Resources · Make integration

SurveySparrow Make integrationAutomate SurveySparrow with Make.

What if every new survey answer went straight to work? The SurveySparrow Make integration gives you 13 modules: one instant trigger, 9 actions and 3 searches. This page shows how to link your account and build a first scenario step by step.

Try the SurveySparrow integration on MakeSee the 13 modules

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What you can automate

What can the SurveySparrow Make integration do?

The SurveySparrow Make integration links your survey account to Make, a no-code tool where you build a scenario (a chain of steps that runs on its own). Each step is a module: one trigger that reacts to new submissions, plus actions and searches for contacts, surveys, shares and metrics.

Responses that feed your contact base. Watch Submission starts the scenario the moment someone answers, and Create a Contact adds that person to your active contacts list. Nobody has to copy names from the results screen again.

Survey invitations sent by the scenario. A customer success team can pair Create Contacts in a Contact List with Share a Survey, which mails a saved email share template to a recipient. The template has to exist in SurveySparrow first.

Numbers pulled into your reports. Get Metrics and Get a Trend's Data read the results of a survey so another app in the scenario can store or display them. If you are new to the editor, the Make training walks through data mapping in detail.

The Make documentation for this app lists no specific limit, but there is only one trigger: nothing watches new contacts or new shares. For an endpoint the modules skip, Make an API Call reuses your connection. The same app often exists in n8n as well; the n8n vs Make comparison sets out the criteria, and Make pricing explains how operations are counted.

Connect

How do you connect SurveySparrow to Make?

  1. 01

    Copy your API token

    In SurveySparrow, open your avatar in the top right corner, choose Account Settings, then the API or Integrations tab. Copy the API token shown there. You need an active SurveySparrow account for this.

  2. 02

    Add a module and open the connection

    In a Make scenario, add any SurveySparrow module and click Create a connection. A connection is your SurveySparrow account linked to Make once, then reused by every SurveySparrow module you add later.

  3. 03

    Name it and paste the token

    The Connection name field is optional, but a clear name helps when a colleague shares the workspace. Paste the token you copied, confirm, and Make can now read your surveys and contacts.

First scenario

Build your first scenario with SurveySparrow

GoalWhen a survey in SurveySparrow receives a new submission, Make adds the respondent to your active contacts list.

  1. 01

    Create the scenario

    From the Scenarios page, create a new scenario and click the big +. Type SurveySparrow in the search box to see its 13 modules.

  2. 02

    Place the trigger

    Pick Watch Submission, click Create a webhook, then set up the connection with your API token. Fill the module fields; once the connection exists, Make lists what it can read in your account.

  3. 03

    Add the contact action

    Click the + on the right of the trigger and pick Create a Contact. Map the answers you need from the submission into the contact fields Make displays.

  4. 04

    Test with Run once

    Click Run once, then answer your survey yourself. Open the bubble above each module to read the bundle it received, one bundle being one item, here one submission.

  5. 05

    Switch it on

    When the test contact looks right, switch the scenario on. With an instant trigger, SurveySparrow calls Make through the webhook each time a new answer arrives.

Triggers

What starts a SurveySparrow scenario

1 module starts a scenario when something happens in SurveySparrow. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by SurveySparrow as soon as it happens.

SurveySparrow1Watch Submission

Watch Submission

Instant trigger

In Make“Triggers when a survey receives a new submission.”

Each new answer to the survey you pick launches your scenario, carrying that submission as one bundle to the modules that follow. It is the only SurveySparrow trigger in Make, so most flows start here.

How it fires
instant, SurveySparrow calls Make through a webhook as soon as the submission is saved, with no polling interval to wait for.
When to use it
a post-purchase feedback form whose answers should reach your CRM or your support channel right after the customer clicks submit.
Watch out
the webhook is created with the module, so click Create a webhook before the connection, and keep one scenario per survey to read results easily.
Modules

What the SurveySparrow modules do

SurveySparrow gives you 12 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

SurveySparrow1

Create a Contact

Action

In Make“Creates a new contact in your active contacts list.”

Adds one person to your active contacts list in SurveySparrow, so they can receive future surveys without anyone typing their details by hand.

When to use it
a signup in your shop or a new deal in your CRM should turn into a SurveySparrow contact for later feedback.
Watch out
it handles one contact per bundle; to fill a specific list, pick Create Contacts in a Contact List instead.
SurveySparrow3

Create an NPS Survey

Action

In Make“Create an NPS Survey”

Sets up a new Net Promoter Score survey in SurveySparrow from your scenario, so a fresh loyalty survey exists without opening the builder yourself.

When to use it
a new product line or a new client account is created elsewhere and deserves its own NPS survey from day one.
Watch out
each run creates another survey, so place a filter before it or you will end up with duplicates.
SurveySparrow4

Create Contacts in a Contact List

Action

In Make“Creates contacts in contact list”

Places contacts straight into a chosen contact list, which keeps your audiences sorted the way you plan to survey them.

When to use it
attendees of a webinar should land in a dedicated list before you send them the follow-up survey.
Watch out
the list must already exist in SurveySparrow; pick it after the connection is set, then map the contact details from the previous module.
SurveySparrow5

Get a Survey

Action

In Make“Gets a specific survey by id”

Reads the details of one survey through its id and hands them to the next module, useful when a later step needs the survey name or settings.

