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Flexmail Zapier integrationAutomate Flexmail with Zapier.

The Flexmail Zapier integration offers 6 triggers, 4 actions and 1 search. All six triggers are instant, so new contacts, unsubscribes and confirmed opt-ins reach your other tools straight away, even on the free plan. Zapier can also write contacts and interests back.

See the 11 operations

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Overview

What Flexmail on Zapier does for you

The Flexmail Zapier integration links your email marketing contacts to the rest of your tools. Six Flexmail events can start an automation the moment they happen, and Zapier can create or update contacts, unsubscribe them and manage their interests, the topics a contact has signed up for in Flexmail.

Three results stand out. Clean segments: Subscribe Contact to Interest and Unsubscribe Contact From Interest move a contact in or out of one topic without touching the rest, so buyers can stop getting prospect emails. A synced address book: Create or Update Contact pushes sign-ups from your forms or your CRM into Flexmail with the right language and source. Respect for unsubscribes: Contact Unsubscribed tells your CRM or support tool at once, so nobody keeps mailing someone who left.

The best news for a free plan: every Flexmail trigger is instant. Flexmail itself tells Zapier when the event happens, so the 15-minute polling interval of the free plan does not apply to these triggers.

What Zapier does not do here: among the 11 operations, none sends a campaign or deletes a contact. And once a contact is unsubscribed, only a new opt-in brings them back. If you also run Make, see the Flexmail Make integration page.

Vocabulary

Zapier vocabulary, kept short

Eight words are enough to read any Zapier screen. Each one is explained once.

Zap
The automation you build on Zapier: one trigger, then one or more steps that run every time the trigger event happens.
Trigger
The event that starts the Zap, such as a confirmed opt-in in Flexmail. Once the Zap is on, Zapier waits for it.
Action
What the Zap does once started: the step that creates, updates or unsubscribes a contact for you.
Task
The unit Zapier bills: one action the Zap completes successfully. Your plan counts these every month.
Instant trigger
A trigger the app reports itself, the moment the event happens. All six Flexmail triggers work this way.
Filter
A step that lets the Zap go on only when the data meets your condition, and stops it there otherwise.
Search step
A step that looks up something that already exists, such as a contact by email, for the steps that follow.
Multi-step Zap
Any Zap beyond one trigger and one action. A filter, a search or a second action makes one, and needs a paid plan.
Cost

What a Flexmail Zap really costs

Flexmail is not a premium app, so it works on the free Zapier plan. Tasks are the only unit, and the trigger never uses one.

  • Free plan100 tasks a month, two-step Zaps
  • Flexmail triggers6 instant, 0 polling
  • Failed actionNot counted
  • Premium appNo

Each action that succeeds counts as one task; a failed one is not counted. The first Zap below runs two actions, one in Flexmail and one in your CRM, so two tasks per new contact. The free plan gives you 100 tasks a month and builds two-step Zaps only: one trigger and one action. Add a second action, a filter or a search such as Find Contact and the Zap becomes multi-step, which needs a paid plan. The polling grid below does not slow Flexmail triggers down: they are instant on every plan, Free included.

Connect

Connect your Flexmail account

  1. 01

    Open the Apps page

    In your Zapier account, go to Apps and click + Add connection. A connection is your Flexmail account linked once to Zapier, then reused by every step that needs it.

  2. 02

    Choose Flexmail

    Search for Flexmail in the dialog, select it and click Add connection. You need a Flexmail account, with access to the contacts and interests the Zap will touch.

  3. 03

    Sign in and allow access

    Sign in to Flexmail in the tab that opens and grant Zapier access to the account. Every Flexmail step you add later, in this Zap or another one, can then reuse this connection.

First Zap

Your first Zap: every new contact into Prospects and your CRM

GoalWhen a contact is created in Flexmail, subscribe them to the Prospects interest, then create the matching lead in your CRM.

  1. 01

    Build: pick the trigger

    Create a Zap, choose Flexmail and Contact Created. Test it: Zapier brings back the three most recent contacts, so you map on a real one.

  2. 02

    Add to Prospects

    Add Subscribe Contact to Interest, map the contact from the trigger and pick Prospects as the Interest. That interest has to exist in Flexmail before you can pick it.

  3. 03

    Send the lead to your CRM

    Add your CRM as a second action and map the email and name from the Flexmail trigger. Two actions make this a multi-step Zap.

  4. 04

    Test each step

    Click Test on each step, then check that the contact sits in Prospects in Flexmail and that the lead shows up in your CRM.

  5. 05

    Test, then Publish

    Click Publish. The trigger is instant, so every new contact goes through straight away. With two actions, this Zap needs a paid plan.

