Resources · Make integration

SimpleTexting Make integrationAutomate SimpleTexting with Make.

Can your texting account react on its own when a customer replies? The SimpleTexting Make integration gives you 18 modules, including 5 instant triggers, to handle messages, contacts and campaigns. This guide shows you how to connect your account and build a first scenario step by step.

Try the SimpleTexting integration on MakeSee the 18 modules

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What you can automate

What can the SimpleTexting Make integration do for you?

The SimpleTexting Make integration links your SMS account to Make, a no-code tool where you build a scenario (the automation itself, a chain of modules). SimpleTexting then tells Make the moment a text arrives, goes out, lands or fails, and Make can create contacts, send messages or launch campaigns in return.

Keep your contact list clean without typing. When a lead fills in a form in another tool, Create a Contact adds that person to SimpleTexting, and Send a Message can greet them right after. If the person already exists, Search Contacts finds them first so Update a Contact edits the record instead of duplicating it.

Catch the texts that never arrive. Watch Outgoing Message Non Delivered starts a scenario each time a message fails, so a salesperson can call that customer instead of waiting for an answer that will not come.

Respect opt-outs everywhere. Watch Unsubscribe Report fires when a contact unsubscribes, which lets you flag that person in your CRM or spreadsheet too.

A word of caution: the Make documentation for this app is short and marked as AI-generated from the vendor docs, so test each module with Run once before trusting its output. If you are new to the editor, the Make training covers the basics, and Make pricing explains how operations are counted. Weighing another tool? Read n8n vs Make.

Connect

How do you connect SimpleTexting to Make?

  1. 01

    Get API access approved

    SimpleTexting does not open its API by default. With an active account, sign up for a trial and email their support with your use case to request API access approval. Wait for that approval before going further.

  2. 02

    Copy your API token

    In SimpleTexting, open the settings panel, click the integrations tab, then the webhooks section. The API token is displayed on screen: copy it and keep it at hand for Make.

  3. 03

    Create the connection in Make

    Add any SimpleTexting module to your scenario and click Create a connection. Give it a name in Connection name if you like, paste the token, and save. That connection is reused by every SimpleTexting module afterwards.

First scenario

Build your first scenario with SimpleTexting

GoalWhen a new lead appears in another app, Make creates the contact in SimpleTexting and sends a welcome text.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the big +. Pick the app where your leads land first, such as your form tool, and choose its module that watches new entries.

  2. 02

    Add Create a Contact

    Click the + on the right of that first module, search SimpleTexting and pick Create a Contact. Click Create a connection, paste your API token, then map the lead's details from the previous module.

  3. 03

    Add Send a Message

    Add Send a Message after it. Make already knows your connection, so you only write the welcome text and map the contact coming out of Create a Contact.

  4. 04

    Test with Run once

    Click Run once, then submit a test lead with your own number. Open the bubbles above each module to read the bundles it received, and check that the text reached your phone.

  5. 05

    Schedule and switch on

    Set the schedule on the first module (every 15 minutes by default, or instant if that app offers it), then switch the scenario on. From now on each new lead gets a contact record and a greeting.

Triggers

Which SimpleTexting triggers can start a scenario?

5 modules start a scenario when something happens in SimpleTexting. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by SimpleTexting as soon as it happens.

SimpleTexting1Watch Incoming Message

Watch Incoming Message

Instant trigger

In Make“Triggers when a new message is got.”

This trigger hands you every text a contact sends to your SimpleTexting number, so a reply never sits unread in the inbox. Each message becomes one bundle (one item passed to the next module) that you can route, store or answer.

How it fires
instant: SimpleTexting calls Make through a webhook as soon as the message arrives.
When to use it
when replies to a promotion should reach your sales team in their chat tool or a shared sheet.
Watch out
sending a reply from the same scenario is fine, but do not chain it to Watch Outgoing Message in another scenario that replies again, or two scenarios will keep feeding each other.
SimpleTexting2Watch Outgoing Message

Watch Outgoing Message

Instant trigger

In Make“Triggers when a new outgoing message is sent.”

Here you get a copy of each message leaving your account, which gives you a complete log of what customers received. That record is useful when several people text from the same SimpleTexting account.

How it fires
instant: SimpleTexting calls Make through a webhook as soon as the message is sent.
When to use it
when your CRM should show every text sent to a customer next to their emails and calls.
Watch out
sent does not mean received; pair it with the delivered and non delivered triggers when proof of arrival matters.
SimpleTexting3Watch Outgoing Message Delivered

Watch Outgoing Message Delivered

Instant trigger

In Make“Triggers when a new outgoing message is delivered.”

