Resources · Make integration

Gong Make integrationAutomate Gong with Make.

What if every recorded conversation reached Gong without anyone uploading it by hand? The Gong Make integration gives you 9 modules: 1 trigger, 7 actions and 1 search. This guide shows sales ops teams how to link the account, build a first scenario and pick the right module.

Try the Gong integration on MakeSee the 9 modules

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What you can automate

What can the Gong Make integration do for your team?

The Gong Make integration links your Gong workspace to Make, a visual tool where you build a scenario (the automation itself) out of modules (one brick each: a trigger, an action or a search). Make can spot new calls, create calls, add recordings and write engagement events into the Gong activity timeline, with no code at all.

Recordings that land on their own. If your phone system (PBX) stores calls somewhere else, Create a Call adds the call to Gong, and Add a Call Media sends Gong the audio or video file. Gong accepts WAV, MP3, MP4, MKV and FLAC.

Deal signals next to the conversations. A prospect opens a proposal or signs a contract in another tool: the three Report Events modules place that moment in the Gong timeline, so the rep sees it beside the last call.

A call review list that builds itself. Watch New Calls picks up each new call, Get a Call pulls its details, and the next module sends them to your CRM or a shared sheet. To start with a table, the Airtable Make integration page shows the other side.

What Make does not offer for Gong: no instant trigger (the only one is scheduled) and no module to edit or delete a call. Make an API Call covers the rest of the API. Gong also has an n8n node: see the Gong n8n integration page and the n8n vs Make comparison to weigh both.

Connect

How do you connect your Gong account to Make?

  1. 01

    Grab your keys in Gong

    You need a Gong administrator account, on any Gong plan. From it, copy your API Key and your Access Key Secret. Keep them in a safe place: Make will ask for both in a moment.

  2. 02

    Add a Gong module in Make

    In your scenario, add any Gong module, then click Create a connection. The Connection name field is optional, but a clear name helps when several people share the same Make team.

  3. 03

    Paste the credentials and save

    Paste the keys you copied from Gong, or follow the instructions Make shows on screen. The connection is then stored once and reused by every Gong module you add later.

First scenario

Your first scenario with Gong in Make

GoalWhen a new call appears in Gong, Make fetches its full details so you can send them wherever your team reviews calls.

  1. 01

    Create the scenario

    Open the Scenarios page, create a new scenario and click the big + in the middle of the editor to place your first module.

  2. 02

    Pick Watch New Calls

    Search for Gong, choose Watch New Calls and select the connection you just made. This module becomes the starting point: nothing runs until it finds a new call.

  3. 03

    Chain Get a Call

    Click the + on the right of the trigger and add Get a Call. Map the call coming from the trigger, so the module knows which call to read in detail.

  4. 04

    Test with Run once

    Click Run once. Make runs the scenario a single time and shows the bundles (the items passed along) each module received. Check that the details of a real call show up.

  5. 05

    Schedule and switch on

    Open the clock on the first module. A new scenario checks every 15 minutes by default; keep that or pick your own interval, then switch the scenario on.

Triggers

What starts a Gong scenario

1 module starts a scenario when something happens in Gong. A scheduled trigger is checked by Make on the scenario's schedule; an instant one is called by Gong as soon as it happens.

Gong1Watch New Calls

Watch New Calls

Scheduled trigger

In Make“Triggers when a new call occurs.”

This trigger notices each call that appears in your Gong workspace and hands it to the rest of the scenario as one bundle, ready for the next module to use.

How it fires
scheduled. Make checks Gong on the scenario's schedule (the clock badge), every 15 minutes by default. The Free plan cannot go below 15 minutes; paid plans go down to 1 minute.
When to use it
any flow that should begin once a conversation exists in Gong, such as sending call details to a CRM or alerting a manager.
Watch out
a new call waits for the next check. On the Free plan the shortest interval is 15 minutes; only paid plans go down to 1 minute.
Modules

Everything the Gong modules can do

Gong gives you 8 modules. For each one: what it does for you, when to reach for it, and what to watch out for.

Gong1

Add a Call Media

Action

In Make“Adds a call media, recorded by a telephony system (PBX) or other media recording facility. Gong accepts call recordings in various audio and video file formats, including WAV, MP3, MP4, MKV and FLAC.”

Attaches a recording to a call in Gong, typically audio captured by your PBX or another recording system. WAV, MP3, MP4, MKV and FLAC files are accepted, audio and video alike.

When to use it
your calls are recorded outside Gong and you want coaching and analysis to cover them too.
Watch out
on the Make Free plan, files are capped at 5 MB, which a long video can pass quickly.
Gong2

Create a Call

Action

In Make“Creates new call.”

Opens a brand new call record in Gong from data held in another tool, such as a meeting logged in your calendar or a dialer entry.

