Moz Pro alternatives: where to go and how to keep your data
Five destinations, one for each reason to leave, and an eight-step exit plan.
The short answer: SE Ranking if you want far more keywords tracked daily at a similar price, plus the only documented import of Moz ranking history; Semrush if you want the most complete suite and can pay for it; Ahrefs if backlinks are your main job; Ubersuggest if your budget is tight; Majestic if you only ever opened Link Explorer. Before you cancel, know one thing: when your subscription ends, Moz archives your campaigns and stops collecting data. Export your history first. We compared the five destinations in this guide and checked their pricing for 2026.
Some links are affiliate links. They don't change the order or the opinions on this page. The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a rating.
Why people end up leaving Moz Pro
Moz made Domain Authority a household metric, and long-time users still praise how clear the tool is and how much it teaches. People leave for other reasons: what you get for the price, how often rankings update, and how much the trial annoys. These six come up again and again in reviews and old forum threads.
Big-suite pricing, small-tool quotas
Standard costs $99 a month ($79 billed annually) for 1 user, 3 tracked sites and 300 tracked keywords. It also caps you at 150 keyword queries a month in Keyword Explorer. To get 1,500 keywords and 10 sites, you need Medium at $179. SE Ranking's Core plan at $129 already tracks 2,000 keywords across 10 projects. Plenty of reviewers say it plainly: at that price, they'd rather put the money into Ahrefs or Semrush.
Every teammate adds $49 a month
Standard includes one seat. Each extra user costs $49 a month, on any plan. A three-person team on Standard pays $197 a month and still tracks 300 keywords. Large includes 3 users, but it's $299.
Rankings refresh once a week
Moz Pro checks your rankings weekly, across up to four search engines per keyword. SE Ranking and Semrush check daily. For a site that rarely changes, weekly is fine. During a Google core update, or when a client calls on Monday about a weekend drop, you're a week behind.
No traffic estimates, limited reporting
Independent comparisons point out that Moz Pro doesn't estimate a competitor's organic traffic, and that its keyword database runs thinner than the big suites outside the US, UK, Canada and Australia. Users also find the reports hard to customize. If you run an agency, that's the part your clients actually see.
Domain Authority and Spam Score that people stop trusting
Negative reviews describe a DA that won't move and a Spam Score stuck in place after a link cleanup. Worth remembering: DA is Moz's own score, not a Google ranking factor. Its only use is tracking a trend inside the same tool. Once you stop believing it, there's little reason to pay for it.
A free trial that turns into a charge
Moz promotes a free trial on its Medium plan. On consumer review sites Moz sits at 2.4 out of 5, and the top complaint is the same: the card gets charged the moment the trial ends, sometimes at the Medium rate ($179). Several customers also say the trial length they were told didn't match what they expected. Moz lets you cancel anytime, but it doesn't publish a refund policy.
You're leaving because… go to…
The right Moz Pro alternative depends on what's pushing you out. Usually one line fits. Each card jumps to the full profile below.
2,000 daily-tracked keywords from $129.
You don't want to lose years of ranking historySE RankingReads Moz's CSV export, history included.
You want one tool for SEO, PPC and AI visibilitySemrushThe broadest suite, at a higher price.
Backlink research is your day jobAhrefsThe link index most SEOs move to, plus Ahrefs Free for your own sites.
Your budget is under $30 a monthUbersuggestPaid plans from $29 to $99 a month.
You only used Moz for Link ExplorerMajesticPure link analysis from $49.99 a month.
Moz Pro alternatives, tool by tool
For each tool: why move to it, who it's for, where it falls short, how to bring your Moz data, and what it costs. Prices are what each vendor shows in 2026, in US dollars, before tax.
SE Ranking: the most natural next step
Our top pickWhy switch to SE Ranking. It works the way Moz Pro works (projects, rank tracking, site audit, backlinks) with much bigger quotas. Core costs $129 a month ($103.20 billed annually) and tracks 2,000 keywords every day across 10 projects. Moz Standard tracks 300, weekly, across 3 sites. Users rate it 4.2 out of 5 across more than 700 reviews, and the common verdict is that you get most of what the pricier tools give you for a fraction of the cost.
Who it's for. Consultants, in-house marketers and small agencies who track several sites and want daily positions.
Who it's not for. Heavy backlink researchers: Ahrefs still has the deeper link index.
The catch. Core includes one seat; extra seats start at $16 a month, and Growth ($279, 3 seats, 5,000 keywords, 30 projects) soon makes sense for a team. Negative reviews mention occasional rank-tracker outages and a support team that's hard to reach past the chatbot. The Agency Pack adds $69 a month.
