How much does Drip cost?

Drip ships a ready-made workflow that deactivates unsubscribed and undeliverable people. Once deactivated, they stop counting toward your bill but stay in your account. Turn it on the day you open the account, then check every month that it still runs. It is the single setting most stores forget.

The bill uses the previous month's peak active-contact count. Before anything that swells your list (Black Friday, a giveaway, a trade show), deactivate long-dormant contacts first. After the peak, it is too late for that month. A calendar reminder a week before each big push does the job.

Your paid tier is set on the trial's peak contact count. Import a sample of a few hundred addresses, build your flows and your template, then import the clean list right before you pay. The trial's 100 sends are enough to check rendering, not to run a campaign, so don't burn them on a bulk test send.

The slider moves in small steps, and each one is billed as soon as you cross it, even by one contact. Look up the next threshold above your list on drip.com/pricing. If you sit 50 contacts below it, deactivating people inactive for a year usually keeps you under.

Drip offers migration and onboarding help to accounts above 17,500 contacts. If you are moving from Klaviyo or Mailchimp with a big list, ask before you sign: it is contractor time you don't pay for. Below that threshold, plan to move your lists, forms and flows yourself.

There is no annual discount and no prorated refund. Monthly billing costs nothing extra and lets you leave whenever you want. If you leave, cancel a few days before the renewal date and export your people and segments before the paid period ends.

Klaviyo is the default ecommerce email platform for Shopify stores. Its free plan covers 250 active profiles and 500 emails a month, and it still sells SMS to new accounts. Who it fits: a Shopify store that wants email and SMS in one place. Its limit: paid pricing climbs with active profiles, just like Drip, so compare both sliders at the same contact count. Already leaving Klaviyo? Read our guide to switching from Klaviyo.

Omnisend chases the same stores as Drip, with a free plan of 250 contacts and 500 emails a month. Standard starts at $16 a month and Pro at $59. SMS is billed outside the plan, from $0.007 per message. Tip: Omnisend takes 30% off when you prepay three months. Its limit: the discount only covers those three months, and pricing still follows your list size.

Brevo bills mainly on email volume, with a free plan, a Starter at $9 a month and a Standard at $18. Who it fits: a store with a big list it emails rarely, where Drip would bill every contact. Its limit: low tiers also cap contacts, and unlimited automation needs Standard. Details on our Brevo pricing page and the head-to-head on Brevo vs Drip.

ActiveCampaign starts at $15 a month billed yearly ($19 month to month) for 1,000 contacts. Who it fits: a store that also sells B2B or wants a sales CRM next to email. Its limit: features are split across plans, the opposite of Drip, and there is no free plan either. The matchup is on ActiveCampaign vs Drip.

Kit keeps a free plan up to 10,000 subscribers, without automations, then moves to Creator at $390 a year for 1,000 subscribers. Who it fits: a creator selling courses or digital products rather than a product catalog. Its limit: fewer store-side features than Drip for a real shop. The matchup is on Kit vs Drip.

Sender has a free plan and a Standard plan from $7 a month. Who it fits: a small store that wants simple automations without paying $39 from day one. Its limit: Sender is not built ecommerce-first, so check the connector for your store platform before you move. The matchup is on Sender vs Drip.