DUST AGENCY FOR ENTERPRISE AI ASSISTANTS ON YOUR DATA
Hack'celeration is a Dust agency that rolls out the European AI assistants platform across business teams. The team builds custom Dust assistants connected to your Notion, Slack, Google Drive, Salesforce and internal APIs, with multi-model routing (Claude, GPT, Mistral) under one workspace. Typical outcome: from 19% to 68% weekly active users at month 3, with EU data residency by default.
Want AI assistants on your real company data, hosted in Europe?
Why pick a Dust agency that knows the platform
Dust is the leading European enterprise AI platform: multi-model (Claude, GPT, Mistral, Gemini, DeepSeek), native data connectors (Notion, Slack, Google Drive, Microsoft 365, Salesforce, GitHub, Intercom), RAG built-in, EU hosting on French infra. Hack'celeration has shipped 20+ Dust deployments in 2025, mostly French and EU mid-market companies (50 to 500 employees) that want serious AI without sending data to US clouds.
A field note: companies that rolled out Dust without a structured assistant catalog plateau at 25 to 35% adoption. Companies that built 8 to 15 role-specific assistants (sales objection handler, contract reviewer, HR Q&A, support draft) with the team's playbook hit 60 to 75% weekly active users by month 3. The platform is great; the configuration and training is what makes it stick. Crosslinks: Anthropic agency for Claude API depth, Mistral agency for French models inside Dust, Notion agency for source curation, AI agency.
What the team delivers on Dust
Workspace and connectors setup. Dust workspace provisioned, SSO via Okta or Entra ID, user roles, EU hosting selection. Native connectors wired (Notion, Slack, Google Drive, Microsoft 365, Salesforce, GitHub, Intercom, Confluence, Zendesk). The team curates which spaces and folders to index, applies sync filters, and audits permissions so the AI never sees what a user should not see.
Assistant catalog. 8 to 15 custom assistants per company, each with a tight system prompt, selected data sources, model choice (Claude for reasoning, GPT for image, Mistral for FR/EU residency, DeepSeek for cheap bulk). Examples: "Sales Objection Handler" pulling from Notion playbooks and Salesforce won deals, "Contract Reviewer" pulling from Drive MSA library, "HR Onboarding Buddy" pulling from Confluence handbook.
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Custom tools and webhooks. When native connectors are not enough, the team builds custom Dust tools (HTTP webhooks to your internal APIs) so assistants can act on your stack: create a HubSpot deal, post to Slack, raise a Linear issue, query a Postgres view. Crosslink: n8n agency for orchestration patterns.
Adoption and governance. Department-specific training, prompt library published in your Notion, monthly office hours, champion-per-team setup. Governance: data retention policies, audit logs, model choice rules (e.g. confidential workspaces only use EU-hosted models), per-assistant analytics so dead assistants get archived. Quick win: ship a Slack-integrated "Ask the company" assistant in week 2. It alone drives 30 to 50% of total weekly active usage.
How the team rolls Dust out in 5 weeks
Week 1: workspace setup, SSO, connectors to top 3 data sources (typically Notion, Drive, Slack). Permission audit. Week 2: first 5 assistants built and tested with pilot users. Slack integration live. Week 3: 5 to 10 more assistants for the long tail of departments. Custom HTTP tools for the 2 most-needed actions. Week 4: company-wide kickoff, department-specific training sessions, prompt library published. Week 5: review usage analytics, kill dead assistants, refine top ones, set quarterly review cadence. Quick win: in week 3, ship a "meeting prep" assistant that pulls from your CRM and last 3 emails with the prospect. Sales loves it instantly.
Dust assistants for every department
Sales and revops. Assistants for account research, objection handling, proposal drafts, deal review. Wired to Salesforce or HubSpot for live deal data, to Notion for playbooks, to Drive for case studies. Reps save 4 to 7 hours per week on prep and admin. Crosslinks: HubSpot agency, Salesforce agency.
Customer support and ops. Assistants for ticket triage, response drafting, escalation classification. Wired to Zendesk or Intercom for tickets, to Confluence for the knowledge base. Tier 1 handle time drops 30 to 50% with maintained CSAT. Crosslink: Zendesk agency.
Legal, HR, finance, IT. Assistants for contract Q&A, policy interpretation, onboarding answers, invoice processing, IT helpdesk. Each loaded with the relevant source-of-truth docs. Reduces routine questions to specialized teams by 40 to 60%, freeing them for actual expert work.
A Dust agency that builds living assistant catalogs
The team treats Dust assistants as living products, not one-shot setups. Each quarter the team runs a usage review: which assistants are used weekly, which are dead, which need fresh data sources. Dead assistants get archived (keeps the catalog navigable), popular ones get refined with new tools and source updates. Result: the catalog gets sharper over time instead of decaying.
The team also tracks Dust platform releases closely. 2025 brought stronger MCP support, better multi-model routing, Dust Apps (low-code agent builder), and tighter Microsoft 365 integration. The team integrates each release into client setups within 2 weeks of GA. Combined with Dust's open-source assistant library (which the team contributes to), new clients start with battle-tested templates instead of building from scratch. Crosslink: Claude Cowork agency if you want a simpler Claude-only rollout, AI agent agency for deeper agent work.