SmartEmailing Make integrationAutomate SmartEmailing with Make.
Want your contact lists to stay in sync without copying rows by hand? The SmartEmailing Make integration gives you 5 modules: 2 scheduled triggers and 3 actions. This guide is for marketers who know SmartEmailing and are new to Make, and it walks you to a first working scenario.
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What can you automate with the SmartEmailing Make integration?
The SmartEmailing Make integration links your SmartEmailing account to Make, a no-code tool where you build a scenario: an automation made of modules, each one a brick that watches an app or acts on it. Here, Make can spot new or changed contacts in a list, write contacts back, pull sent stats for newsletters and unsubscribe people.
Signups that land in the right list. A form, a shop or a webinar tool sends a new lead to Make, and Create or Update Contact adds that person to SmartEmailing, or refreshes that person's record if they are already there.
A CRM that knows who joined. Watch New Contacts picks up each person added to a chosen list, so your sales team sees fresh subscribers without exporting a file. Watch Updated Contacts does the same when a record changes.
Opt-outs that travel everywhere. When someone asks to stop hearing from you in another tool, Unsubscribe Contact removes them from the selected SmartEmailing lists, and Get Campaign Sent Stats brings newsletter sent figures into a report.
Keep the limits in mind: both triggers are scheduled, so Make checks on a timer rather than reacting instantly, and this app has no universal API call module. If you want to compare tools before you start, read n8n vs Make; to learn the editor properly, Make training covers the basics, and Make pricing explains how operations are counted.
How do you connect SmartEmailing to Make?
- 01
Create an API key in SmartEmailing
In SmartEmailing, open Settings, then Data sources, then API keys. Click Create API key and copy the key shown in the window, along with the username listed in the same API keys section.
- 02
Add a SmartEmailing module in Make
In your scenario, add any SmartEmailing module and click Create a connection. A connection is your SmartEmailing account linked to Make once, then reused by every SmartEmailing module you add later.
- 03
Paste your credentials and save
Give the connection a clear label in Connection name if you like (it is optional), then enter the username and API key you copied. Save, and Make can now read your lists and contacts.
Build your first scenario with SmartEmailing
GoalWhen a lead arrives in another app, Make creates or updates that contact in SmartEmailing.
- 01
Create the scenario
On the Scenarios page, create a new scenario and click the big +. Pick the app where leads come in first, such as your form tool, and set its trigger.
- 02
Add Create or Update Contact
Click the + to the right of that first module, search for SmartEmailing and choose Create or Update Contact. Pick your connection, or create it now with the steps above.
- 03
Map the lead's details
Fill the module fields by clicking into them and choosing values from the first module, such as the lead's email when the module asks for it. Once the connection works, Make shows the lists it can read.
- 04
Test with Run once
Click Run once and send a test lead. Each module shows the bundles it received, a bundle being one item passed along, here one contact. Check that the person appears in SmartEmailing.
- 05
Schedule and switch it on
Open the clock on the first module to set how often the scenario runs (every 15 minutes by default), then switch the scenario on. Each module run counts as an operation on your plan.
Triggers that start a SmartEmailing scenario
2 modules start a scenario when something happens in SmartEmailing. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by SmartEmailing as soon as it happens.
Watch New Contacts
Scheduled triggerIn Make“Triggers when a new contact is added to selected contact list in SmartEmailing.”
This trigger spots people who were just added to a contact list you choose, and hands each one to the rest of your scenario as a separate bundle. It is the natural starting point for anything that should happen after someone subscribes.
Watch Updated Contacts
Scheduled triggerIn Make“Triggers when a contact is updated in your selected contact list in SmartEmailing.”
Pick this one when a change matters more than a signup: it catches contacts whose record was edited inside the list you select, then passes each of them along. Downstream tools can then mirror the latest version of that person.
What SmartEmailing can do in Make
SmartEmailing gives you 3 modules. For each one: what it does for you, when to reach for it, and what to watch out for.
Create or Update Contact
ActionIn Make“You can create or update existing contact”
One module covers two jobs: it adds a new person to SmartEmailing, or refreshes the existing record when that contact is already there. You avoid building a separate check before writing.
Get Campaign Sent Stats
ActionIn Make“Returns sent stats for newsletters”
Pull the sent statistics of your newsletters out of SmartEmailing and into another tool, where they can sit next to sales or traffic figures. It reads data and changes nothing in your account.
Unsubscribe Contact
ActionIn Make“Unsubscribes contact from selected contact lists.”
Respect an opt-out wherever it was requested: this action takes a contact off the SmartEmailing lists you select. The person stops receiving those lists without you opening SmartEmailing.
Need help automating SmartEmailing with Make?
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