With this trigger you learn which texts actually reached the phone, not just which ones left your account. It turns a confirmation into an event you can act on, such as marking an appointment reminder as received.

How it fires
instant: SimpleTexting calls Make through a webhook as soon as delivery is confirmed.
When to use it
when a follow-up step, like a status change on an order, should only happen once the customer has the message.
Watch out
every delivered text is one run of the scenario, so a large campaign can use many operations (one operation is one module working on one bundle).
SimpleTexting4Watch Outgoing Message Non Delivered

Watch Outgoing Message Non Delivered

Instant trigger

In Make“Triggers when a new outgoing message is non delivered.”

This is your alarm for texts that failed to arrive. Instead of discovering a silent customer days later, you get the failed message as soon as SimpleTexting reports it and can switch to another channel.

How it fires
instant: SimpleTexting calls Make through a webhook as soon as the failure is reported.
When to use it
when a missed text has a real cost, for example a delivery slot or a payment reminder, and someone should call or email instead.
Watch out
the Make documentation does not say why a message failed, so read the bundle with Run once before building rules on its content.
SimpleTexting5Watch Unsubscribe Report

Watch Unsubscribe Report

Instant trigger

In Make“Triggers when an existing contact is unsubscribed.”

Whenever an existing contact opts out, this trigger passes that contact to your scenario. You keep the rest of your stack in line with the choice they just made in SimpleTexting.

How it fires
instant: SimpleTexting calls Make through a webhook as soon as the contact unsubscribes.
When to use it
when your CRM, email tool or ad audiences should stop targeting a person who asked SimpleTexting to stop texting.
Watch out
do not follow it with Send a Message to confirm the opt-out; that person asked for no more texts.
Modules

What else can Make do in SimpleTexting?

SimpleTexting gives you 13 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

SimpleTexting1

Create a Contact

Action

In Make“Creates a new contact.”

Adds a new person to your SimpleTexting contacts from data another module provides, so nobody retypes a phone number from a form or a CRM.

When to use it
right after a lead signs up in another app and should be reachable by text.
Watch out
if the same person may already exist, run Search Contacts first and branch to Update a Contact.
SimpleTexting2

Delete a Contact

Action

In Make“Deletes an existing contact.”

Removes a contact from SimpleTexting for good, which keeps your list aligned when a customer leaves or asks to be erased.

When to use it
when a deletion request in your CRM or support tool must also reach your texting list.
Watch out
there is no undo, so test with Run once on a dummy contact before switching the scenario on.
SimpleTexting3

Evaluate a Message

Action

In Make“Evaluates a message.”

Runs an evaluation on a message you pass to it. The Make documentation gives no more detail than that, so this module is one to explore on a test run rather than build on blindly.

When to use it
when you want to check a message in SimpleTexting before a Send a Message step.
Watch out
look at what the module returns with Run once before relying on any value it gives back.
SimpleTexting4

Get a Campaign

Action

In Make“Retrieves an existing campaign.”

Pulls the details of one campaign you already know, so a report or a message to your team can quote it instead of someone opening SimpleTexting.

When to use it
after Search Campaigns has returned the campaign you want, or when its identifier comes from an earlier step.
Watch out
it reads one campaign only; to go through several, start with Search Campaigns.
SimpleTexting5

Get a Contact

Action

In Make“Retrieves an existing contact.”

Fetches the full record of a single contact, handy when a trigger only tells you who wrote and you need the rest of their profile.

When to use it
after Watch Incoming Message, to enrich the reply you forward to your team with what SimpleTexting knows about the sender.
Watch out
it needs the contact to exist; if you are unsure, Search Contacts copes better with no result.
SimpleTexting6

Get a Message

Action

In Make“Retrieves an existing message.”

Reads back one specific message, useful when a later step needs its content or status and you only kept its reference.

When to use it
when a delivery trigger passes a message reference and your log should store the full text as well.
Watch out
one message per run; for a batch, Search Messages is the better starting point.
SimpleTexting7

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Lets you call any endpoint of the SimpleTexting API with the connection you already set up, which covers what the other modules do not.

When to use it
when you need a SimpleTexting feature that has no dedicated module in Make.
Watch out
you write the request yourself, so keep the SimpleTexting API documentation open and try it with Run once first.
SimpleTexting8

Send a Campaign

Action

In Make“Sends a new campaign.”

