Resources · Make integration

Google My Business Make integrationAutomate Google My Business with Make.

Can Make answer your reviews and publish your local posts for you? The Google My Business Make integration offers 13 modules: 2 triggers, 9 actions and 2 searches. This guide is for shop owners and marketers who handle a listing and want their first scenario running without code.

Try the Google My Business integration on MakeSee the 13 modules

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What you can automate

What does the Google My Business Make integration do?

The Google My Business Make integration links your business listing to Make, a no-code tool where you build a scenario: an automation made of modules, each one a brick that watches, acts or searches. Once linked, new reviews and posts on a location can start a scenario, and Make can publish, update or answer for you.

Every review gets an answer. Watch Reviews spots a new or edited review on a location, and Create/Update a Review Reply posts your response. A hotel desk can keep one friendly template ready and still hand sensitive reviews to a person.

Posts go out from the place you already write them. A marketing team drafting offers in a spreadsheet can send each approved line to Create a Post, then add a visual to the location with Upload a Media Item. Nobody has to copy text into the listing by hand.

Old posts stop lingering. List Posts returns the posts of a location, and Delete a Post removes the ones your team marks as expired. For agencies running several listings, Search Locations finds the right location first.

The official documentation for this app is currently unavailable, so the page names no limit it cannot source. If a module you need is missing, Make an API Call reaches the rest of the API. The same app also has a Google My Business n8n integration, and n8n vs Make lays out how the two tools differ. To learn the editor properly, see Make training.

Connect

How do you connect Google My Business to Make?

  1. 01

    Add a Google My Business module

    In your scenario, add any Google My Business module, for example Watch Reviews, then click Create a connection. A connection is your Google account linked to Make once and reused by every module of the app.

  2. 02

    Name it and authorize Make

    Give the connection a clear name if you like, such as the brand it serves. Then approve access on the page that opens, signed in with the Google account that manages the listing.

  3. 03

    Save and pick a location

    Click Save. Back in the module, Make can now read what the account manages, so the location fields turn into lists you choose from instead of IDs you would have to look up.

First scenario

Your first scenario: publish a post from an approved draft

GoalWhen a draft is approved in the tool where your team writes, Make publishes it as a post on your Google My Business location.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the + to add the first module. This first brick is the app where your drafts live, a spreadsheet for instance.

  2. 02

    Set the starting point

    Pick that app's module that watches new rows, connect it and fill its fields. Each row it finds becomes a bundle: one item passed to the next module.

  3. 03

    Add Create a Post

    Click the + on the right, search Google My Business and choose Create a Post. Create the connection, select your location from the list, then map the draft text from the first module.

  4. 04

    Test with Run once

    Approve one test draft, then click Run once. Make runs the scenario a single time and shows the bundles each module received, so you can check the post before going live.

  5. 05

    Schedule and switch it on

    Open the clock on the first module: a new scenario runs every 15 minutes by default. Keep that or change it, then switch the scenario on. Each module run on a bundle counts as one operation on your plan.

Triggers

What can start a Google My Business scenario?

2 modules start a scenario when something happens in Google My Business. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Google My Business as soon as it happens.

Google My Business1Watch Posts

Watch Posts

Scheduled trigger

In Make“Triggers when a new post is added or updated on the specified location.”

This trigger hands your scenario every post that is added or edited on the location you pick, so a change on the listing can reach the rest of your stack without anyone copying it.

How it fires
scheduled. Make checks the app on the scenario's schedule, every 15 minutes by default, and at least 15 minutes apart on the Free plan.
When to use it
a franchise head office wants a record of what each shop publishes, in a sheet or a team chat.
Watch out
edits fire it too, so a post changed twice can reach your scenario twice.
Google My Business2Watch Reviews

Watch Reviews

Scheduled trigger

In Make“Triggers when a new review is added or updated on the specified location.”

Here your scenario receives each review that lands on a location, and each one a customer later edits. It is the starting point for any flow that answers, routes or logs feedback.

How it fires
scheduled. Make checks the app on the scenario's schedule, which means a review waits for the next run rather than arriving the second it is posted.
When to use it
a restaurant wants every new review copied to the manager's inbox and thanked with a short reply.
Watch out
if the scenario then replies with Create/Update a Review Reply, test with Run once to see whether your reply shows up as an update.
Modules

What can Make do in Google My Business?

Google My Business gives you 11 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Google My Business1

Accept/Decline an Invitation

Action

In Make“Accepts or declines the specified invitation.”

Pending invitations on your account get a yes or a no from the scenario, without you opening the listing to click through them one at a time.

When to use it
an agency taking on new clients who each invite it to manage their listing.
Watch out
a decline is a decision made for you, so route unclear cases to a person first.
Google My Business2

Create a Post

Action

In Make“Creates a new local post associated with the specified location.”

A new local post appears on the location you choose, with the text mapped from an earlier module. Your announcement reaches the listing the moment the source says it is ready.

When to use it
a store publishing each approved promotion from its planning sheet, as in the scenario above.
Watch out
test with Run once on a real location, since the post goes public right away.
Google My Business3

Create/Update a Review Reply

Action

In Make“Creates a new reply for the specified review or updates if a reply already exists.”

