OroCommerce alternatives: where to go, and how to migrate without losing an account

Seven B2B platforms, matched to the reason you're leaving, plus a six-step migration plan.

The short answer: Shopware if you want to keep Symfony and see a price, Sylius for open source code you fully own, Shopify Plus or BigCommerce to stop hosting anything, Salesforce B2B Commerce if your sales team works in Salesforce, commercetools for headless at high order values, and Virto Commerce for .NET teams. We compared the seven on list price, how the bill grows, and what it takes to move RFQs, price lists and buyer accounts in 2026.

Romain CochardCEO of Hack'celeration
Updated 20267platforms compared6migration steps2026prices checked

The ranking is editorial: a sponsored spot is always labeled on its card, and no affiliate link changes a score.

The real reasons

Why companies leave OroCommerce, and what they keep

OroCommerce is serious B2B software. Native RFQs, buyer hierarchies, an official SAP connector: few platforms ship that much out of the box. Reviewers who leave usually don't complain about features. They complain about cost, the stack, upgrades and the people needed to run it. Six reasons, each checked in 2026.

The free edition stops where B2B gets real

Oro's documentation lists the features reserved for Enterprise: multiple websites, multiple currencies, inventory across several warehouses and Elasticsearch search. A distributor selling in two currencies from two warehouses ends up on Enterprise, which is quote-based with no public price list.

A heavy stack to host

The current system requirements ask for PHP 8.5 or later and PostgreSQL 17.6 or later (18.3 for Enterprise). The Enterprise list adds Elasticsearch and RabbitMQ. Each piece has to be hosted, monitored and patched, by you or by OroCloud.

Upgrades you have to plan years ahead

Oro ships one LTS release every year in March and recommends moving from one LTS to the next. Enterprise LTS versions get 48 months of support. That's comfortable, but every jump has a cost, and heavy customizations make it bigger. One public GitHub issue shows a 5.1 to 6.1 upgrade stuck on a foreign key error, with no reply.

Symfony developers are hard to find

Reviewers describe a steep learning curve for customization and theming. Oro is built on Symfony with its own layer on top, so you need people who know both. Even a French integration partner quotes 4 to 8 months for a full-featured platform with integrations.

No native Microsoft Dynamics connector

Oro's pre-built ERP list covers SAP (B1 and ECC), Epicor Prophet 21, Oracle JD Edwards, Eclipse, MDS and Sage X3. Business Central isn't on it. Companies on Microsoft go through an iPaaS, which is one more subscription and one more failure point.

An admin that sales teams find clunky

On peer review sites, an IT manager calls Oro solid and well supported but short on community, and dislikes the admin interface, the page builder and the automatic translations. Other reviewers ask for guided setup and quick-start templates.

The 7 alternatives

OroCommerce alternatives, platform by platform

For each one: why move there, who it fits, who should skip it, the catch, how to migrate from Oro, and the price. Scores match our B2B ecommerce platform ranking. Prices are those each vendor lists in 2026.

01

Shopware: stay in PHP and Symfony, with prices you can read

Closest stack

Why move to Shopware. Your developers already know Symfony and PHP. Shopware runs on the same foundations, so your team and your integrator keep their skills. The difference is the price sheet: Shopware lists its paid plans in euros, while Oro Enterprise only exists as a quote.

Who it's for. European manufacturers and wholesalers with an in-house PHP team or a Symfony agency, who want a published entry price and a large partner network.

Who should skip it. Anyone who needs B2B quotes on the cheapest paid plan. Quotes and purchasing approvals only arrive with Evolve, not Rise.

The catch. Shopware also prices on GMV. The free Community Edition has no license fee, but once your shops pass €1 million in GMV over the preceding 365 days, you move to a paid plan. So the "no GMV surprise" argument against Oro doesn't fully hold here.

How to migrate from OroCommerce. Map Oro customers and their users to Shopware organization units, rebuild your RFQ flow as Shopware quotes, then import products and price lists. Plan this on Evolve if your buyers use RFQs today.

What it costs. Rise from €600 a month and Evolve from €2,400 a month, both excluding VAT. Beyond is quote-based.

Score
3.6 / 5
Price
Rise from €600/mo, Evolve from €2,400/mo (excl. VAT)
B2B quotes
from Evolve
Free
Community, until €1M GMV over 365 days
See Shopware pricing →
02

Sylius: open source Symfony for teams that code

Open source

Why move to Sylius. If what bothers you about Oro is the weight (Enterprise features you don't use, a heavy install), Sylius is the leaner Symfony option. It calls itself the number one Symfony ecommerce framework and covers both B2C and B2B. The base version is open source.