Triggers

The 6 Flexmail triggers

6 events start a Zap when something happens in Flexmail, and 6 of them are instant: the app calls Zapier straight away, whatever your plan.

1

Contact Created

Instant trigger

In Zapier“Triggers when a contact is created.”

Starts the Zap when a contact is created in your Flexmail account. Use it to tell the rest of your tools that a new address exists, without anyone copying it by hand.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
create the matching lead in your CRM so sales sees every newsletter sign-up.
Watch out
a Zap that creates contacts in Flexmail will set this trigger off too, so avoid pointing both ends at the same list.
2

Contact Unsubscribed

Instant trigger

In Zapier“Triggers when a contact unsubscribed.”

Fires when a contact unsubscribes from your Flexmail communication. This is the one to wire first: an unsubscribe that stays inside Flexmail means other tools may keep writing to that person.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
flag the contact as do-not-email in your CRM the moment they leave.
Watch out
the contact can only come back through a new opt-in, so do not try to undo this with an action.
3

Contact Updated

Instant trigger

In Zapier“Triggers when a contact is updated.”

Reacts every time a contact record changes in Flexmail. It fires on each modification, not just once per contact, so the same person can start the Zap several times.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
keep the matching record in your CRM up to date when someone edits their details.
Watch out
never use it to create records elsewhere, or each edit produces a duplicate. And a Zap that updates Flexmail contacts from this trigger restarts itself.
4

Contact Subscribed to Interest

Instant trigger

In Zapier“Triggers when a contact subscribed to an interest.”

Each time a contact subscribes to an interest, one of the topics you use to segment your audience in Flexmail, this one goes off. It tells you not just that someone joined, but what they care about.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
send a contact who picks your Events interest straight into your webinar tool's guest list.
Watch out
Subscribe Contact to Interest, run from another Zap, sets this trigger off as well.
5

Contact Unsubscribes From Interest

Instant trigger

In Zapier“Triggers when a contact unsubscribed from an interest.”

A contact leaving one interest starts this Zap, even if they stay subscribed to your other emails. It is a softer signal than a full unsubscribe: the person narrowed what they want to hear about.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
remove the contact from a matching audience or tag in your CRM so other channels follow the same choice.
Watch out
do not treat it as a full unsubscribe; the contact may still receive your other emails.
6

Opt-In Confirmation

Instant trigger

In Zapier“Triggers when an opt-in gets confirmed.”

Goes off once a contact confirms their opt-in. That confirmation is the moment you know the address is real and the consent is given, which makes it the safest starting point for a welcome sequence.

How it fires
the app tells Zapier the moment it happens, so the Zap starts right away, whatever your plan
When to use it
add confirmed subscribers to your CRM only after they have said yes, not at the first form submission.
Watch out
it is also the only way back for a contact who unsubscribed, so it may carry returning contacts too.
Actions

The 4 Flexmail actions

Flexmail gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.

1

Create or Update Contact

Action

In Zapier“Creates or updates a contact”

Adds a contact to Flexmail, or updates them if they already exist, with the details mapped from your other app.

When to use it
push every new trial sign-up from your product into Flexmail.
Watch out
Language and Source are required. The source records how you obtained the data, for GDPR, so pick an honest one.
2

Unsubscribe a Contact

Action

In Zapier“Unsubscribe a contact from your communication. If a contact is unsubscribed, it can only resubscribe via an opt-in.”

Unsubscribes a contact from your Flexmail communication as a whole, not from one topic.

When to use it
someone asks your support team to stop all emails, and the ticket closes the loop in Flexmail.
Watch out
once unsubscribed, the contact can only come back through an opt-in. Use the interest action if you only mean one topic.
3

Subscribe Contact to Interest

Action

In Zapier“Subscribe a contact to a selected interest.”

Signs a contact up to one of your Flexmail interests so they receive the emails for that topic.

When to use it
a buyer of your course joins the Alumni interest automatically.
Watch out
the Interest field is required, so create the interest in Flexmail first. A Zap on Contact Subscribed to Interest will fire as a result.
4

Unsubscribe Contact From Interest

Action

In Zapier“Unsubscribe a contact from an interest”

Takes a contact out of one interest while leaving the rest of their subscriptions as they were.

When to use it
a prospect who becomes a customer leaves the Prospects interest.
Watch out
the Interest field is required; this is the gentle option, unlike a full unsubscribe.
Searches

The Flexmail search

1 search step looks for data that already exists in Flexmail, so a later step can use it.

A search step finds a contact that already exists in Flexmail, so later steps can work on it. In the editor, searches sit at the bottom of the Action event list, under SEARCH. Three settings decide what happens when the match is not clean.

1

Find Contact

SearchFind or create

In Zapier“Finds a contact based on email.”

Looks a contact up in Flexmail by email address and passes the record to the next steps.