When to use it
the conversation happened on a system Gong does not capture natively, and you still want it in the same place as every other call.
Watch out
the recording file is the job of Add a Call Media, a separate module. Pick the one that matches what you have in hand.
Gong3

Get a Call

Action

In Make“Retrieve data for a specific call.”

Reads everything Gong holds about one specific call and returns it as a single bundle that the following modules can map field by field.

When to use it
right after Watch New Calls, or after List Calls, when you need the full picture of that conversation before writing it elsewhere.
Watch out
it needs to know which call. Map it from an earlier module instead of typing it by hand.
Gong4

Make an API Call

Action

In Make“Performs an arbitrary authorized API call.”

Sends a request of your choice to the Gong API, reusing the connection you already set up, so no second login is needed.

When to use it
the eight ready-made modules do not cover your need, for example an operation on calls they do not offer.
Watch out
you build the request yourself, so keep the Gong API documentation open next to Make while you set it up.
Gong5

Report Events of a Content Share

Action

In Make“Push engagement events into Gong and display them as events in Gong’s activity timeline, when a Gong user shares content with external participants (for example, a contract was “shared” by the account executive with his prospects).”

Writes a sharing moment into the Gong activity timeline: a rep sent a document, like a contract or proposal, to people outside the company.

When to use it
your reps share files from a tool Gong does not see, and managers want that step visible next to the calls of the deal.
Watch out
it logs the share, not what the prospect did with it. That is the job of the two other Report Events modules.
Gong6

Report Events of a Content View

Action

In Make“Push engagement events into Gong and display them as events in Gong’s activity timeline, when content is viewed by an external participant (for example, a contract was “viewed” by the prospect).”

Records in the Gong timeline that an external participant opened a piece of content, a proposal or a contract for instance.

When to use it
your document tool knows when a prospect reads a file, and the rep should see that signal before the next call.
Watch out
pick the view module for opening only. A signature or other action belongs in Report Events of a Custom Action.
Gong7

Report Events of a Custom Action

Action

In Make“Push engagement events into Gong and display them as events in Gong’s activity timeline, when a content is engaged by an external participant (for example, a contract was “signed” by the prospect).”

Places any other engagement by an outside participant in the Gong timeline, the classic example being a prospect who signs a contract.

When to use it
the event is neither a share nor a view, but it still matters for the deal story your team reads in Gong.
Watch out
if the event is a share or a view, use the dedicated module instead, so the timeline tells each step apart for everyone reviewing the account.
Gong8

List Calls

Search

In Make“List calls that took place during a specified date range.”

Returns the calls that took place over a date range you choose, one bundle per call, so each can be handled separately down the line.

When to use it
you need a batch of past calls, for a review sheet or a one-off backfill of your CRM, rather than waiting for new ones.
Watch out
every call found becomes a bundle, and each module after it runs once per bundle, which adds up in operations.
Need help

Need help automating Gong with Make?

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FAQ

Questions about the Gong Make integration

01Is the Gong Make integration free to use?
Yes, on the Make side. Gong is a standard app, available from the Free plan. That plan allows 2 active scenarios, a minimum of 15 minutes between scheduled runs, 5 minutes of run time and files up to 5 MB, with 512 MB of data transfer. Paid plans (Core, Pro, Teams, Enterprise) lower the interval to 1 minute and remove the cap on active scenarios. Your Gong subscription is separate, and Make does not change it.
02What does it take to connect Gong to Make?
A Gong administrator account, on any Gong plan, plus the API Key and Access Key Secret generated in Gong. In Make, add a Gong module, click Create a connection, optionally name it, then paste the two keys. If your company prefers OAuth2, an admin creates an integration in Gong under Admin center, Settings, Ecosystem, API, and copies the Client ID and Client secret into Make instead. Either way, the connection is saved once and reused by every Gong module.
03Does Watch New Calls fire as soon as a call shows up in Gong?
No. Watch New Calls is a scheduled trigger: Make checks Gong on the scenario's schedule, every 15 minutes by default. On the Free plan the shortest gap is 15 minutes, and paid plans go down to 1 minute. Gong has no instant trigger in Make, so there is always a short delay between the call appearing and the scenario starting. For most review and CRM flows, that delay is fine.
04What if the Gong module you need is missing in Make?
Use Make an API Call. It reaches any endpoint of the Gong API with the connection you already have, so you can cover operations the eight other modules do not offer, like editing or deleting a call. You write the request yourself, so check the Gong API documentation first. If the task is outside Gong entirely, another app module in the same scenario usually handles it, fed with data from the Gong modules before it.
05Make or n8n for Gong: which one fits?
It depends on how your team already works. Gong exists in both tools. In Make, you get 9 ready modules, including Make an API Call for anything missing, a visual editor and a Run once button to test step by step. The n8n node is described on its own page on this site. If your other automations already live in one of the two, staying there keeps connections and maintenance in a single place.
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