Letterhead Zapier integrationAutomate Letterhead with Zapier.
The Letterhead Zapier integration offers 0 triggers, 4 actions and 0 searches: other apps start the Zap, and Letterhead receives contacts, tags and links for your newsletters. It runs on the free plan, and this page shows what each step costs and where it trips.
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What the Letterhead Zapier integration does for your newsletters
Letterhead is a tool to build, curate and send newsletters. On Zapier it only receives: no Letterhead event can start a Zap, but four actions let other apps add contacts, tag them, untag them and drop links into your curations library. Another app supplies the trigger, Letterhead does the rest.
Signups that land subscribed. Add or Update Contact takes an email from any form or tool, adds the person to your company-wide audience and sets their subscription on the newsletter you pick. If the email is already known, the details are updated instead of duplicated.
Tags that follow what people do. Add Contact to Tag and Remove Contact From Tag move a contact in and out of a tag based on what happens in another app, so your segments stay current without manual edits.
A curation library that fills itself. Add Content to Curations saves a link to your library, ready when you compose the next issue.
What Zapier does not do here. There is no Letterhead trigger, so a new subscriber or a sent issue cannot start anything. There is no search step, and no action to send or schedule a newsletter. Three of the four actions need a company-level key. If you are comparing platforms for this kind of flow, see our Make vs Zapier comparison.
Zapier vocabulary in one minute
Seven words keep coming back on this page. Plain English, one line each.
- Zap
- The automation you build: one trigger, then one or more actions that run each time the trigger event shows up.
- Trigger
- The event that starts the Zap. Letterhead has none, so it always comes from another app, like a form.
- Action
- What the Zap does once it has started: the step that writes or changes something for you, here in Letterhead.
- Task
- The unit Zapier bills. One action that completes successfully is one task, and your plan counts those.
- Polling trigger
- A trigger Zapier checks on a timer, asking the app for new items. Its speed depends on your plan.
- Instant trigger
- A trigger the app reports itself, the moment the event happens, so the plan interval never applies.
- Connection
- Your Letterhead account linked to Zapier once, then reused by every Letterhead step of every Zap.
What a Letterhead Zap really costs
Letterhead is not a premium app, so it works on the free plan. You pay in tasks, and only finished actions count.
- Premium appNo, works on the free plan
- Free plan100 tasks a month, two-step Zaps only
- Letterhead triggersNone, the Zap starts elsewhere
- Failed actionNot counted
The trigger of the other app costs nothing, however often Zapier checks it. Each Letterhead action that goes through is one task, and a failed one is not counted. The free plan gives you 100 tasks a month and unlimited Zaps, but each Zap stops at two steps: one trigger, one action. Add a filter or a second action, for example a tag after the contact, and the Zap becomes multi-step, which needs a paid plan.
How fast a Letterhead Zap runs depends on the other app's trigger: if it is a polling one, the grid below applies.
Connect Letterhead to Zapier in three steps
- 01
Open your Apps page
In your Zapier account, go to Apps and click + Add connection. You need a Letterhead account first, with access to the audience and newsletters the Zap will touch.
- 02
Find Letterhead
Type Letterhead in the search box of the dialog, pick it from the results, then click Add connection. A new browser tab opens on Letterhead's side for your login.
- 03
Sign in and allow access
Log in to Letterhead in that tab and grant Zapier access to the account. The connection then shows on your Apps page, ready for every Letterhead step you add.
Your first Zap: every form signup subscribed in Letterhead
GoalEach person who fills out your signup form becomes a Letterhead contact, subscribed to the newsletter you choose.
- 01
Create the Zap
Create a new Zap and pick your form tool with its new-answer event as the trigger. Letterhead has no trigger of its own, so the Zap always starts in another app.
- 02
Test the trigger
Run the test: Zapier brings back the three most recent answers of the connected form. Pick one with a real email address, so the mapping uses real data.
- 03
Add Add or Update Contact
Add Letterhead as the action and choose
Add or Update Contact. Map the email from the form, then pick the channel and the subscription status you want. - 04
Tag the new contact
Add a third card,
Add Contact to Tag, with the same email and the tag name. This makes the Zap multi-step, so it needs a paid plan; skip it to stay free. - 05
Test and publish
Test each step, check the contact in Letterhead, then click Publish. Form answers sent before that moment are not picked up by the Zap.
The 4 Letterhead actions
Letterhead gives you 4 actions. For each one: what it does for you, when to reach for it, and what to watch out for.
Add Content to Curations
ActionIn Zapier“Add a URL to a post, page, or other piece of content on the web to save to your curations library, which will make it easier to compose your newsletter.”
Saves a link to a post, page or any piece of web content in your curations library, so it is waiting for you when you compose the next issue.
Add or Update Contact
ActionIn Zapier“Add a contact to your company-wide audience, or update an existing one. Identified by email — if the contact already exists, their details are updated. Optionally set the contact's subscription status on one or more channels. Requires a company-level API key.”
Adds someone to your company-wide audience, or refreshes their details if the email is already there, and sets their subscription status on a newsletter.
Add Contact to Tag
ActionIn Zapier“Add a Letterhead tag to a contact in your company-wide audience, identified by email. Requires a company-level API key, and a company-wide audience that is switched on for your account.”
Puts a Letterhead tag on a contact you identify by email. Tags are written in lower case with hyphens, but Letterhead matches what you type, so VIP Member finds vip-member.
Remove Contact From Tag
ActionIn Zapier“Remove a Letterhead tag from a contact in your company-wide audience, identified by email. Requires a company-level API key, and a company-wide audience that is switched on for your account.”
Takes a tag off a contact, found by email, so they drop out of that segment. It mirrors the tagging action and uses the same name matching.
When a Letterhead Zap breaks
Zapier links no help article to Letterhead, so these cases come from the action fields and the rules every Zap follows.
The most confusing failures here are the silent ones, where Zapier reports success. When the cause is not obvious, start from our Zapier troubleshooting guide.
A tag step that changed nothing
If the email is not in your company-wide audience, the tag step still succeeds without touching anyone. The Contacts matched field is the only clue.Missing company-level key
Add or Update Contact and both tag actions require a company-level key; the tag actions also need the company-wide audience switched on.Older signups never arrive
A Zap only reacts to what happens after it is published. Contacts collected before that stay out; moving them is a separate job.A bulk import goes quiet
When the other app's trigger suddenly returns a huge batch, after an import or a migration, Zapier's flood protection can hold it back.
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