When to use it
a report sent to a manager should state which survey an answer came from, not just a number.
Watch out
it needs the survey id, so map it from an earlier module that carries it, after checking its bundle in Run once.
SurveySparrow6

Get a Trend's Data

Action

In Make“Gets trend data of a survey”

Returns the trend data of a survey, meaning how results move over time, so you can chart the curve in a spreadsheet or a dashboard tool.

When to use it
leadership wants to see whether satisfaction is climbing or slipping, not only the latest score.
Watch out
pair it with Get Metrics when you need both the snapshot and the evolution; each module costs its own operation.
SurveySparrow7

Get Metrics

Action

In Make“Gets the metrics of a survey”

Pulls the headline metrics of a survey so another app in the scenario can store, post or compare them.

When to use it
every time a campaign closes, the team channel should receive the survey figures without someone exporting a file.
Watch out
it works on one survey at a time, and each run counts as one operation, meaning one module run on one bundle.
SurveySparrow8

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Opens the SurveySparrow API to your scenario with the connection you already set up, so you can reach an endpoint that none of the other 12 modules covers.

When to use it
you need data the listed modules skip, such as an object tied to contacts or shares that has no dedicated module.
Watch out
you write the request yourself, so keep the SurveySparrow API documentation open next to the editor.
SurveySparrow9

Share a Survey

Action

In Make“Sends a saved survey email share template to the provided email recipient”

Emails a survey to the recipient you provide, using an email share template you saved beforehand in SurveySparrow.

When to use it
an order is delivered or a project is closed, and the client should get the matching survey in their inbox right away.
Watch out
without a saved email share template the module has nothing to send, so prepare the template in SurveySparrow before testing.
SurveySparrow10

List Contacts

Search

In Make“Gets a list of contacts”

Searches your SurveySparrow contacts and returns them to the scenario, which lets you check who is already there before adding anyone.

When to use it
before Create a Contact, to avoid creating the same customer twice.
Watch out
like every search, it can return zero, one or many bundles, and each module placed after it runs once per contact found.
SurveySparrow11

List Contacts in a Contact List

Search

In Make“Gets contacts from a contact list”

Reads the people inside one contact list, handy when a campaign targets a precise audience rather than your whole base.

When to use it
you want to send the list of webinar attendees to your CRM or to a sheet for a follow-up call.
Watch out
an empty list returns zero bundles, so the rest of the scenario simply does not run; check the list before blaming the scenario.
SurveySparrow12

List Shares

Search

In Make“Gets a list of shares”

Retrieves the shares set up on your account, so you can see what your team has already sent out before launching anything new.

When to use it
a new campaign starts and you want a record, in a sheet, of every survey your team has already shared.
Watch out
a search can return several bundles; add a filter after it if only one share matters.
Need help

Need help automating SurveySparrow with Make?

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FAQ

Questions about the SurveySparrow Make integration

01Is the SurveySparrow Make integration free?
Yes, SurveySparrow is a standard app in Make, available from the Free plan. That plan allows 2 active scenarios, runs of up to 5 minutes, files up to 5 MB and 512 MB of data transfer, with at least 15 minutes between two scheduled runs. Paid plans (Core, Pro, Teams and Enterprise) lift the scenario cap and allow runs up to 40 minutes. Your SurveySparrow subscription is a separate matter, handled on the SurveySparrow side.
02What do you need to connect SurveySparrow to Make?
An active SurveySparrow account and its API token. You find the token under your avatar, then Account Settings, then the API or Integrations tab. In Make, add a SurveySparrow module, click Create a connection, give it a name if you like and paste the token. For Watch Submission, click Create a webhook first, then Create a connection. The connection is reused by all 13 modules afterwards. Without the webhook step, Watch Submission has no address to receive new answers, so do it in that order.
03Does the SurveySparrow trigger in Make work in real time?
Yes. Watch Submission is an instant trigger: SurveySparrow calls Make through a webhook as soon as a survey receives a new submission, so your scenario does not wait for a polling interval. That makes it a good fit for follow-ups that should reach a customer or a colleague while the answer is fresh. It is the only trigger of the app, and the lightning badge on the module confirms it is instant.
04What if a SurveySparrow module is missing in Make?
Use Make an API Call. It sends a request to any endpoint of the SurveySparrow API with the connection you already created, which covers what the 12 other modules leave out. You write the request yourself, so the SurveySparrow API documentation is your reference. The Make documentation for this app lists no specific limit, and its content is marked as AI-generated, so check important details with SurveySparrow directly. Before writing a request, check that none of the 12 modules already covers the need, since a dedicated module is easier to map.
05Should you use Make or n8n for SurveySparrow?
It depends on the tool your team already runs and on the modules you need. On Make, SurveySparrow comes with 13 modules, including an instant trigger on new submissions, and no code is required to connect it. Many apps also have an n8n node, so check whether one exists for SurveySparrow and compare the operations it offers with your use case. Pick the platform where your other automations already live, which keeps maintenance in one place.
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