Resources · Make integration

Funnelforms Make integrationAutomate Funnelforms with Make.

Every lead your funnel collects can travel on its own. The Funnelforms Make integration gives you 3 modules: one trigger that spots new leads and two actions. This page shows how to link your account and build a first scenario that hands those leads to the rest of your tools.

Try the Funnelforms integration on MakeSee the 3 modules

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What you can automate

What can the Funnelforms Make integration do for you?

The Funnelforms Make integration links your Funnelforms account to Make, a no-code automation tool. Once linked, the leads your forms collect can start a scenario (the automation you build in Make) and move into other apps without anyone copying them by hand.

Leads that land where sales works. Watch New Leads checks Funnelforms on your scenario's schedule and passes each new lead to the next module, for example a module of your CRM or of a shared sheet. A small agency that runs quote funnels gets the request in front of the account manager instead of in a Funnelforms inbox nobody opens.

Leads pulled on demand. Load New Leads reads as an action, so it would run when something else starts the scenario. A coach who sells workshops can let another app kick things off, then fetch the latest Funnelforms leads in the same run.

Anything the two modules skip. Make an API Call reaches any endpoint of the Funnelforms API with the connection you already set up. It is the fallback when the listed modules stop short.

Keep the limits in mind: Funnelforms ships 3 modules in Make, with no search module and no instant trigger, so new leads arrive when the schedule runs, not the second they are submitted. The Make documentation for this app also warns that its text was generated with AI and may contain errors. If you are weighing tools, read the n8n vs Make comparison; if you want the basics of the editor first, the Make training starts from zero, and the Make pricing page explains what each plan allows.

Connect

How do you connect Funnelforms to Make?

  1. 01

    Add a Funnelforms module

    Open your scenario in Make, add any Funnelforms module and click Create a connection. A connection is your Funnelforms account linked to Make once, then reused by every Funnelforms module you add later.

  2. 02

    Name the connection

    The Connection name field is optional. A clear name such as the brand or the client the account belongs to helps when you later run several Funnelforms accounts side by side.

  3. 03

    Paste your two credentials

    Make asks for the credentials you copied from Funnelforms: your License key, usually shown in your account settings or subscription details, and the API password from the Account Settings section. Paste both and save.

First scenario

Build your first scenario with Funnelforms

GoalWhen another app starts the scenario, Make fetches the new Funnelforms leads and hands each one to the next module.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the + to place the first module. Pick the app whose event should start the flow, such as your booking or project tool.

  2. 02

    Add Load New Leads

    Click the + on the right of that first module, search Funnelforms and choose Load New Leads. Select the connection you created, or click Create a connection if this is your first Funnelforms module.

  3. 03

    Send the leads somewhere useful

    Add one more module after Load New Leads, for example a row in a sheet or a contact in your CRM. Map the lead data from the Funnelforms module into its fields by clicking the values Make offers.

  4. 04

    Test with Run once

    Click Run once. Make runs the scenario a single time and shows the bundles each module received. A bundle is one item passed along, here one lead, so you can check what Funnelforms really returns.

  5. 05

    Schedule and switch it on

    Open the clock on the first module to set the schedule (every 15 minutes by default), then switch the scenario on. Each module run on a bundle counts as one operation on your Make plan.

Triggers

What starts a Funnelforms scenario

1 module starts a scenario when something happens in Funnelforms. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Funnelforms as soon as it happens.

Funnelforms1Watch New Leads

Watch New Leads

triggerIn the docs only

This trigger gives you a scenario that reacts to fresh leads without you exporting anything. Each new lead Make finds becomes a bundle, ready for the next module to file, notify or enrich.

How it fires
scheduled, judging by its name (the documentation does not say), so Make checks Funnelforms on the scenario's schedule, every 15 minutes by default, and the module shows a clock badge.
When to use it
as the first module of any flow whose job is to push new funnel leads to sales or into a shared list.
Watch out
the Make documentation lists this trigger without a description, so click Run once on a test lead to see which data it actually passes on before you map anything.
Modules

What else Funnelforms can do in Make

Funnelforms gives you 2 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Funnelforms1

Load New Leads

ActionIn the docs only

You get the latest leads inside a scenario that something else started. Its name suggests an action, but the documentation gives nothing beyond that name, so treat its output as unknown until you test it.

When to use it
the flow begins in another app and needs Funnelforms leads in the middle of the run.
Watch out
placed right after Watch New Leads, it may fetch leads the trigger already delivered.
Funnelforms2

Make an API Call

ActionIn the docs only

This one opens the rest of the Funnelforms API to your scenario, reusing the connection you already created. It fills the gap whenever the two ready-made modules do not cover the request you need.

When to use it
you know which endpoint to call and neither Watch New Leads nor Load New Leads reaches it.
Watch out
you write the request yourself, so keep the Funnelforms documentation open while you set it up.
Need help

Need help automating Funnelforms with Make?

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FAQ

Funnelforms and Make: common questions

01Is the Funnelforms Make integration free?
Yes, Funnelforms is a standard app in Make, so it works on the Free plan. That plan allows 2 active scenarios, a scheduled run at most every 15 minutes, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) drop the interval to 1 minute, remove the cap on active scenarios and allow 40 minutes of execution. Make counts usage in operations per month. Your Funnelforms subscription is a separate matter this page does not cover.
02What does the Funnelforms Make integration need to connect?
An active Funnelforms account and two credentials from it. The License key sits in your account settings or subscription details, and the API password is in the Account Settings section. In Make, add any Funnelforms module, click Create a connection, give it a name if you like, and paste both values. The connection is then shared by every Funnelforms module in your scenarios, so you only do this once per account.
03Does the Funnelforms trigger in Make fire in real time?
No. Watch New Leads is listed without a description, and its name points to a scheduled trigger: Make checks Funnelforms each time the scenario's schedule comes around, every 15 minutes by default. On the Free plan 15 minutes is also the shortest interval; paid plans can go down to 1 minute. A lead submitted just after a check waits for the next one. Funnelforms has no instant trigger in Make, so there is no webhook option for this app today.
04Is there a fallback when a Funnelforms module is missing in Make?
Yes: Make an API Call. It sends a request to any endpoint of the Funnelforms API with the same connection as the other modules, which covers most gaps left by the 3 listed modules. You still write the request yourself. Keep in mind that the Make documentation for Funnelforms says its text was generated with AI and may contain errors, so check important details against Funnelforms documentation before you rely on them.
05Is Make or n8n the better fit for Funnelforms?
It depends on the tool your team already knows. On the Make side, Funnelforms offers a scheduled lead trigger, a lead-loading action and Make an API Call, with a visual editor and Run once for testing. Apps like this one often have an n8n node too, so check whether it covers the same lead data before choosing. Neither tool is ranked above the other here; the right pick is the one whose modules match your flow.
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