Who it's for. Companies with a strong Symfony team or a trusted agency, who want to own their code and build exactly the B2B flow they need. Sylius also ships Elesto, a preconfigured B2B setup aimed at manufacturers and wholesalers.

Who should skip it. A sales team that wants B2B features ready on day one without developers. Sylius is a framework first: someone writes the code.

The catch. Sylius Plus and the B2B offer have no public price. You'll be in a sales conversation, just like with Oro Enterprise.

How to migrate from OroCommerce. Both run on Symfony, so your developers can reuse a lot of business logic. Customer-specific pricing is handled by the Sylius B2B pricing engine; rebuild your Oro price lists there and compare net prices for a sample of real accounts.

What it costs. The open source edition has no license fee. Sylius Plus and the B2B offer are by quote.

Score
3.5 / 5
Price
open source free; Plus by quote
Stack
Symfony
Catch
needs developers
Visit Sylius →
03

Shopify Plus: no servers, B2B included

Leave hosting behind

Why move to Shopify Plus. Oro asks you to run PHP, PostgreSQL and, on Enterprise, Elasticsearch and RabbitMQ. Shopify runs everything for you. B2B lives in the same admin as your consumer store: you set up buyers as companies, assign catalogs, and Plus makes those catalogs unlimited.

Who it's for. Brands and distributors that sell to trade buyers and consumers, and want to stop paying for upgrades and hosting. Also teams on Microsoft Business Central, since Microsoft maintains a Shopify connector that handles B2B companies.

Who should skip it. Manufacturers with deep configure-to-order logic or very custom RFQ workflows. You'll build those with apps or custom code.

The catch. Plus comes with a 1 or 3-year term, and card fees from 2.25% + 30¢ per payment on top. B2B isn't available on the Starter or Retail plans.

How to migrate from OroCommerce. Recreate each Oro customer as a Shopify company, turn price lists into catalogs, and move open quotes manually or through your ERP. Test checkout on a handful of real accounts first.

What it costs. From $2,300 a month. If you only need 3 B2B catalogs, the lower plans (Basic, Grow, Advanced) already include them.

Score
4.1 / 5
Price
from $2,300/mo
B2B catalogs
unlimited on Plus, 3 below
Commitment
1 or 3-year term
See Shopify Plus pricing →
04

BigCommerce: SaaS B2B with a public price ladder

SaaS, mid-market

Why move to BigCommerce. It's the other big SaaS route out of a self-hosted platform. BigCommerce lists four plans, and even the standard ones let you set custom prices at SKU level for customer groups. The B2B Edition adds company accounts, buyer roles, quotes, shopping lists, quick order by SKU and a buyer portal.

Who it's for. Mid-market wholesalers who want Oro-style B2B features without a server to patch, and who like seeing a price before the first call.

Who should skip it. Teams that want to stay on open source code they own, or that only sell a few hundred SKUs to a handful of accounts (the cheaper Shopify plans may be enough).

The catch. Plan thresholds follow GMV, counted as your gross order value after a 10% reduction. The B2B Edition itself has no public price, so the list price is only the starting point.

How to migrate from OroCommerce. Export Oro customers, users and price lists, import them as companies and customer groups, then rebuild your RFQ flow with B2B Edition quotes. Keep your ERP as the master for prices if it already is.

What it costs. Scale is $299 a month and Performance starts at $1,499 a month, both billed annually. B2B Edition is by quote.

Score
3.9 / 5
Price
Performance from $1,499/mo, billed annually
B2B pricing
SKU-level, by customer group
Catch
B2B Edition by quote
See BigCommerce pricing →
05

Salesforce B2B Commerce: when your sales team lives in Salesforce

CRM-first

Why move to Salesforce B2B Commerce. Oro bundles its own CRM. If your reps already work in Salesforce, keeping two customer databases makes little sense. Salesforce puts storefronts, accounts and orders next to the CRM your team uses all day.

Who it's for. Mid-market and enterprise companies running several brands or regions. Growth Edition covers 6 storefronts, Advanced Edition 10, with full order management.

Who should skip it. Anyone fleeing Oro because of opaque, GMV-based pricing. Salesforce works the same way, only bigger.

The catch. No list price at all: Salesforce takes a percentage of GMV, depending on the features you need. Budget for an integration partner too.

How to migrate from OroCommerce. Start with accounts and contacts in Salesforce, then products and price books, then the storefront. Oro's built-in CRM data (opportunities, activities) should go to Salesforce first, so the store connects to clean accounts.

What it costs. By quote, as a share of GMV.

