How Much Does Reply.io Cost?

Every plan comes with 50 credits a month. Finding an email costs 2 credits, a phone number 3, a LinkedIn profile enrichment 1. So 50 credits get you about 25 verified emails a month, or 16 phone numbers. For real volume you need a contact database elsewhere or extra credit packs. One upside: an email or phone lookup that comes back empty is refunded. Profile enrichment is charged either way.

Multichannel covers one LinkedIn account per user. Automating a second profile, say your founder's, costs $69 a month. On Email Volume, LinkedIn isn't included at all and the same $69 add-on applies. Automation is capped at 100 actions per day per action type, and it works best with the LinkedIn interface set to English.

Multichannel includes the calling and SMS features, not the minutes. You top up a prepaid wallet ($10 minimum before the first call), rent a number and pass an identity check. Per-minute and per-text rates are a few cents each, but they add up every month. In the US, sending SMS also requires A2P 10DLC carrier registration.

Multichannel gives you 10 sending mailboxes on annual billing but only 5 on monthly. Each extra one is $29 a month on any plan. On annual billing it's charged up front through your next renewal. Free addresses like gmail.com are rejected as senders, so you need a business domain.

Identifying the companies that visit your site (Website Visitors) used to ship with older plans. New accounts only get it on Jason plans or as a paid add-on. If a comparison post promises it inside Multichannel, that post is out of date. Leave it out of your math if you sign up in 2026.

On Email Volume, a six-week sequence launched near the end of a period hits the same people across two periods, so they count twice. On a 1,000-contact tier, a few hundred prospects straddling the reset can push you over quota. Launch big sequences right after your renewal date, not right before it.

Annual billing saves 10% on Multichannel ($89 vs $99) and doubles the included mailboxes; on Jason, the gap between annual and monthly is wider still. But several customers describe refunds denied on unused annual plans. Prove your sequences during the 14-day trial first, then run a month or two on monthly billing if you're unsure.

On Email Volume, the LinkedIn add-on costs $69 per account a month, on top of the tier price. Multichannel is $89 with LinkedIn, calls and SMS. As soon as one person needs a single channel beyond email, run the math with your tier price: the add-on alone is already over three quarters of a Multichannel seat.

A found email costs 2 credits, a phone number 3. If you rarely call, save your 50 monthly credits for emails. And use LinkedIn "view profile" steps: Reply grabs the email and phone at no credit cost when they're visible on the profile.

On Email Volume the contact counter resets on your renewal date. Kick off big campaigns right after it so each prospect counts once. That keeps you from jumping a tier because of a few hundred double-counted contacts.

Annual Multichannel includes 10 mailboxes versus 5 on monthly. Running 8 inboxes on monthly means 3 extra at $29, or $87 a month: far more than the $10 gap between the two billing options. Past 5 inboxes per rep, annual always wins.

Startup perk marketplaces sometimes list a first-year discount. For Jason and Agency plans, pricing is negotiable with sales: ask for a quote instead of paying list.

You run 1 to 5 reps prospecting on email and LinkedIn. At $89 a seat with LinkedIn and calls bundled, Multichannel is one of the cheapest true multichannel plans out there: lemlist asks $87 annually but $109 monthly, and La Growth Machine needs its €120 Pro plan for calls. Customers consistently praise onboarding and support.

You send high-volume, email-only outbound. Instantly ($37.60) and Smartlead ($32.50) give you unlimited inboxes with no per-user fee, while Reply caps mailboxes by tier or by seat. It's also the wrong pick if you're counting on bundled data: 25 found emails a month won't replace a database like Apollo.

Billed separately and priced well above a seat, Jason is for teams that already know their ICP and have messaging that converts. Customer feedback is mixed: copy called generic, sequences less sharp than a good SDR's. Pilot it after your manual campaigns work, never instead of them.