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Inro - Instagram DM Automation Make integrationAutomate Inro - Instagram DM Automation with Make.

Your Instagram contacts in Inro can feed the rest of your tools. The Inro - Instagram DM Automation Make integration gives you 8 modules: 1 trigger, 4 actions and 3 searches. This page shows how to link your account and build a first scenario that starts an Inro flow.

Try the Inro - Instagram DM Automation integration on MakeSee the 8 modules

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What you can automate

What can the Inro - Instagram DM Automation Make integration do for you?

It links your Inro account to Make, so the contacts Inro collects from Instagram conversations can move into other apps, and events in other apps can start an Inro flow. In Make you build a scenario, the automation itself, out of modules: one brick per step, such as a trigger, an action or a search.

Copy every new or changed contact elsewhere. Watch Created/Updated Contacts hands each contact to the next module, so a spreadsheet, a CRM or a team channel stays in step with what Inro captures.

Start an Inro flow from outside Instagram. A form, a payment or a CRM stage gives you an email; Get a Contact finds the matching person in Inro, and Trigger a Scenario launches one of the flows you built inside Inro for them.

Keep Inro records clean. Search Contacts or List Contacts pull the people you need, and Update a Contact writes back what another tool learned about them.

Two limits to know. Make's own documentation for this app is thin, so field names only become clear once you open a module with a working connection. And when none of the 8 modules covers a call, Make an API Call reaches the Inro API with the same connection. Weighing another tool? The n8n vs Make comparison lays out the criteria, Make pricing explains how operations are counted, and Make training helps if this is your first scenario.

Connect

How do you connect Inro to Make?

  1. 01

    Add an Inro module

    In the scenario editor, click the +, type Inro and pick any of its modules. Then click Create a connection. A connection is your Inro account linked to Make once and reused by every Inro module afterwards.

  2. 02

    Name it and authorize

    Give the connection a name you will recognize later, for example the Instagram account it serves. Then follow the window: either sign in and authorize Make on the Inro page, or paste the key that Inro gives you.

  3. 03

    Save and check

    Click Save. The module now shows the connection in its dropdown, and Make can list what it reads from your account. If the lists stay empty, the authorization has most likely not gone through: open the connection again and redo it.

First scenario

Your first scenario with Inro and Make

GoalWhen a new lead shows up in another app with an email, Make finds that person in Inro and starts one of your Inro flows for them.

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the +. Pick the trigger of the app where your leads arrive, such as your form tool, and connect it.

  2. 02

    Find the Inro contact

    Click the + on the right of that first module and add Get a Contact. Map the email from the lead into it. The module accepts an id, a username or an email to find the person.

  3. 03

    Start the Inro flow

    Add Trigger a Scenario after it. Choose the Inro flow to run, and map the contact returned by the previous module.

  4. 04

    Test with Run once

    Click Run once, then submit a test lead with an email Inro already knows. Open each module to read the bundle it received, one bundle being one item passed along, here one contact.

  5. 05

    Schedule and switch on

    Set the schedule on the first module. A new scenario checks every 15 minutes by default, and 15 minutes is also the shortest interval on the Free plan. Then switch the scenario on.

Triggers

What starts an Inro scenario

1 module starts a scenario when something happens in Inro - Instagram DM Automation. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Inro - Instagram DM Automation as soon as it happens.

Inro - Instagram DM Automation1Watch Created/Updated Contacts

Watch Created/Updated Contacts

Scheduled trigger

In Make“Triggers when a Contact is created or updated.”

This trigger hands you every Inro contact that was just added or changed, one bundle per person, so the next modules can copy, tag or notify with fresh data.

How it fires
it is a scheduled trigger. Make checks Inro on the scenario's schedule, every 15 minutes by default, rather than hearing from Inro the moment a contact appears.
When to use it
you want a sheet or a CRM that mirrors the people Inro captures from Instagram conversations.
Watch out
it covers updates as well as creations, so avoid Update a Contact on the same people in this scenario; your own change can come back on the next check.
Modules

What the Inro modules do

Inro - Instagram DM Automation gives you 7 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Inro - Instagram DM Automation1

Get a Contact

Action

In Make“Retrieves a contact from an id, a username or an email.”

Fetches one precise person from Inro, found by id, username or email, and returns their record so later modules can use it.