Score
4.2 / 5
Price
by quote, % of GMV
Storefronts
6 on Growth, 10 on Advanced
Catch
no list price
See Salesforce B2B editions →
06

commercetools: headless, billed by order rather than GMV

Headless

Why move to commercetools. It's the answer for teams that outgrew a monolith and want a headless commerce engine with their own front end. Its pricing logic is the opposite of Oro Enterprise: commercetools charges by order, not by GMV, and says so plainly on its pricing page.

Who it's for. Large B2B sellers with high order values, several channels and a team able to build and run a front end. If your average basket is big, an order-based fee can beat a GMV percentage.

Who should skip it. SMBs and teams without front-end developers. Nothing comes ready-made: you build the storefront.

The catch. The plans themselves are by quote. You'll know the model before the call, not the amount.

How to migrate from OroCommerce. Treat it as a rebuild. Model products and customers in commercetools, connect your ERP through its APIs, then build the storefront. Catalogs, channels and storefronts are unlimited, so you can split brands or countries cleanly.

What it costs. By quote, order-based. You can explore the platform hands-on for free first.

Price
by quote, order-based
Free
hands-on trial
Catalogs
unlimited, with channels and storefronts
Catch
you build the front end
See commercetools pricing →
07

Virto Commerce: a .NET option with two pricing models

.NET teams

Why move to Virto Commerce. If your IT team works in Microsoft .NET rather than PHP, Oro forces you to hire for a stack you don't use. Virto is a B2B platform built on .NET, and it also lets you launch a marketplace.

Who it's for. Distributors and manufacturers with .NET developers, or companies that want to open their catalog to third-party sellers.

Who should skip it. Small teams looking for a ready-made SaaS. Virto states that it prices each project on its needs.

The catch. Virto openly campaigns against Oro on its own blog, so read its comparisons with that in mind. No free plan is listed.

How to migrate from OroCommerce. Plan a rewrite of your customizations, since nothing carries over from PHP. Data (customers, catalogs, price lists) moves through import, and your ERP connection gets rebuilt on Virto's side.

What it costs. From 0.5% of GMV with 10K SKUs, or from $2 per order with 10K SKUs if you choose the volume-based model.

Price
from 0.5% of GMV or $2 per order (10K SKUs)
Stack
.NET
Extra
marketplace
Catch
custom quote per project
See Virto pricing →
The comparison

7 OroCommerce alternatives side by side

Three numbers decide most switches: what you pay to start, how the bill grows, and who runs the servers. Our default picks: Shopware if you want to stay on Symfony, Shopify Plus if you want to stop hosting anything. Left column, the entry price; right column, how pricing scales and who hosts.

Entry priceHow the bill grows, and hosting
OroCommerceWhere you start (4.0 / 5)Community free; Enterprise by quoteEnterprise by quote; you host or OroCloud
Shopware3.6 / 5Rise from €600/mo (excl. VAT)GMV-based; Community free until €1M GMV
Sylius3.5 / 5Open source freePlus and B2B by quote; you host
Shopify Plus4.1 / 5From $2,300/mo1 or 3-year term, card fees from 2.25% + 30¢; hosted
BigCommerce3.9 / 5Scale $299/mo, billed annuallyPlan thresholds on GMV; B2B Edition by quote; hosted
Salesforce B2B Commerce4.2 / 5By quotePercentage of GMV; hosted
commercetoolsHeadlessBy quoteOrder-based, not GMV; you build the front end
Virto Commerce.NETFrom 0.5% of GMV (10K SKUs)Or from $2 per order (10K SKUs)

List prices published by each vendor in 2026, before tax. Scores come from our B2B ecommerce platform ranking.

Migration plan

Migrate off OroCommerce in six steps

The order protects what matters most in B2B: who can buy, at what price, and the orders already in flight.

01

Find out which Oro edition you really use

First

Write down the features your buyers and reps touch every week: RFQs, shopping lists, customer user roles, price lists per customer, multi-website, multi-currency, warehouses. Then flag which ones are Enterprise-only in Oro's documentation.

Why start here? The target plan depends on it. Shopware puts quotes on Evolve, Shopify caps B2B catalogs at 3 below Plus, BigCommerce sells B2B features as a separate edition.

Output
one row per feature, with its Oro edition
Risk if skipped
buying the wrong plan
02

Check the ERP connector before any demo

Decision

If Oro talks to SAP B1, ECC, Prophet 21, JD Edwards or Sage X3 through its pre-built connector, ask each vendor for a written list of supported ERPs and versions. If you're on Business Central, this is your chance to drop the iPaaS.