How to migrate. It's the only tool here with a documented Moz import that keeps your ranking history. In your project, go to Keywords, Import keywords, CSV with history, then pick the "CSV from Moz.com" format and set the search engine, location and language. One tip: Moz tracks up to four engines per keyword, but SE Ranking wants one file per engine, so split your export first. On an annual plan, SE Ranking runs the migration for you. Use the 14-day trial (no card) to confirm the history came through.
- Price
- Core $129/mo ($103.20 billed annually)
- Tracking
- 2,000 keywords, daily
- Trial
- 14 days, no card
- Migration
- Moz CSV import with history
Semrush: the full suite, if the budget allows
Most completeWhy switch to Semrush. If you're leaving Moz because pieces are missing, Semrush covers nearly everything: keyword research, backlinks, technical audits, paid search, content, and tracking how you show up in AI answers. Rankings update daily, with 500 keywords on the entry plan and 1,500 on Pro+. Its Authority Score also factors in estimated traffic, while Moz's DA looks at links only.
Who it's for. Teams that run SEO and PPC side by side, and agencies that want a single subscription. Our Semrush review breaks down every plan.
Who it's not for. Anyone leaving Moz to spend less. Like for like, Semrush costs more: Pro+ is $299 a month, the same as Moz Large.
The catch. Costs climb with headcount, since each extra user starts at $45 a month. The free account is capped at 10 reports a day. And the complaint you read about Moz shows up here too: the 7-day trial needs a card, and the first month bills if you don't cancel in time.
How to migrate. There's no Moz history import. Create one project per Moz campaign, paste your exported keyword list into Position Tracking, and add the same competitors. History starts from zero, so keep your Moz export for before-and-after comparisons. Put the trial end date in your calendar the day you sign up.
- Pro+
- $299/mo
- Tracking
- 500 keywords daily (entry plan)
- Trial
- 7 days, card required
- Extra user
- from $45/mo
Ahrefs: when links are the job
BacklinksWhy switch to Ahrefs. If you lived in Link Explorer, Ahrefs is where most SEOs end up. Its link index is the one people quote, and its Domain Rating (DR) has replaced DA in a lot of client reports. Ahrefs Free stays free for sites you've verified, with a site audit and a view of their backlinks.
Who it's for. Link builders, SEO writers and teams that dig into many competitors. Read our Ahrefs review and our Semrush vs Ahrefs head-to-head.
Who it's not for. A multi-person team on a tight budget: each extra user on Lite costs another $40 a month.
The catch. Starter at $29 a month is very limited. The real entry point is Lite at $129 a month, which runs on 1,000 credits: every report you open uses some. Standard is $249 and Advanced $449. If the credit model ends up bugging you too, our guide to switching from Ahrefs explains the trap.
How to migrate. No Moz import. Rebuild your projects, paste keywords into Rank Tracker, and connect Google Search Console to see your real positions and clicks. Keep a DA-to-DR note for client reports: the two scores don't convert.
- Price
- Lite $129/mo
- Entry
- Starter $29/mo
- Free
- Ahrefs Free for your sites
- Catch
- 1,000 credits on Lite
Ubersuggest: the budget pick
CheapestWhy switch to Ubersuggest. If Moz Starter at $49 was really just for one blog, Ubersuggest covers the basics for less: keyword research, rank tracking, a simple site audit and content ideas. Paid plans run from $29 to $99 a month, and you'll find your way around in an evening.
Who it's for. Bloggers, solo founders and small sites tracking a few dozen keywords. Our Ubersuggest review covers the plans.
Who it's not for. Agencies or consultants who have to defend numbers in front of clients: the data is shallower than the tools above.
The catch. Data depth, especially on backlinks. The lifetime deal it often pushes is non-refundable, so pay for one month first. Our Semrush vs Ubersuggest comparison shows the gap.
How to migrate. No history import. Create a project and paste in the keywords you exported from Moz, keeping only the ones tied to revenue.
- Price
- $29 to $99/mo
- Best for
- blogs, small sites
- Catch
- shallower data
- Lifetime deal
- non-refundable
Majestic: if Link Explorer was all you used
Links onlyWhy switch to Majestic. Lots of Moz subscribers never open rank tracking. They pay for Link Explorer and DA. Majestic does one thing, link analysis, built around its own Trust Flow score. Lite costs $49.99 a month before tax, or $499.99 a year.
Who it's for. Link builders and anyone vetting a site before buying a placement on it.
Who it's not for. Anyone who needs keyword research or rank tracking: Majestic does neither.