Launches a new campaign from your scenario, so a bulk message can go out when something happens in another tool rather than when someone remembers.

When to use it
when a product goes back in stock or an event opens, and a whole list should hear about it.
Watch out
a campaign reaches many people at once, so test it on a small list you own before activating.
SimpleTexting9

Send a Message

Action

In Make“Sends a new message.”

Sends a single text to one contact, which is the module behind welcome messages, reminders and automatic replies.

When to use it
when one event concerns one person, like a booking confirmed or a form just submitted.
Watch out
inside a scenario that starts on Watch Incoming Message, filter carefully so a reply does not answer every message, including the ones you did not expect.
SimpleTexting10

Update a Contact

Action

In Make“Updates an existing contact.”

Changes an existing contact record, keeping SimpleTexting in step with the source of truth you use elsewhere.

When to use it
when a customer edits their details in your CRM or shop and their texting profile should follow.
Watch out
it works on a contact that already exists; pair it with Search Contacts to find the right one first.
SimpleTexting11

Search Campaigns

Search

In Make“Searches for campaigns or lists them all.”

Finds campaigns or lists them all, and returns each one as its own bundle so the next modules can process them one by one.

When to use it
when you build a summary of your campaigns in a spreadsheet or dashboard.
Watch out
a search can return zero, one or many results, and every result the next module handles counts as an operation.
SimpleTexting12

Search Contacts

Search

In Make“Searches for contacts or lists them all.”

Looks up contacts or lists the whole base, which is the safe way to check whether someone is already in SimpleTexting before you act.

When to use it
before Create a Contact, to decide between creating a new record and updating the existing one.
Watch out
with no result, the next modules do not run, so plan a route for new contacts.
SimpleTexting13

Search Messages

Search

In Make“Searches for messages or lists them all.”

Brings back messages that match your search, or all of them, so you can export conversations or review what was sent to a customer.

When to use it
when a support ticket opens and the agent should see recent texts exchanged with that customer.
Watch out
listing everything can produce many bundles, so narrow the search to keep operations under control.
Need help

Need help automating SimpleTexting with Make?

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FAQ

Questions about the SimpleTexting Make integration

01Is the SimpleTexting Make integration free?
Yes, on the Make side. SimpleTexting is a standard app, so it works on the Free plan, which allows 2 active scenarios, a 15 minute minimum between scheduled runs, 5 minutes per execution and 512 MB of data transfer. Paid plans (Core, Pro, Teams, Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Make counts usage in operations, one per module per bundle. You still need an active SimpleTexting account with API access, and the price of that subscription is set by SimpleTexting, not Make.
02What do you need to connect SimpleTexting to Make?
An active SimpleTexting account and API access approval. To get it, sign up for a trial and email SimpleTexting support describing your use case. Once approved, open the settings panel, go to the integrations tab, then the webhooks section, and copy the API token. In Make, add a SimpleTexting module, click Create a connection, name it if you wish and paste the token. For the instant triggers, click Create a webhook first, then Create a connection.
03Do SimpleTexting triggers in Make fire in real time?
Yes. All five SimpleTexting triggers are instant: SimpleTexting calls Make through a webhook as soon as a message comes in, goes out, is delivered, fails, or a contact unsubscribes. There is no polling interval to wait for, unlike scheduled triggers that Make checks on the scenario's schedule. Each event starts one run, so a busy number can trigger many runs, and each module in them counts as an operation on your plan. Test with Run once and send yourself a text to see the event arrive.
04What if a SimpleTexting module is missing in Make?
Use Make an API Call. It is part of the SimpleTexting app in Make and lets you call any endpoint of the SimpleTexting API with the connection you already created, so a feature without its own module is still reachable. You write the request yourself, following the SimpleTexting API documentation. Keep in mind that the Make documentation for this app is marked as AI-generated from the vendor docs and may contain mistakes, so check important details with SimpleTexting and test each call with Run once.
05Should you use Make or n8n for SimpleTexting?
It depends on what you need. In Make, SimpleTexting is a ready app with 18 modules: 5 instant triggers, 10 actions and 3 searches, plus Make an API Call for the rest, all available from the Free plan. That covers messages, contacts and campaigns without writing requests. Before choosing n8n, check whether it offers a SimpleTexting node with the triggers you need, since this guide cannot confirm it. Then compare the two tools on the criteria that matter to your team, as the comparison linked above does.
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