Your answer lands under a review: if the review has no reply yet, Make writes one; if it already has one, Make replaces it. One module covers both cases.

When to use it
right after Watch Reviews, to thank customers who took the time to leave feedback.
Watch out
an existing reply is overwritten, so avoid running it on reviews a person already answered with care.
Google My Business4

Delete a Post

Action

In Make“Deletes a post.”

This action removes a post from the listing, which keeps expired offers and past events from confusing customers who find your business on Google.

When to use it
after List Posts, on the posts your team has flagged as out of date.
Watch out
none of the 13 modules brings a deleted post back, so test on a throwaway post before you trust the scenario.
Google My Business5

Get a Location

Action

In Make“Gets the data of the specified location.”

Make fetches the data of one location, so later modules can reuse its details instead of you typing them into every step of the scenario.

When to use it
a reply or a report needs the name of the shop the review came from.
Watch out
it reads a single location you already know; to find one by a filter, Search Locations is the better fit.
Google My Business6

Get a Post

Action

In Make“Gets the data of the specified local post.”

You get the full data of one local post back, which helps when a trigger or a search only gives you part of what you need to act on it.

When to use it
before Update a Post, to check what the current version says.
Watch out
it targets one known post; to go through all posts of a location, List Posts is the module to pick.
Google My Business7

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

This module opens the rest of the Google My Business API to your scenario, with the same connection, whenever the listed modules do not cover what you need.

When to use it
a task has no ready-made module and you know which API endpoint handles it.
Watch out
you write the request yourself, and the app's documentation is unavailable right now, so test each call with Run once.
Google My Business8

Update a Post

Action

In Make“Updates an existing post.”

An existing post takes on new content without being deleted and published again, so it keeps its place on the listing while its wording changes.

When to use it
a price or an opening detail changes in the source sheet after the post went live.
Watch out
Watch Posts also fires on edits, so a scenario that watches and updates the same post can run again on its own change.
Google My Business9

Upload a Media Item

Action

In Make“Uploads a new media item on the specified location.”

A new media item is added to a location, taken from a file an earlier module passed along, so your listing stays visual without manual uploads.

When to use it
a real estate office adding visuals of each new showroom as they arrive in a shared folder.
Watch out
on the Free plan, Make handles files up to 5 MB.
Google My Business10

List Posts

Search

In Make“Returns a list of local posts associated with a location.”

All the local posts of one location come back, each as its own bundle, so the next module can review, update or clean them one by one.

When to use it
a clean-up of old offers, started when your team decides the listing needs one.
Watch out
a search can return zero, one or many bundles, and every module after it runs once per bundle, which adds operations.
Google My Business11

Search Locations

Search

In Make“Searches for locations by given filter parameter for a specified account.”

Locations of an account that match a filter come back as bundles, which matters as soon as you manage more than one listing and cannot hard-code the right one.

When to use it
a multi-site brand routing each request to the store it concerns.
Watch out
a loose filter can match several locations, and every one of them then goes through the rest of the scenario.
Need help

Need help automating Google My Business with Make?

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FAQ

Google My Business and Make: common questions

01Is the Google My Business Make integration free?
Yes. Google My Business is a standard app in Make, available from the Free plan. That plan lets you keep 2 active scenarios, runs scheduled scenarios at least 15 minutes apart, stops a run after 5 minutes and accepts files up to 5 MB with 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute, remove the cap on active scenarios and count usage in credits each month. Keep in mind that all of this is about how Make meters your scenarios; Google's own pricing is a separate matter.
02What is needed to connect Google My Business to Make?
A Google account that manages the listing, and a Make account. The app's documentation is unavailable and lists no extra prerequisite. The steps are the usual ones: add a Google My Business module, click Create a connection, name it if you want, authorize Make on the page that opens and click Save. The connection is then shared by every module of the app in your scenarios, so you only do this once per account. If your locations do not appear afterwards, check that you signed in with the right account.
03Does the Google My Business trigger in Make work in real time?
No. Watch Posts and Watch Reviews are both scheduled triggers: Make checks Google My Business on the scenario's schedule instead of being called the moment something happens. A new scenario runs every 15 minutes by default. On the Free plan, 15 minutes is also the shortest gap between two runs; paid plans can go down to 1 minute. So a new review reaches your scenario at the next check, which is fine for replies and alerts but not for anything that needs a same-second reaction.
04What if a Google My Business module is missing in Make?
Use Make an API Call. The app has this module, which calls any endpoint of the Google My Business API with the connection you already set up, so you are not stuck with the 13 listed modules. You write the request yourself, which takes some reading of the API. The official Make documentation for this app is currently unavailable, and it gives no limit to plan around. If a run fails, test it with Run once and read the bundles each module received before changing anything.
05Make or n8n for Google My Business: which one fits?
It depends on the tool your team already uses and knows. Google My Business has a Make app with 13 modules, and the same app also has an n8n node, so both can handle reviews and posts. The fair way to choose is to open both, compare the modules against your actual flow, and pick the editor you will keep maintaining. This page does not rank one above the other, and it makes no claim about cost or speed between the two tools.
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