The catch. Lite gives you 60 report units and no access to the historic index; you need Pro ($99.99) to look back in time. There's no free trial, but a first Lite or Pro subscription is refundable within 7 days.
How to migrate. Nothing to move: you just re-run the domains you care about. Pair it with Google Search Console for rankings, free.
- Price
- Lite $49.99/mo
- Guarantee
- 7-day refund (first subscription)
- Best for
- link building
- Catch
- no keyword research, no rank tracking
The 5 alternatives side by side
Our default pick is SE Ranking, because it replaces Moz Pro almost feature for feature, with daily tracking and a history import. For a sense of scale, take a three-person team tracking 1,000 keywords. On Moz you need Medium ($179, 2 users) plus a $49 seat: $228 a month, with weekly rankings. On SE Ranking, Core plus two seats starts around $161 a month, with daily rankings. The table gives one row per tool: entry price and coverage on the left, the catch and how to migrate on the right.
| Entry price and coverage | Catch and migration | |
|---|---|---|
| Moz ProWhere you're starting | Starter $49 (one site), Standard $99: 3 sites, 300 keywords, 1 user | Weekly rankings; extra user $49 |
| SE RankingOur top pick | Core $129: 10 projects, 2,000 keywords daily | 1 seat on Core; Moz CSV import with history |
| SemrushMost complete | Pro+ $299; 500 keywords daily on the entry plan | Extra user from $45; no Moz import |
| AhrefsBacklinks | Lite $129 (1,000 credits), Starter $29 | Credits, $40 per extra user; no Moz import |
| UbersuggestCheapest | $29 to $99 a month | Shallower data; lifetime deal non-refundable |
| MajesticLinks only | Lite $49.99 a month | No keyword research or rank tracking; nothing to migrate |
Monthly entry prices before tax, subject to change. Always check against your real number of sites, keywords and users.
Leave Moz Pro in eight steps
Order matters. The main Moz trap is archiving: once your subscription ends, your campaigns stop collecting. Each step protects data you can't get back later.
List every campaign
Day 1For each campaign, write down the site, its three competitors, the keyword count, the engines and locations tracked, your labels, and any scheduled reports going to clients. A Moz campaign covers one site plus three competitors, with up to four engines per keyword. All of it has to be rebuilt.
Add your saved lists in Keyword Explorer and the domains you watch in Link Explorer. That sheet becomes your checklist.
- Time
- one to two hours
- If skipped
- a client report goes missing
Find your renewal date
Saves moneyOpen the subscriptions page in your Moz account and note the next billing date. After you cancel, you keep access until the end of the paid period. So cancel early enough to avoid another month or year, but finish exporting before that date.
On an annual plan this matters even more: Moz doesn't publish a refund policy.
- Saves
- a month or a year of billing
Export your ranking history
CriticalIn each campaign, open Rankings, then Export CSV. The file holds the whole campaign history, one row per keyword per weekly update. It looks full of duplicates. That's expected, so don't dedupe it if your destination reads history.
Two gotchas. You can't export history for just a subset of keywords: export everything, then filter in a spreadsheet. And reports come out mostly as PDFs, so download your client reports now. They can't be rebuilt.
- Format
- CSV, one row per week
- Reports
- download the PDFs
Pick your new authority score
Moz DA, Ahrefs DR, Semrush Authority Score and Majestic Trust Flow don't convert into each other, and none is a Google ranking factor. A site at DA 40 can show a very different DR with nothing changed.
Record the current DA for your sites and their competitors, then choose one score in your new tool. Tell clients the scale is changing before they think they've lost ground.
- If skipped
- a client panics for nothing
Start the new trial and import
Day 2Only start the trial once your exports are ready: 14 days on SE Ranking, 7 on Semrush. On SE Ranking, import the Moz CSV with history, one file per engine. Elsewhere, paste your keyword lists and add the same competitors.
Then check the keyword count and a few positions you know well. A gap of a few spots is normal: each tool checks results at its own time and from its own location.
- Time
- half a day
- Check
- same keyword count
Connect Google Search Console
Hook Google Search Console up to your new tool. It's the only ranking source that doesn't depend on any vendor: it shows your real clicks and impressions, so you can compare old and new tools on neutral ground.
If your Moz history couldn't be imported, Search Console fills part of the gap.
- Cost
- free
Run both tools for two to four weeks
If your renewal date allows it, keep Moz running for a few weeks while the new tool collects data. Compare trends, not exact numbers: daily and weekly tracking won't show the same dips. Then rebuild your client reports around the new authority score.