When to use it
another app gives you an email or an Instagram username and you need the matching Inro contact before acting on it.
Watch out
it targets a single contact; when the value could match several people, Search Contacts fits better.
Inro - Instagram DM Automation2

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Lets you call any endpoint of the Inro API yourself, reusing the connection you already created, for the jobs the listed modules leave out.

When to use it
the other seven modules do not cover what you need, and you have the Inro API reference open next to you.
Watch out
you write the request by hand, so run it once and read the response before wiring the rest.
Inro - Instagram DM Automation3

Trigger a Scenario

Action

In Make“Triggers a Scenario for a given contact.”

Starts one of the flows you built inside Inro for a given contact. Note the double meaning: here scenario refers to the Inro flow, not the Make scenario.

When to use it
a purchase, a booking or a form reply happens outside Instagram and you want Inro to pick up the conversation.
Watch out
it needs a contact, so place Get a Contact or Search Contacts in front of it.
Inro - Instagram DM Automation4

Update a Contact

Action

In Make“Updates an Inrō Contact.”

Writes new information onto an existing Inro contact, so the person's record reflects what your other tools know about them.

When to use it
a deal closes in your CRM and you want the matching Inro contact to carry that change.
Watch out
in a scenario started by Watch Created/Updated Contacts, this change can be picked up as a new update and start the scenario again.
Inro - Instagram DM Automation5

List Contacts

Search

In Make“Returns a paginated list of your Inrō contacts.”

Returns your Inro contacts page by page, each contact becoming its own bundle, so a single run can walk through the whole base.

When to use it
a first export to a spreadsheet, before a trigger takes over the new arrivals.
Watch out
every contact passes through the following modules, and each module run counts as one operation on your Make plan.
Inro - Instagram DM Automation6

List Scenarios

Search

In Make“Returns a list of your organization's scenarios.”

Gives you the flows that exist in your Inro organization, one bundle each, so you can see what is available before starting anything.

When to use it
you want to pick the right Inro flow dynamically, or keep an inventory of them in a sheet.
Watch out
it only lists them; to actually start one for a person, add Trigger a Scenario afterwards.
Inro - Instagram DM Automation7

Search Contacts

Search

In Make“Searches into your Inrō contacts.”

Looks through your Inro contacts and returns the ones that match what you typed, from zero to many people at once.

When to use it
you are not sure a person exists in Inro yet, or you need everyone matching a value rather than one known record.
Watch out
the search can come back with no one, so test with Run once using a value you know is there.
Need help

Need help automating Inro - Instagram DM Automation with Make?

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FAQ

Questions about the Inro Make integration

01Is the Inro - Instagram DM Automation Make integration free?
Yes, on the Make side. Inro is a standard app, available from the Free plan, which allows 2 active scenarios, runs spaced at least 15 minutes apart, 5 minutes of execution per run and 512 MB of data transfer. Paid plans (Core, Pro, Teams and Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Every module run counts as an operation, and your plan includes a monthly amount of them.
02What does it take to connect Inro to Make?
An Inro account and a Make account are enough. Make's documentation lists no prerequisite and no official steps for Inro, so the generic flow applies: add any Inro module, click Create a connection, give it a name, then authorize Make on the Inro page or paste the key Inro provides, and click Save. The connection is then shared by all 8 modules. If a module then shows empty lists, the likely culprit is the authorization: redo it.
03Does the Inro trigger in Make fire instantly?
No. Watch Created/Updated Contacts is a scheduled trigger: Make checks Inro on the schedule of your scenario instead of being called by Inro. A new scenario checks every 15 minutes by default, and the Free plan cannot go below that. On a paid plan you can shorten the interval down to 1 minute. Between two checks, new contacts wait for the next run before reaching the rest of the scenario.
04What if the Inro module you need is missing in Make?
Use Make an API Call. It reaches any endpoint of the Inro API with the connection you already have, so you are not limited to the 7 other modules. Make's documentation for Inro is limited, so build the request from Inro's own API documentation if Inro publishes one. Test the call with Run once and read the returned bundle before mapping its data into the next modules. Like any other module, each run of it counts as one operation on your plan.
05Should you use Make or n8n for Inro?
It depends on what you find for Inro in each tool. In Make, Inro has a native app with 8 modules: a scheduled contact trigger, actions to get and update contacts or start an Inro flow, three searches, and Make an API Call for the rest. Before choosing n8n, check whether a node for Inro exists there and which operations it covers. Then compare the two on what your flow needs, not on habit.
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