opportunities in Close CRM, or lists them all, giving your scenario the deals to report on or update.
Search Tasks
SearchIn Make“Searches for tasks or lists them all.”
Looks up tasks in Close CRM, or returns the full list, so you can chase overdue work or report on what reps have on their plate.
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