Ask for
a written ERP and version list
Trap
a connector nobody maintains
03

Export customers, users and price lists

Data

Export customers with their hierarchy, customer users with their roles, price lists with their assignments, products and their units. Keep the files: they're your reference when you check prices later.

Open RFQs and quotes are the easy thing to forget. List them and decide whether they move, get closed in Oro, or get re-sent from the new platform.

Don't forget
open RFQs and quotes
Keep
the raw export files
04

Rebuild pricing and check net prices account by account

Critical

Pick ten real customers, including your most complex account. Compare the net price of twenty products in Oro and in staging. A single wrong discount on a key account costs more than a week of testing.

Sample
10 accounts, 20 products
Target
zero gap
05

Map a 301 for every product and category URL

SEO

Crawl the Oro storefront, list every indexed URL, and map each one to its new address. Buyers bookmark product pages and reorder from them; a 404 there is a lost order, not only lost traffic.

Rule
one 301 per URL
Check
bookmarked reorder pages
06

Switch account groups one by one

Launch

Invite a few friendly accounts first, then the rest. Keep Oro read-only until open orders are shipped and invoiced. Shut it down once the first orders have reached the ERP cleanly.

First wave
friendly accounts
Keep Oro
read-only until the last invoice

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Migration pitfalls

What makes an OroCommerce migration go wrong

Leaving Oro rarely fails on code. It fails on things nobody wrote down: an Enterprise feature buyers relied on, a price list assigned to one account, an RFQ still waiting for an answer.

Comparing entry prices, not the bill at your size

Shopware, BigCommerce, Salesforce and Virto all tie part of the bill to GMV, and Oro quotes Enterprise case by case. commercetools charges by order. Model each one on last year's online revenue and order count, not on the cheapest plan.

Underestimating customer hierarchies

Oro handles parent and child accounts with their own users and roles. Check how the new platform models them before you migrate, or buyers will lose access to their colleagues' orders.

Rewriting customizations nobody uses

Years of Symfony bundles pile up. Before you port them, check which ones still run. A migration is the cheapest moment to drop dead code.

Cancelling Oro before the last invoice

Reorders, returns and disputes need the old order history. Keep Oro readable, or export history to the ERP, until the last open order is closed.

  • Every Enterprise feature you use has an equivalent on the target plan
  • Your ERP and its version are on the vendor's written list
  • Net prices match for 10 real accounts in staging
  • Open RFQs are listed and assigned
  • One 301 per indexed URL
  • Annual cost modeled on your GMV and order count (see our ranking for wholesalers)
FAQ · 8 questions

OroCommerce alternatives: frequently asked questions

  • Is OroCommerce free?

    The Community Edition is free and open source under the OSL-3.0 license; you host it yourself. Multi-website, multi-currency, multi-warehouse inventory and Elasticsearch are Enterprise features. Check that list before you plan on Community.

  • How much does OroCommerce Enterprise cost?

    Oro doesn't publish a price. Enterprise is sold by quote, hosting included or not. Figures you'll see on review sites are third-party estimates, not Oro's price list.

  • What's the best open source alternative to OroCommerce?

    Shopware or Sylius, both built on Symfony. Shopware's Community Edition has no license fee up to €1 million GMV over the preceding 365 days; Sylius is a framework you shape with code, with a preconfigured B2B setup called Elesto. Our ranking for manufacturers compares them further.

  • Can Shopify handle B2B like OroCommerce?

    For most distributors, yes: you set up buyers as companies and give them B2B catalogs. Plus gives unlimited catalogs; Basic, Grow and Advanced cap them at 3. Very custom RFQ flows still need an app or custom code.

  • Which OroCommerce alternative works with Business Central?

    Shopify, through the connector Microsoft maintains, which handles B2B companies. Oro itself has no pre-built Business Central connector. For other Dynamics setups, see our Sana Commerce guide, which sorts platforms by ERP.

  • How long does an OroCommerce migration take?

    Plan in months, not weeks. An Oro integration partner quotes 4 to 8 months to build a full platform with integrations, and leaving one is a project of similar weight. Pricing checks and the ERP connector take the most time.

  • Should I upgrade Oro or migrate?

    Price both. Oro releases one LTS each March and Enterprise LTS versions are supported for 48 months. If your next LTS jump means rewriting many customizations anyway, that's the moment to compare. Our B2B ecommerce platform ranking is a good starting list.

  • Is Oro Enterprise worth it for multi-currency?

    Only if you also use its other Enterprise features. Multi-currency alone pushes you to a quote-based plan. Ask Oro for that quote, then compare the yearly bill at your GMV with Shopware Evolve or BigCommerce Performance, which list a starting price.

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