When to use it
check whether a webinar attendee is already in Flexmail before subscribing them to an interest.
Watch out
Find or Create a contact is this same search with the create option ticked, not an extra operation. Adding it makes your Zap multi-step.

The three settings every search exposes

  1. Successful if no search results are found?
    Left on its default, a search that finds no contact stops the Zap there. Switched on, the Zap carries on without one.
  2. Create X if it doesn't exist yet?
    Ticking it turns the search into a find-or-create: it then asks for the fields needed to create the missing contact.
  3. If multiple search results are found?
    Keep the first match (the default), stop the Zap, or pass every match on to the following steps at once.
When it breaks

When a Flexmail Zap breaks

Zapier attaches no help article to Flexmail, so these cases come from Zapier's general limits and from Flexmail's own required fields and opt-in rule.

Six cases worth knowing before you publish. To dig into a run that failed, start from the Zapier troubleshooting page.

  • Duplicates from Contact Updated

    Contact Updated fires on every edit. A Zap that creates records from it adds a new one each time the same contact changes.

  • A Zap that restarts itself

    Writing to Flexmail contacts from a Contact Updated or Contact Created Zap fires the trigger again and burns tasks fast.

  • Unsubscribes cannot be undone

    After Unsubscribe a Contact, the person can only return through an opt-in. No action brings them back.

  • Missing source or interest

    Language, Source and Interest are required fields. If they are not set up in Flexmail, the step has nothing valid to pick.

  • No history catch-up

    A Zap only reacts to events after it is switched on. Contacts created or unsubscribed earlier are never sent.

  • Bulk imports held back

    When a bulk import or a migration makes a trigger return a huge batch at once, Zapier's flood protection can hold those runs back.
Need help

Need help automating Flexmail with Zapier?

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FAQ

Flexmail Zapier integration: frequent questions

01Is the Flexmail Zapier integration free?
Yes. Flexmail is not a premium app on Zapier, so it works on the free plan. That plan gives you 100 tasks a month and builds two-step Zaps: one trigger and one action. The six Flexmail triggers stay instant even on the free plan. As soon as you add a filter, a search such as Find Contact or a second action, the Zap becomes multi-step and needs a paid Zapier plan.
02How many tasks does a Flexmail Zap use?
One task for each action that succeeds, nothing for the trigger. A Zap that subscribes a confirmed contact to an interest uses one task per contact. A Zap that removes a contact from one interest and adds them to another uses two. A failed action is not counted. Watch Contact Updated: it fires on every edit, so a busy list can use more tasks than you expect if the Zap runs an action each time.
03Is Flexmail real time with Zapier?
Yes, for all six triggers. They are instant triggers: Flexmail itself tells Zapier when a contact is created, updated, unsubscribed, joins or leaves an interest, or confirms an opt-in, and the Zap starts straight away. The polling interval of your plan, 15 minutes on Free, does not apply to them. In the editor, a Zap built on an instant trigger shows a lightning bolt, so you can check it at a glance. The type is set by the app and cannot be changed from the editor.
04What does it take to connect Flexmail to Zapier?
A Flexmail account, plus access to the contacts and interests the Zap should touch. In Zapier, open the Apps page, click + Add connection, search for Flexmail, click Add connection, sign in in the tab that opens and grant access. The connection is reused by every Flexmail step afterwards. Before you build, set up in Flexmail the sources and interests you will use, since the actions require them. If teammates manage parts of the account, check that yours can reach those contacts too.
05Can Zapier resubscribe a Flexmail contact?
No. Once a contact is unsubscribed from your communication, Flexmail only lets them come back through an opt-in. Create or Update Contact will not reverse it. That is why Unsubscribe a Contact deserves care in a Zap: if you only want to stop one topic, use Unsubscribe Contact From Interest instead, which leaves the rest of their subscriptions in place. Opt-In Confirmation then tells you when someone opts back in.
06What if the Flexmail operation you need is not there?
Check the 11 operations on this page first: six instant triggers, four actions and one search cover contacts, interests and opt-ins. None of them sends a campaign or deletes a contact. If a workflow depends on something outside that list, Zapier's Flexmail app does not cover it today. Look at what your other tools can do around Flexmail, since their own Zapier apps may hold the missing piece, or handle that part outside this integration.
07Zapier, Make or n8n for Flexmail?
Decide on criteria, not on a ranking. Speed: on Zapier every Flexmail trigger is instant, on any plan. Volume: each successful action is a task, and Contact Updated can fire often. Coverage: check that each tool offers the exact Flexmail triggers and actions your flow depends on. Plan: multi-step Zaps need a paid Zapier plan. Then price the same flow on each tool's own pricing page, with your real monthly volume.
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