Resources · Make integration

TikTok Conversions Make integrationAutomate TikTok Conversions with Make.

Can TikTok learn about a sale that happens outside TikTok? The TikTok Conversions Make integration gives you 1 action module that reports events to TikTok. This page is for marketers running TikTok ads, and it walks you from connection to a working scenario.

Try the TikTok Conversions integration on MakeSee the 1 modules

Verified Trustpilot reviews · AI, automation & growth agency

What you can automate

What does the TikTok Conversions Make integration do?

It lets Make pass events from your other tools to TikTok, so your ad account hears about purchases, sign-ups or leads that happen on your own site or app. You build a scenario (the automation you assemble in Make, one module after another) and its last step is the Send Event(s) module, which delivers the event.

Report a purchase from your store. An online shop records an order in its e-commerce tool. A scenario picks up that order with the other app's module, then Send Event(s) tells TikTok a conversion happened, tied to the TikTok App ID you target.

Flag a new lead from a form. A coaching business collects applications through a form or a CRM. Each new contact becomes one bundle (one item passed between modules), and Send Event(s) turns it into an event TikTok can count. The Agile CRM Make integration is one possible source.

Push a batch of events together. The module accepts one or many events per call, so a scenario can gather several sign-ups from a table such as the one described in the Airtable Make integration and send them in one pass.

What this app does not do: it has a single action and no trigger, so it never starts a scenario by itself, and it has no Make an API Call module for anything outside Send Event(s). The same app often exists as an n8n node too; the n8n vs Make comparison lays out how the two tools differ.

Connect

How do you connect TikTok Conversions to Make?

  1. 01

    Open the connection window

    Check first that you have a TikTok business account, since the app requires one. Then add the Send Event(s) module to a scenario and click Create a connection. A connection is your TikTok account linked to Make once and reused by every module of the app.

  2. 02

    Name it, then save

    The Connection name field is optional, but a clear name helps when several ad accounts sit side by side. If your company uses its own TikTok app, switch on Show advanced settings and paste its client credentials. Click Save.

  3. 03

    Confirm access on TikTok

    When TikTok asks, sign in and approve the access Make requests. Back in the editor, the connection appears in the module and stays available for every TikTok Conversions module you add later, in this scenario or another one.

First scenario

Your first scenario with TikTok Conversions

GoalWhen an order is recorded in your shop tool, Make sends a matching event to TikTok with Send Event(s).

  1. 01

    Create the scenario

    On the Scenarios page, create a new scenario and click the +. TikTok Conversions has no trigger, so the first module comes from the tool where orders land, such as your store or your CRM.

  2. 02

    Pick the source of the event

    Search that tool by name, choose the module that watches new orders and link its account. Fill its fields; Make lists what it can read once the connection exists.

  3. 03

    Add Send Event(s)

    Click the + on the right of the first module, search TikTok Conversions and pick Send Event(s). Create or reuse the connection, then map the order data coming from the previous module into the event.

  4. 04

    Test with Run once

    Click Run once to execute the scenario a single time. Then read the bundles each module received, so you can see exactly which order data went into the event.

  5. 05

    Schedule and switch on

    Set the schedule on the first module, every 15 minutes by default, then switch the scenario on. From now on, every new order reaches TikTok on the next run.

Modules

What the TikTok Conversions module does

TikTok Conversions gives you 1 module. For each one: what it does for you, when to reach for it, and what to watch out for.

TikTok Conversions1

Send Event(s)

Action

In Make“Sends one or many TikTok events for the specified TikTok App ID.”

This action hands TikTok the conversions it cannot see on its own, like a purchase on your site, so TikTok hears about results. One call can carry a single event or several, for the TikTok App ID you pick.

When to use it
at the end of a scenario once another app has produced the order or lead TikTok should count.
Watch out
it cannot start a scenario, so place it after a trigger, and each execution counts as an operation on your plan.
Need help

Need help automating TikTok Conversions with Make?

A person reads every message.

FAQ

TikTok Conversions and Make: frequent questions

01Is the TikTok Conversions Make integration free?
Yes, on the Make side. TikTok Conversions is a standard app, available from the Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between two scheduled runs, 5 minutes of execution per run, files up to 5 MB and 512 MB of data transfer. Paid plans (Core, Pro, Teams, Enterprise) lower the interval to 1 minute, remove the cap on active scenarios and allow 40 minutes of execution. Usage is counted in operations per month.
02What does it take to connect TikTok Conversions to Make?
You need a TikTok business account; the Make documentation lists it as the one prerequisite. The rest happens inside the editor: add the Send Event(s) module, click Create a connection, optionally name it, then save and approve access when TikTok asks. Teams that use their own TikTok app can open Show advanced settings, enter its client credentials and declare the Redirect URI given in the Make documentation. Once saved, the connection is reused by every module of the app.
03Does TikTok Conversions trigger a scenario in real time?
No, because the app has no trigger at all. Its only module is an action, so something else must start the scenario. Two options: a module from the app where the conversion happens, such as your store or CRM, or the scenario schedule, set on the first module and every 15 minutes by default. If that other app offers an instant trigger, it calls Make through a webhook as soon as the event occurs, and Send Event(s) follows right after.
04What if Send Event(s) is not enough?
It depends on what you need. TikTok Conversions offers only Send Event(s) and has no Make an API Call module, so Make cannot reach other parts of the TikTok API through this app. If your goal is managing campaigns or reading reports, look for another app in the Make catalog that covers it. For a setup that does not fit either path, the Hack'celeration team can review your case with you.
05Make or n8n for TikTok Conversions?
It depends on your criteria, not on a winner. Make gives you Send Event(s) in a visual editor, a Free plan to test with, and a scenario you can read at a glance. The same app often exists as an n8n node as well, so both tools can cover the need. Compare how each one fits the rest of your stack, who will maintain the flows and how your team prefers to build, then pick the one your people will actually keep running.
Same platform

Other docs you might need on this stack.

Browse all integrations