LinkedIn Conversions Zapier integrationAutomate LinkedIn Conversions with Zapier.
The LinkedIn Conversions Zapier integration has 0 triggers, 1 action and no search. It does one thing: report a conversion to LinkedIn when something happens in another tool, so your LinkedIn campaigns learn which clicks turned into results.
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What the LinkedIn Conversions Zapier integration is for
The LinkedIn Conversions Zapier integration lets another app tell LinkedIn that a customer did something that matters to you, through Zapier and without code. The event happens in your CRM, your website tools or a database; Zapier passes it to LinkedIn as a conversion. It only ever sends; it never starts a Zap on its own.
Three results, all built on the one action, Send Conversion Event. First, sales results credited to your ads: when a deal is marked won in your CRM, LinkedIn receives a conversion, so a campaign is judged on revenue moments rather than form fills. Second, offline steps made visible: a meeting held or a contract signed, recorded in another tool, reaches LinkedIn the same way. Third, conversions from a database: a new record in a table you keep can become a conversion without anyone uploading a file.
What the integration does not do. It has no trigger, so nothing in LinkedIn can start a Zap: another app always opens it. It has no search, so a Zap cannot check which conversions already exist before sending. And it cannot create, edit or delete a conversion itself, only send events to one that already exists on the LinkedIn side.
Wondering whether Zapier is the right tool for this? See Zapier review.
Zapier vocabulary in one minute
Seven terms carry the whole page. Each one is explained here once, then used as is.
- Zap
- The automation you build in Zapier: one trigger, then one or more actions that run each time the trigger event happens.
- Trigger
- The event in an app that starts the Zap. LinkedIn Conversions has none, so the trigger always comes from another app.
- Action
- What the Zap does once started: the step that writes or sends something for you. Here, sending a conversion to LinkedIn.
- Task
- The unit Zapier bills: one action your Zap completes successfully. The allowance on your plan is a count of those.
- Instant vs polling
- An instant trigger is reported by its app the moment it happens; a polling one is checked by Zapier on a timer.
- Filter
- A step that lets the Zap carry on only when the incoming data meets a condition you set, and stops it otherwise.
- Connection
- Your LinkedIn account linked to Zapier one time, then reused by every LinkedIn Conversions step in every Zap.
What a LinkedIn Conversions Zap really costs
LinkedIn Conversions is not a premium app, so it runs on the free plan. Zapier even has a help article titled "Track LinkedIn Conversions for free with Zapier".
- Free plan100 tasks a month, unlimited Zaps
- Free plan stepsOne trigger and one action
- Premium appNo, works on the free plan
- BilledEach conversion sent successfully
The trigger from your other app costs nothing. Each conversion that Send Conversion Event delivers successfully is one task; a failed send is not counted. The free plan gives 100 tasks a month and unlimited Zaps, but only two steps per Zap: one trigger and this one action. Add a filter to send only some events, or a second action, and the Zap becomes multi-step, which needs a paid plan. The grid below only matters if your source app's trigger polls: an instant one skips it, and LinkedIn Conversions has no trigger.
Connect LinkedIn Conversions in three steps
- 01
Open your connections
In Zapier, go to the Apps page of your account and click + Add connection. You need a LinkedIn account, and read or write access to anything you do not own yourself that the Zap should reach.
- 02
Pick LinkedIn Conversions
Search LinkedIn Conversions by name in the dialog, select it, then click Add connection. A new tab opens on LinkedIn, where the sign-in itself happens.
- 03
Sign in and grant access
Sign in to LinkedIn in that tab and grant Zapier access to the account. The connection is saved once, then offered in a list by every LinkedIn Conversions step you add.
Your first Zap: report won deals to LinkedIn
GoalEach deal marked won in your CRM is sent to LinkedIn as a conversion, so your campaigns are measured on closed business.
- 01
Create the Zap
Start a new Zap in Zapier. Since LinkedIn Conversions has no trigger, the first step belongs to your CRM: pick it and the event that fires when a deal is won.
- 02
Test the trigger
Run the trigger test. Zapier brings back the three most recent items from the CRM, so the rest of the Zap is set up on a real deal rather than a guess.
- 03
Add Send Conversion Event
Add LinkedIn Conversions with the action Send Conversion Event, choose your connection and the conversion to report to, then map the deal's details into the fields it offers.
- 04
Keep a log
Optionally add a spreadsheet step that writes each conversion sent. This second action makes the Zap multi-step, so it needs a paid plan; skip it on the free one.
- 05
Test and publish
Test each step and read what came back, then publish the Zap. Only deals won after publishing are reported; earlier ones stay out.
The LinkedIn Conversions action
LinkedIn Conversions gives you 1 action. For each one: what it does for you, when to reach for it, and what to watch out for.
Send Conversion Event
ActionIn Zapier“Sends a Conversion Event to a Conversion.”
Reports one event to a conversion you have set up on LinkedIn, using the details passed in by the step before it. It is the only operation of this integration, so every Zap here ends with it.
When a LinkedIn Conversions Zap breaks
Zapier attaches three help articles to LinkedIn Conversions. With the limits shared by every Zap, they cover most surprises.
Six cases to know before you rely on these numbers. When something still looks wrong, Zapier troubleshooting is the next stop.
Getting started
Zapier publishes "How to get started with LinkedIn Conversions on Zapier". Open it first if the action does not show what you expect.Tracking on the free plan
The article "Track LinkedIn Conversions for free with Zapier" deals with the free plan. Read it before you pay for a plan you may not need.Importing conversions
Zapier also has a help article on importing and tracking conversions with this app. Open it when the conversions you send come from an import rather than a live tool.History is not sent
A Zap only reacts to what happens after it is switched on. Deals won before that are never reported; moving them is a separate job.A big batch gets held back
When your source app's trigger suddenly returns a huge batch, after a bulk import or a migration, Zapier's flood protection can hold it back.No double counting from polling
If the source app's trigger is a polling one, Zapier remembers what it has seen, so the same record does not send a conversion twice.
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