- Time
- two to four weeks
Cancel, and keep a free account
Last dayCancel from the subscriptions page in your Moz account, using the Cancel Moz Pro button. Your campaigns are archived: data collection stops, but the history can be reactivated if you ever subscribe again. Keep your export anyway, since how long it's kept isn't guaranteed.
Your free Moz Community account stays open, with limited access to MozBar, Keyword Explorer and Link Explorer. Enough to check a DA now and then without paying.
- Access
- until the paid period ends
- After
- campaigns archived
Is your tool missing from this page? Email us: hello@hackceleration.com
What makes a Moz Pro exit go wrong
The same mistakes show up in reviews and in old threads on Moz's own forum. None of them is technical. They're oversights, and each one costs you data or an extra month of billing.
Canceling before exporting
An archived campaign collects nothing. If you haven't exported, you'll have to resubscribe to get your history back. Export first, cancel second, and store the files somewhere other than your laptop.
Letting the trial roll over
The Moz trial, like the Semrush one, turns into a paid plan the moment it ends. It's the most common complaint about both tools. Note the end date the day you sign up, and trust the length shown at signup over the one in a blog post.
Comparing rankings that don't compare
Moz checks weekly, SE Ranking and Semrush daily, each from its own servers. In the first month you'll see gaps of a few positions. That's not a drop or a bug. Compare trends over several weeks.
Promising clients DR equals DA
A client used to "DA 35" will panic at "DR 22". The scores use different scales. Explain the change in your first report and track how the new score moves, not its absolute value.
Paying for seats nobody uses
Moz charges $49 per extra user, SE Ranking from $16, Semrush from $45, Ahrefs $40 on Lite. Count who actually opens the tool each week before you pick a plan. A junior teammate can often work from exports.
Choosing on entry price alone
The cheapest plan isn't always the cheapest for you. Compare on your own numbers: sites, tracked keywords, users and tracking frequency. Our ranking of the best SEO tools, plus the versions for agencies and freelancers, does that math for you. If rank tracking is all you need, our guide to switching from AccuRanker compares the dedicated trackers.
- Every campaign, competitor, engine and client report listed
- Moz renewal date noted
- Ranking history exported to CSV for each campaign
- Client reports downloaded as PDFs
- Current DA recorded, new authority score chosen and announced
- New trial started after exports, end date in your calendar
- Keywords imported and counted
- Google Search Console connected
- Two to four weeks of overlap if the renewal date allows
- Moz Pro canceled, free Moz Community account kept
Moz Pro alternatives: frequently asked questions
What's a cheaper alternative to Moz Pro?
For a small site, Ubersuggest at $29 to $99 a month. For professional use, measure savings per tracked keyword: SE Ranking Core tracks 2,000 keywords daily for $129, while Moz Standard tracks 300 weekly for $99. If you only did link research, Majestic Lite is $49.99 a month.
Is there a free alternative to Moz Pro?
No single free tool replaces it, but a combination gets close. Google Search Console gives you real rankings and clicks. Ahrefs Free audits your own sites and shows their backlinks. A free Semrush account opens 10 reports a day. And your free Moz Community account keeps MozBar working.
What's the best Moz Pro alternative for rank tracking?
SE Ranking, for most people: 2,000 keywords checked daily on Core, versus 300 checked weekly on Moz Standard, and it can import your Moz history. Semrush also tracks daily but costs more. Daily checks matter most during a Google update or a site migration, when a week's delay hurts.
What happens to my data when I cancel Moz Pro?
Your campaigns are archived: ranking collection stops, but history can be reactivated if you subscribe again. You keep access until the end of the period you've paid for. Because retention isn't guaranteed, export your history to CSV before you cancel.
Can I import my Moz ranking history into another tool?
Yes, into SE Ranking, which reads Moz's CSV format with full ranking history, one file per search engine. Semrush, Ahrefs and Ubersuggest take your keyword lists, but history starts from zero. In that case, keep your export for comparisons and connect Search Console.
What's the equivalent of Domain Authority in other tools?
Domain Rating in Ahrefs, Authority Score in Semrush (which also weighs traffic), Trust Flow in Majestic. They don't convert: the same site gets different scores. Google uses none of them. Pick one and follow its trend. Our Semrush vs Ahrefs comparison covers the two most common.
Is Moz Pro better than Semrush?
For learning SEO and for a simple, clear interface, Moz still has fans. For data volume, daily tracking and paid search, Semrush is ahead, and it costs more: Pro+ is $299 a month, the price of Moz Large. If price is why you're leaving, SE Ranking sits between the two.
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