Gong Zapier integrationAutomate Gong with Zapier.
The Gong Zapier integration gives you 1 trigger, 3 actions and 0 searches. One instant signal when a call is processed, and three ways to push what prospects do with your content into Gong's activity timeline, on any Zapier plan.
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What the Gong Zapier integration actually does
Connecting Gong to Zapier lets you build a Zap, an automation that starts on one event and then carries out one or more steps for you. On the Gong side you get one starting event, a call that Gong has finished processing, and three steps that write engagement events into a deal's activity timeline.
Three results people build with it. A reaction to every processed call: New Call fires as soon as Gong is done with a call, so whatever comes next starts without anyone checking the dashboard. A record of shared material: Add a "Content Shared" Event Into Gong's Activity Timeline notes that a rep sent a proposal or a contract to the buyer side. A trace of what the buyer did with it: the "Content Viewed" and "Custom Action" actions log that a prospect opened the deck, or signed, or downloaded something you named yourself.
What Zapier does not do here matters just as much. There is no search step for Gong, so a Zap cannot look up an existing call, user or deal first. You cannot create a call, edit one, or pull a transcript through these four operations. And the only trigger is the processed call: nothing fires when a deal moves or a rep changes.
If those gaps block you, the same app has its own pages for other tools: the Gong n8n integration and the Gong Make integration. Read them side by side before you commit.
Zapier vocabulary in one minute
Eight words come back on every line of this page. Here they are in plain English, once.
- Zap
- The automation itself: one trigger at the top, then one or more actions that run each time that trigger event happens.
- Trigger
- The event in an app that starts the Zap. Once the Zap is switched on, Zapier sits and waits for it.
- Action
- What the Zap does after it starts: the step that writes, sends or logs something on your behalf.
- Task
- The unit Zapier bills. One action that completes successfully is one task, and your plan counts those.
- Instant trigger
- A trigger the app reports itself: it calls Zapier the moment the event happens, so nothing waits for a scheduled check.
- Polling trigger
- A trigger Zapier checks on a timer, asking the app for new items at a fixed interval and keeping only unseen ones.
- Filter
- A step that lets the Zap carry on only when what arrived meets your condition, and stops it quietly otherwise.
- Connection
- Your Gong account linked to Zapier once, then reused by every step that talks to Gong in any of your Zaps.
What a Gong Zap really costs
Gong is not a premium app, so it works from the free plan. The bill is counted in tasks, and the Gong trigger never adds to it.
- New Call trigger0 tasks
- Each successful Gong action1 task
- Free plan100 tasks a month, two-step Zaps
- Premium appNo
Each Gong action that goes through costs one task; one that fails is not counted. The free plan stops at two steps: one trigger, one action. Add a filter or a second action and the Zap becomes a multi-step Zap, which needs a paid plan. The interval grid below only concerns polling triggers. New Call is instant, so a Gong Zap never waits for the next check, even on the free plan. Looking for new calls costs nothing either.
Connect Gong to Zapier in three steps
- 01
Open the Apps page
In your Zapier account, go to Apps and click + Add connection. You need a Gong account first, plus read or write access to anything you do not own but want the Zap to touch.
- 02
Pick Gong and start the link
Type Gong in the search box of the dialog, select it in the results, then click Add connection. A new browser tab opens on the Gong side to let you sign in.
- 03
Sign in and grant access
Log in to Gong in that tab and allow Zapier to use the account. Back in Zapier, the connection shows up in your list and every Gong step of every Zap can reuse it.
Your first Gong Zap, step by step
GoalLog a "Custom Action" event on the timeline each time Gong finishes processing a call that passes your filter.
- 01
Create the Zap
From your Zapier dashboard, create a new Zap. The editor opens on an empty trigger card waiting for an app and an event.
- 02
Set New Call as the trigger
Pick Gong, then
New Call, then your Gong connection. Since it is instant, the editor shows a lightning bolt on the card. - 03
Test the trigger
Run the test: Zapier brings back the three most recent calls of the account. Choose a real one, so the next steps are mapped on true data.
- 04
Add the filter
Click the plus icon, choose Filter, then set the field to look at, the rule and the value. A text rule only reads text, so pick the rule type carefully.
- 05
Add the Gong action
Choose
Add a "Custom Action" Event Into Gong's Activity Timeline. Name the event, map the required fields, and type 0 in both property counters if you need none. - 06
Test and publish
Test the action once and read what came back in Gong. If it looks right, click Publish and the Zap is live from that point on.
The Gong trigger
1 event starts a Zap when something happens in Gong, and one of them is instant: the app calls Zapier straight away, whatever your plan.
New Call
Instant triggerIn Zapier“Triggers when a new call is processed.”
Gong tells Zapier each time it finishes working on a call, so your Zap starts from a conversation Gong has already handled. It is the only door into Zapier from Gong, which makes it the starting point of almost every Gong Zap you will build.
The 3 Gong actions
Gong gives you 3 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Add a "Content Shared" Event Into Gong's Activity Timeline
ActionIn Zapier“Push engagement events into Gong when a Gong user shares content with external participants (for example, a contract was “shared” by the account executive with his prospects)”
Writes into the timeline that someone on your team sent a piece of content to people outside the company, like a proposal going to the buyer committee.
Add a "Content Viewed" Event Into Gong's Activity Timeline
ActionIn Zapier“Push engagement events into Gong when content is viewed by an external participant (for example, a contract was “viewed” by the prospect)”
Records that an external participant opened something you sent, so the account history shows interest and not only meetings.
Add a "Custom Action" Event Into Gong's Activity Timeline
ActionIn Zapier“Push engagement events into Gong when a content is engaged by an external participant (for example, a contract was “signed” by the prospect)”
Lets you log any buyer move that the two other actions do not cover, under an event name you choose, such as Contract Signed or File Downloaded.
When a Gong Zap breaks
Zapier attaches no help article to Gong, so what follows comes from the general rules of Zapier and from the fields the actions require.
Without an app-specific help article, the cases below come from two places: what any Zap can and cannot see, and the required fields of the three actions.
Past calls never show up
A Zap only reacts to what happens after you switch it on. Calls Gong processed last week stay out of it; moving that backlog is a separate job.A sudden wave gets held back
When a trigger returns a huge batch at once, after a bulk import or a migration, Zapier's flood protection can hold the runs instead of firing them all.The property counters are left empty
Each action asks how many dynamic properties to show for the object and for the event. Both are required, so an empty box stops the step: type 0 instead.More than five properties
The counters accept up to 5 properties each. If your content carries more details than that, choose the five that a rep would actually read.
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